{"id":46589,"date":"2026-09-05T17:12:00","date_gmt":"2026-09-05T15:12:00","guid":{"rendered":"https:\/\/www.chinasmartbuy.com\/blog\/?p=46589"},"modified":"2026-09-05T12:52:16","modified_gmt":"2026-09-05T10:52:16","slug":"horizon-superare-nvidia-chip-guida-autonoma-cina","status":"publish","type":"post","link":"https:\/\/www.chinasmartbuy.com\/blog\/horizon-superare-nvidia-chip-guida-autonoma-cina\/","title":{"rendered":"Horizon punta a superare Nvidia nei chip per auto a guida autonoma in Cina"},"content":{"rendered":"\n\n<style>\n  :root {\n    --red: #CC1B1B;\n    --red-light: rgba(204,27,27,0.08);\n    --red-mid: #e84040;\n    --accent-soft-bg: rgba(204,27,27,0.07);\n    --accent-soft-border: rgba(204,27,27,0.18);\n    --text: #1a1a1a;\n    --text-muted: #666;\n    --card: #ffffff;\n    --border: #ebebeb;\n    --page-bg: #ffffff;\n    --surface-soft: #fafafa;\n    --surface-contrast: #f0f0f0;\n    --line-soft: #f5f5f5;\n    --soft-label: #bbb;\n    --muted-label: #999;\n    --copy: #333;\n    --font-head: 'Bebas Neue', sans-serif;\n    --font-body: 'DM Sans', sans-serif;\n    --heading-spacing: 0.04em;\n    --heading-weight: 400;\n    --spec-header-spacing: 0.08em;\n    --quickfacts-shadow: 0 10px 24px rgba(15,23,42,0.06);\n  }\n  .fbp5-wrap,.fbp5-wrap * { box-sizing:border-box; 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}\n  .fbp5-related-thumb-placeholder { width:100%; aspect-ratio:16\/9; display:flex; align-items:center; justify-content:center; background:linear-gradient(135deg,rgba(204,27,27,.10),rgba(204,27,27,.03)); color:var(--red,#CC1B1B); font-family:var(--font-head,'Bebas Neue',sans-serif); font-size:28px; letter-spacing:.04em; }\n  .fbp5-related-body { padding:12px; }\n  .fbp5-related-body span { display:block; margin:0 0 6px; color:var(--red,#CC1B1B); font-size:11px; font-weight:900; letter-spacing:.08em; text-transform:uppercase; }\n  .fbp5-related-body strong { display:block; font-size:15px; line-height:1.25; color:var(--text,#1a1a1a); }\n  .fbp5-related-body small { display:block; margin:7px 0 0; color:var(--text-muted,#666); font-size:13px; line-height:1.35; }\n  @media(max-width:720px) {\n    .fbp5-telegram-grid { grid-template-columns:1fr; }\n    .fbp5-related-grid:not(.fbp5-telegram-grid) { grid-template-columns:1fr; }\n    .fbp5-related-grid:not(.fbp5-telegram-grid) .fbp5-related-card { display:grid; grid-template-columns:112px minmax(0,1fr); align-items:stretch; }\n    .fbp5-related-grid:not(.fbp5-telegram-grid) .fbp5-related-card img,\n    .fbp5-related-grid:not(.fbp5-telegram-grid) .fbp5-related-thumb-placeholder { height:100%; min-height:92px; aspect-ratio:auto; }\n  }\n<\/style>\n<div class=\"fbp5-wrap rh-json-article\" id=\"rh-article-mto9jmbr-2h2b9\" data-rh-article-type=\"news\" data-rh-site-profile=\"china-smart-buy\">\n  <div class=\"fbp5-intro\">\n    \n    <p>Horizon alza il livello della sfida nei chip per la guida autonoma avanzata e punta apertamente a Nvidia. L\u2019obiettivo indicato dal fondatore e CEO Yu Kai \u00e8 chiaro: superare il gruppo americano nel mercato cinese dei chip destinati ai sistemi di alta fascia per l\u2019auto entro il prossimo anno.<\/p><p>La dichiarazione arriva in una fase in cui l\u2019azienda rivendica gi\u00e0 una posizione forte nei semiconduttori per la guida assistita intelligente in Cina. Il passaggio dalla guida assistita all\u2019automazione pi\u00f9 spinta, per\u00f2, cambia il terreno di gioco: servono piattaforme con potenza di calcolo molto pi\u00f9 elevata.