{"id":46767,"date":"2026-09-07T06:17:00","date_gmt":"2026-09-07T04:17:00","guid":{"rendered":"https:\/\/www.chinasmartbuy.com\/blog\/omdia-cina-65-percento-display-auto-2026\/"},"modified":"2026-09-07T06:17:48","modified_gmt":"2026-09-07T04:17:48","slug":"omdia-cina-65-percento-display-auto-2026","status":"publish","type":"post","link":"https:\/\/www.chinasmartbuy.com\/blog\/omdia-cina-65-percento-display-auto-2026\/","title":{"rendered":"Omdia: i produttori cinesi saliranno al 65% dei display auto nel 2026"},"content":{"rendered":"\n\n<style>\n  :root {\n    --red: #CC1B1B;\n    --red-light: rgba(204,27,27,0.08);\n    --red-mid: #e84040;\n    --accent-soft-bg: rgba(204,27,27,0.07);\n    --accent-soft-border: rgba(204,27,27,0.18);\n    --text: #1a1a1a;\n    --text-muted: #666;\n    --card: #ffffff;\n    --border: #ebebeb;\n    --page-bg: #ffffff;\n    --surface-soft: #fafafa;\n    --surface-contrast: #f0f0f0;\n    --line-soft: #f5f5f5;\n    --soft-label: #bbb;\n    --muted-label: #999;\n    --copy: #333;\n    --font-head: 'Bebas Neue', sans-serif;\n    --font-body: 'DM Sans', sans-serif;\n    --heading-spacing: 0.04em;\n    --heading-weight: 400;\n    --spec-header-spacing: 0.08em;\n    --quickfacts-shadow: 0 10px 24px rgba(15,23,42,0.06);\n  }\n  .fbp5-wrap,.fbp5-wrap * { box-sizing:border-box; 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gap:40px; }\n    .fbp5-section h2 { font-size:32px; }\n    .fbp5-scheda-row { flex-direction:column; }\n    .fbp5-scheda-key { width:100%; }\n    .rh-phonebox-header { padding:18px 16px; flex-direction:column; align-items:center; }\n    .rh-phonebox-hero { width:150px; height:200px; }\n    .rh-phonebox-highlights { grid-template-columns:repeat(2,minmax(0,1fr)); }\n    .rh-phonebox-colors { padding:16px; }\n    .rh-phonebox-section { grid-template-columns:1fr; }\n    .rh-phonebox-section-label { padding:14px 20px; border-right:none; border-bottom:1px solid var(--border); }\n    .rh-phonebox-section-values { padding:14px 20px; }\n    .rh-affbox-grid { grid-template-columns:1fr; }\n    .rh-affbox-col:not(:last-child) { border-right:none; border-bottom:1px solid var(--line-soft); }\n    .rh-affbox-cta { width:100%; }\n    .rh-downloadjump { align-items:flex-start; flex-direction:column; margin:-22px 0 0; }\n    .rh-downloadjump a { width:100%; }\n    .rh-downloadbox-head { flex-direction:column; }\n    .rh-downloadbox-link { width:100%; }\n    .rh-offerbox-head { flex-direction:column; }\n    .rh-offerbox-links { grid-template-columns:1fr; }\n    .rh-offer-inline-wrap { flex-direction:column; align-items:flex-start; }\n    .rh-offer-inline-cta { width:100%; }\n  }\n<\/style>\n<div class=\"fbp5-wrap rh-json-article\" id=\"rh-article-mtqqbwsb-zhds9\" data-rh-article-type=\"news\" data-rh-site-profile=\"china-smart-buy\">\n  <div class=\"fbp5-intro\">\n    \n    <p>La presenza dei produttori cinesi di pannelli nel settore automotive continua a crescere a ritmo sostenuto. Le ultime stime di Omdia indicano che nella seconda met\u00e0 del 2026 le aziende cinesi arriveranno a rappresentare il <strong>65,2% delle spedizioni globali di display per auto<\/strong>, in aumento rispetto al 59% registrato nella prima met\u00e0 dello stesso anno.<\/p><p>Il dato conferma un cambio strutturale gi\u00e0 in corso da tempo: la quota dei produttori cinesi era pari al 28,1% nel 2019 ed \u00e8 attesa al 56,6% nel 2025. Non si tratta quindi di una fiammata temporanea, ma dell\u2019effetto di una riorganizzazione industriale pi\u00f9 ampia che sta modificando la geografia produttiva dei display destinati al comparto automobilistico.