{"id":49529,"date":"2026-09-23T19:24:00","date_gmt":"2026-09-23T17:24:00","guid":{"rendered":"https:\/\/www.chinasmartbuy.com\/blog\/?p=49529"},"modified":"2026-09-23T17:37:01","modified_gmt":"2026-09-23T15:37:01","slug":"mediaworld-35-anni-italia-strategia-2030","status":"publish","type":"post","link":"https:\/\/www.chinasmartbuy.com\/blog\/mediaworld-35-anni-italia-strategia-2030\/","title":{"rendered":"MediaWorld compie 35 anni in Italia e guarda al 2030: 12 nuovi negozi nel 2027"},"content":{"rendered":"\n<article class=\"rh-classic-article\"><p><strong>MediaWorld festeggia 35 anni in Italia<\/strong> e usa l&#8217;anniversario per presentare la strategia con cui intende arrivare al 2030. Il piano mette insieme rete fisica e canale digitale, con l&#8217;obiettivo di far crescere entrambi senza trasformarli in percorsi separati.<\/p><figure class=\"wp-block-image size-large\" style=\"margin:18px 0;display:block;clear:both;width:100%;position:relative;z-index:1\"><a href=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/09\/mediaworld-compie-35-anni-in-italia-e-guarda-al-2030-mediaworld-35-article-19n7jc1hz3.jpg\" target=\"_blank\" rel=\"noopener\" style=\"display:block;width:100%;position:relative;z-index:2;pointer-events:auto;cursor:zoom-in\"><img decoding=\"async\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/09\/mediaworld-compie-35-anni-in-italia-e-guarda-al-2030-mediaworld-35-article-19n7jc1hz3.jpg\" alt=\"mediaworld 35 article\" loading=\"lazy\" style=\"display:block;max-width:100%;height:auto;margin:0 auto;pointer-events:auto\"><\/a><\/figure>\n\n<p>Oggi l&#8217;insegna conta <strong>153 negozi<\/strong> sul territorio nazionale. Per il 2027 sono previste <strong>oltre 12 nuove aperture<\/strong>, mentre sul fronte dell&#8217;e-commerce l&#8217;obiettivo dichiarato \u00e8 <strong>raddoppiare il business online entro il 2030<\/strong>.<\/p><h2>Dal primo negozio del 1991 a una rete omnicanale<\/h2><p>MediaWorld \u00e8 arrivata in Italia nel 1991 e nel tempo ha accompagnato diverse fasi del mercato dell&#8217;elettronica di consumo: dalla grande distribuzione specializzata alla crescita degli acquisti online, fino ai servizi che oggi completano la vendita del singolo prodotto.<\/p><p>Il dato condiviso dall&#8217;azienda sulla componente digitale fotografa questa trasformazione: le vendite online risultano in crescita del <strong>40% rispetto al 2020<\/strong>. L&#8217;espansione del canale web non comporter\u00e0 per\u00f2 un ridimensionamento dei punti vendita, che restano centrali per consulenza, ritiro, assistenza e prova dei prodotti.<\/p><h2>Pi\u00f9 di 12 aperture gi\u00e0 nel 2027<\/h2><p>Il prossimo passaggio concreto riguarda il 2027, anno per il quale MediaWorld annuncia oltre dodici nuove aperture. La societ\u00e0 punta su formati capaci di adattarsi ai diversi bacini urbani e commerciali, integrando l&#8217;esperienza in negozio con disponibilit\u00e0, ordini e servizi accessibili online.<\/p><p>La strategia al 2030 si basa quindi su tre direttrici principali:<\/p><ul><li>rafforzamento della rete fisica, oggi composta da 153 negozi;<\/li><li>ulteriore integrazione tra sito, app e punti vendita;<\/li><li>raddoppio del business online entro il 2030.