{"id":5414,"date":"2020-08-12T02:39:35","date_gmt":"2020-08-12T00:39:35","guid":{"rendered":"https:\/\/www.chinasmartbuy.com\/blog\/?p=5414"},"modified":"2021-03-17T06:52:05","modified_gmt":"2021-03-17T05:52:05","slug":"xiaomi-10-anni-lei-jun","status":"publish","type":"post","link":"https:\/\/www.chinasmartbuy.com\/blog\/xiaomi-10-anni-lei-jun\/","title":{"rendered":"Xiaomi: 10 anni di successi attraverso le parole del CEO Lei Jun"},"content":{"rendered":"\n<p>Il 2020 \u00e8 un anno insolito, nel quale il mondo intero si trova ad affrontare sfide enormi, ma \u00e8 anche un anno importante per <a aria-label=\"undefined (apri in una nuova scheda)\" href=\"https:\/\/www.chinasmartbuy.com\/blog\/tag\/xiaomi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Xiaomi<\/a>, che festeggia i primi <strong>10 anni dalla sua fondazione<\/strong>.<\/p>\n\n\n\n<p>Lei Jun, Presidente, CEO e Fondatore di Xiaomi, ha tenuto una conferenza per illustrare i progressi compiuti dall&#8217;azienda e i numerosi traguardi raggiunti in questi anni.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"511\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2020\/08\/xiaomi_lei_jun_quotes-1024x511.jpg\" alt=\"Citazione Lei Jun\" class=\"wp-image-5418\" srcset=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2020\/08\/xiaomi_lei_jun_quotes-1024x511.jpg 1024w, https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2020\/08\/xiaomi_lei_jun_quotes-300x150.jpg 300w, https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2020\/08\/xiaomi_lei_jun_quotes-768x384.jpg 768w, https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2020\/08\/xiaomi_lei_jun_quotes-1536x767.jpg 1536w, https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2020\/08\/xiaomi_lei_jun_quotes.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>Lei Jun &#8211; Una delle sue pi\u00f9 famose citazioni<\/figcaption><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Gli inizi, la MIUI e il primo Xiaomi Phone<\/h2>\n\n\n\n<p>Nel 2010 il panorama del mercato cinese della telefonia mobile aveva tre grandi categorie di operatori: <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>I marchi globali; <\/li><li>I \u201cQuattro Draghi\u201d nazionali; <\/li><li>I produttori di copycat. <\/li><\/ul>\n\n\n\n<p> Il sogno di Lei Jun, fanatico degli smartphone, era quindi quello di <em>\u201cprodurre i migliori smartphone del mondo, alla met\u00e0 del prezzo, in modo che tutti se li potessero permettere\u201d<\/em>. Un sogno che ha realizzato producendo e realizzando smartphone con una \u201cmentalit\u00e0 da Internet\u201d, ovvero, <strong>migliorando l\u2019esperienza dell\u2019utente sulla base della commistione tra software, hardware e servizi Internet<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"511\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2020\/08\/xiaomi_miui_rom_xda-1024x511.jpg\" alt=\"La MIUI compare su XDA\" class=\"wp-image-5416\" srcset=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2020\/08\/xiaomi_miui_rom_xda-1024x511.jpg 1024w, https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2020\/08\/xiaomi_miui_rom_xda-300x150.jpg 300w, https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2020\/08\/xiaomi_miui_rom_xda-768x384.jpg 768w, https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2020\/08\/xiaomi_miui_rom_xda-1536x767.jpg 1536w, https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2020\/08\/xiaomi_miui_rom_xda.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>La MIUI compare su XDA<\/figcaption><\/figure><\/div>\n\n\n\n<p>Il primo prodotto sviluppato dall&#8217;azienda \u00e8 stato il sistema operativo MIUI. Non avendo smartphone propri su cui basare lo sviluppo, Xiaomi ha aperto un forum grazie al quale ha reclutato 100 volontari per <em>flashare <\/em>la ROM dei loro dispositivi. Dopo solo un mese dal lancio, MIUI ha attirato l\u2019attenzione all&#8217;estero grazie a un utente di XDA, che l\u2019ha consigliata con il massimo entusiasmo.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"511\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2020\/08\/xiaomi_mi1-1024x511.jpg\" alt=\"Xiaomi Mi 1\" class=\"wp-image-5417\" srcset=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2020\/08\/xiaomi_mi1-1024x511.jpg 1024w, https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2020\/08\/xiaomi_mi1-300x150.jpg 300w, https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2020\/08\/xiaomi_mi1-768x384.jpg 768w, https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2020\/08\/xiaomi_mi1-1536x767.jpg 1536w, https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2020\/08\/xiaomi_mi1.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>Mi 1 &#8211; Xiaomi Phone<\/figcaption><\/figure><\/div>\n\n\n\n<p>Un anno dopo, \u00e8 arrivata <strong>la prima generazione di smartphone<\/strong>, Mi 1 (Xiaomi Phone), che ha registrato 300.000 preordini alla fine dell\u2019evento di lancio e un volume totale di vendite di 7 milioni di unit\u00e0. <strong>Nel 2013 \u00e8 stata la volta della prima generazione di Redmi<\/strong>, che in soli sette giorni ha registrato ben 10 milioni di preordini.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">L&#8217;ecosistema Mi e l&#8217;espansione globale<\/h2>\n\n\n\n<p>Dopo il grande successo ottenuto inizialmente con gli smartphone, sono arrivate le smart TV, gettando le basi del Mi Ecosystem. <strong>In sei anni Xiaomi ha incubato oltre 100 aziende nel proprio ecosistema e commercializzato oltre 1.000 prodotti profondamente amati dai propri utenti.