{"id":39100,"date":"2026-07-22T21:37:27","date_gmt":"2026-07-22T19:37:27","guid":{"rendered":"https:\/\/www.chinasmartbuy.com\/blog\/koji-sato-case-giapponesi-standardizzazione-componenti-auto-cinesi\/"},"modified":"2026-07-22T21:37:28","modified_gmt":"2026-07-22T19:37:28","slug":"koji-sato-case-giapponesi-standardizzazione-componenti-auto-cinesi","status":"publish","type":"post","link":"https:\/\/www.chinasmartbuy.com\/blog\/koji-sato-case-giapponesi-standardizzazione-componenti-auto-cinesi\/","title":{"rendered":"Auto giapponesi sotto pressione: Koji Sato chiede standard comuni tra 7 case"},"content":{"rendered":"\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Bebas+Neue&amp;family=DM+Sans:ital,wght@0,300;0,400;0,500;0,600;0,700;1,400&amp;display=swap\" rel=\"stylesheet\">\n<style>\n  :root {\n    --red: #CC1B1B;\n    --red-light: rgba(204,27,27,0.08);\n    --red-mid: #e84040;\n    --accent-soft-bg: rgba(204,27,27,0.07);\n    --accent-soft-border: rgba(204,27,27,0.18);\n    --text: #1a1a1a;\n    --text-muted: #666;\n    --card: #ffffff;\n    --border: #ebebeb;\n    --page-bg: #ffffff;\n    --surface-soft: #fafafa;\n    --surface-contrast: #f0f0f0;\n    --line-soft: #f5f5f5;\n    --soft-label: #bbb;\n    --muted-label: #999;\n    --copy: #333;\n    --font-head: 'Bebas Neue', sans-serif;\n    --font-body: 'DM Sans', sans-serif;\n    --heading-spacing: 0.04em;\n    --heading-weight: 400;\n    --spec-header-spacing: 0.08em;\n    --quickfacts-shadow: 0 10px 24px rgba(15,23,42,0.06);\n  }\n  .fbp5-wrap,.fbp5-wrap * { box-sizing:border-box; margin:0; padding:0; }\n  .fbp5-wrap { font-family:var(--font-body); color:var(--text); line-height:1.7; max-width:860px; margin:0 auto; padding:0 24px 80px; display:flex; flex-direction:column; gap:52px; }\n  .fbp5-wrap[data-rh-site-profile=\"klav\"] { padding:24px 24px 80px; background:var(--page-bg); border-radius:24px; }\n  .fbp5-intro { padding-top:36px; border-top:3px solid var(--red); }\n  .fbp5-intro p { font-size:17px; color:var(--copy); line-height:1.85; margin-bottom:18px; }\n  .fbp5-intro strong { color:var(--text); font-weight:700; }\n  .rh-phonebox { background:var(--card); border:2.5px solid var(--red); border-radius:16px; overflow:hidden; margin:4px 0 0; }\n  .rh-phonebox-topbar,.rh-phonebox-bottombar { height:4px; background:linear-gradient(90deg,var(--red),var(--red-mid),var(--red)); }\n  .rh-phonebox-header { padding:24px 28px; background:var(--surface-soft); border-bottom:1px solid var(--border); display:flex; align-items:flex-start; gap:24px; }\n  .rh-phonebox-hero { width:200px; height:267px; flex-shrink:0; overflow:hidden; border-radius:12px; background:var(--surface-contrast); display:flex; align-items:center; justify-content:center; }\n  .rh-phonebox-hero img { width:100%; height:100%; object-fit:cover; display:block; }\n  .rh-phonebox-header-main { flex:1; display:flex; flex-direction:column; gap:12px; min-width:0; }\n  .rh-phonebox-tag { display:inline-flex; align-items:center; gap:8px; width:fit-content; font-size:11px; font-weight:700; letter-spacing:0.1em; text-transform:uppercase; color:var(--red); background:var(--accent-soft-bg); border:1px solid var(--accent-soft-border); border-radius:100px; padding:4px 12px; }\n  .rh-phonebox-tag-icon, .rh-phonebox-hl-icon, .rh-phonebox-section-icon { font-family:\"Apple Color Emoji\",\"Segoe UI Emoji\",\"Noto Color Emoji\",\"Segoe UI Symbol\",sans-serif; }\n  .rh-phonebox-tag-icon { font-size:12px; line-height:1; }\n  .rh-phonebox-title { font-family:var(--font-head); font-size:clamp(24px,3.5vw,38px); line-height:1; color:var(--text); letter-spacing:0.02em; margin:0; }\n  .rh-phonebox-title span { color:var(--red); }\n  .rh-phonebox-title em { font-style:normal; font-size:0.6em; color:var(--soft-label); font-family:var(--font-body); font-weight:300; letter-spacing:0.01em; }\n  .rh-phonebox-sub { font-size:14px; color:var(--muted-label); font-weight:300; margin:0; }\n  .rh-phonebox-highlights { display:grid; grid-template-columns:repeat(4,minmax(0,1fr)); gap:10px; }\n  .rh-phonebox-hl { background:#fff; border:1.5px solid var(--border); border-radius:10px; padding:12px 14px; display:flex; flex-direction:column; gap:6px; }\n  .rh-phonebox-hl-top { display:flex; align-items:flex-start; gap:8px; }\n  .rh-phonebox-hl-icon { font-size:15px; line-height:1; }\n  .rh-phonebox-hl-value { font-family:var(--font-head); font-size:22px; line-height:1; color:var(--text); letter-spacing:0.02em; }\n  .rh-phonebox-hl-value span { font-family:var(--font-body); font-size:12px; font-weight:600; color:var(--red); }\n  .rh-phonebox-hl-label { font-size:11px; line-height:1.3; color:var(--soft-label); }\n  .rh-phonebox-colors { padding:12px 28px; background:var(--surface-soft); border-bottom:1px solid var(--border); display:flex; align-items:center; gap:8px; flex-wrap:wrap; }\n  .rh-phonebox-colors-label { font-size:11px; font-weight:700; letter-spacing:0.08em; text-transform:uppercase; color:var(--soft-label); }\n  .rh-phonebox-color-chip { display:inline-flex; align-items:center; gap:6px; background:#fff; border:1.5px solid var(--border); border-radius:100px; padding:4px 12px 4px 6px; font-size:13px; color:var(--text); }\n  .rh-phonebox-color-dot { width:12px; height:12px; border-radius:50%; border:1px solid rgba(0,0,0,0.1); display:inline-block; flex-shrink:0; }\n  .rh-phonebox-section { border-bottom:1px solid var(--line-soft); display:grid; grid-template-columns:180px minmax(0,1fr); }\n  .rh-phonebox-section:last-of-type { border-bottom:none; }\n  .rh-phonebox-section-label { padding:18px 20px 18px 28px; background:var(--surface-soft); border-right:1px solid var(--border); display:flex; align-items:flex-start; gap:8px; }\n  .rh-phonebox-section-icon { font-size:16px; line-height:1; flex-shrink:0; margin-top:1px; }\n  .rh-phonebox-section-name { font-size:12px; font-weight:700; letter-spacing:0.05em; text-transform:uppercase; color:var(--muted-label); line-height:1.4; }\n  .rh-phonebox-section-values { padding:18px 28px 18px 22px; }\n  .rh-phonebox-row { margin-bottom:12px; }\n  .rh-phonebox-row:last-child { margin-bottom:0; }\n  .rh-phonebox-row-key { font-size:12px; font-weight:700; letter-spacing:0.06em; text-transform:uppercase; color:var(--red); display:block; margin-bottom:3px; }\n  .rh-phonebox-row-val { font-size:15px; line-height:1.6; color:var(--copy); }\n  .rh-phonebox-row-val strong { font-weight:600; color:var(--text); }\n  .rh-affbox { margin-top:-20px; }\n  .rh-affbox-wrap { width:100%; background:#fff; border:2px solid var(--border); border-radius:16px; overflow:hidden; }\n  .rh-affbox-grid { display:grid; grid-template-columns:repeat(auto-fit,minmax(260px,1fr)); }\n  .rh-affbox-col { padding:22px 24px; }\n  .rh-affbox-col:not(:last-child) { border-right:1px solid var(--line-soft); }\n  .rh-affbox-model { font-family:var(--font-head); font-size:22px; color:var(--text); letter-spacing:0.02em; margin-bottom:4px; line-height:1; }\n  .rh-affbox-model span { color:var(--red); }\n  .rh-affbox-from { font-size:11px; font-weight:700; letter-spacing:0.08em; text-transform:uppercase; color:var(--soft-label); margin-bottom:2px; }\n  .rh-affbox-amount { font-family:var(--font-head); font-size:36px; color:var(--red); letter-spacing:0.02em; line-height:1; margin-bottom:14px; }\n  .rh-affbox-ctas { display:flex; flex-direction:column; gap:8px; margin-bottom:14px; }\n  .rh-affbox-cta { display:inline-flex; align-items:center; justify-content:center; gap:8px; background:var(--red); color:#fff !important; text-decoration:none !important; border-radius:100px; padding:11px 22px; font-size:14px; font-weight:600; white-space:nowrap; }\n  .rh-affbox-cta.secondary { background:var(--text); }\n  .rh-affbox-cta svg { width:13px; height:13px; flex-shrink:0; }\n  .rh-affbox-coupon { display:flex; align-items:center; justify-content:space-between; gap:12px; border:1px dashed var(--accent-soft-border); background:var(--accent-soft-bg); border-radius:12px; padding:10px 12px; margin:0 0 12px; }\n  .rh-affbox-coupon-label { font-size:11px; font-weight:700; letter-spacing:0.08em; text-transform:uppercase; color:var(--red); }\n  .rh-affbox-coupon-code { font-family:var(--font-head); font-size:22px; line-height:1; color:var(--text); letter-spacing:0.03em; }\n  .rh-affbox-promo { font-size:12px; color:var(--text-muted); line-height:1.5; border-top:1px solid var(--line-soft); padding-top:12px; margin-top:2px; }\n  .rh-affbox-promo strong { color:var(--red); font-weight:600; }\n  .rh-affbox-disclaimer { margin-top:10px; font-size:12px; line-height:1.55; color:var(--text-muted); }\n  .rh-downloadjump { margin:-28px 0 0; display:flex; align-items:center; justify-content:space-between; gap:14px; background:#fff; border:1px solid var(--accent-soft-border); border-radius:16px; padding:13px 15px; box-shadow:var(--quickfacts-shadow); }\n  .rh-downloadjump strong { display:block; font-size:12px; font-weight:900; letter-spacing:0.08em; text-transform:uppercase; color:var(--red); line-height:1.2; }\n  .rh-downloadjump span { display:block; margin-top:3px; font-size:13px; color:var(--text-muted); line-height:1.35; }\n  .rh-downloadjump a { display:inline-flex; align-items:center; justify-content:center; flex-shrink:0; background:var(--red); color:#fff !important; text-decoration:none !important; border-radius:999px; padding:9px 14px; font-size:13px; font-weight:800; }\n  .rh-downloadbox { margin:4px 0 0; }\n  .rh-downloadbox-wrap { background:linear-gradient(135deg,var(--accent-soft-bg),#fff); border:1px solid var(--accent-soft-border); border-radius:18px; padding:20px; box-shadow:var(--quickfacts-shadow); }\n  .rh-downloadbox-head { display:flex; justify-content:space-between; align-items:flex-start; gap:16px; margin-bottom:14px; }\n  .rh-downloadbox-kicker { font-size:11px; font-weight:800; letter-spacing:0.12em; text-transform:uppercase; color:var(--red); margin-bottom:6px; }\n  .rh-downloadbox-title { font-family:var(--font-head); font-size:clamp(24px,3.4vw,34px); line-height:1; color:var(--text); letter-spacing:var(--heading-spacing); margin:0; }\n  .rh-downloadbox-count { flex-shrink:0; border:1px solid var(--accent-soft-border); background:#fff; color:var(--red); border-radius:999px; padding:6px 10px; font-size:11px; font-weight:800; text-transform:uppercase; }\n  .rh-downloadbox-links { display:flex; flex-wrap:wrap; gap:10px; }\n  .rh-downloadbox-link { display:inline-flex; align-items:center; justify-content:center; gap:8px; background:var(--red); color:#fff !important; text-decoration:none !important; border-radius:999px; padding:11px 16px; font-size:14px; font-weight:700; }\n  .rh-downloadbox-link svg { width:13px; height:13px; flex-shrink:0; }\n  .rh-downloadbox-note { margin:14px 0 0; font-size:12px; line-height:1.55; color:var(--text-muted); }\n  .rh-offerbox { margin:4px 0 0; }\n  .rh-offerbox-wrap { background:linear-gradient(135deg,var(--accent-soft-bg),#fff); border:1px solid var(--accent-soft-border); border-radius:18px; padding:20px; box-shadow:var(--quickfacts-shadow); }\n  .rh-offerbox-head { display:flex; justify-content:space-between; align-items:flex-start; gap:16px; margin-bottom:14px; }\n  .rh-offerbox-kicker { font-size:11px; font-weight:800; letter-spacing:0.12em; text-transform:uppercase; color:var(--red); margin-bottom:6px; }\n  .rh-offerbox-title { font-family:var(--font-head); font-size:clamp(24px,3.4vw,34px); line-height:1; color:var(--text); letter-spacing:var(--heading-spacing); margin:0; }\n  .rh-offerbox-count { flex-shrink:0; border:1px solid var(--accent-soft-border); background:#fff; color:var(--red); border-radius:999px; padding:6px 10px; font-size:11px; font-weight:800; text-transform:uppercase; }\n  .rh-offerbox-links { display:grid; grid-template-columns:repeat(auto-fit,minmax(220px,1fr)); gap:10px; }\n  .rh-offerbox-link { display:flex; align-items:center; justify-content:center; gap:8px; background:var(--red); color:#fff !important; text-decoration:none !important; border-radius:999px; padding:11px 16px; font-size:14px; font-weight:800; text-align:center; }\n  .rh-offerbox-link small { opacity:.82; font-size:11px; font-weight:700; }\n  .rh-offerbox-link svg { width:13px; height:13px; flex-shrink:0; }\n  .rh-offerbox-note { margin:14px 0 0; font-size:12px; line-height:1.55; color:var(--text-muted); }\n  .rh-offer-inline { margin:0; }\n  .rh-offer-inline-wrap { display:flex; align-items:center; justify-content:space-between; gap:16px; background:var(--surface-soft); border:1px solid var(--accent-soft-border); border-left:4px solid var(--red); border-radius:16px; padding:16px 18px; box-shadow:var(--quickfacts-shadow); }\n  .rh-offer-inline-kicker { font-size:10px; font-weight:800; letter-spacing:0.12em; text-transform:uppercase; color:var(--red); margin-bottom:4px; }\n  .rh-offer-inline-title { font-size:15px; line-height:1.35; color:var(--text); font-weight:800; }\n  .rh-offer-inline-store { margin-top:3px; font-size:12px; color:var(--text-muted); font-weight:700; }\n  .rh-offer-inline-cta { display:inline-flex; align-items:center; justify-content:center; gap:8px; flex-shrink:0; background:var(--red); color:#fff !important; text-decoration:none !important; border-radius:999px; padding:11px 16px; font-size:13px; font-weight:800; white-space:nowrap; }\n  .rh-offer-inline-cta svg { width:13px; height:13px; flex-shrink:0; }\n  .rh-offer-inline-note { margin:9px 0 0; font-size:12px; line-height:1.55; color:var(--text-muted); }\n  .rh-external-embed { margin:4px 0 0; }\n  .rh-external-embed-wrap { width:100%; background:#fff; border:1px solid var(--border); border-radius:16px; overflow:hidden; box-shadow:var(--quickfacts-shadow); }\n  .rh-external-embed-head { display:flex; align-items:center; justify-content:space-between; gap:12px; padding:14px 18px; background:var(--surface-soft); border-bottom:1px solid var(--border); }\n  .rh-external-embed-kicker { font-size:11px; font-weight:700; letter-spacing:0.08em; text-transform:uppercase; color:var(--red); }\n  .rh-external-embed-source { font-size:12px; color:var(--soft-label); }\n  .rh-external-embed-frame { position:relative; aspect-ratio:16 \/ 9; overflow:hidden; background:#000; min-height:0; }\n  .rh-external-embed-frame iframe, .rh-external-embed-frame > iframe { position:absolute !important; inset:0; width:100% !important; height:100% !important; min-height:0 !important; max-height:none !important; max-width:none !important; border:0; display:block; }\n  .rh-external-embed-body { padding:18px 20px; display:grid; gap:12px; }\n  .rh-external-embed-title { font-family:var(--font-head); font-size:24px; line-height:1; color:var(--text); letter-spacing:0.02em; }\n  .rh-external-embed-copy { font-size:14px; color:var(--text-muted); line-height:1.6; }\n  .rh-external-embed-link { display:inline-flex; align-items:center; gap:8px; width:fit-content; color:var(--red) !important; text-decoration:none !important; font-weight:700; }\n  .rh-external-embed-link svg { width:13px; height:13px; flex-shrink:0; }\n  .fbp5-section { display:flex; flex-direction:column; gap:0; }\n  .fbp5-section-label { display:inline-flex; align-items:center; gap:7px; font-size:11px; font-weight:700; letter-spacing:0.14em; text-transform:uppercase; color:var(--red); margin-bottom:10px; }\n  .fbp5-section-label::before { content:''; display:block; width:18px; height:2px; background:var(--red); }\n  .fbp5-section h2 { font-family:var(--font-head); font-size:clamp(27px,4vw,39px); letter-spacing:var(--heading-spacing); font-weight:var(--heading-weight); color:var(--text); line-height:1.05; margin-bottom:20px; }\n  .fbp5-section h2 span { color:var(--red); }\n  .fbp5-section p { font-size:17px; color:var(--copy); line-height:1.78; margin-bottom:14px; }\n  .fbp5-bullet-list { margin:18px 0 6px 20px; padding:0; display:flex; flex-direction:column; gap:10px; }\n  .fbp5-bullet-list li { font-size:16px; line-height:1.7; color:#1f2937; }\n  .fbp5-bullet-list li::marker { color:var(--red); }\n  .rh-quickfacts-grid { margin:18px 0 0; display:grid; grid-template-columns:repeat(auto-fit,minmax(220px,1fr)); gap:12px; }\n  .rh-quickfacts-card { background:#fff; border:1px solid var(--border); border-radius:16px; padding:14px 16px; box-shadow:var(--quickfacts-shadow); display:flex; flex-direction:column; gap:6px; }\n  .rh-quickfacts-label { font-size:12px; font-weight:800; letter-spacing:0.08em; text-transform:uppercase; color:var(--red); }\n  .rh-quickfacts-value { font-size:15px; line-height:1.6; color:#1f2937; }\n  .fbp5-highlight { background:var(--red-light); border-left:4px solid var(--red); border-radius:0 10px 10px 0; padding:15px 19px; margin:18px 0 0; font-size:16px; color:var(--copy); line-height:1.65; }\n  .fbp5-info { background:var(--surface-soft); border:1px solid var(--border); border-radius:10px; padding:15px 19px; margin:18px 0 0; font-size:15px; color:var(--text-muted); line-height:1.65; }\n  .fbp5-scheda { background:var(--card); border:1px solid var(--border); border-radius:14px; overflow:hidden; margin:20px 0 0; }\n  .fbp5-scheda-header { background:var(--red); color:#fff; padding:14px 20px; font-family:var(--font-head); font-size:20px; font-weight:var(--heading-weight); letter-spacing:var(--spec-header-spacing); }\n  .fbp5-scheda-row { display:flex; border-bottom:1px solid var(--border); }\n  .fbp5-scheda-row:last-child { border-bottom:none; }\n  .fbp5-scheda-key { width:42%; padding:11px 16px; font-size:13px; font-weight:700; color:var(--text-muted); text-transform:uppercase; letter-spacing:0.06em; background:var(--surface-soft); flex-shrink:0; }\n  .fbp5-scheda-val { padding:11px 16px; font-size:14px; color:var(--text); font-weight:500; line-height:1.5; }\n  @media(max-width:600px) {\n    .fbp5-wrap { padding:0 14px 60px; gap:40px; }\n    .fbp5-section h2 { font-size:32px; }\n    .fbp5-scheda-row { flex-direction:column; }\n    .fbp5-scheda-key { width:100%; }\n    .rh-phonebox-header { padding:18px 16px; flex-direction:column; align-items:center; }\n    .rh-phonebox-hero { width:150px; height:200px; }\n    .rh-phonebox-highlights { grid-template-columns:repeat(2,minmax(0,1fr)); }\n    .rh-phonebox-colors { padding:16px; }\n    .rh-phonebox-section { grid-template-columns:1fr; }\n    .rh-phonebox-section-label { padding:14px 20px; border-right:none; border-bottom:1px solid var(--border); }\n    .rh-phonebox-section-values { padding:14px 20px; }\n    .rh-affbox-grid { grid-template-columns:1fr; }\n    .rh-affbox-col:not(:last-child) { border-right:none; border-bottom:1px solid var(--line-soft); }\n    .rh-affbox-cta { width:100%; }\n    .rh-downloadjump { align-items:flex-start; flex-direction:column; margin:-22px 0 0; }\n    .rh-downloadjump a { width:100%; }\n    .rh-downloadbox-head { flex-direction:column; }\n    .rh-downloadbox-link { width:100%; }\n    .rh-offerbox-head { flex-direction:column; }\n    .rh-offerbox-links { grid-template-columns:1fr; }\n    .rh-offer-inline-wrap { flex-direction:column; align-items:flex-start; }\n    .rh-offer-inline-cta { width:100%; }\n  }\n\n  \/* RH_FBP5_CARDS_CSS_V1 *\/\n  .fbp5-related-grid { display:grid; grid-template-columns:repeat(3,1fr); gap:14px; }\n  .fbp5-telegram-grid { grid-template-columns:repeat(2,1fr); }\n  .fbp5-related-card { display:block; overflow:hidden; border:1px solid var(--border,#ebebeb); border-radius:8px; background:var(--card,#fff); color:inherit !important; text-decoration:none !important; transition:transform .18s ease, box-shadow .18s ease, border-color .18s ease; }\n  .fbp5-related-card:hover { transform:translateY(-2px); border-color:rgba(204,27,27,.35); box-shadow:0 16px 36px rgba(18,18,18,.10); }\n  .fbp5-related-card img { display:block; width:100%; aspect-ratio:16\/9; object-fit:cover; background:var(--surface-soft,#fafafa); }\n  .fbp5-related-thumb-placeholder { width:100%; aspect-ratio:16\/9; display:flex; align-items:center; justify-content:center; background:linear-gradient(135deg,rgba(204,27,27,.10),rgba(204,27,27,.03)); color:var(--red,#CC1B1B); font-family:var(--font-head,'Bebas Neue',sans-serif); font-size:28px; letter-spacing:.04em; }\n  .fbp5-related-body { padding:12px; }\n  .fbp5-related-body span { display:block; margin:0 0 6px; color:var(--red,#CC1B1B); font-size:11px; font-weight:900; letter-spacing:.08em; text-transform:uppercase; }\n  .fbp5-related-body strong { display:block; font-size:15px; line-height:1.25; color:var(--text,#1a1a1a); }\n  .fbp5-related-body small { display:block; margin:7px 0 0; color:var(--text-muted,#666); font-size:13px; line-height:1.35; }\n  @media(max-width:720px) {\n    .fbp5-telegram-grid { grid-template-columns:1fr; }\n    .fbp5-related-grid:not(.fbp5-telegram-grid) { grid-template-columns:1fr; }\n    .fbp5-related-grid:not(.fbp5-telegram-grid) .fbp5-related-card { display:grid; grid-template-columns:112px minmax(0,1fr); align-items:stretch; }\n    .fbp5-related-grid:not(.fbp5-telegram-grid) .fbp5-related-card img,\n    .fbp5-related-grid:not(.fbp5-telegram-grid) .fbp5-related-thumb-placeholder { height:100%; min-height:92px; aspect-ratio:auto; }\n  }\n<\/style>\n<div class=\"fbp5-wrap rh-json-article\" id=\"rh-article-mrwhhtq9-y5xa7\" data-rh-article-type=\"news\" data-rh-site-profile=\"china-smart-buy\">\n  <div class=\"fbp5-intro\">\n    \n    <p>L\u2019industria auto giapponese si trova davanti a una fase di forte pressione competitiva, e il messaggio arrivato da Koji Sato, ex CEO di Toyota e attuale presidente della JAMA, \u00e8 molto chiaro: le sette principali case nipponiche devono ridurre la concorrenza interna e collaborare di pi\u00f9.<\/p><p>Il primo passo indicato da Sato \u00e8 la <strong>standardizzazione dei componenti<\/strong> meno visibili al cliente, come acciaio, cablaggi e parti in plastica. \u00c8 una presa di posizione che arriva mentre i costruttori cinesi guadagnano terreno sia in Europa sia sul totale delle vendite globali.<\/p>\n  <\/div><figure class=\"wp-block-image size-large\" style=\"margin:18px 0;display:block;clear:both;width:100%;position:relative;z-index:1\"><a href=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/07\/auto-giapponesi-sotto-pressione-7347dd7c-5b00-4c0f-a0d5-ba63-1lzji1w1bd.webp\" target=\"_blank\" rel=\"noopener\" style=\"display:block;width:100%;position:relative;z-index:2;pointer-events:auto;cursor:zoom-in\"><img decoding=\"async\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/07\/auto-giapponesi-sotto-pressione-7347dd7c-5b00-4c0f-a0d5-ba63-1lzji1w1bd.webp\" alt=\"25 \u5e74\u5168\u7403\u9500\u51a0\u88ab\u4e2d\u56fd\u8f66\u7ec8\u7ed3\uff0c\u524d\u4e30\u7530 CEO \u4f50\u85e4\u6052\u6cbb\u558a\u8bdd\u65e5\u672c\u4e03\u5927\u8f66\u4f01\u51cf\u5c11\u7ade\u4e89\u3001\u62b1\u56e2\u641e\u96f6\u90e8\u4ef6\u6807\u51c6\u5316\" loading=\"lazy\" style=\"display:block;max-width:100%;height:auto;margin:0 auto;pointer-events:auto\"><\/a><\/figure>\n  \n\n      <section class=\"fbp5-section\">\n        <div class=\"fbp5-section-label\">Scenario<\/div>\n        <h2>Koji Sato chiede pi\u00f9 cooperazione tra le sette <span>grandi case giapponesi<\/span><\/h2>\n        <p>Koji Sato ha invitato Toyota, Honda, Nissan, Suzuki, Mazda, Subaru e Mitsubishi Motors a collaborare di pi\u00f9 invece di continuare a competere su tutto. L\u2019idea \u00e8 partire da una base industriale condivisa, uniformando specifiche e standard dei componenti che non incidono direttamente sulla percezione del prodotto finale.<\/p><p>Nel suo intervento, Sato ha descritto il momento attuale come una tempesta rara per il settore, tanto da sostenere che senza cambiamenti strutturali la sopravvivenza stessa dei costruttori giapponesi potrebbe diventare pi\u00f9 difficile. La standardizzazione di elementi come <strong>acciaio, cablaggi e plastiche<\/strong> viene vista come una leva concreta per ridurre costi, semplificare la supply chain e recuperare competitivit\u00e0.<\/p>\n        <ul class=\"fbp5-bullet-list\"><li>Le case coinvolte sono <strong>sette<\/strong>: Toyota, Honda, Nissan, Suzuki, Mazda, Subaru e Mitsubishi Motors.