{"id":51747,"date":"2026-10-09T22:10:00","date_gmt":"2026-10-09T20:10:00","guid":{"rendered":"https:\/\/www.chinasmartbuy.com\/blog\/?p=51747"},"modified":"2026-10-09T21:42:25","modified_gmt":"2026-10-09T19:42:25","slug":"mercato-pc-terzo-trimestre-2026-idc-calo-spedizioni","status":"publish","type":"post","link":"https:\/\/www.chinasmartbuy.com\/blog\/mercato-pc-terzo-trimestre-2026-idc-calo-spedizioni\/","title":{"rendered":"Mercato PC in calo del 20,1% nel terzo trimestre 2026: i dati IDC"},"content":{"rendered":"\n\n<style>\n  :root {\n    --red: #CC1B1B;\n    --red-light: rgba(204,27,27,0.08);\n    --red-mid: #e84040;\n    --accent-soft-bg: rgba(204,27,27,0.07);\n    --accent-soft-border: rgba(204,27,27,0.18);\n    --text: #1a1a1a;\n    --text-muted: #666;\n    --card: #ffffff;\n    --border: #ebebeb;\n    --page-bg: #ffffff;\n    --surface-soft: #fafafa;\n    --surface-contrast: #f0f0f0;\n    --line-soft: #f5f5f5;\n    --soft-label: #bbb;\n    --muted-label: #999;\n    --copy: #333;\n    --font-head: 'Bebas Neue', sans-serif;\n    --font-body: 'DM Sans', sans-serif;\n    --heading-spacing: 0.04em;\n    --heading-weight: 400;\n    --spec-header-spacing: 0.08em;\n    --quickfacts-shadow: 0 10px 24px rgba(15,23,42,0.06);\n  }\n  .fbp5-wrap,.fbp5-wrap * { box-sizing:border-box; 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gap:40px; }\n    .fbp5-section h2 { font-size:32px; }\n    .fbp5-scheda-row { flex-direction:column; }\n    .fbp5-scheda-key { width:100%; }\n    .rh-phonebox-header { padding:18px 16px; flex-direction:column; align-items:center; }\n    .rh-phonebox-hero { width:150px; height:200px; }\n    .rh-phonebox-highlights { grid-template-columns:repeat(2,minmax(0,1fr)); }\n    .rh-phonebox-colors { padding:16px; }\n    .rh-phonebox-section { grid-template-columns:1fr; }\n    .rh-phonebox-section-label { padding:14px 20px; border-right:none; border-bottom:1px solid var(--border); }\n    .rh-phonebox-section-values { padding:14px 20px; }\n    .rh-affbox-grid { grid-template-columns:1fr; }\n    .rh-affbox-col:not(:last-child) { border-right:none; border-bottom:1px solid var(--line-soft); }\n    .rh-affbox-cta { width:100%; }\n    .rh-downloadjump { align-items:flex-start; flex-direction:column; margin:-22px 0 0; }\n    .rh-downloadjump a { width:100%; }\n    .rh-downloadbox-head { flex-direction:column; }\n    .rh-downloadbox-link { width:100%; }\n    .rh-offerbox-head { flex-direction:column; }\n    .rh-offerbox-links { grid-template-columns:1fr; }\n    .rh-offer-inline-wrap { flex-direction:column; align-items:flex-start; }\n    .rh-offer-inline-cta { width:100%; }\n  }\n\n  \/* RH_FBP5_CARDS_CSS_V1 *\/\n  .fbp5-related-grid { display:grid; grid-template-columns:repeat(3,1fr); gap:14px; }\n  .fbp5-telegram-grid { grid-template-columns:repeat(2,1fr); }\n  .fbp5-related-card { display:block; overflow:hidden; border:1px solid var(--border,#ebebeb); border-radius:8px; background:var(--card,#fff); color:inherit !important; text-decoration:none !important; transition:transform .18s ease, box-shadow .18s ease, border-color .18s ease; }\n  .fbp5-related-card:hover { transform:translateY(-2px); border-color:rgba(204,27,27,.35); box-shadow:0 