{"id":48525,"date":"2026-09-15T11:08:00","date_gmt":"2026-09-15T09:08:00","guid":{"rendered":"https:\/\/www.chinasmartbuy.com\/blog\/samsung-switchers-utenti-iphone-passaggio-galaxy\/"},"modified":"2026-09-15T11:10:06","modified_gmt":"2026-09-15T09:10:06","slug":"samsung-switchers-utenti-iphone-passaggio-galaxy","status":"publish","type":"post","link":"https:\/\/www.chinasmartbuy.com\/blog\/samsung-switchers-utenti-iphone-passaggio-galaxy\/","title":{"rendered":"Samsung lancia Switchers per convincere gli utenti iPhone a passare a Galaxy"},"content":{"rendered":"\n\n<style>\n  :root {\n    --red: #CC1B1B;\n    --red-light: rgba(204,27,27,0.08);\n    --red-mid: #e84040;\n    --accent-soft-bg: rgba(204,27,27,0.07);\n    --accent-soft-border: rgba(204,27,27,0.18);\n    --text: #1a1a1a;\n    --text-muted: #666;\n    --card: #ffffff;\n    --border: #ebebeb;\n    --page-bg: #ffffff;\n    --surface-soft: #fafafa;\n    --surface-contrast: #f0f0f0;\n    --line-soft: #f5f5f5;\n    --soft-label: #bbb;\n    --muted-label: #999;\n    --copy: #333;\n    --font-head: 'Bebas Neue', sans-serif;\n    --font-body: 'DM Sans', sans-serif;\n    --heading-spacing: 0.04em;\n    --heading-weight: 400;\n    --spec-header-spacing: 0.08em;\n    --quickfacts-shadow: 0 10px 24px rgba(15,23,42,0.06);\n  }\n  .fbp5-wrap,.fbp5-wrap * { box-sizing:border-box; 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gap:40px; }\n    .fbp5-section h2 { font-size:32px; }\n    .fbp5-scheda-row { flex-direction:column; }\n    .fbp5-scheda-key { width:100%; }\n    .rh-phonebox-header { padding:18px 16px; flex-direction:column; align-items:center; }\n    .rh-phonebox-hero { width:150px; height:200px; }\n    .rh-phonebox-highlights { grid-template-columns:repeat(2,minmax(0,1fr)); }\n    .rh-phonebox-colors { padding:16px; }\n    .rh-phonebox-section { grid-template-columns:1fr; }\n    .rh-phonebox-section-label { padding:14px 20px; border-right:none; border-bottom:1px solid var(--border); }\n    .rh-phonebox-section-values { padding:14px 20px; }\n    .rh-affbox-grid { grid-template-columns:1fr; }\n    .rh-affbox-col:not(:last-child) { border-right:none; border-bottom:1px solid var(--line-soft); }\n    .rh-affbox-cta { width:100%; }\n    .rh-downloadjump { align-items:flex-start; flex-direction:column; margin:-22px 0 0; }\n    .rh-downloadjump a { width:100%; }\n    .rh-downloadbox-head { flex-direction:column; }\n    .rh-downloadbox-link { width:100%; }\n    .rh-offerbox-head { flex-direction:column; }\n    .rh-offerbox-links { grid-template-columns:1fr; }\n    .rh-offer-inline-wrap { flex-direction:column; align-items:flex-start; }\n    .rh-offer-inline-cta { width:100%; }\n  }\n<\/style>\n<div class=\"fbp5-wrap rh-json-article\" id=\"rh-article-mu2ga0yy-2t0fd\" data-rh-article-type=\"news\" data-rh-site-profile=\"china-smart-buy\">\n  <div class=\"fbp5-intro\">\n    \n    <p>Samsung torna a spingere sul confronto diretto con Apple con una nuova campagna pubblicitaria chiamata <strong>Switchers<\/strong>, costruita per convincere gli utenti iPhone a passare alla gamma Galaxy.<\/p><p>Il nuovo spot punta soprattutto su pieghevoli e modelli top di gamma, usando volti noti di reality e sport per mettere in scena i dubbi pi\u00f9 comuni di chi vorrebbe lasciare iPhone ma teme di perdere comodit\u00e0, dati e abitudini. Il messaggio \u00e8 semplice: oggi cambiare piattaforma \u00e8 pi\u00f9 facile e Samsung vuole presentarsi come l\u2019alternativa pi\u00f9 completa.