<\/li><li>Il piano parte dai componenti non visibili al consumatore, quindi senza intaccare direttamente design e posizionamento dei modelli.<\/li><li>L\u2019obiettivo \u00e8 migliorare l\u2019efficienza industriale e rafforzare la competitivit\u00e0 internazionale.<\/li><\/ul>\n        <div class=\"rh-quickfacts-grid\">\n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Ruolo di Koji Sato<\/div>\n        <div class=\"rh-quickfacts-value\">Ex CEO di Toyota e attuale presidente della JAMA<\/div>\n      <\/div>\n    \n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Prima area di intervento<\/div>\n        <div class=\"rh-quickfacts-value\">Standardizzazione dei componenti<\/div>\n      <\/div>\n    <\/div>\n        <div class=\"fbp5-highlight\">La proposta non riguarda una fusione tra marchi, ma una base tecnica comune sui componenti meno strategici per il branding.<\/div>\n        <div class=\"fbp5-info\">Per chi osserva il settore auto, il punto chiave \u00e8 che la pressione competitiva non si gioca pi\u00f9 solo sul prodotto finale, ma anche sulla capacit\u00e0 di industrializzare meglio piattaforme, materiali e forniture.<\/div>\n        \n      <div class=\"fbp5-scheda\">\n        <div class=\"fbp5-scheda-header\">Case giapponesi citate<\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">1<\/div>\n            <div class=\"fbp5-scheda-val\">Toyota<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">2<\/div>\n            <div class=\"fbp5-scheda-val\">Honda<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">3<\/div>\n            <div class=\"fbp5-scheda-val\">Nissan<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">4<\/div>\n            <div class=\"fbp5-scheda-val\">Suzuki<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">5<\/div>\n            <div class=\"fbp5-scheda-val\">Mazda<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">6<\/div>\n            <div class=\"fbp5-scheda-val\">Subaru<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">7<\/div>\n            <div class=\"fbp5-scheda-val\">Mitsubishi Motors<\/div>\n          <\/div>\n        \n      <\/div>\n    \n      <\/section>\n    \n\n      <section class=\"fbp5-section\">\n        <div class=\"fbp5-section-label\">Mercato<\/div>\n        <h2>Le case cinesi superano i marchi giapponesi in Europa e cambiano gli <span>equilibri globali<\/span><\/h2>\n        <p>Il contesto che spiega questa richiesta di cooperazione \u00e8 il rapido avanzamento dei costruttori cinesi. A maggio, cinque gruppi cinesi hanno raggiunto in Europa una quota complessiva del <strong>12,0%<\/strong>, superando per la prima volta le sei principali case giapponesi ferme all\u201911,3%.<\/p><p>Il cambio di passo \u00e8 ancora pi\u00f9 evidente sul fronte globale. Nel 2025 i costruttori cinesi hanno superato quelli giapponesi nelle vendite mondiali di auto nuove, togliendo al Giappone una leadership che durava dal 2000. Il totale dei marchi cinesi si \u00e8 avvicinato a 27 milioni di unit\u00e0, con una crescita di circa il 10%, mentre i marchi giapponesi sono scesi a circa 25 milioni.<\/p>\n        <ul class=\"fbp5-bullet-list\"><li>In Europa i marchi cinesi citati sono <strong>BYD, Geely, SAIC, Chery e Leapmotor<\/strong>.<\/li><li>La quota europea rilevata \u00e8 12,0% per i cinque costruttori cinesi contro 11,3% per i sei giapponesi considerati nel confronto.<\/li><li>Nella top 20 globale per volumi, i gruppi cinesi presenti sono 6, contro 5 giapponesi.<\/li><\/ul>\n        <div class=\"rh-quickfacts-grid\">\n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Vendite globali 2025<\/div>\n        <div class=\"rh-quickfacts-value\">Circa 27 milioni Cina contro circa 25 milioni Giappone<\/div>\n      <\/div>\n    <\/div>\n        <div class=\"fbp5-highlight\">Il dato pi\u00f9 pesante \u00e8 che il vantaggio cinese non riguarda pi\u00f9 solo il mercato interno, ma anche Europa e volumi globali.<\/div>\n        <div class=\"fbp5-info\">Questa dinamica rende pi\u00f9 urgente ogni intervento su costi industriali, tempi di sviluppo e interoperabilit\u00e0 dei componenti. \u00c8 qui che la standardizzazione invocata da Sato pu\u00f2 diventare una scelta strategica, non solo difensiva.<\/div>\n        \n      <div class=\"fbp5-scheda\">\n        <div class=\"fbp5-scheda-header\">Numeri chiave del sorpasso<\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Mercato europeo<\/div>\n            <div class=\"fbp5-scheda-val\">Primo sorpasso storico dei marchi cinesi su quelli giapponesi<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Crescita gruppi cinesi<\/div>\n            <div class=\"fbp5-scheda-val\">Circa +10% su base annua<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Leadership globale giapponese persa<\/div>\n            <div class=\"fbp5-scheda-val\">Per la prima volta dal 2000<\/div>\n          <\/div>\n        \n      <\/div>\n    \n      <\/section>\n    \n<section class=\"fbp5-section\" data-rh-related-section=\"1\">\n      <div class=\"fbp5-section-label\">Articoli correlati<\/div>\n      <h2>Altre notizie <span>da leggere<\/span><\/h2>\n      <div class=\"fbp5-related-grid\"><a class=\"fbp5-related-card\" href=\"https:\/\/www.chinasmartbuy.com\/blog\/mitsubishi-electric-sony-advanced-vision-solutions-ai-visiva\" target=\"_blank\" rel=\"noopener\">\n      <img decoding=\"async\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/07\/mitsubishi-electric-e-sony-creano-advanced-vision-solutions-per-l-ai-vis-c56caa05-9479-4bb6-83a8.jpg\" alt=\"Mitsubishi Electric e Sony creano Advanced Vision Solutions per l\u2019AI visiva industriale\" loading=\"lazy\">\n      <div class=\"fbp5-related-body\">\n        <span>ai<\/span>\n        <strong>Mitsubishi Electric e Sony creano Advanced Vision Solutions per l\u2019AI visiva industriale<\/strong>\n        <small>Mitsubishi Electric e Sony Semiconductor Solutions avviano Advanced Vision Solutions per portare sensori AI edge e&#8230;<\/small>\n      <\/div>\n    <\/a><a class=\"fbp5-related-card\" href=\"https:\/\/www.chinasmartbuy.com\/blog\/google-gemini-3-6-flash-3-5-flash\" target=\"_blank\" rel=\"noopener\">\n      <img decoding=\"async\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/07\/google-gemini-3-6-flash-6502fb66-86e6-4e80-b0d9-dae6-123pazq1z0.webp\" alt=\"Google lancia Gemini 3.6 Flash, 3.5 Flash Cyber e Flash-Lite\" loading=\"lazy\">\n      <div class=\"fbp5-related-body\">\n        <span>ai<\/span>\n        <strong>Google lancia Gemini 3.6 Flash, 3.5 Flash Cyber e Flash-Lite<\/strong>\n        <small>Google ha annunciato Gemini 3. 