{"id":50001,"date":"2026-09-28T11:54:00","date_gmt":"2026-09-28T09:54:00","guid":{"rendered":"https:\/\/www.chinasmartbuy.com\/blog\/huawei-hima-ordine-marchi-aito-ultimo-posto\/"},"modified":"2026-09-28T11:57:08","modified_gmt":"2026-09-28T09:57:08","slug":"huawei-hima-ordine-marchi-aito-ultimo-posto","status":"publish","type":"post","link":"https:\/\/www.chinasmartbuy.com\/blog\/huawei-hima-ordine-marchi-aito-ultimo-posto\/","title":{"rendered":"Huawei riorganizza i marchi HIMA: AITO finisce all\u2019ultimo posto nelle slide ufficiali"},"content":{"rendered":"\n\n<style>\n  :root {\n    --red: #CC1B1B;\n    --red-light: rgba(204,27,27,0.08);\n    --red-mid: #e84040;\n    --accent-soft-bg: rgba(204,27,27,0.07);\n    --accent-soft-border: rgba(204,27,27,0.18);\n    --text: #1a1a1a;\n    --text-muted: #666;\n    --card: #ffffff;\n    --border: #ebebeb;\n    --page-bg: #ffffff;\n    --surface-soft: #fafafa;\n    --surface-contrast: #f0f0f0;\n    --line-soft: #f5f5f5;\n    --soft-label: #bbb;\n    --muted-label: #999;\n    --copy: #333;\n    --font-head: 'Bebas Neue', sans-serif;\n    --font-body: 'DM Sans', sans-serif;\n    --heading-spacing: 0.04em;\n    --heading-weight: 400;\n    --spec-header-spacing: 0.08em;\n    --quickfacts-shadow: 0 10px 24px rgba(15,23,42,0.06);\n  }\n  .fbp5-wrap,.fbp5-wrap * { box-sizing:border-box; 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gap:40px; }\n    .fbp5-section h2 { font-size:32px; }\n    .fbp5-scheda-row { flex-direction:column; }\n    .fbp5-scheda-key { width:100%; }\n    .rh-phonebox-header { padding:18px 16px; flex-direction:column; align-items:center; }\n    .rh-phonebox-hero { width:150px; height:200px; }\n    .rh-phonebox-highlights { grid-template-columns:repeat(2,minmax(0,1fr)); }\n    .rh-phonebox-colors { padding:16px; }\n    .rh-phonebox-section { grid-template-columns:1fr; }\n    .rh-phonebox-section-label { padding:14px 20px; border-right:none; border-bottom:1px solid var(--border); }\n    .rh-phonebox-section-values { padding:14px 20px; }\n    .rh-affbox-grid { grid-template-columns:1fr; }\n    .rh-affbox-col:not(:last-child) { border-right:none; border-bottom:1px solid var(--line-soft); }\n    .rh-affbox-cta { width:100%; }\n    .rh-downloadjump { align-items:flex-start; flex-direction:column; margin:-22px 0 0; }\n    .rh-downloadjump a { width:100%; }\n    .rh-downloadbox-head { flex-direction:column; }\n    .rh-downloadbox-link { width:100%; }\n    .rh-offerbox-head { flex-direction:column; }\n    .rh-offerbox-links { grid-template-columns:1fr; }\n    .rh-offer-inline-wrap { flex-direction:column; align-items:flex-start; }\n    .rh-offer-inline-cta { width:100%; }\n  }\n<\/style>\n<div class=\"fbp5-wrap rh-json-article\" id=\"rh-article-mul2n10t-bq4br\" data-rh-article-type=\"news\" data-rh-site-profile=\"china-smart-buy\">\n  <div class=\"fbp5-intro\">\n    \n    <p>Durante la presentazione di Zhijie RX e delle novit\u00e0 del mondo HIMA, Huawei ha mostrato un cambiamento che non riguarda direttamente un nuovo modello, ma l\u2019architettura del portafoglio auto del gruppo.<\/p><p>Il riordino segue la sequenza <strong>Maextro, Stelato, Luxeed, Shangjie e AITO<\/strong>. \u00c8 un dettaglio apparentemente grafico, ma arriva in una fase delicata per l\u2019ecosistema automotive di Huawei, gi\u00e0 segnata dall\u2019evoluzione del rapporto con Seres sul brand AITO e da una nuova distribuzione dei ruoli tra partner industriale e piattaforma tecnologica.