<\/p>\n  <\/div><div class=\"rh-inline-gallery rh-inline-gallery-cols-2\" style=\"display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:14px;margin:18px 0;position:relative;z-index:1\"><figure class=\"wp-block-image size-large\" style=\"margin:0;position:relative;z-index:1\"><a href=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/09\/samsung-switchers-image-07b24d19-2ce3-4670-9326-f20f-ozi1ar1fu6.jpg\" target=\"_blank\" rel=\"noopener\" style=\"display:block;width:100%;height:100%;position:relative;z-index:2;pointer-events:auto;cursor:zoom-in\"><img decoding=\"async\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/09\/samsung-switchers-image-07b24d19-2ce3-4670-9326-f20f-ozi1ar1fu6.jpg\" alt=\"\u4e09\u661f\u63a8\u51fa\u65b0\u5e7f\u544a\uff0c\u9080\u8bf7\u660e\u661f\u529d\u8bf4\u82f9\u679c iPhone \u7528\u6237\u8f6c\u6295 Galaxy\" loading=\"lazy\" style=\"display:block;width:100%;height:auto;pointer-events:auto\"><\/a><\/figure><figure class=\"wp-block-image size-large\" style=\"margin:0;position:relative;z-index:1\"><a href=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/09\/samsung-switchers-image-d430bf43-dcf5-4d6c-a321-759c-xzxm81142m.webp\" target=\"_blank\" rel=\"noopener\" style=\"display:block;width:100%;height:100%;position:relative;z-index:2;pointer-events:auto;cursor:zoom-in\"><img decoding=\"async\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/09\/samsung-switchers-image-d430bf43-dcf5-4d6c-a321-759c-xzxm81142m.webp\" alt=\"\u4e09\u661f\u63a8\u51fa\u65b0\u5e7f\u544a\uff0c\u9080\u8bf7\u660e\u661f\u529d\u8bf4\u82f9\u679c iPhone \u7528\u6237\u8f6c\u6295 Galaxy\" loading=\"lazy\" style=\"display:block;width:100%;height:auto;pointer-events:auto\"><\/a><\/figure><\/div>\n  \n\n      <section class=\"fbp5-section\">\n        \n        <h2>La nuova campagna Samsung usa celebrit\u00e0 e ironia per colpire i punti <span>deboli di iPhone<\/span><\/h2>\n        <p>Lo spot riunisce tre coppie di personaggi noti in una seduta di consulenza di coppia guidata dalla psicologa Orna Guralnik, diventata popolare grazie a una serie documentaristica distribuita su Prime Video. In ogni coppia c\u2019\u00e8 un utente Galaxy che prova a convincere il partner ancora legato a iPhone a fare il salto verso Samsung.<\/p><p>Tra i nomi coinvolti compaiono Ciara Miller e Dylan Efron, gli ex giocatori NFL Clay Matthews e Nick Foles, oltre ad Aniya Harvey e Carl Lee Schmidt. La struttura del video serve a trasformare in scena pubblicitaria le resistenze pi\u00f9 note: paura di perdere chat, difficolt\u00e0 ad adattarsi a un sistema diverso e timore di complicazioni nel trasferimento dei dati.<\/p><p>Samsung insiste cos\u00ec su una strategia che porta avanti da anni. In passato aveva gi\u00e0 preso di mira notch, mancanza di innovazione percepita e differenze fotografiche tra iPhone e Galaxy. Molti di quei video non sono pi\u00f9 online, ma il confronto diretto con Apple continua a essere una parte stabile della comunicazione del marchio.<\/p>\n        \n        \n        \n        \n        \n      <\/section>\n    \n\n      <section class=\"fbp5-section\">\n        \n        <h2>Le funzioni messe in evidenza puntano a rendere il passaggio a <span>Galaxy meno traumatico<\/span><\/h2>\n        <p>Nel filmato, i sostenitori di Samsung citano alcuni strumenti molto concreti. Tra questi ci sono <strong>RCS<\/strong> per messaggi pi\u00f9 ricchi, con indicatori di digitazione e reazioni, funzioni di condivisione rapida paragonabili ad AirDrop e il tool Smart Switch per trasferire contenuti e impostazioni con un processo semplificato.