{"id":39143,"date":"2026-07-23T00:04:56","date_gmt":"2026-07-22T22:04:56","guid":{"rendered":"https:\/\/www.chinasmartbuy.com\/blog\/bmw-salone-parigi-2025-taglio-costi-profit-warning\/"},"modified":"2026-07-23T00:04:59","modified_gmt":"2026-07-22T22:04:59","slug":"bmw-salone-parigi-2025-taglio-costi-profit-warning","status":"publish","type":"post","link":"https:\/\/www.chinasmartbuy.com\/blog\/bmw-salone-parigi-2025-taglio-costi-profit-warning\/","title":{"rendered":"BMW salta il Salone di Parigi 2025 e accelera il taglio dei costi"},"content":{"rendered":"\n\n<style>\n  :root {\n    --red: #CC1B1B;\n    --red-light: rgba(204,27,27,0.08);\n    --red-mid: #e84040;\n    --accent-soft-bg: rgba(204,27,27,0.07);\n    --accent-soft-border: rgba(204,27,27,0.18);\n    --text: #1a1a1a;\n    --text-muted: #666;\n    --card: #ffffff;\n    --border: #ebebeb;\n    --page-bg: #ffffff;\n    --surface-soft: #fafafa;\n    --surface-contrast: #f0f0f0;\n    --line-soft: #f5f5f5;\n    --soft-label: #bbb;\n    --muted-label: #999;\n    --copy: #333;\n    --font-head: 'Bebas Neue', sans-serif;\n    --font-body: 'DM Sans', sans-serif;\n    --heading-spacing: 0.04em;\n    --heading-weight: 400;\n    --spec-header-spacing: 0.08em;\n    --quickfacts-shadow: 0 10px 24px rgba(15,23,42,0.06);\n  }\n  .fbp5-wrap,.fbp5-wrap * { box-sizing:border-box; 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}\n    .rh-downloadbox-link { width:100%; }\n    .rh-offerbox-head { flex-direction:column; }\n    .rh-offerbox-links { grid-template-columns:1fr; }\n    .rh-offer-inline-wrap { flex-direction:column; align-items:flex-start; }\n    .rh-offer-inline-cta { width:100%; }\n  }\n\n  \/* RH_FBP5_CARDS_CSS_V1 *\/\n  .fbp5-related-grid { display:grid; grid-template-columns:repeat(3,1fr); gap:14px; }\n  .fbp5-telegram-grid { grid-template-columns:repeat(2,1fr); }\n  .fbp5-related-card { display:block; overflow:hidden; border:1px solid var(--border,#ebebeb); border-radius:8px; background:var(--card,#fff); color:inherit !important; text-decoration:none !important; transition:transform .18s ease, box-shadow .18s ease, border-color .18s ease; }\n  .fbp5-related-card:hover { transform:translateY(-2px); border-color:rgba(204,27,27,.35); box-shadow:0 16px 36px rgba(18,18,18,.10); }\n  .fbp5-related-card img { display:block; width:100%; aspect-ratio:16\/9; object-fit:cover; background:var(--surface-soft,#fafafa); }\n  .fbp5-related-thumb-placeholder { width:100%; aspect-ratio:16\/9; display:flex; align-items:center; justify-content:center; background:linear-gradient(135deg,rgba(204,27,27,.10),rgba(204,27,27,.03)); color:var(--red,#CC1B1B); font-family:var(--font-head,'Bebas Neue',sans-serif); font-size:28px; letter-spacing:.04em; }\n  .fbp5-related-body { padding:12px; }\n  .fbp5-related-body span { display:block; margin:0 0 6px; color:var(--red,#CC1B1B); font-size:11px; font-weight:900; letter-spacing:.08em; text-transform:uppercase; }\n  .fbp5-related-body strong { display:block; font-size:15px; line-height:1.25; color:var(--text,#1a1a1a); }\n  .fbp5-related-body small { display:block; margin:7px 0 0; color:var(--text-muted,#666); font-size:13px; line-height:1.35; }\n  @media(max-width:720px) {\n    .fbp5-telegram-grid { grid-template-columns:1fr; }\n    .fbp5-related-grid:not(.fbp5-telegram-grid) { grid-template-columns:1fr; }\n    .fbp5-related-grid:not(.fbp5-telegram-grid) .fbp5-related-card { display:grid; grid-template-columns:112px minmax(0,1fr); align-items:stretch; }\n    .fbp5-related-grid:not(.fbp5-telegram-grid) .fbp5-related-card img,\n    .fbp5-related-grid:not(.fbp5-telegram-grid) .fbp5-related-thumb-placeholder { height:100%; min-height:92px; aspect-ratio:auto; }\n  }\n<\/style>\n<div class=\"fbp5-wrap rh-json-article\" id=\"rh-article-mrwmrkh0-kjbfg\" data-rh-article-type=\"news\" data-rh-site-profile=\"china-smart-buy\">\n  <div class=\"fbp5-intro\">\n    \n    <p>BMW ha deciso di non partecipare al Salone di Parigi 2025, in programma a ottobre, indicando che le <strong>priorit\u00e0 aziendali sono cambiate<\/strong>. La scelta arriva in una fase delicata per il gruppo, che nelle ultime settimane ha gi\u00e0 rivisto al ribasso le proprie prospettive finanziarie.