{"id":49809,"date":"2026-09-26T01:15:00","date_gmt":"2026-09-25T23:15:00","guid":{"rendered":"https:\/\/www.chinasmartbuy.com\/blog\/lexisnexis-ims-monitoraggio-guida-app-assicurazioni-auto\/"},"modified":"2026-09-26T01:16:46","modified_gmt":"2026-09-25T23:16:46","slug":"lexisnexis-ims-monitoraggio-guida-app-assicurazioni-auto","status":"publish","type":"post","link":"https:\/\/www.chinasmartbuy.com\/blog\/lexisnexis-ims-monitoraggio-guida-app-assicurazioni-auto\/","title":{"rendered":"LexisNexis e IMS portano il monitoraggio della guida nelle app assicurative"},"content":{"rendered":"\n\n<style>\n  :root {\n    --red: #CC1B1B;\n    --red-light: rgba(204,27,27,0.08);\n    --red-mid: #e84040;\n    --accent-soft-bg: rgba(204,27,27,0.07);\n    --accent-soft-border: rgba(204,27,27,0.18);\n    --text: #1a1a1a;\n    --text-muted: #666;\n    --card: #ffffff;\n    --border: #ebebeb;\n    --page-bg: #ffffff;\n    --surface-soft: #fafafa;\n    --surface-contrast: #f0f0f0;\n    --line-soft: #f5f5f5;\n    --soft-label: #bbb;\n    --muted-label: #999;\n    --copy: #333;\n    --font-head: 'Bebas Neue', sans-serif;\n    --font-body: 'DM Sans', sans-serif;\n    --heading-spacing: 0.04em;\n    --heading-weight: 400;\n    --spec-header-spacing: 0.08em;\n    --quickfacts-shadow: 0 10px 24px rgba(15,23,42,0.06);\n  }\n  .fbp5-wrap,.fbp5-wrap * { box-sizing:border-box; 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justify-content:space-between; align-items:flex-start; gap:16px; margin-bottom:14px; }\n  .rh-downloadbox-kicker { font-size:11px; font-weight:800; letter-spacing:0.12em; text-transform:uppercase; color:var(--red); margin-bottom:6px; }\n  .rh-downloadbox-title { font-family:var(--font-head); font-size:clamp(24px,3.4vw,34px); line-height:1; color:var(--text); letter-spacing:var(--heading-spacing); margin:0; }\n  .rh-downloadbox-count { flex-shrink:0; border:1px solid var(--accent-soft-border); background:#fff; color:var(--red); border-radius:999px; padding:6px 10px; font-size:11px; font-weight:800; text-transform:uppercase; }\n  .rh-downloadbox-links { display:flex; flex-wrap:wrap; gap:10px; }\n  .rh-downloadbox-link { display:inline-flex; align-items:center; justify-content:center; gap:8px; background:var(--red); color:#fff !important; text-decoration:none !important; border-radius:999px; padding:11px 16px; font-size:14px; font-weight:700; }\n  .rh-downloadbox-link svg { width:13px; height:13px; 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}\n  .rh-offerbox-links { display:grid; grid-template-columns:repeat(auto-fit,minmax(220px,1fr)); gap:10px; }\n  .rh-offerbox-link { display:flex; align-items:center; justify-content:center; gap:8px; background:var(--red); color:#fff !important; text-decoration:none !important; border-radius:999px; padding:11px 16px; font-size:14px; font-weight:800; text-align:center; }\n  .rh-offerbox-link small { opacity:.82; font-size:11px; font-weight:700; }\n  .rh-offerbox-link svg { width:13px; height:13px; flex-shrink:0; }\n  .rh-offerbox-note { margin:14px 0 0; font-size:12px; line-height:1.55; color:var(--text-muted); }\n  .rh-offer-inline { margin:0; }\n  .rh-offer-inline-wrap { display:flex; align-items:center; justify-content:space-between; gap:16px; background:var(--surface-soft); border:1px solid var(--accent-soft-border); border-left:4px solid var(--red); border-radius:16px; padding:16px 18px; box-shadow:var(--quickfacts-shadow); }\n  .rh-offer-inline-kicker { font-size:10px; font-weight:800; 