{"id":55952,"date":"2026-11-03T08:50:00","date_gmt":"2026-11-03T07:50:00","guid":{"rendered":"https:\/\/www.chinasmartbuy.com\/blog\/smartphone-q3-2026-spedizioni-calo-apple-ricavi-counterpoint\/"},"modified":"2026-11-03T08:51:53","modified_gmt":"2026-11-03T07:51:53","slug":"smartphone-q3-2026-spedizioni-calo-apple-ricavi-counterpoint","status":"publish","type":"post","link":"https:\/\/www.chinasmartbuy.com\/blog\/smartphone-q3-2026-spedizioni-calo-apple-ricavi-counterpoint\/","title":{"rendered":"Smartphone Q3 2026: spedizioni gi\u00f9 del 19%, ma Apple prende il 50% dei ricavi"},"content":{"rendered":"\n\n<style>\n  :root {\n    --red: #CC1B1B;\n    --red-light: rgba(204,27,27,0.08);\n    --red-mid: #e84040;\n    --accent-soft-bg: rgba(204,27,27,0.07);\n    --accent-soft-border: rgba(204,27,27,0.18);\n    --text: #1a1a1a;\n    --text-muted: #666;\n    --card: #ffffff;\n    --border: #ebebeb;\n    --page-bg: #ffffff;\n    --surface-soft: #fafafa;\n    --surface-contrast: #f0f0f0;\n    --line-soft: #f5f5f5;\n    --soft-label: #bbb;\n    --muted-label: #999;\n    --copy: #333;\n    --font-head: 'Bebas Neue', sans-serif;\n    --font-body: 'DM Sans', sans-serif;\n    --heading-spacing: 0.04em;\n    --heading-weight: 400;\n    --spec-header-spacing: 0.08em;\n    --quickfacts-shadow: 0 10px 24px rgba(15,23,42,0.06);\n  }\n  .fbp5-wrap,.fbp5-wrap * { box-sizing:border-box; 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gap:40px; }\n    .fbp5-section h2 { font-size:32px; }\n    .fbp5-scheda-row { flex-direction:column; }\n    .fbp5-scheda-key { width:100%; }\n    .rh-phonebox-header { padding:18px 16px; flex-direction:column; align-items:center; }\n    .rh-phonebox-hero { width:150px; height:200px; }\n    .rh-phonebox-highlights { grid-template-columns:repeat(2,minmax(0,1fr)); }\n    .rh-phonebox-colors { padding:16px; }\n    .rh-phonebox-section { grid-template-columns:1fr; }\n    .rh-phonebox-section-label { padding:14px 20px; border-right:none; border-bottom:1px solid var(--border); }\n    .rh-phonebox-section-values { padding:14px 20px; }\n    .rh-affbox-grid { grid-template-columns:1fr; }\n    .rh-affbox-col:not(:last-child) { border-right:none; border-bottom:1px solid var(--line-soft); }\n    .rh-affbox-cta { width:100%; }\n    .rh-downloadjump { align-items:flex-start; flex-direction:column; margin:-22px 0 0; }\n    .rh-downloadjump a { width:100%; }\n    .rh-downloadbox-head { flex-direction:column; }\n    .rh-downloadbox-link { width:100%; }\n    .rh-offerbox-head { flex-direction:column; }\n    .rh-offerbox-links { grid-template-columns:1fr; }\n    .rh-offer-inline-wrap { flex-direction:column; align-items:flex-start; }\n    .rh-offer-inline-cta { width:100%; }\n  }\n<\/style>\n<div class=\"fbp5-wrap rh-json-article\" id=\"rh-article-mw0e2z64-t9ygt\" data-rh-article-type=\"news\" data-rh-site-profile=\"china-smart-buy\">\n  <div class=\"fbp5-intro\">\n    \n    <p>Il terzo trimestre 2026 ha mostrato un quadro insolito per il mercato smartphone: le spedizioni globali sono scese del <strong>19%<\/strong> su base annua, ma il fatturato complessivo del settore \u00e8 comunque cresciuto del 3% fino a 114 miliardi di dollari.<\/p><p>Il dato pi\u00f9 significativo \u00e8 l\u2019impennata del prezzo medio di vendita, salito del <strong>27%<\/strong> fino a 442 dollari, nuovo massimo storico trimestrale. L\u2019aumento \u00e8 stato sostenuto sia dal peso crescente dei dispositivi premium sia dal rincaro dei costi della memoria, che ha spinto molti produttori a ritoccare i listini e a concentrarsi su meno varianti.<\/p>\n  <\/div><figure class=\"wp-block-image size-large\" style=\"margin:18px 0;display:block;clear:both;width:100%;position:relative;z-index:1\"><a href=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/11\/smartphone-q3-2026-f00dc026-0710-4486-8c90-3562-16fpks211a.webp\" target=\"_blank\" rel=\"noopener\" style=\"display:block;width:100%;position:relative;z-index:2;pointer-events:auto;cursor:zoom-in\"><img decoding=\"async\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/11\/smartphone-q3-2026-f00dc026-0710-4486-8c90-3562-16fpks211a.webp\" alt=\"2026 \u5e74\u7b2c\u4e09\u5b63\u5ea6\u5168\u7403\u667a\u80fd\u624b\u673a\u5e02\u573a\u8425\u6536\u4efd\u989d\u3001\u5e73\u5747\u552e\u4ef7\u3001\u51fa\u8d27\u4efd\u989d\u5206\u5e03\" loading=\"lazy\" style=\"display:block;max-width:100%;height:auto;margin:0 auto;pointer-events:auto\"><\/a><\/figure>\n  \n\n      <section class=\"fbp5-section\">\n        <div class=\"fbp5-section-label\">Mercato<\/div>\n        <h2>Il mercato smartphone regge nei ricavi, ma perde <span>terreno nei volumi<\/span><\/h2>\n        <p>Il trimestre conferma una tendenza ormai chiara: nel settore mobile conta sempre di pi\u00f9 il valore generato per singolo dispositivo, non solo il numero di unit\u00e0 vendute. I produttori stanno riducendo gli SKU meno profittevoli, limitando la presenza nei mercati marginali e difendendo i margini attraverso prezzi pi\u00f9 alti.<\/p><p>La tenuta dei ricavi, per\u00f2, non equivale automaticamente a un miglioramento dei profitti. Il rincaro della memoria continua infatti a comprimere i margini, costringendo i marchi a trovare un equilibrio difficile tra accessibilit\u00e0 dei prodotti e sostenibilit\u00e0 economica. La fotografia del trimestre suggerisce quindi un mercato pi\u00f9 selettivo, dove chi ha maggiore forza sul prezzo riesce a proteggere meglio i risultati.<\/p>\n        \n        \n        \n        \n        \n      <\/section>\n    \n\n      <section class=\"fbp5-section\">\n        <div class=\"fbp5-section-label\">Brand<\/div>\n        <h2>Apple domina il fatturato, Samsung resta <span>prima per spedizioni<\/span><\/h2>\n        <p>Apple ha chiuso il trimestre con il miglior risultato di sempre, in un terzo trimestre dell\u2019anno, arrivando a conquistare il <strong>50% del fatturato globale<\/strong> del comparto smartphone. Il risultato \u00e8 stato sostenuto da una crescita del 17% dei ricavi e da un prezzo medio in aumento del 19%, spinto dal buon andamento della serie iPhone 17 e dal debutto iniziale della gamma iPhone 18 Pro.<\/p><p>Samsung si \u00e8 invece posizionata al secondo posto per quota di fatturato con il 19%, ma ha mantenuto la leadership nelle spedizioni globali con una quota del 22%. A sostenere i conti \u00e8 stato l\u2019aumento del prezzo medio a 367 dollari, favorito sia dal rincaro della serie Galaxy A sia dal maggior contributo dei modelli premium come Galaxy S26 Ultra e Z Fold8.<\/p><p>Tra gli altri brand, Xiaomi ha mantenuto ricavi sostanzialmente stabili grazie a un prezzo medio in forte crescita e a un mix prodotto pi\u00f9 orientato verso la fascia media e medio-alta. Pi\u00f9 difficile la situazione per OPPO e vivo, che hanno registrato un calo del fatturato perch\u00e9 l\u2019aumento del prezzo medio non \u00e8 bastato a compensare la contrazione delle spedizioni.<\/p>\n        \n        \n        \n        \n        \n      <\/section>\n    \n\n      <section class=\"fbp5-section\">\n        <div class=\"fbp5-section-label\">Prospettive<\/div>\n        <h2>Il prossimo trimestre potrebbe essere pi\u00f9 debole nonostante <span>prezzi ancora alti<\/span><\/h2>\n        <p>Le prospettive per la fine del 2026 restano prudenti. L\u2019aspettativa \u00e8 che nel quarto trimestre il calo delle spedizioni superi i benefici derivanti dall\u2019aumento dei prezzi medi, riportando il fatturato globale del settore in territorio negativo. Nonostante questo, l\u2019intero 2026 dovrebbe comunque chiudersi sopra l\u2019anno precedente grazie ai livelli record raggiunti dal prezzo medio nei primi nove mesi.<\/p><p>Anche per il 2027 lo scenario resta complesso: i costi della memoria dovrebbero continuare a premere sui margini e favorire ulteriori aumenti di prezzo, mentre le spedizioni sarebbero ancora in discesa, pur con un ritmo meno severo rispetto al 2026.<\/p>\n        \n        \n        \n        \n        \n      <\/section>\n    \n<\/div><div class=\"rh-attribution-pills\" style=\"display:flex;gap:10px;flex-wrap:wrap;justify-content:flex-start;margin:16px 0 0\"><a href=\"https:\/\/www.ithome.com\/1\/021\/592.htm\" target=\"_blank\" rel=\"noopener\" title=\"Via: VIA\" aria-label=\"Via: VIA\" style=\"display:inline-flex;align-items:center;gap:8px;padding:10px 16px;border-radius:16px;background:linear-gradient(135deg,#fff7ed,#ffedd5);color:#c2410c;text-decoration:none;font-size:11px;font-weight:900;letter-spacing:.08em;text-transform:uppercase;border:1px solid rgba(249,115,22,.20);box-shadow:0 8px 22px rgba(249,115,22,.08)\">Via<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Il mercato smartphone cala nelle spedizioni, ma il prezzo medio record sostiene i ricavi. Apple guida il fatturato globale, Samsung resta prima nei volumi.