6 Flash, 3. 5 Flash Cyber e 3. 5 Flash-Lite con focus su efficienza, agenti AI e sic&#8230;<\/small>\n      <\/div>\n    <\/a><a class=\"fbp5-related-card\" href=\"https:\/\/www.chinasmartbuy.com\/blog\/byd-tang-ev-10000-consegne-prezzo-specifiche\" target=\"_blank\" rel=\"noopener\">\n      <img decoding=\"async\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/07\/byd-tang-ev-d945229b-b433-4cdb-b3dd-8372-73gzrtu87x-scaled.webp\" alt=\"BYD Tang EV, consegna numero 10.000 per il SUV elettrico ammiraglia\" loading=\"lazy\">\n      <div class=\"fbp5-related-body\">\n        <span>auto<\/span>\n        <strong>BYD Tang EV, consegna numero 10.000 per il SUV elettrico ammiraglia<\/strong>\n        <small>BYD annuncia la consegna del decimillesimo Tang EV: il SUV elettrico ammiraglia punta su piattaforma 1000V, sette p&#8230;<\/small>\n      <\/div>\n    <\/a><\/div>\n    <\/section><div class=\"rh-attribution-pills\" style=\"display:flex;gap:10px;flex-wrap:wrap;justify-content:flex-start;margin:16px 0 0\"><a href=\"https:\/\/www.ithome.com\/0\/979\/942.htm\" target=\"_blank\" rel=\"noopener\" title=\"Via: VIA\" aria-label=\"Via: VIA\" style=\"display:inline-flex;align-items:center;gap:8px;padding:10px 16px;border-radius:16px;background:linear-gradient(135deg,#fff7ed,#ffedd5);color:#c2410c;text-decoration:none;font-size:11px;font-weight:900;letter-spacing:.08em;text-transform:uppercase;border:1px solid rgba(249,115,22,.20);box-shadow:0 8px 22px rgba(249,115,22,.08)\">Via<\/a><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Koji Sato chiede alle principali case giapponesi di collaborare di pi\u00f9 sui componenti, mentre i marchi cinesi superano il Giappone in Europa e nelle vendite globali.<\/p>\n","protected":false},"author":5,"featured_media":39099,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_yoast_wpseo_focuskw_text_input":"Koji Sato standardizzazione componenti auto giapponesi","footnotes":""},"categories":[480],"tags":[1129,1153],"class_list":["post-39100","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-auto","tag-byd"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Auto giapponesi sotto pressione: Koji Sato chiede standard comuni tra 7 case<\/title>\n<meta name=\"description\" content=\"Koji Sato invita le sette principali case giapponesi a collaborare di pi\u00f9 e standardizzare i componenti, mentre i marchi cinesi avanzano in Europa e nel mondo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.chinasmartbuy.com\/blog\/koji-sato-case-giapponesi-standardizzazione-componenti-auto-cinesi\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Auto giapponesi sotto pressione: Koji Sato chiede standard comuni tra 7 case\" \/>\n<meta property=\"og:description\" content=\"Koji Sato invita le sette principali case giapponesi a collaborare di pi\u00f9 e standardizzare i componenti, mentre i marchi cinesi avanzano in Europa e nel mondo.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.chinasmartbuy.com\/blog\/koji-sato-case-giapponesi-standardizzazione-componenti-auto-cinesi\/\" \/>\n<meta property=\"og:site_name\" content=\"ChinaSmartBuy\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/chinasmartbuy\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-22T19:37:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-22T19:37:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/07\/auto-giapponesi-sotto-pressione-7347dd7c-5b00-4c0f-a0d5-ba63-1lzji1w1bd.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"724\" \/>\n\t<meta property=\"og:image:height\" content=\"828\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Claudio Vitiello\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Claudio Vitiello\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.chinasmartbuy.com\\\/blog\\\/koji-sato-case-giapponesi-standardizzazione-componenti-auto-cinesi\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.chinasmartbuy.com\\\/blog\\\/koji-sato-case-giapponesi-standardizzazione-componenti-auto-cinesi\\\/\"},\"author\":{\"name\":\"Claudio Vitiello\",\"@id\":\"https:\\\/\\\/www.chinasmartbuy.com\\\/blog\\\/#\\\/schema\\\/person\\\/b7b10c8342befae95297010350db2e0e\"},\"headline\":\"Auto giapponesi sotto pressione: Koji Sato chiede standard comuni tra 7 case\",\"datePublished\":\"2026-07-22T19:37:27+00:00\",\"dateModified\":\"2026-07-22T19:37:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.chinasmartbuy.com\\\/blog\\\/koji-sato-case-giapponesi-standardizzazione-componenti-auto-cinesi\\\/\"},\"wordCount\":681,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.chinasmartbuy.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.chinasmartbuy.com\\\/blog\\\/koji-sato-case-giapponesi-standardizzazione-componenti-auto-cinesi\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.chinasmartbuy.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/auto-giapponesi-sotto-pressione-7347dd7c-5b00-4c0f-a0d5-ba63-1lzji1w1bd.webp\",\"keywords\":[\"auto\",\"BYD\"],\"articleSection\":[\"News\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.chinasmartbuy.com\\\/blog\\\/koji-sato-case-giapponesi-standardizzazione-componenti-auto-cinesi\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.chinasmartbuy.com\\\/blog\\\/koji-sato-case-giapponesi-standardizzazione-componenti-auto-cinesi\\\/\",\"url\":\"https:\\\/\\\/www.chinasmartbuy.com\\\/blog\\\/koji-sato-case-giapponesi-standardizzazione-componenti-auto-cinesi\\\/\",\"name\":\"Auto giapponesi sotto pressione: Koji Sato chiede standard comuni tra 7 case\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.chinasmartbuy.