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align-items:center; justify-content:space-between; gap:12px; padding:14px 18px; background:var(--surface-soft); border-bottom:1px solid var(--border); }\n  .rh-external-embed-kicker { font-size:11px; font-weight:700; letter-spacing:0.08em; text-transform:uppercase; color:var(--red); }\n  .rh-external-embed-source { font-size:12px; color:var(--soft-label); }\n  .rh-external-embed-frame { position:relative; aspect-ratio:16 \/ 9; overflow:hidden; background:#000; min-height:0; }\n  .rh-external-embed-frame iframe, .rh-external-embed-frame > iframe { position:absolute !important; inset:0; width:100% !important; height:100% !important; min-height:0 !important; max-height:none !important; max-width:none !important; border:0; display:block; }\n  .rh-external-embed-body { padding:18px 20px; display:grid; gap:12px; }\n  .rh-external-embed-title { font-family:var(--font-head); font-size:24px; line-height:1; color:var(--text); letter-spacing:0.02em; }\n  .rh-external-embed-copy { font-size:14px; 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margin-bottom:14px; }\n  .fbp5-bullet-list { margin:18px 0 6px 20px; padding:0; display:flex; flex-direction:column; gap:10px; }\n  .fbp5-bullet-list li { font-size:16px; line-height:1.7; color:#1f2937; }\n  .fbp5-bullet-list li::marker { color:var(--red); }\n  .rh-quickfacts-grid { margin:18px 0 0; display:grid; grid-template-columns:repeat(auto-fit,minmax(220px,1fr)); gap:12px; }\n  .rh-quickfacts-card { background:#fff; border:1px solid var(--border); border-radius:16px; padding:14px 16px; box-shadow:var(--quickfacts-shadow); display:flex; flex-direction:column; gap:6px; }\n  .rh-quickfacts-label { font-size:12px; font-weight:800; letter-spacing:0.08em; text-transform:uppercase; color:var(--red); }\n  .rh-quickfacts-value { font-size:15px; line-height:1.6; color:#1f2937; }\n  .fbp5-highlight { background:var(--red-light); border-left:4px solid var(--red); border-radius:0 10px 10px 0; padding:15px 19px; margin:18px 0 0; font-size:16px; color:var(--copy); line-height:1.65; }\n  .fbp5-info { background:var(--surface-soft); border:1px solid var(--border); border-radius:10px; padding:15px 19px; margin:18px 0 0; font-size:15px; color:var(--text-muted); line-height:1.65; }\n  .fbp5-scheda { background:var(--card); border:1px solid var(--border); border-radius:14px; overflow:hidden; margin:20px 0 0; }\n  .fbp5-scheda-header { background:var(--red); color:#fff; padding:14px 20px; font-family:var(--font-head); font-size:20px; font-weight:var(--heading-weight); letter-spacing:var(--spec-header-spacing); }\n  .fbp5-scheda-row { display:flex; border-bottom:1px solid var(--border); }\n  .fbp5-scheda-row:last-child { border-bottom:none; }\n  .fbp5-scheda-key { width:42%; padding:11px 16px; font-size:13px; font-weight:700; color:var(--text-muted); text-transform:uppercase; letter-spacing:0.06em; background:var(--surface-soft); flex-shrink:0; }\n  .fbp5-scheda-val { padding:11px 16px; font-size:14px; color:var(--text); font-weight:500; line-height:1.5; }\n  @media(max-width:600px) {\n    .fbp5-wrap { padding:0 14px 60px; gap:40px; }\n    .fbp5-section h2 { font-size:32px; }\n    .fbp5-scheda-row { flex-direction:column; }\n    .fbp5-scheda-key { width:100%; }\n    .rh-phonebox-header { padding:18px 16px; flex-direction:column; align-items:center; }\n    .rh-phonebox-hero { width:150px; height:200px; }\n    .rh-phonebox-highlights { grid-template-columns:repeat(2,minmax(0,1fr)); }\n    .rh-phonebox-colors { padding:16px; }\n    .rh-phonebox-section { grid-template-columns:1fr; }\n    .rh-phonebox-section-label { padding:14px 20px; border-right:none; border-bottom:1px solid var(--border); }\n    .rh-phonebox-section-values { padding:14px 20px; }\n    .rh-affbox-grid { grid-template-columns:1fr; }\n    .rh-affbox-col:not(:last-child) { border-right:none; border-bottom:1px solid var(--line-soft); }\n    .rh-affbox-cta { width:100%; }\n    .rh-downloadjump { align-items:flex-start; flex-direction:column; margin:-22px 0 0; }\n    .rh-downloadjump a { width:100%; }\n    .rh-downloadbox-head { flex-direction:column; }\n    .rh-downloadbox-link { width:100%; }\n    .rh-offerbox-head { flex-direction:column; }\n    .rh-offerbox-links { grid-template-columns:1fr; }\n    .rh-offer-inline-wrap { flex-direction:column; align-items:flex-start; }\n    .rh-offer-inline-cta { width:100%; }\n  }\n<\/style>\n<div class=\"fbp5-wrap rh-json-article\" id=\"rh-article-muhkx642-lwi3p\" data-rh-article-type=\"news\" data-rh-site-profile=\"china-smart-buy\">\n  <div class=\"fbp5-intro\">\n    \n    <p>LexisNexis Risk Solutions e IMS hanno annunciato una collaborazione per portare il tracciamento del comportamento di guida direttamente nello smartphone, tramite app e senza dispositivi hardware aggiuntivi installati in auto.<\/p><p>La novit\u00e0 unisce il modello di punteggio Drive Metrics di LexisNexis con la piattaforma EdgeSDK di IMS, cos\u00ec da elaborare sul telefono i dati necessari alla valutazione della guida. Il risultato pu\u00f2 poi essere condiviso con le assicurazioni, che possono integrare la tecnologia nella propria app oppure affidarsi all&#8217;app messa a disposizione da IMS.<\/p>\n  <\/div><figure class=\"wp-block-image size-large\" style=\"margin:18px 0;display:block;clear:both;width:100%;position:relative;z-index:1\"><a href=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/09\/lexisnexis-e-ims-portano-il-monitoraggio-della-guida-nelle-app-assicurat-f230b17f-b85c-46a2-ae7a.png\" target=\"_blank\" rel=\"noopener\" style=\"display:block;width:100%;position:relative;z-index:2;pointer-events:auto;cursor:zoom-in\"><img decoding=\"async\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/09\/lexisnexis-e-ims-portano-il-monitoraggio-della-guida-nelle-app-assicurat-f230b17f-b85c-46a2-ae7a.png\" alt=\"\u7814\u7a76\u516c\u53f8\u63a8\u51fa\u57fa\u4e8e\u624b\u673a\u7aef App \u7684\u9a7e\u9a76\u884c\u4e3a\u8ffd\u8e2a\u6280\u672f\uff0c\u53ef\u4e3a\u4fdd\u9669\u884c\u4e1a\u6c7d\u8f66\u4e8b\u6545\u5b9a\u635f\u63d0\u4f9b\u53c2\u8003\" loading=\"lazy\" style=\"display:block;max-width:100%;height:auto;margin:0 auto;pointer-events:auto\"><\/a><\/figure>\n  \n\n      <section class=\"fbp5-section\">\n        \n        <h2>Il sistema punta a ridurre i costi e a semplificare la <span>telematica assicurativa<\/span><\/h2>\n        <p>L&#8217;aspetto pi\u00f9 interessante della soluzione \u00e8 la possibilit\u00e0 di raccogliere indicatori utili senza scatole nere o altri accessori dedicati. In pratica, il telefono pu\u00f2 calcolare localmente un profilo di guida e fornire alle compagnie elementi utilizzabili per tariffe e decisioni di sottoscrizione, abbassando la complessit\u00e0 operativa rispetto ai sistemi tradizionali basati su hardware installato sul veicolo.<\/p><p>Per le assicurazioni il vantaggio non \u00e8 solo economico. In caso di incidente, il sistema pu\u00f2 verificare se sullo smartphone ci siano state interazioni come tocchi sul display, scorrimenti, chiamate in entrata o in uscita e se lo schermo fosse sbloccato in prossimit\u00e0 dell&#8217;evento. Sono dati che possono aiutare a ricostruire il contesto e a capire se il conducente abbia violato condizioni gi\u00e0 previste dalla polizza.