<\/p>\n  <\/div><figure class=\"wp-block-image size-large\" style=\"margin:18px 0;display:block;clear:both;width:100%;position:relative;z-index:1\"><a href=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/09\/huawei-riorganizza-i-marchi-hima-56c94910-f853-4fc7-a364-ccca-1utqddg1ba.jpg\" target=\"_blank\" rel=\"noopener\" style=\"display:block;width:100%;position:relative;z-index:2;pointer-events:auto;cursor:zoom-in\"><img decoding=\"async\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/09\/huawei-riorganizza-i-marchi-hima-56c94910-f853-4fc7-a364-ccca-1utqddg1ba.jpg\" alt=\"\u534e\u4e3a\u4f59\u627f\u4e1c\u53d1\u5e03\u4f1a PPT \u9e3f\u8499\u667a\u884c\u201c\u4e94\u754c\u201d\u54c1\u724c\u987a\u5e8f\u91cd\u6392\uff0cAITO \u95ee\u754c\u88ab\u79fb\u81f3\u6700\u53f3\" loading=\"lazy\" style=\"display:block;max-width:100%;height:auto;margin:0 auto;pointer-events:auto\"><\/a><\/figure>\n  \n\n      <section class=\"fbp5-section\">\n        <div class=\"fbp5-section-label\">Scenario<\/div>\n        <h2>Huawei cambia l\u2019ordine dei marchi HIMA nelle <span>slide ufficiali<\/span><\/h2>\n        <p>Fino alle presentazioni precedenti, la sequenza dei cinque marchi HIMA partiva da AITO, seguita da Luxeed, Stelato, Maextro e Shangjie. Nel nuovo materiale mostrato sul palco, invece, l\u2019ordine \u00e8 stato riorganizzato in modo diverso: <strong>Maextro<\/strong> apre la lista, poi arrivano Stelato, Luxeed, Shangjie e infine AITO.<\/p><p>La modifica non \u00e8 ancora stata applicata in modo uniforme su tutti i canali. Il sito ufficiale HIMA continua infatti a usare l\u2019ordine originario, mentre lo store Huawei aveva gi\u00e0 aggiornato la disposizione a met\u00e0 mese. Anche i poster diffusi nelle ultime ore adottano la nuova sequenza, segnale che il cambiamento \u00e8 gi\u00e0 stato recepito almeno nella comunicazione commerciale pi\u00f9 recente.<\/p>\n        \n        \n        \n        \n        \n      <\/section><figure class=\"wp-block-image size-large\" style=\"margin:18px 0;display:block;clear:both;width:100%;position:relative;z-index:1\"><a href=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/09\/huawei-riorganizza-i-marchi-hima-69543a73-2109-4aa3-9d69-abf9-r0vjvbfwm8-scaled.webp\" target=\"_blank\" rel=\"noopener\" style=\"display:block;width:100%;position:relative;z-index:2;pointer-events:auto;cursor:zoom-in\"><img decoding=\"async\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/09\/huawei-riorganizza-i-marchi-hima-69543a73-2109-4aa3-9d69-abf9-r0vjvbfwm8-scaled.webp\" alt=\"\u534e\u4e3a\u4f59\u627f\u4e1c\u53d1\u5e03\u4f1a PPT \u9e3f\u8499\u667a\u884c\u201c\u4e94\u754c\u201d\u54c1\u724c\u987a\u5e8f\u91cd\u6392\uff0cAITO \u95ee\u754c\u88ab\u79fb\u81f3\u6700\u53f3\" loading=\"lazy\" style=\"display:block;max-width:100%;height:auto;margin:0 auto;pointer-events:auto\"><\/a><\/figure>\n    \n\n      <section class=\"fbp5-section\">\n        <div class=\"fbp5-section-label\">Strategia<\/div>\n        <h2>Il caso AITO si inserisce nella nuova divisione dei <span>ruoli con Seres<\/span><\/h2>\n        <p>Sul palco, Yu Chengdong ha ribadito che AITO \u00e8 stato il primo marchio nato nella collaborazione HIMA. Ha per\u00f2 anche ricordato che oggi il brand viene sostenuto da Huawei sul fronte tecnologico, mentre la guida operativa \u00e8 passata a <strong>Seres<\/strong>, senza impatti sui diritti e sui servizi gi\u00e0 garantiti ai proprietari delle vetture.<\/p><p>Questo chiarimento segue l\u2019annuncio del 15 settembre, quando HIMA aveva spiegato la nuova modalit\u00e0 di cooperazione per AITO. In base a questo schema, definizione del prodotto, design, marketing, rete retail e assistenza vengono gestiti da Seres, con Huawei Terminal che resta coinvolta come abilitatore tecnologico.