<\/p><p>Il costruttore sta accelerando il piano di riduzione dei costi sotto la guida del nuovo CEO Milan Nedeljkovic. Sullo sfondo pesano il rallentamento della domanda, la pressione competitiva nel mercato cinese, l&#8217;aumento dei costi energetici legato alle tensioni in Medio Oriente e una fiducia dei consumatori pi\u00f9 debole a livello globale.<\/p>\n  <\/div><figure class=\"wp-block-image size-large\" style=\"margin:18px 0;display:block;clear:both;width:100%;position:relative;z-index:1\"><a href=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/07\/bmw-salta-il-salone-di-parigi-2025-e-accelera-il-taglio-dei-costi-7fb3a021-c60c-45ee-9b0b-9518-1.webp\" target=\"_blank\" rel=\"noopener\" style=\"display:block;width:100%;position:relative;z-index:2;pointer-events:auto;cursor:zoom-in\"><img decoding=\"async\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/07\/bmw-salta-il-salone-di-parigi-2025-e-accelera-il-taglio-dei-costi-7fb3a021-c60c-45ee-9b0b-9518-1.webp\" alt=\"\u5b9d\u9a6c\u5ba3\u5e03\u9000\u51fa\u4eca\u5e74\u5df4\u9ece\u8f66\u5c55\uff0c\u79f0\u201c\u4f18\u5148\u4e8b\u9879\u53d1\u751f\u4e86\u53d8\u5316\u201d\" loading=\"lazy\" style=\"display:block;max-width:100%;height:auto;margin:0 auto;pointer-events:auto\"><\/a><\/figure>\n  \n\n      <section class=\"fbp5-section\">\n        <div class=\"fbp5-section-label\">Scenario<\/div>\n        <h2>BMW rinuncia al Salone di Parigi mentre <span>stringe sui costi<\/span><\/h2>\n        <p>La rinuncia alla fiera parigina va letta come parte di una strategia pi\u00f9 ampia di contenimento delle spese e revisione delle attivit\u00e0 considerate non prioritarie. Per un gruppo come BMW, l&#8217;assenza da uno dei principali appuntamenti europei dell&#8217;auto \u00e8 un segnale concreto del momento che sta attraversando il business.<\/p><p>La casa tedesca ha spiegato che il cambio di programma dipende da un diverso ordine di priorit\u00e0. In pratica, l&#8217;attenzione si sta spostando dalla presenza agli eventi internazionali verso misure pi\u00f9 immediate di efficienza operativa e protezione della redditivit\u00e0.<\/p>\n        <ul class=\"fbp5-bullet-list\"><li>BMW non sar\u00e0 presente al <strong>Salone di Parigi di ottobre<\/strong>.<\/li><li>La decisione \u00e8 legata a un cambio di priorit\u00e0 interne.<\/li><li>Il gruppo sta accelerando le misure di riduzione dei costi e di efficientamento.<\/li><\/ul>\n        <div class=\"rh-quickfacts-grid\">\n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Evento<\/div>\n        <div class=\"rh-quickfacts-value\">Salone di Parigi 2025<\/div>\n      <\/div>\n    \n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Periodo<\/div>\n        <div class=\"rh-quickfacts-value\">Ottobre 2025<\/div>\n      <\/div>\n    \n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Azienda<\/div>\n        <div class=\"rh-quickfacts-value\">BMW Group<\/div>\n      <\/div>\n    \n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">CEO<\/div>\n        <div class=\"rh-quickfacts-value\">Milan Nedeljkovic<\/div>\n      <\/div>\n    <\/div>\n        <div class=\"fbp5-highlight\">L&#8217;uscita dal Salone di Parigi \u00e8 un segnale netto: BMW sta privilegiando redditivit\u00e0 ed efficienza rispetto alla visibilit\u00e0 fieristica.