<\/p>\n  <\/div><figure class=\"wp-block-image size-large\" style=\"margin:18px 0;display:block;clear:both;width:100%;position:relative;z-index:1\"><a href=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/09\/horizon-punta-a-superare-nvidia-nei-chip-per-auto-a-guida-autonoma-in-ci-ecd773a0-8145-4361-9f1f.webp\" target=\"_blank\" rel=\"noopener\" style=\"display:block;width:100%;position:relative;z-index:2;pointer-events:auto;cursor:zoom-in\"><img decoding=\"async\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/09\/horizon-punta-a-superare-nvidia-nei-chip-per-auto-a-guida-autonoma-in-ci-ecd773a0-8145-4361-9f1f.webp\" alt=\"\u56fe\u7247\" loading=\"lazy\" style=\"display:block;max-width:100%;height:auto;margin:0 auto;pointer-events:auto\"><\/a><\/figure>\n  \n\n      <section class=\"fbp5-section\">\n        <div class=\"fbp5-section-label\">mercato<\/div>\n        <h2>Horizon vuole passare dalla leadership nell\u2019assistenza alla guida al confronto <span>diretto con Nvidia<\/span><\/h2>\n        <p>Nel corso dell\u2019annuale forum estivo degli imprenditori di Yabuli 2026, Yu Kai ha spiegato che nel 2024 Horizon ha occupato la prima posizione nel mercato cinese dei chip per l\u2019assistenza alla guida intelligente. \u00c8 un dato importante perch\u00e9 conferma la presenza industriale del marchio nelle piattaforme oggi pi\u00f9 diffuse sulle auto con funzioni Adas evolute.<\/p><p>Quando per\u00f2 il settore si sposta verso scenari di <strong>guida autonoma avanzata<\/strong> e, pi\u00f9 in prospettiva, verso la guida senza conducente, il riferimento competitivo cambia. Yu Kai ha riconosciuto che nel segmento dei chip ad alta potenza di calcolo Horizon \u00e8 oggi al secondo posto nel settore, dietro a <strong>Nvidia<\/strong>, e ha indicato come traguardo il sorpasso nel mercato cinese gi\u00e0 dal prossimo anno.<\/p>\n        \n        \n        \n        \n        \n      <\/section>\n    \n\n      <section class=\"fbp5-section\">\n        <div class=\"fbp5-section-label\">prodotto<\/div>\n        <h2>La leva tecnica \u00e8 un chip da 560 TOPS pensato per le piattaforme di <span>fascia pi\u00f9 alta<\/span><\/h2>\n        <p>Per sostenere questa ambizione Horizon ha messo sul tavolo un nuovo chip ad alta capacit\u00e0 di calcolo da <strong>560 TOPS<\/strong>, previsto nel 2025. Il dato conta perch\u00e9 fotografa il tipo di carico richiesto dalle architetture pi\u00f9 avanzate per percezione, pianificazione e gestione di pi\u00f9 sensori a bordo, ci\u00f2\u00e8 proprio l\u2019area in cui i costruttori cercano hardware sempre pi\u00f9 performante.<\/p><p>Non ci sono ancora dettagli aggiuntivi su disponibilit\u00e0 commerciale, clienti associati a questa piattaforma o tempistiche di adozione sui modelli di serie, ma il messaggio industriale \u00e8 netto: Horizon non vuole restare confinata nel segmento Adas pi\u00f9 tradizionale e sta cercando di entrare con maggiore peso nel livello premium del calcolo automotive, dove Nvidia oggi resta il nome da battere.<\/p>\n        \n        \n        \n        \n        \n      <\/section>\n    \n\n      <section class=\"fbp5-section\">\n        <div class=\"fbp5-section-label\">scala<\/div>\n        <h2>I numeri produttivi mostrano una base industriale gi\u00e0 ampia nel <span>settore automotive cinese<\/span><\/h2>\n        <p>A rafforzare la credibilit\u00e0 del piano c\u2019\u00e8 anche la scala gi\u00e0 raggiunta dalla linea Journey per la guida intelligente. Il 3 settembre Horizon ha annunciato di aver superato quota <strong>15 milioni di chip prodotti<\/strong> per questa famiglia, un risultato che d\u00e0 misura della capacit\u00e0 di esecuzione sul lato fornitura e integrazione.<\/p><p>L\u2019azienda afferma inoltre di aver gi\u00e0 supportato 8 milioni di automobilisti e di collaborare con oltre 40 marchi, inclusi tutti i primi dieci costruttori auto cinesi. In pratica, Horizon parte da una base commerciale molto solida nel mercato domestico.