<\/p>\n        \n        \n        \n        \n        \n      <\/section><figure class=\"wp-block-image size-large\" style=\"margin:18px 0;display:block;clear:both;width:100%;position:relative;z-index:1\"><a href=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/09\/huawei-riorganizza-i-marchi-hima-f3cdc2b1-e77b-45f6-ae41-bdec-xx5xnvgk5g.webp\" target=\"_blank\" rel=\"noopener\" style=\"display:block;width:100%;position:relative;z-index:2;pointer-events:auto;cursor:zoom-in\"><img decoding=\"async\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/09\/huawei-riorganizza-i-marchi-hima-f3cdc2b1-e77b-45f6-ae41-bdec-xx5xnvgk5g.webp\" alt=\"\u534e\u4e3a\u4f59\u627f\u4e1c\u53d1\u5e03\u4f1a PPT \u9e3f\u8499\u667a\u884c\u201c\u4e94\u754c\u201d\u54c1\u724c\u987a\u5e8f\u91cd\u6392\uff0cAITO \u95ee\u754c\u88ab\u79fb\u81f3\u6700\u53f3\" loading=\"lazy\" style=\"display:block;max-width:100%;height:auto;margin:0 auto;pointer-events:auto\"><\/a><\/figure>\n    \n\n      <section class=\"fbp5-section\">\n        <div class=\"fbp5-section-label\">Contesto prodotto<\/div>\n        <h2>La novit\u00e0 arriva mentre Huawei spinge sul debutto commerciale di <span>Zhijie RX<\/span><\/h2>\n        <p>Il riordino dei marchi \u00e8 emerso durante un evento centrato anche sul lancio di <strong>Zhijie RX<\/strong>, nuovo SUV coup\u00e9 dell\u2019ecosistema HIMA. Il modello \u00e8 stato annunciato in Cina con prezzi da 259.800 a 389.800 yuan, pari a circa 33.000-49.000 euro, e rappresenta uno dei prodotti su cui Huawei e Chery stanno concentrando maggiore visibilit\u00e0.<\/p><p>Nello stesso intervento, Huawei ha sottolineato anche l\u2019espansione della rete dimostrativa per il modello, con le prime unit\u00e0 prova gi\u00e0 distribuite in oltre cento citt\u00e0 e in centinaia di punti vendita.<\/p>\n        \n        \n        \n        \n        \n      <\/section>\n    \n<\/div><div class=\"rh-attribution-pills\" style=\"display:flex;gap:10px;flex-wrap:wrap;justify-content:flex-start;margin:16px 0 0\"><a href=\"https:\/\/www.ithome.com\/1\/007\/939.htm\" target=\"_blank\" rel=\"noopener\" title=\"Via: VIA\" aria-label=\"Via: VIA\" style=\"display:inline-flex;align-items:center;gap:8px;padding:10px 16px;border-radius:16px;background:linear-gradient(135deg,#fff7ed,#ffedd5);color:#c2410c;text-decoration:none;font-size:11px;font-weight:900;letter-spacing:.08em;text-transform:uppercase;border:1px solid rgba(249,115,22,.20);box-shadow:0 8px 22px rgba(249,115,22,.08)\">Via<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Huawei ha aggiornato l\u2019ordine dei cinque marchi HIMA nelle slide ufficiali, spostando AITO all\u2019ultimo posto durante l\u2019evento di Zhijie RX.<\/p>\n","protected":false},"author":10,"featured_media":50000,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_yoast_wpseo_focuskw_text_input":"ordine marchi HIMA Huawei","footnotes":""},"categories":[480],"tags":[1307,1129],"class_list":["post-50001","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-aito","tag-auto"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Huawei riorganizza i marchi HIMA: AITO finisce all\u2019ultimo posto nelle slide ufficiali<\/title>\n<meta name=\"description\" content=\"Huawei ha mostrato un nuovo ordine dei cinque marchi HIMA durante l\u2019evento Zhijie RX: AITO non \u00e8 pi\u00f9 in testa e passa all\u2019ultimo posto.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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