<\/p>\n  <\/div><figure class=\"wp-block-image size-large\" style=\"margin:18px 0;display:block;clear:both;width:100%;position:relative;z-index:1\"><a href=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/09\/omdia-3d25dea0-b082-4efb-8a26-6644-1t0jj391qm.png\" target=\"_blank\" rel=\"noopener\" style=\"display:block;width:100%;position:relative;z-index:2;pointer-events:auto;cursor:zoom-in\"><img decoding=\"async\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/09\/omdia-3d25dea0-b082-4efb-8a26-6644-1t0jj391qm.png\" alt=\"\u56fe\u7247\" loading=\"lazy\" style=\"display:block;max-width:100%;height:auto;margin:0 auto;pointer-events:auto\"><\/a><\/figure>\n  \n\n      <section class=\"fbp5-section\">\n        \n        <h2>La filiera dei display auto si sta spostando sempre di pi\u00f9 <span>verso la Cina<\/span><\/h2>\n        <p>Alla base di questa accelerazione c\u2019\u00e8 soprattutto il ridimensionamento delle linee LCD mature fuori dalla Cina. I rendimenti pi\u00f9 bassi di queste fabbriche stanno spingendo diversi produttori ad adottare strategie pi\u00f9 leggere sul piano industriale, con chiusure, vendite o riconversioni degli impianti e con investimenti spostati verso attivit\u00e0 considerate pi\u00f9 redditizie.<\/p><p>Il cambiamento \u00e8 particolarmente evidente nel segmento <strong>a-Si e Oxide LCD<\/strong>. Nello scenario elaborato da Omdia, il numero di linee commercialmente utilizzabili per i display automobilistici al di fuori della Cina continentale potrebbe scendere da 7 nel 2026 a 3 nel 2028.<\/p>\n        \n        \n        \n        \n        \n      <\/section>\n    \n\n      <section class=\"fbp5-section\">\n        \n        <h2>LCD e OLED seguono traiettorie diverse nel <span>mercato dei veicoli<\/span><\/h2>\n        <p>Anche la produzione LTPS LCD mostra una distribuzione pi\u00f9 articolata, ma fuori dalla Cina il quadro appare ormai maturo e non in espansione. Gran parte delle linee LTPS legate ai display automotive \u00e8 entrata in produzione di massa prima del 2015 e, nella maggioranza dei casi, ogni linea mantiene una capacit\u00e0 mensile inferiore a 30 mila substrati.<\/p><p>Per l\u2019<strong>OLED<\/strong> il discorso \u00e8 diverso. La Cina continua a investire in capacit\u00e0 G8. x con progetti come BOE B16, TCL CSOT T8 e Visionox V5. Queste linee di generazione pi\u00f9 avanzata dovrebbero servire prima di tutto smartphone e display IT, ma con il tempo possono liberare pi\u00f9 capacit\u00e0 G6 da destinare all\u2019automotive.<\/p>\n        \n        \n        \n        \n        \n      <\/section>\n    \n<\/div><div class=\"rh-attribution-pills\" style=\"display:flex;gap:10px;flex-wrap:wrap;justify-content:flex-start;margin:16px 0 0\"><a href=\"https:\/\/www.ithome.com\/0\/999\/209.htm\" target=\"_blank\" rel=\"noopener\" title=\"Via: VIA\" aria-label=\"Via: VIA\" style=\"display:inline-flex;align-items:center;gap:8px;padding:10px 16px;border-radius:16px;background:linear-gradient(135deg,#fff7ed,#ffedd5);color:#c2410c;text-decoration:none;font-size:11px;font-weight:900;letter-spacing:.08em;text-transform:uppercase;border:1px solid rgba(249,115,22,.20);box-shadow:0 8px 22px rgba(249,115,22,.08)\">Via<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Omdia stima che nella seconda met\u00e0 del 2026 i produttori cinesi copriranno il 65,2% delle spedizioni globali di display per auto.<\/p>\n","protected":false},"author":15,"featured_media":46766,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_yoast_wpseo_focuskw_text_input":"display auto Cina Omdia","footnotes":""},"categories":[480],"tags":[1129],"class_list":["post-46767","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-auto"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Omdia: i produttori cinesi saliranno al 65% dei display auto nel 2026<\/title>\n<meta name=\"description\" content=\"Omdia prevede che i produttori cinesi di pannelli raggiungeranno il 65,2% delle spedizioni 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