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.chinasmartbuy.com\\\/blog\\\/koji-sato-case-giapponesi-standardizzazione-componenti-auto-cinesi\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.chinasmartbuy.com\\\/blog\\\/koji-sato-case-giapponesi-standardizzazione-componenti-auto-cinesi\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.chinasmartbuy.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/auto-giapponesi-sotto-pressione-7347dd7c-5b00-4c0f-a0d5-ba63-1lzji1w1bd.webp\",\"datePublished\":\"2026-07-22T19:37:27+00:00\",\"dateModified\":\"2026-07-22T19:37:28+00:00\",\"description\":\"Koji Sato invita le sette principali case giapponesi a collaborare di pi\u00f9 e standardizzare i componenti, mentre i marchi cinesi avanzano in Europa e nel mondo.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.chinasmartbuy.com\\\/blog\\\/koji-sato-case-giapponesi-standardizzazione-componenti-auto-cinesi\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.chinasmartbuy.com\\\/blog\\\/koji-sato-case-giapponesi-standardizzazione-componenti-auto-cinesi\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.chinasmartbuy.com\\\/blog\\\/koji-sato-case-giapponesi-standardizzazione-componenti-auto-cinesi\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.chinasmartbuy.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/auto-giapponesi-sotto-pressione-7347dd7c-5b00-4c0f-a0d5-ba63-1lzji1w1bd.webp\",\"contentUrl\":\"https:\\\/\\\/www.chinasmartbuy.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/auto-giapponesi-sotto-pressione-7347dd7c-5b00-4c0f-a0d5-ba63-1lzji1w1bd.webp\",\"width\":724,\"height\":828,\"caption\":\"Auto giapponesi sotto pressione\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.chinasmartbuy.com\\\/blog\\\/koji-sato-case-giapponesi-standardizzazione-componenti-auto-cinesi\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.chinasmartbuy.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Auto giapponesi sotto pressione: Koji Sato chiede standard comuni tra 7 case\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.chinasmartbuy.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.chinasmartbuy.com\\\/blog\\\/\",\"name\":\"ChinaSmartBuy\",\"description\":\"NEWS \u00b7 GUIDE \u00b7 OFFERTE\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.chinasmartbuy.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.chinasmartbuy.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.chinasmartbuy.com\\\/blog\\\/#organization\",\"name\":\"ChinaSmartBuy\",\"url\":\"https:\\\/\\\/www.chinasmartbuy.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.chinasmartbuy.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.chinasmartbuy.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/logo-chinasmartbuy-e1560864925407.png\",\"contentUrl\":\"https:\\\/\\\/www.chinasmartbuy.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/logo-chinasmartbuy-e1560864925407.png\",\"width\":100,\"height\":100,\"caption\":\"ChinaSmartBuy\"},\"image\":{\"@id\":\"https:\\\/\\\/www.chinasmartbuy.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"http:\\\/\\\/facebook.com\\\/chinasmartbuy\",\"https:\\\/\\\/t.me\\\/chinasmartbuy\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.chinasmartbuy.com\\\/blog\\\/#\\\/schema\\\/person\\\/b7b10c8342befae95297010350db2e0e\",\"name\":\"Claudio Vitiello\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3061c64003ff7f9ed10235588139757fe3796d5575755a8a728abd0bebb21d13?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3061c64003ff7f9ed10235588139757fe3796d5575755a8a728abd0bebb21d13?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3061c64003ff7f9ed10235588139757fe3796d5575755a8a728abd0bebb21d13?s=96&d=mm&r=g\",\"caption\":\"Claudio Vitiello\"},\"sameAs\":[\"http:\\\/\\\/www.klav.it\"],\"url\":\"https:\\\/\\\/www.chinasmartbuy.com\\\/blog\\\/author\\\/klav-it\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Auto giapponesi sotto pressione: Koji Sato chiede standard comuni tra 7 case","description":"Koji Sato invita le sette principali case giapponesi a collaborare di pi\u00f9 e standardizzare i componenti, mentre i marchi cinesi avanzano in Europa e nel mondo.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.chinasmartbuy.com\/blog\/koji-sato-case-giapponesi-standardizzazione-componenti-auto-cinesi\/","og_locale":"it_IT","og_type":"article","og_title":"Auto giapponesi sotto pressione: Koji Sato chiede standard comuni tra 7 case","og_description":"Koji Sato invita le sette principali case giapponesi a collaborare di pi\u00f9 e standardizzare i componenti, mentre i marchi cinesi avanzano in Europa e nel mondo.","og_url":"https:\/\/www.chinasmartbuy.com\/blog\/koji-sato-case-giapponesi-standardizzazione-componenti-auto-cinesi\/","og_site_name":"ChinaSmartBuy","article_publisher":"http:\/\/facebook.com\/chinasmartbuy","article_published_time":"2026-07-22T19:37:27+00:00","article_modified_time":"2026-07-22T19:37:28+00:00","og_image":[{"width":724,"height":828,"url":"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/07\/auto-giapponesi-sotto-pressione-7347dd7c-5b00-4c0f-a0d5-ba63-1lzji1w1bd.webp","type":"image\/webp"}],"author":"Claudio Vitiello","twitter_card":"summary_large_image","twitter_misc":{"Scritto da":"Claudio Vitiello","Tempo di lettura stimato":"3 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.chinasmartbuy.com\/blog\/koji-sato-case-giapponesi-standardizzazione-componenti-auto-cinesi\/#article","isPartOf":{"@id":"https:\/\/www.chinasmartbuy.com\/blog\/koji-sato-case-giapponesi-standardizzazione-componenti-auto-cinesi\/"},"author":{"name":"Claudio Vitiello","@id":"https:\/\/www.chinasmartbuy.com\/blog\/#\/schema\/person\/b7b10c8342befae95297010350db2e0e"},"headline":"Auto giapponesi sotto pressione: Koji Sato chiede standard comuni tra 7 case","datePublished":"2026-07-22T19:37:27+00:00","dateModified":"2026-07-22T19:37:28+00:00","mainEntityOfPage":{"@id":"https:\/\/www.chinasmartbuy.com\/blog\/koji-sato-case-giapponesi-standardizzazione-componenti-auto-cinesi\/"},"wordCount":681,"commentCount":0,"publisher":{"@id":"https:\/\/www.chinasmartbuy.