<\/div>\n        <div class=\"fbp5-info\">Per chi segue il settore auto, il dato importante non \u00e8 solo l&#8217;assenza dall&#8217;evento, ma il fatto che arrivi insieme a una revisione pi\u00f9 ampia delle spese operative.<\/div>\n        \n      <div class=\"fbp5-scheda\">\n        <div class=\"fbp5-scheda-header\">Dati chiave della decisione<\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Partecipazione BMW<\/div>\n            <div class=\"fbp5-scheda-val\">Cancellata<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Motivazione ufficiale<\/div>\n            <div class=\"fbp5-scheda-val\">Priorit\u00e0 aziendali cambiate<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Contesto<\/div>\n            <div class=\"fbp5-scheda-val\">Piano di riduzione dei costi in accelerazione<\/div>\n          <\/div>\n        \n      <\/div>\n    \n      <\/section>\n    \n\n      <section class=\"fbp5-section\">\n        <div class=\"fbp5-section-label\">Conti<\/div>\n        <h2>La revisione delle stime mostra una pressione pi\u00f9 forte su <span>margini e consegne<\/span><\/h2>\n        <p>A giugno BMW aveva gi\u00e0 pubblicato un profit warning importante. La previsione sul margine EBIT della divisione automotive \u00e8 stata abbassata dal precedente 4%-6% a <strong>1%-3%<\/strong>, mentre l&#8217;utile ante imposte dell&#8217;intero esercizio \u00e8 atteso in calo sensibile.<\/p><p>Anche le consegne auto non sono pi\u00f9 viste in linea con lo scorso anno, ma in lieve diminuzione. Inoltre, il gruppo ha anticipato che utile del secondo trimestre e free cash flow saranno nettamente inferiori rispetto allo stesso periodo del 2024. \u00c8 un passaggio rilevante, anche perch\u00e9 si tratta del <strong>terzo profit warning consecutivo in tre anni<\/strong>.<\/p>\n        <ul class=\"fbp5-bullet-list\"><li>Margine EBIT automotive rivisto da 4%-6% a <strong>1%-3%<\/strong>.<\/li><li>Utile ante imposte atteso in forte calo sull&#8217;intero anno.<\/li><li>Consegne auto previste in lieve flessione invece che stabili.<\/li><li>Profitto trimestrale e free cash flow attesi sotto i livelli del 2024.<\/li><\/ul>\n        <div class=\"rh-quickfacts-grid\">\n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Profit warning<\/div>\n        <div class=\"rh-quickfacts-value\">Pubblicato a giugno 2025<\/div>\n      <\/div>\n    \n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Nuovo target EBIT auto<\/div>\n        <div class=\"rh-quickfacts-value\">1%-3%<\/div>\n      <\/div>\n    \n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Target precedente EBIT auto<\/div>\n        <div class=\"rh-quickfacts-value\">4%-6%<\/div>\n      <\/div>\n    <\/div>\n        <div class=\"fbp5-highlight\">Il taglio del margine atteso \u00e8 il dato pi\u00f9 pesante, perch\u00e9 misura direttamente quanto si sta assottigliando la redditivit\u00e0 del business auto.<\/div>\n        <div class=\"fbp5-info\">Per valutare i prossimi mesi sar\u00e0 utile capire se il piano di efficienza riuscir\u00e0 a compensare il rallentamento commerciale e la pressione sui costi.