{"id":47031,"date":"2026-09-09T01:19:00","date_gmt":"2026-09-08T23:19:00","guid":{"rendered":"https:\/\/www.chinasmartbuy.com\/blog\/produzione-smartphone-2026-q2-samsung-apple-trendforce\/"},"modified":"2026-09-09T01:20:14","modified_gmt":"2026-09-08T23:20:14","slug":"produzione-smartphone-2026-q2-samsung-apple-trendforce","status":"publish","type":"post","link":"https:\/\/www.chinasmartbuy.com\/blog\/produzione-smartphone-2026-q2-samsung-apple-trendforce\/","title":{"rendered":"Produzione smartphone 2026 Q2: Samsung prima, Apple al 19%"},"content":{"rendered":"\n\n<style>\n  :root {\n    --red: #CC1B1B;\n    --red-light: rgba(204,27,27,0.08);\n    --red-mid: #e84040;\n    --accent-soft-bg: rgba(204,27,27,0.07);\n    --accent-soft-border: rgba(204,27,27,0.18);\n    --text: #1a1a1a;\n    --text-muted: #666;\n    --card: #ffffff;\n    --border: #ebebeb;\n    --page-bg: #ffffff;\n    --surface-soft: #fafafa;\n    --surface-contrast: #f0f0f0;\n    --line-soft: #f5f5f5;\n    --soft-label: #bbb;\n    --muted-label: #999;\n    --copy: #333;\n    --font-head: 'Bebas Neue', sans-serif;\n    --font-body: 'DM Sans', sans-serif;\n    --heading-spacing: 0.04em;\n    --heading-weight: 400;\n    --spec-header-spacing: 0.08em;\n    --quickfacts-shadow: 0 10px 24px rgba(15,23,42,0.06);\n  }\n  .fbp5-wrap,.fbp5-wrap * { box-sizing:border-box; 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gap:40px; }\n    .fbp5-section h2 { font-size:32px; }\n    .fbp5-scheda-row { flex-direction:column; }\n    .fbp5-scheda-key { width:100%; }\n    .rh-phonebox-header { padding:18px 16px; flex-direction:column; align-items:center; }\n    .rh-phonebox-hero { width:150px; height:200px; }\n    .rh-phonebox-highlights { grid-template-columns:repeat(2,minmax(0,1fr)); }\n    .rh-phonebox-colors { padding:16px; }\n    .rh-phonebox-section { grid-template-columns:1fr; }\n    .rh-phonebox-section-label { padding:14px 20px; border-right:none; border-bottom:1px solid var(--border); }\n    .rh-phonebox-section-values { padding:14px 20px; }\n    .rh-affbox-grid { grid-template-columns:1fr; }\n    .rh-affbox-col:not(:last-child) { border-right:none; border-bottom:1px solid var(--line-soft); }\n    .rh-affbox-cta { width:100%; }\n    .rh-downloadjump { align-items:flex-start; flex-direction:column; margin:-22px 0 0; }\n    .rh-downloadjump a { width:100%; }\n    .rh-downloadbox-head { flex-direction:column; }\n    .rh-downloadbox-link { width:100%; }\n    .rh-offerbox-head { flex-direction:column; }\n    .rh-offerbox-links { grid-template-columns:1fr; }\n    .rh-offer-inline-wrap { flex-direction:column; align-items:flex-start; }\n    .rh-offer-inline-cta { width:100%; }\n  }\n<\/style>\n<div class=\"fbp5-wrap rh-json-article\" id=\"rh-article-mttaksac-hu657\" data-rh-article-type=\"news\" data-rh-site-profile=\"china-smart-buy\">\n  <div class=\"fbp5-intro\">\n    \n    <p>La produzione globale di smartphone nel secondo trimestre 2026 si \u00e8 fermata a 275 milioni di unit\u00e0, con un calo annuo dell\u20198%. Il dato resta negativo, per\u00f2 \u00e8 andato meglio delle attese iniziali grazie a una domanda anticipata da parte dei consumatori e al ripristino dei piani produttivi da parte dei marchi.<\/p><p>Questo andamento ha spinto TrendForce a rivedere al rialzo la previsione per l\u2019intero 2026: il totale annuo passa da 1,05 a <strong>1,07 miliardi di smartphone<\/strong>, mentre la contrazione prevista su base annua si riduce dal 16% al 14%. \u00c8 un segnale importante perch\u00e9 mostra un mercato ancora in frenata, ma meno debole del previsto.