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.chinasmartbuy.com\/blog\/koji-sato-case-giapponesi-standardizzazione-componenti-auto-cinesi\/#primaryimage"},"thumbnailUrl":"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/07\/auto-giapponesi-sotto-pressione-7347dd7c-5b00-4c0f-a0d5-ba63-1lzji1w1bd.webp","keywords":["auto","BYD"],"articleSection":["News"],"inLanguage":"it-IT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.chinasmartbuy.com\/blog\/koji-sato-case-giapponesi-standardizzazione-componenti-auto-cinesi\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.chinasmartbuy.com\/blog\/koji-sato-case-giapponesi-standardizzazione-componenti-auto-cinesi\/","url":"https:\/\/www.chinasmartbuy.com\/blog\/koji-sato-case-giapponesi-standardizzazione-componenti-auto-cinesi\/","name":"Auto giapponesi sotto pressione: Koji Sato chiede standard comuni tra 7 case","isPartOf":{"@id":"https:\/\/www.chinasmartbuy.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.chinasmartbuy.com\/blog\/koji-sato-case-giapponesi-standardizzazione-componenti-auto-cinesi\/#primaryimage"},"image":{"@id":"https:\/\/www.chinasmartbuy.com\/blog\/koji-sato-case-giapponesi-standardizzazione-componenti-auto-cinesi\/#primaryimage"},"thumbnailUrl":"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/07\/auto-giapponesi-sotto-pressione-7347dd7c-5b00-4c0f-a0d5-ba63-1lzji1w1bd.webp","datePublished":"2026-07-22T19:37:27+00:00","dateModified":"2026-07-22T19:37:28+00:00","description":"Koji Sato invita le sette principali case giapponesi a collaborare di pi\u00f9 e standardizzare i componenti, mentre i marchi cinesi avanzano in Europa e nel mondo.","breadcrumb":{"@id":"https:\/\/www.chinasmartbuy.com\/blog\/koji-sato-case-giapponesi-standardizzazione-componenti-auto-cinesi\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.chinasmartbuy.com\/blog\/koji-sato-case-giapponesi-standardizzazione-componenti-auto-cinesi\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.chinasmartbuy.com\/blog\/koji-sato-case-giapponesi-standardizzazione-componenti-auto-cinesi\/#primaryimage","url":"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/07\/auto-giapponesi-sotto-pressione-7347dd7c-5b00-4c0f-a0d5-ba63-1lzji1w1bd.webp","contentUrl":"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/07\/auto-giapponesi-sotto-pressione-7347dd7c-5b00-4c0f-a0d5-ba63-1lzji1w1bd.webp","width":724,"height":828,"caption":"Auto giapponesi sotto pressione"},{"@type":"BreadcrumbList","@id":"https:\/\/www.chinasmartbuy.com\/blog\/koji-sato-case-giapponesi-standardizzazione-componenti-auto-cinesi\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.chinasmartbuy.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Auto giapponesi sotto pressione: Koji Sato chiede standard comuni tra 7 case"}]},{"@type":"WebSite","@id":"https:\/\/www.chinasmartbuy.com\/blog\/#website","url":"https:\/\/www.chinasmartbuy.com\/blog\/","name":"ChinaSmartBuy","description":"NEWS \u00b7 GUIDE \u00b7 OFFERTE","publisher":{"@id":"https:\/\/www.chinasmartbuy.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.chinasmartbuy.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/www.chinasmartbuy.com\/blog\/#organization","name":"ChinaSmartBuy","url":"https:\/\/www.chinasmartbuy.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.chinasmartbuy.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2019\/06\/logo-chinasmartbuy-e1560864925407.png","contentUrl":"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2019\/06\/logo-chinasmartbuy-e1560864925407.png","width":100,"height":100,"caption":"ChinaSmartBuy"},"image":{"@id":"https:\/\/www.chinasmartbuy.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["http:\/\/facebook.com\/chinasmartbuy","https:\/\/t.me\/chinasmartbuy"]},{"@type":"Person","@id":"https:\/\/www.chinasmartbuy.com\/blog\/#\/schema\/person\/b7b10c8342befae95297010350db2e0e","name":"Claudio Vitiello","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/secure.gravatar.com\/avatar\/3061c64003ff7f9ed10235588139757fe3796d5575755a8a728abd0bebb21d13?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3061c64003ff7f9ed10235588139757fe3796d5575755a8a728abd0bebb21d13?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3061c64003ff7f9ed10235588139757fe3796d5575755a8a728abd0bebb21d13?s=96&d=mm&r=g","caption":"Claudio Vitiello"},"sameAs":["http:\/\/www.klav.it"],"url":"https:\/\/www.chinasmartbuy.com\/blog\/author\/klav-it\/"}]}},"_links":{"self":[{"href":"https:\/\/www.chinasmartbuy.com\/blog\/wp-json\/wp\/v2\/posts\/39100","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.chinasmartbuy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.chinasmartbuy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.chinasmartbuy.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.chinasmartbuy.com\/blog\/wp-json\/wp\/v2\/comments?post=39100"}],"version-history":[{"count":1,"href":"https:\/\/www.chinasmartbuy.com\/blog\/wp-json\/wp\/v2\/posts\/39100\/revisions"}],"predecessor-version":[{"id":39101,"href":"https:\/\/www.chinasmartbuy.com\/blog\/wp-json\/wp\/v2\/posts\/39100\/revisions\/39101"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.chinasmartbuy.com\/blog\/wp-json\/wp\/v2\/media\/39099"}],"wp:attachment":[{"href":"https:\/\/www.chinasmartbuy.com\/blog\/wp-json\/wp\/v2\/media?parent=39100"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.chinasmartbuy.com\/blog\/wp-json\/wp\/v2\/categories?post=39100"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.chinasmartbuy.com\/blog\/wp-json\/wp\/v2\/tags?post=39100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}