16px 36px rgba(18,18,18,.10); }\n  .fbp5-related-card img { display:block; width:100%; aspect-ratio:16\/9; object-fit:cover; background:var(--surface-soft,#fafafa); }\n  .fbp5-related-thumb-placeholder { width:100%; aspect-ratio:16\/9; display:flex; align-items:center; justify-content:center; background:linear-gradient(135deg,rgba(204,27,27,.10),rgba(204,27,27,.03)); color:var(--red,#CC1B1B); font-family:var(--font-head,'Bebas Neue',sans-serif); font-size:28px; letter-spacing:.04em; }\n  .fbp5-related-body { padding:12px; }\n  .fbp5-related-body span { display:block; margin:0 0 6px; color:var(--red,#CC1B1B); font-size:11px; font-weight:900; letter-spacing:.08em; text-transform:uppercase; }\n  .fbp5-related-body strong { display:block; font-size:15px; line-height:1.25; color:var(--text,#1a1a1a); }\n  .fbp5-related-body small { display:block; margin:7px 0 0; color:var(--text-muted,#666); font-size:13px; line-height:1.35; }\n  @media(max-width:720px) {\n    .fbp5-telegram-grid { grid-template-columns:1fr; }\n    .fbp5-related-grid:not(.fbp5-telegram-grid) { grid-template-columns:1fr; }\n    .fbp5-related-grid:not(.fbp5-telegram-grid) .fbp5-related-card { display:grid; grid-template-columns:112px minmax(0,1fr); align-items:stretch; }\n    .fbp5-related-grid:not(.fbp5-telegram-grid) .fbp5-related-card img,\n    .fbp5-related-grid:not(.fbp5-telegram-grid) .fbp5-related-thumb-placeholder { height:100%; min-height:92px; aspect-ratio:auto; }\n  }\n<\/style>\n<article class=\"fbp5-wrap rh-json-article\" data-rh-article-type=\"news\" data-rh-site-profile=\"china-smart-buy\">\n<div class=\"fbp5-intro\">\n<p>Il mercato mondiale dei PC chiude il terzo trimestre del 2026 con un calo netto: secondo le <strong>stime preliminari di IDC<\/strong>, le spedizioni sono state <strong>62,7 milioni<\/strong>, il <strong>20,1% in meno<\/strong> rispetto ai 78,5 milioni dello stesso periodo del 2025. \u00c8 il secondo trimestre consecutivo in negativo, dopo il -3,8% del Q2.<\/p>\n<p>Il dato non equivale ai computer effettivamente acquistati dai consumatori: IDC conta le unit\u00e0 consegnate ai canali di distribuzione o agli utenti finali. Il perimetro comprende desktop, notebook e workstation, ma non i tablet.<\/p>\n<\/div><figure class=\"wp-block-image size-large\" style=\"margin:18px 0;display:block;clear:both;width:100%;position:relative;z-index:1\"><a href=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/10\/idc-pc-spedizioni-2025-2026.jpg\" target=\"_blank\" rel=\"noopener\" style=\"display:block;width:100%;position:relative;z-index:2;pointer-events:auto;cursor:zoom-in\"><img decoding=\"async\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/10\/idc-pc-spedizioni-2025-2026.jpg\" alt=\"Grafico delle spedizioni PC mondiali: 78,5 milioni nel Q3 2025 e 62,7 milioni nel Q3 2026\" loading=\"lazy\" style=\"display:block;max-width:100%;height:auto;margin:0 auto;pointer-events:auto\"><\/a><\/figure>\n<section class=\"fbp5-section\"><h2>Un terzo trimestre insolitamente debole<\/h2>\n<p>Rispetto al secondo trimestre 2026 le consegne scendono del <strong>9,1%<\/strong>. \u00c8 un\u2019inversione rispetto alla consueta stagionalit\u00e0: di norma il Q3 supera il Q2, mentre quest\u2019anno i canali hanno dovuto smaltire le scorte accumulate nella prima met\u00e0 dell\u2019anno.