<\/li><\/ul><p>Per i clienti questo modello dovrebbe tradursi in pi\u00f9 libert\u00e0 nella scelta del percorso di acquisto: ricerca e confronto sul web, consulenza in negozio, ritiro rapido oppure consegna a domicilio. Sar\u00e0 importante capire come il piano verr\u00e0 declinato sui servizi post-vendita e sulla disponibilit\u00e0 locale dei prodotti.<\/p><h2>Le iniziative per il 35\u00b0 anniversario<\/h2><p>Il traguardo dei 35 anni \u00e8 accompagnato da una campagna dedicata. Le promozioni e le attivit\u00e0 possono cambiare nel corso dell&#8217;iniziativa, quindi conviene verificare condizioni e disponibilit\u00e0 direttamente sul sito ufficiale.<\/p><p><a href=\"https:\/\/www.awin1.com\/cread.php?awinmid=18529&amp;awinaffid=954515&amp;platform=dl&amp;ued=https%3A%2F%2Fwww.mediaworld.it%2Fit%2Fcampaign%2Fche-spettacolo-di-anniversario\" target=\"_blank\" rel=\"noopener\"><strong>Scopri la campagna per i 35 anni di MediaWorld<\/strong><\/a><\/p><p>Per il gruppo, la ricorrenza diventa cos\u00ec un punto di partenza pi\u00f9 che un semplice bilancio. Il piano annunciato dovr\u00e0 ora tradursi nelle nuove aperture del 2027 e in un&#8217;esperienza online capace di sostenere il traguardo fissato per il 2030.<\/p><\/article><div class=\"rh-attribution-pills\" style=\"display:flex;gap:10px;flex-wrap:wrap;justify-content:flex-start;margin:16px 0 0\"><a href=\"https:\/\/www.mediaworld.it\/it\/campaign\/che-spettacolo-di-anniversario\" target=\"_blank\" rel=\"noopener\" title=\"Fonte: MediaWorld\" aria-label=\"Fonte: MediaWorld\" style=\"display:inline-flex;align-items:center;gap:8px;padding:10px 16px;border-radius:16px;background:linear-gradient(135deg,#eff6ff,#dbeafe);color:#1d4ed8;text-decoration:none;font-size:11px;font-weight:900;letter-spacing:.08em;text-transform:uppercase;border:1px solid rgba(59,130,246,.20);box-shadow:0 8px 22px rgba(37,99,235,.08)\">Fonte<\/a><a href=\"https:\/\/www.mediaworld.it\/it\/campaign\/che-spettacolo-di-anniversario\" target=\"_blank\" rel=\"noopener\" title=\"Via: VIA\" aria-label=\"Via: VIA\" style=\"display:inline-flex;align-items:center;gap:8px;padding:10px 16px;border-radius:16px;background:linear-gradient(135deg,#fff7ed,#ffedd5);color:#c2410c;text-decoration:none;font-size:11px;font-weight:900;letter-spacing:.08em;text-transform:uppercase;border:1px solid rgba(249,115,22,.20);box-shadow:0 8px 22px rgba(249,115,22,.08)\">Via<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>MediaWorld celebra 35 anni di attivit\u00e0 in Italia e presenta la strategia al 2030, tra nuove aperture, servizi e crescita del canale online.<\/p>\n","protected":false},"author":15,"featured_media":49528,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_yoast_wpseo_focuskw_text_input":"MediaWorld 35 anni Italia","footnotes":""},"categories":[480],"tags":[1578,1700],"class_list":["post-49529","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-e-commerce","tag-mediaworld"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MediaWorld compie 35 anni in Italia e guarda al 2030: 12 nuovi negozi nel 2027<\/title>\n<meta name=\"description\" content=\"MediaWorld celebra 35 anni in Italia: 153 negozi, oltre 12 nuove aperture nel 2027 e obiettivo di raddoppiare il business online entro il 2030.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.chinasmartbuy.com\/blog\/mediaworld-35-anni-italia-strategia-2030\/\" \/>\n<meta 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