<\/div>\n        \n      <div class=\"fbp5-scheda\">\n        <div class=\"fbp5-scheda-header\">Revisione delle previsioni BMW<\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Margine EBIT automotive precedente<\/div>\n            <div class=\"fbp5-scheda-val\">4%-6%<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Margine EBIT automotive aggiornato<\/div>\n            <div class=\"fbp5-scheda-val\">1%-3%<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Consegne auto attese<\/div>\n            <div class=\"fbp5-scheda-val\">Da stabili a lieve calo<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Secondo trimestre<\/div>\n            <div class=\"fbp5-scheda-val\">Utile e free cash flow in netto calo anno su anno<\/div>\n          <\/div>\n        \n      <\/div>\n    \n      <\/section>\n    \n\n      <section class=\"fbp5-section\">\n        <div class=\"fbp5-section-label\">Mercato<\/div>\n        <h2>Cina, energia e fiducia dei consumatori sono i tre fronti che <span>pesano su BMW<\/span><\/h2>\n        <p>BMW individua tre fattori principali dietro il peggioramento dello scenario. Il primo \u00e8 l&#8217;inasprimento della concorrenza nel mercato cinese, oggi centrale sia per i volumi sia per l&#8217;equilibrio dei margini. Il secondo riguarda i costi energetici, risaliti anche per effetto delle tensioni in Medio Oriente.<\/p><p>Il terzo elemento \u00e8 la debolezza della fiducia dei consumatori su scala globale, che incide direttamente sulla domanda di auto, soprattutto nei segmenti pi\u00f9 esposti alla spesa discrezionale. In questo quadro, il gruppo ha annunciato un ulteriore rafforzamento delle misure di ristrutturazione e un&#8217;accelerazione dei programmi di taglio costi gi\u00e0 in corso.<\/p>\n        <ul class=\"fbp5-bullet-list\"><li>Pressione competitiva pi\u00f9 forte nel <strong>mercato cinese<\/strong>.<\/li><li>Costi energetici in aumento per le tensioni geopolitiche.<\/li><li>Fiducia dei consumatori pi\u00f9 debole a livello globale.<\/li><li>Rafforzamento delle misure di ristrutturazione ed efficienza.<\/li><\/ul>\n        <div class=\"rh-quickfacts-grid\">\n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Fattore 1<\/div>\n        <div class=\"rh-quickfacts-value\">Concorrenza pi\u00f9 dura in Cina<\/div>\n      <\/div>\n    \n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Fattore 2<\/div>\n        <div class=\"rh-quickfacts-value\">Aumento dei costi energetici<\/div>\n      <\/div>\n    \n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Fattore 3<\/div>\n        <div class=\"rh-quickfacts-value\">Domanda frenata dalla minore fiducia dei consumatori<\/div>\n      <\/div>\n    <\/div>\n        <div class=\"fbp5-highlight\">Il nodo principale resta la combinazione tra concorrenza in Cina e margini in calo, un mix che sta spingendo BMW a rivedere rapidamente le proprie priorit\u00e0.<\/div>\n        <div class=\"fbp5-info\">L&#8217;uscita dal Salone di Parigi non cambia l&#8217;offerta di prodotto nell&#8217;immediato, ma aiuta a capire quanto il contesto globale stia influenzando le scelte operative dei grandi costruttori.<\/div>\n        \n      <div class=\"fbp5-scheda\">\n        <div class=\"fbp5-scheda-header\">Le cause indicate da BMW<\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Mercato chiave sotto pressione<\/div>\n            <div class=\"fbp5-scheda-val\">Cina<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Impatto geopolitico<\/div>\n            <div class=\"fbp5-scheda-val\">Maggiore costo dell&#8217;energia<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Risposta del gruppo<\/div>\n            <div class=\"fbp5-scheda-val\">Pi\u00f9 efficienza e accelerazione dei tagli ai costi<\/div>\n          <\/div>\n        \n      <\/div>\n    \n      <\/section>\n    \n<section class=\"fbp5-section\" data-rh-related-section=\"1\">\n      <div class=\"fbp5-section-label\">Articoli correlati<\/div>\n      <h2>Altre notizie <span>da leggere<\/span><\/h2>\n      <div class=\"fbp5-related-grid\"><a class=\"fbp5-related-card\" href=\"https:\/\/www.chinasmartbuy.com\/blog\/samsung-oled-auto-foro-80-mm-comandi-fisici\" target=\"_blank\" rel=\"noopener\">\n      <img decoding=\"async\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/07\/samsung-un-oled-auto-d292c49e-1d91-4e73-a874-1030-wpg4mf10pt.png\" alt=\"Samsung mostra un OLED auto con foro da 80 mm per integrare i comandi fisici\" loading=\"lazy\">\n      <div class=\"fbp5-related-body\">\n        <span>auto<\/span>\n        <strong>Samsung mostra un OLED auto con foro da 80 mm per integrare i comandi fisici<\/strong>\n        <small>Samsung Display ha presentato un pannello OLED per auto con foro HIAA da 80 mm, pensato per integrare comandi fisic&#8230;<\/small>\n      <\/div>\n    <\/a><a class=\"fbp5-related-card\" href=\"https:\/\/www.chinasmartbuy.com\/blog\/li-auto-li-l6-batteria-ricarica-ultra-rapida\" target=\"_blank\" rel=\"noopener\">\n      <img decoding=\"async\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/07\/li-auto-ab77ecde-7cf9-43de-8bce-f283-1b5n6zk1jt.webp\" alt=\"Li Auto: la ricarica ultra-rapida del nuovo Li L6 non preoccupa la batteria\" loading=\"lazy\">\n      <div class=\"fbp5-related-body\">\n        <span>auto<\/span>\n        <strong>Li Auto: la ricarica ultra-rapida del nuovo Li L6 non preoccupa la batteria<\/strong>\n        <small>Li Auto sostiene che il nuovo Li L6 mantiene oltre l\u201980% della batteria dopo 500. 000 km equivalenti anche con sola&#8230;<\/small>\n      <\/div>\n    <\/a><a class=\"fbp5-related-card\" href=\"https:\/\/www.chinasmartbuy.com\/blog\/android-auto-tachimetro-google-maps-rollout\" target=\"_blank\" rel=\"noopener\">\n      <img decoding=\"async\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/07\/android-auto-porta-il-tachimetro-in-google-maps-image-android-auto-kia-niro-ev-1-f3sn5ty0pg.webp\" alt=\"Android Auto porta il tachimetro in Google Maps: rollout partito\" loading=\"lazy\">\n      <div class=\"fbp5-related-body\">\n        <span>auto<\/span>\n        <strong>Android Auto porta il tachimetro in Google Maps: rollout partito<\/strong>\n        <small>Google Maps su Android Auto inizia finalmente a mostrare il tachimetro, ma al momento la funzione \u00e8 disponibile sol&#8230;<\/small>\n      <\/div>\n    <\/a><\/div>\n    <\/section><div class=\"rh-attribution-pills\" style=\"display:flex;gap:10px;flex-wrap:wrap;justify-content:flex-start;margin:16px 0 0\"><a href=\"https:\/\/www.ithome.com\/0\/980\/152.htm\" target=\"_blank\" rel=\"noopener\" title=\"Via: VIA\" aria-label=\"Via: VIA\" style=\"display:inline-flex;align-items:center;gap:8px;padding:10px 16px;border-radius:16px;background:linear-gradient(135deg,#fff7ed,#ffedd5);color:#c2410c;text-decoration:none;font-size:11px;font-weight:900;letter-spacing:.08em;text-transform:uppercase;border:1px solid rgba(249,115,22,.20);box-shadow:0 8px 22px rgba(249,115,22,.08)\">Via<\/a><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>BMW non parteciper\u00e0 al Salone di Parigi 2025 e stringe sui costi dopo il recente profit warning e il taglio delle stime.<\/p>\n","protected":false},"author":9,"featured_media":39142,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_yoast_wpseo_focuskw_text_input":"BMW Salone di Parigi 2025","footnotes":""},"categories":[480],"tags":[1129,1233],"class_list":["post-39143","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-auto","tag-bmw"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BMW salta il Salone di Parigi 2025 e accelera il taglio dei costi<\/title>\n<meta name=\"description\" content=\"BMW ha deciso di non partecipare al Salone di Parigi 2025 e accelera il piano di riduzione dei costi dopo il recente profit warning.\" \/>\n<meta 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