<\/p>\n<p>Secondo IDC, produttori e distributori avevano anticipato gli ordini per proteggersi dai rincari legati alle memorie e dalle difficolt\u00e0 di approvvigionamento. Una parte del volume che normalmente sarebbe arrivata in autunno \u00e8 quindi stata contabilizzata prima. Prezzi elevati e domanda pi\u00f9 debole hanno accentuato la flessione.<\/p>\n\n<\/section><figure class=\"wp-block-image size-large\" style=\"margin:18px 0;display:block;clear:both;width:100%;position:relative;z-index:1\"><a href=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/10\/idc-pc-produttori-calo-q3-2026.jpg\" target=\"_blank\" rel=\"noopener\" style=\"display:block;width:100%;position:relative;z-index:2;pointer-events:auto;cursor:zoom-in\"><img decoding=\"async\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/10\/idc-pc-produttori-calo-q3-2026.jpg\" alt=\"Grafico del calo annuo delle spedizioni PC per HP, Dell, Lenovo, Apple e ASUS\" loading=\"lazy\" style=\"display:block;max-width:100%;height:auto;margin:0 auto;pointer-events:auto\"><\/a><\/figure>\n<section class=\"fbp5-section\"><h2>HP e Dell perdono pi\u00f9 della media<\/h2>\n<p><strong>Lenovo<\/strong> resta prima per volumi con 14,9 milioni di PC spediti, ma registra un calo del 22,6% su base annua. <strong>HP<\/strong> passa da 15,0 a 10,3 milioni (-30,9%) e <strong>Dell<\/strong> da 10,1 a 7,6 milioni (-25,0%). Insieme, i primi tre marchi cedono 4,2 punti di quota secondo la rilevazione IDC.<\/p>\n<p><strong>Apple<\/strong> scende a 5,9 milioni di Mac (-11,3%), ma la sua quota sale dall\u20198,5% al 9,5% perch\u00e9 il mercato complessivo cala pi\u00f9 rapidamente. <strong>ASUS<\/strong> limita la flessione all\u20198,6%, con 5,5 milioni di unit\u00e0. Le cifre sono arrotondate e restano preliminari.<\/p>\n\n<\/section>\n<section class=\"fbp5-section\"><h2>Cosa cambia per chi deve comprare un PC<\/h2>\n<p>IDC ipotizza che l\u2019eccesso di scorte possa favorire <strong>promozioni temporanee<\/strong>, ma non prevede un ritorno generalizzato ai prezzi di un anno fa. La societ\u00e0 indica ancora vincoli di fornitura, costi alti e un quadro macroeconomico pi\u00f9 incerto tra i rischi per i trimestri successivi.<\/p>\n<p>Per gli acquirenti italiani il dato globale non permette di dedurre un ribasso immediato su un modello specifico. Conviene distinguere le eventuali offerte di fine trimestre dalla tendenza di fondo dei listini e confrontare configurazione, memoria e prezzo effettivo prima dell\u2019acquisto.<\/p>\n<\/section>\n\n<section class=\"fbp5-section\" data-rh-related-section=\"1\">\n      <div class=\"fbp5-section-label\">Articoli correlati<\/div>\n      <h2>Altre notizie <span>da leggere<\/span><\/h2>\n      <div class=\"fbp5-related-grid\"><a class=\"fbp5-related-card\" href=\"https:\/\/www.chinasmartbuy.com\/blog\/macbook-pro-oled-counterpoint-crescita-pannelli-notebook\/\" target=\"_blank\" rel=\"noopener\">\n      <img