<\/p>\n","protected":false},"author":15,"featured_media":55951,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_yoast_wpseo_focuskw_text_input":"mercato smartphone Q3 2026","footnotes":""},"categories":[480],"tags":[44],"class_list":["post-55952","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-smartphone"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Smartphone Q3 2026: spedizioni gi\u00f9 del 19%, ma Apple prende il 50% dei ricavi<\/title>\n<meta name=\"description\" content=\"Nel terzo trimestre 2026 il mercato smartphone perde volumi ma regge nei ricavi. 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Apple domina il fatturato globale, Samsung resta prima nelle spedizioni.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.chinasmartbuy.com\/blog\/smartphone-q3-2026-spedizioni-calo-apple-ricavi-counterpoint\/\" \/>\n<meta property=\"og:site_name\" content=\"ChinaSmartBuy\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/chinasmartbuy\" \/>\n<meta property=\"article:published_time\" content=\"2026-11-03T07:50:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-11-03T07:51:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/11\/smartphone-q3-2026-f00dc026-0710-4486-8c90-3562-16fpks211a.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"1749\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Valeria Pitoni\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Valeria Pitoni\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.chinasmartbuy.com\\\/blog\\\/smartphone-q3-2026-spedizioni-calo-apple-ricavi-counterpoint\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.chinasmartbuy.com\\\/blog\\\/smartphone-q3-2026-spedizioni-calo-apple-ricavi-counterpoint\\\/\"},\"author\":{\"name\":\"Valeria Pitoni\",\"@id\":\"https:\\\/\\\/www.chinasmartbuy.com\\\/blog\\\/#\\\/schema\\\/person\\\/c442692e2f40198a8ddafff96d2509ed\"},\"headline\":\"Smartphone Q3 2026: spedizioni gi\u00f9 del 19%, ma Apple prende il 50% dei ricavi\",\"datePublished\":\"2026-11-03T07:50:00+00:00\",\"dateModified\":\"2026-11-03T07:51:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.chinasmartbuy.com\\\/blog\\\/smartphone-q3-2026-spedizioni-calo-apple-ricavi-counterpoint\\\/\"},\"wordCount\":520,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.chinasmartbuy.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.chinasmartbuy.com\\\/blog\\\/smartphone-q3-2026-spedizioni-calo-apple-ricavi-counterpoint\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.chinasmartbuy.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/11\\\/smartphone-q3-2026-f00dc026-0710-4486-8c90-3562-16fpks211a.webp\",\"keywords\":[\"smartphone\"],\"articleSection\":[\"News\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.chinasmartbuy.com\\\/blog\\\/smartphone-q3-2026-spedizioni-calo-apple-ricavi-counterpoint\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.chinasmartbuy.com\\\/blog\\\/smartphone-q3-2026-spedizioni-calo-apple-ricavi-counterpoint\\\/\",\"url\":\"https:\\\/\\\/www.chinasmartbuy.com\\\/blog\\\/smartphone-q3-2026-spedizioni-calo-apple-ricavi-counterpoint\\\/\",\"name\":\"Smartphone Q3 2026: spedizioni gi\u00f9 del 19%, ma Apple prende il 50% dei ricavi\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.chinasmartbuy.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.chinasmartbuy.com\\\/blog\\\/smartphone-q3-2026-spedizioni-calo-apple-ricavi-counterpoint\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.chinasmartbuy.com\\\/blog\\\/smartphone-q3-2026-spedizioni-calo-apple-ricavi-counterpoint\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.chinasmartbuy.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/11\\\/smartphone-q3-2026-f00dc026-0710-4486-8c90-3562-16fpks211a.webp\",\"datePublished\":\"2026-11-03T07:50:00+00:00\",\"dateModified\":\"2026-11-03T07:51:53+00:00\",\"description\":\"Nel terzo trimestre 2026 il mercato smartphone perde volumi ma regge nei ricavi. 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