<\/p><p>Non \u00e8 un dettaglio secondario, perch\u00e9 la campagna non prova solo a dire che Galaxy \u00e8 migliore sulla carta: cerca soprattutto di rimuovere gli ostacoli pratici che bloccano il cambio di ecosistema. Anche la battuta sulle chat con il fumetto verde va letta in questo senso, ci\u00f2\u00e8 come riferimento alla pressione sociale e alle abitudini che spesso tengono un utente dentro l\u2019universo Apple.<\/p><p>In chiusura, Samsung sposta poi l\u2019attenzione sui prodotti. I modelli citati sono Galaxy Fold8, descritto come particolarmente curato nel design, <strong>Fold 8 Ultra<\/strong> per il multitasking su schermo ampio e Galaxy S26 Ultra, indicato nello spot per una funzione di privacy con filtro anti-sguardo laterale.<\/p>\n        \n        \n        \n        \n        \n      <\/section>\n    \n\n      <section class=\"fbp5-section\">\n        \n        <h2>Perch\u00e9 questa mossa conta nella sfida tra <span>ecosistemi premium<\/span><\/h2>\n        <p>La campagna arriva mentre cresce l\u2019attenzione attorno ai nuovi iPhone e al tema dei dispositivi pieghevoli, terreno su cui Samsung continua a posizionarsi in anticipo rispetto ad Apple. Per questo lo spot non si limita alla provocazione: serve anche a ricordare che l\u2019offerta Galaxy copre gi\u00e0 segmenti come foldable e multitasking avanzato, dove Samsung vuole mantenere un vantaggio di immagine e di prodotto.<\/p><p>Dal punto di vista commerciale, il valore dell\u2019operazione sta soprattutto nella capacit\u00e0 di parlare a chi \u00e8 incuriosito dai pieghevoli ma non ha ancora trovato un motivo sufficiente per abbandonare iPhone. Samsung prova a dare quella spinta finale con un mix di intrattenimento, rassicurazione tecnica e richiamo alle sue linee pi\u00f9 ambiziose.<\/p>\n        \n        \n        \n        \n        \n      <\/section>\n    \n<\/div><div class=\"rh-attribution-pills\" style=\"display:flex;gap:10px;flex-wrap:wrap;justify-content:flex-start;margin:16px 0 0\"><a href=\"https:\/\/www.ithome.com\/1\/002\/653.htm\" target=\"_blank\" rel=\"noopener\" title=\"Via: VIA\" aria-label=\"Via: VIA\" style=\"display:inline-flex;align-items:center;gap:8px;padding:10px 16px;border-radius:16px;background:linear-gradient(135deg,#fff7ed,#ffedd5);color:#c2410c;text-decoration:none;font-size:11px;font-weight:900;letter-spacing:.08em;text-transform:uppercase;border:1px solid rgba(249,115,22,.20);box-shadow:0 8px 22px rgba(249,115,22,.08)\">Via<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Samsung torna all\u2019attacco di Apple con Switchers, uno spot che prova a convincere gli utenti iPhone a passare a Galaxy puntando su funzioni pratiche e modelli premium.<\/p>\n","protected":false},"author":10,"featured_media":48524,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_yoast_wpseo_focuskw_text_input":"Samsung Switchers iPhone Galaxy","footnotes":""},"categories":[480],"tags":[913,44],"class_list":["post-48525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-apple","tag-smartphone"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Samsung lancia Switchers per convincere gli utenti iPhone a passare a Galaxy<\/title>\n<meta name=\"description\" content=\"Samsung rilancia il confronto con Apple con lo spot Switchers, pensato per 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