<\/p>\n        \n        \n        \n        \n        \n      <\/section>\n    \n\n      <section class=\"fbp5-section\">\n        \n        <h2>Restano aperti i nodi su privacy e <span>identificazione del conducente<\/span><\/h2>\n        <p>Proprio qui emergono per\u00f2 i limiti pi\u00f9 evidenti. Uno schermo sbloccato non dimostra da solo che l&#8217;utente stesse scrivendo un messaggio, cos\u00ec come l&#8217;attivit\u00e0 rilevata sul telefono non basta a provare automaticamente che il proprietario dello smartphone fosse davvero alla guida e non seduto come passeggero.<\/p><p>Resta inoltre da chiarire quali informazioni lascino effettivamente il dispositivo e vengano inviate alle compagnie. LexisNexis non ha ancora spiegato in dettaglio come il sistema distingua guidatore e passeggero, n\u00e9 quali metriche vengano esportate dopo l&#8217;elaborazione locale.<\/p>\n        \n        \n        \n        \n        \n      <\/section>\n    \n\n      <section class=\"fbp5-section\">\n        \n        <h2>Le app assicurative potrebbero diventare il nuovo canale per valutare il <span>comportamento al volante<\/span><\/h2>\n        <p>Al momento non sono stati indicati nomi di compagnie che abbiano gi\u00e0 adottato questa piattaforma, ma la direzione \u00e8 chiara: trasformare lo smartphone in un sensore telematico sempre disponibile. Se il modello prender\u00e0 piede, le app assicurative potranno usare il telefono per stimare il comportamento al volante in modo pi\u00f9 immediato e meno costoso rispetto alle soluzioni tradizionali.<\/p><p>Per chi usa questi servizi, il punto da osservare con pi\u00f9 attenzione sar\u00e0 il rapporto tra <strong>raccolta dati<\/strong> e condizioni economiche della polizza. La comodit\u00e0 di una soluzione solo software \u00e8 evidente, ma diventer\u00e0 sempre pi\u00f9 importante capire con precisione quali attivit\u00e0 vengono monitorate, in quali modalit\u00e0 e con quale impatto concreto sulla valutazione del rischio.<\/p>\n        \n        \n        \n        \n        \n      <\/section>\n    \n<\/div><div class=\"rh-attribution-pills\" style=\"display:flex;gap:10px;flex-wrap:wrap;justify-content:flex-start;margin:16px 0 0\"><a href=\"https:\/\/www.ithome.com\/1\/007\/265.htm\" target=\"_blank\" rel=\"noopener\" title=\"Via: VIA\" aria-label=\"Via: VIA\" style=\"display:inline-flex;align-items:center;gap:8px;padding:10px 16px;border-radius:16px;background:linear-gradient(135deg,#fff7ed,#ffedd5);color:#c2410c;text-decoration:none;font-size:11px;font-weight:900;letter-spacing:.08em;text-transform:uppercase;border:1px solid rgba(249,115,22,.20);box-shadow:0 8px 22px rgba(249,115,22,.08)\">Via<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>LexisNexis e IMS presentano una soluzione che traccia la guida via smartphone per supportare assicurazioni e gestione dei sinistri, senza hardware dedicato.<\/p>\n","protected":false},"author":9,"featured_media":49808,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_yoast_wpseo_focuskw_text_input":"monitoraggio guida via app","footnotes":""},"categories":[480],"tags":[1129,44],"class_list":["post-49809","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-auto","tag-smartphone"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LexisNexis e IMS portano il 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