<\/p>\n        \n        \n        \n        \n        \n      <\/section>\n    \n<section class=\"fbp5-section\" data-rh-related-section=\"1\">\n      <div class=\"fbp5-section-label\">Articoli correlati<\/div>\n      <h2>Altre notizie <span>da leggere<\/span><\/h2>\n      <div class=\"fbp5-related-grid\"><a class=\"fbp5-related-card\" href=\"https:\/\/www.chinasmartbuy.com\/blog\/changan-tianshu-navigation-guida-assistita-comandi-vocali\" target=\"_blank\" rel=\"noopener\">\n      <img decoding=\"async\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/09\/changan-tianshu-navigation-image-bbb23cd6-0bf4-4f95-8776-97aa-16v39wp1bg.jpg\" alt=\"Changan presenta Tianshu Navigation con comandi vocali per la guida assistita\" loading=\"lazy\">\n      <div class=\"fbp5-related-body\">\n        <span>auto<\/span>\n        <strong>Changan presenta Tianshu Navigation con comandi vocali per la guida assistita<\/strong>\n        <small>Changan ha svelato Tianshu Navigation, una nuova piattaforma di guida assistita con comandi vocali naturali, NCA ur&#8230;<\/small>\n      <\/div>\n    <\/a><a class=\"fbp5-related-card\" href=\"https:\/\/www.chinasmartbuy.com\/blog\/huawei-kirin-9050-leak-geekbench-6-single-core\" target=\"_blank\" rel=\"noopener\">\n      <img decoding=\"async\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/09\/huawei-kirin-9050-8a94c341-b053-447f-b551-46ca-1otj84byo6.png\" alt=\"Huawei Kirin 9050, leak sul chip: Geekbench 6 single-core a 2084 punti\" loading=\"lazy\">\n      <div class=\"fbp5-related-body\">\n        <span>huawei<\/span>\n        <strong>Huawei Kirin 9050, leak sul chip: Geekbench 6 single-core a 2084 punti<\/strong>\n        <small>Un leak indica per il possibile Huawei Kirin 9050 un punteggio single-core di 2084 in Geekbench 6 e un deciso migli&#8230;<\/small>\n      <\/div>\n    <\/a><a class=\"fbp5-related-card\" href=\"https:\/\/www.chinasmartbuy.com\/blog\/honor-magic8-ai-inseguimento-colore-aggiornamento-tavolozza\" target=\"_blank\" rel=\"noopener\">\n      <img decoding=\"async\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/09\/honor-magic8-f04560e1-8f37-4fb7-9cdd-6f62-ww30bqiekn.webp\" alt=\"Honor Magic8 aggiorna AI inseguimento colore con una nuova tavolozza\" loading=\"lazy\">\n      <div class=\"fbp5-related-body\">\n        <span>Honor<\/span>\n        <strong>Honor Magic8 aggiorna AI inseguimento colore con una nuova tavolozza<\/strong>\n        <small>Honor aggiorna AI inseguimento colore sui Magic8 con una modalit\u00e0 a tavolozza che separa toni e colore per regolazi&#8230;<\/small>\n      <\/div>\n    <\/a><\/div>\n    <\/section><div class=\"rh-attribution-pills\" style=\"display:flex;gap:10px;flex-wrap:wrap;justify-content:flex-start;margin:16px 0 0\"><a href=\"https:\/\/www.ithome.com\/0\/998\/775.htm\" target=\"_blank\" rel=\"noopener\" title=\"Via: VIA\" aria-label=\"Via: VIA\" style=\"display:inline-flex;align-items:center;gap:8px;padding:10px 16px;border-radius:16px;background:linear-gradient(135deg,#fff7ed,#ffedd5);color:#c2410c;text-decoration:none;font-size:11px;font-weight:900;letter-spacing:.08em;text-transform:uppercase;border:1px solid rgba(249,115,22,.20);box-shadow:0 8px 22px rgba(249,115,22,.08)\">Via<\/a><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Horizon punta a superare Nvidia nei chip per guida autonoma avanzata in Cina, forte di una nuova piattaforma da 560 TOPS e di una base industriale gi\u00e0 molto ampia.<\/p>\n","protected":false},"author":5,"featured_media":46588,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_yoast_wpseo_focuskw_text_input":"Horizon Nvidia chip guida autonoma","footnotes":""},"categories":[480],"tags":[1129],"class_list":["post-46589","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-auto"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Horizon punta a superare Nvidia nei chip per auto a guida autonoma in Cina<\/title>\n<meta name=\"description\" content=\"Horizon vuole superare Nvidia nel mercato cinese dei chip per guida autonoma avanzata. 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