<\/strong><\/p>\n\n\n\n<p>Nel terzo trimestre del 2014, <strong>l\u2019azienda \u00e8 entrata nel mercato indiano ottenendo un successo formidabile, e ha scalato le classifiche fino a diventare il brand n.1 del paese<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-jetpack-slideshow\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"511\" alt=\"Xiaomi quotata alla borsa di Honk Kong\" class=\"wp-block-jetpack-slideshow_image wp-image-5419\" data-id=\"5419\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2020\/08\/xiaomi_hkex-1024x511.jpg\" srcset=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2020\/08\/xiaomi_hkex-1024x511.jpg 1024w, https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2020\/08\/xiaomi_hkex-300x150.jpg 300w, https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2020\/08\/xiaomi_hkex-768x384.jpg 768w, https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2020\/08\/xiaomi_hkex-1536x767.jpg 1536w, https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2020\/08\/xiaomi_hkex.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Xiaomi quotata alla borsa di Honk Kong<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"511\" alt=\"Xiaomi Campus\" class=\"wp-block-jetpack-slideshow_image wp-image-5421\" data-id=\"5421\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2020\/08\/xiaomi_campus-1024x511.jpg\" srcset=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2020\/08\/xiaomi_campus-1024x511.jpg 1024w, https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2020\/08\/xiaomi_campus-300x150.jpg 300w, https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2020\/08\/xiaomi_campus-768x384.jpg 768w, https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2020\/08\/xiaomi_campus-1536x767.jpg 1536w, https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2020\/08\/xiaomi_campus.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Xiaomi Campus<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"511\" alt=\"Xiaomi nella Fortune Global 500\" class=\"wp-block-jetpack-slideshow_image wp-image-5420\" data-id=\"5420\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2020\/08\/xiaomi_global_fortune-1024x511.jpg\" srcset=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2020\/08\/xiaomi_global_fortune-1024x511.jpg 1024w, https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2020\/08\/xiaomi_global_fortune-300x150.jpg 300w, https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2020\/08\/xiaomi_global_fortune-768x384.jpg 768w, https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2020\/08\/xiaomi_global_fortune-1536x767.jpg 1536w, https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2020\/08\/xiaomi_global_fortune.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Xiaomi nella Fortune Global 500<\/figcaption><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">I 3 momenti pi\u00f9 importanti<\/h2>\n\n\n\n<p>A partire dall&#8217;avvio dell\u2019espansione globale, <strong>tre sono i momenti pi\u00f9 importanti della storia di Xiaomi<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>L\u2019Offerta Pubblica Iniziale e la promessa agli utenti che il business hardware di Xiaomi non avrebbe mai avuto un margine di profitto complessivo, al netto delle imposte, superiore al 5%;<\/li><li>La nascita del Campus Xiaomi, che ha aperto le sue porte nel luglio dell\u2019anno scorso;<\/li><li>L\u2019inserimento al 468\u00b0 posto della classifica \u201cFortune Global 500\u201d del 2019, dopo soli 9 anni dalla sua fondazione.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"511\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2020\/08\/xiaomi_10_anni_biografia-1024x511.jpg\" alt=\"Xiaomi - From Ten to Infinity - La prima Biografia\" class=\"wp-image-5422\" srcset=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2020\/08\/xiaomi_10_anni_biografia-1024x511.jpg 1024w, https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2020\/08\/xiaomi_10_anni_biografia-300x150.jpg 300w, https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2020\/08\/xiaomi_10_anni_biografia-768x384.jpg 768w, https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2020\/08\/xiaomi_10_anni_biografia-1536x767.jpg 1536w, https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2020\/08\/xiaomi_10_anni_biografia.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>Xiaomi &#8211; From Ten to Infinity &#8211; La prima Biografia<\/figcaption><\/figure><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201c<em>Il primo decennio di Xiaomi incarna la crescita del settore dell\u2019Internet mobile. \u00c8 stato un grande onore per noi essere cresciuti in questo incredibile periodo. Guardando ai dieci anni passati, cosa ci ha reso orgogliosi? In primo luogo, abbiamo unito le forze con i nostri partner, reso gli smartphone accessibili a tutti e accelerato lo sviluppo dell\u2019Internet mobile. In secondo luogo, ci siamo mobilitati e abbiamo collaborato con gli imprenditori che la pensano come noi. Insieme, abbiamo cambiato molti settori industriali e abbiamo dato il meritato riconoscimento a molti di questi stessi imprenditori. Infine, Xiaomi ha aiutato molte persone a migliorare la qualit\u00e0 della propria vita, ad acquisire competenze, a ricevere una formazione sul lavoro, ad ampliare i propri punti di vista e le proprie possibilit\u00e0, e a donare loro speranza<\/em>,\u201d <strong>ha dichiarato Lei Jun, Presidente, CEO e Fondatore di Xiaomi.<\/strong><\/p><\/blockquote>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ripercorriamo le milestones pi\u00f9 significative della storia dell&#8217;azienda attraverso le parole del suo fondatore.<\/p>\n","protected":false},"author":5,"featured_media":5423,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_yoast_wpseo_focuskw_text_input":"","footnotes":""},"categories":[480],"tags":[24],"class_list":["post-5414","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-xiaomi"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Xiaomi: 10 anni di successi attraverso le parole del CEO Lei Jun<\/title>\n<meta name=\"description\" content=\"Xiaomi compie 10 anni: ripercorriamo le milestones pi\u00f9 significative della storia dell&#039;azienda attraverso le parole del suo fondatore.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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