decoding=\"async\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/10\/macbook-pro-oled-a1a2679c-4938-4b84-b71f-8e4e-1hu31wervi-768x432.jpg\" alt=\"MacBook Pro OLED, Counterpoint prevede una forte crescita dei pannelli notebook\" loading=\"lazy\">\n      <div class=\"fbp5-related-body\">\n        <span>tecnologia<\/span>\n        <strong>MacBook Pro OLED, Counterpoint prevede una forte crescita dei pannelli notebook<\/strong>\n        \n      <\/div>\n    <\/a><a class=\"fbp5-related-card\" href=\"https:\/\/www.chinasmartbuy.com\/blog\/1b-dram-costo-superiore-tsmc-n2-carenza-memoria\/\" target=\"_blank\" rel=\"noopener\">\n      <img decoding=\"async\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/09\/la-1b-dram-costa-pi-del-wafer-tsmc-n2-abc14519-051e-4888-bbb9-426e-r1j4d548ny-768x576.jpg\" alt=\"La 1b DRAM costa pi\u00f9 del wafer TSMC N2: il mercato memoria entra in tensione\" loading=\"lazy\">\n      <div class=\"fbp5-related-body\">\n        <span>tecnologia<\/span>\n        <strong>La 1b DRAM costa pi\u00f9 del wafer TSMC N2: il mercato memoria entra in tensione<\/strong>\n        \n      <\/div>\n    <\/a><a class=\"fbp5-related-card\" href=\"https:\/\/www.chinasmartbuy.com\/blog\/prezzi-ddr4-ddr5-aumento-mercato-memorie\/\" target=\"_blank\" rel=\"noopener\">\n      <img decoding=\"async\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/08\/ddr4-verso-un-rialzo-del-50-lpddr4-ram-made-in-collabora-1wsi58sh3v-768x432.jpg\" alt=\"DDR4 verso un rialzo del 50%: perch\u00e9 i prezzi della RAM stanno salendo\" loading=\"lazy\">\n      <div class=\"fbp5-related-body\">\n        <span>tecnologia<\/span>\n        <strong>DDR4 verso un rialzo del 50%: perch\u00e9 i prezzi della RAM stanno salendo<\/strong>\n        \n      <\/div>\n    <\/a><\/div>\n    <\/section><div class=\"rh-attribution-pills\" style=\"display:flex;gap:10px;flex-wrap:wrap;justify-content:flex-start;margin:16px 0 0\"><a href=\"https:\/\/www.idc.com\/resource-center\/press-releases\/idc-pc-tracker-3q26\/\" target=\"_blank\" rel=\"noopener\" title=\"Fonte: IDC\" aria-label=\"Fonte: IDC\" style=\"display:inline-flex;align-items:center;gap:8px;padding:10px 16px;border-radius:16px;background:linear-gradient(135deg,#eff6ff,#dbeafe);color:#1d4ed8;text-decoration:none;font-size:11px;font-weight:900;letter-spacing:.08em;text-transform:uppercase;border:1px solid rgba(59,130,246,.20);box-shadow:0 8px 22px rgba(37,99,235,.08)\">Fonte<\/a><\/div><\/article>\n","protected":false},"excerpt":{"rendered":"<p>IDC stima 62,7 milioni di PC spediti nel Q3 2026, il 20,1% in meno su base annua: HP e Dell calano pi\u00f9 della media, Apple guadagna quota.<\/p>\n","protected":false},"author":10,"featured_media":51746,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_yoast_wpseo_focuskw_text_input":"mercato PC Q3 2026","footnotes":""},"categories":[480],"tags":[1753,1577],"class_list":["post-51747","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-idc","tag-pc"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mercato PC Q3 2026: spedizioni -20,1%, i dati IDC | ChinaSmartBuy<\/title>\n<meta name=\"description\" content=\"Mercato PC Q3 2026: spedizioni a 62,7 milioni (-20,1%). 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