<\/p>\n  <\/div><figure class=\"wp-block-image size-large\" style=\"margin:18px 0;display:block;clear:both;width:100%;position:relative;z-index:1\"><a href=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/09\/produzione-smartphone-2026-q2-8e6610e0-1027-4fac-b755-081d-qqrt9zd9xj.jpg\" target=\"_blank\" rel=\"noopener\" style=\"display:block;width:100%;position:relative;z-index:2;pointer-events:auto;cursor:zoom-in\"><img decoding=\"async\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/09\/produzione-smartphone-2026-q2-8e6610e0-1027-4fac-b755-081d-qqrt9zd9xj.jpg\" alt=\"\u96c6\u90a6\u62a5\u544a 2026Q2 \u5168\u7403\u624b\u673a\u4ea7\u91cf\uff1a\u4e09\u661f\u5360 23%\u3001\u82f9\u679c 19%\u3001OPPO 11%\u3001\u5c0f\u7c73 10%\u3001vivo 8%\u3001\u4f20\u97f3 7%\" loading=\"lazy\" style=\"display:block;max-width:100%;height:auto;margin:0 auto;pointer-events:auto\"><\/a><\/figure>\n  \n\n      <section class=\"fbp5-section\">\n        <div class=\"fbp5-section-label\">Mercato<\/div>\n        <h2>Samsung resta al comando, Apple segue da vicino nel <span>secondo trimestre 2026<\/span><\/h2>\n        <p>Nel periodo aprile-giugno, <strong>Samsung<\/strong> ha mantenuto la prima posizione con 62 milioni di smartphone prodotti, pari al 23% del totale globale e in crescita di circa il 7% rispetto allo stesso periodo dell\u2019anno precedente.<\/p><p><strong>Apple<\/strong> si \u00e8 invece attestata a 52 milioni di unit\u00e0, con una quota del 19% e una crescita annua intorno al 14%. L\u2019incremento viene collegato alla strategia di prezzo adottata per la serie iPhone 17. Resta per\u00f2 da verificare l\u2019impatto commerciale della futura gamma iPhone 18, attesa con possibili rincari che potrebbero influenzare la domanda nei trimestri successivi.<\/p>\n        \n        \n        \n        \n        \n      <\/section>\n    \n\n      <section class=\"fbp5-section\">\n        <div class=\"fbp5-section-label\">Brand<\/div>\n        <h2>OPPO, Xiaomi, vivo e Transsion presidiano le quote con una <span>strategia pi\u00f9 prudente<\/span><\/h2>\n        <p>Dietro ai primi due si posizionano <strong>OPPO<\/strong> con 30 milioni di unit\u00e0 e l\u201911% del mercato, <strong>Xiaomi<\/strong> con 29 milioni e il 10%, quindi <strong>vivo<\/strong> con 21 milioni e l\u20198%. Il quadro restituisce un gruppo molto compatto nella fascia centrale della classifica, dove l\u2019obiettivo principale non sembra essere una crescita aggressiva dei volumi, quanto piuttosto la difesa della quota e della redditivit\u00e0.<\/p><p>Chiude il gruppo di testa <strong>Transsion<\/strong>, accreditata del 7% della produzione globale trimestrale. Nel complesso emerge una fase di maggiore disciplina industriale: i produttori stanno adattando la capacit\u00e0 alle condizioni della domanda, cercando equilibrio tra volumi, margini e pressione sui componenti.<\/p>\n        \n        \n        \n        \n        \n      <\/section>\n    \n<\/div><div class=\"rh-attribution-pills\" style=\"display:flex;gap:10px;flex-wrap:wrap;justify-content:flex-start;margin:16px 0 0\"><a href=\"https:\/\/www.ithome.com\/0\/999\/958.htm\" target=\"_blank\" rel=\"noopener\" title=\"Via: VIA\" aria-label=\"Via: VIA\" style=\"display:inline-flex;align-items:center;gap:8px;padding:10px 16px;border-radius:16px;background:linear-gradient(135deg,#fff7ed,#ffedd5);color:#c2410c;text-decoration:none;font-size:11px;font-weight:900;letter-spacing:.08em;text-transform:uppercase;border:1px solid rgba(249,115,22,.20);box-shadow:0 8px 22px rgba(249,115,22,.08)\">Via<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>TrendForce segnala un secondo trimestre 2026 migliore del previsto: Samsung resta in testa, Apple cresce e la stima annua sale a 1,07 miliardi di unit\u00e0.<\/p>\n","protected":false},"author":9,"featured_media":47030,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_yoast_wpseo_focuskw_text_input":"produzione smartphone 2026 q2","footnotes":""},"categories":[480],"tags":[913,44],"class_list":["post-47031","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-apple","tag-smartphone"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Produzione smartphone 2026 Q2: Samsung prima, Apple al 19%<\/title>\n<meta name=\"description\" content=\"TrendForce rivede al rialzo le stime 2026 dopo un secondo trimestre smartphone migliore del previsto. 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