{"id":38778,"date":"2026-07-21T02:30:00","date_gmt":"2026-07-21T00:30:00","guid":{"rendered":"https:\/\/www.chinasmartbuy.com\/blog\/?p=38778"},"modified":"2026-07-21T00:02:40","modified_gmt":"2026-07-20T22:02:40","slug":"hmd-acquisto-lumia-microsoft","status":"publish","type":"post","link":"https:\/\/www.chinasmartbuy.com\/blog\/hmd-acquisto-lumia-microsoft\/","title":{"rendered":"HMD valuta l&#8217;acquisto di Lumia da Microsoft: possibile ritorno del marchio"},"content":{"rendered":"\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Bebas+Neue&amp;family=DM+Sans:ital,wght@0,300;0,400;0,500;0,600;0,700;1,400&amp;display=swap\" rel=\"stylesheet\">\n<style>\n  :root {\n    --red: #CC1B1B;\n    --red-light: rgba(204,27,27,0.08);\n    --red-mid: #e84040;\n    --accent-soft-bg: rgba(204,27,27,0.07);\n    --accent-soft-border: rgba(204,27,27,0.18);\n    --text: #1a1a1a;\n    --text-muted: #666;\n    --card: #ffffff;\n    --border: #ebebeb;\n    --page-bg: #ffffff;\n    --surface-soft: #fafafa;\n    --surface-contrast: #f0f0f0;\n    --line-soft: #f5f5f5;\n    --soft-label: #bbb;\n    --muted-label: #999;\n    --copy: #333;\n    --font-head: 'Bebas Neue', sans-serif;\n    --font-body: 'DM Sans', sans-serif;\n    --heading-spacing: 0.04em;\n    --heading-weight: 400;\n    --spec-header-spacing: 0.08em;\n    --quickfacts-shadow: 0 10px 24px rgba(15,23,42,0.06);\n  }\n  .fbp5-wrap,.fbp5-wrap * { box-sizing:border-box; margin:0; padding:0; }\n  .fbp5-wrap { font-family:var(--font-body); color:var(--text); line-height:1.7; max-width:860px; margin:0 auto; padding:0 24px 80px; display:flex; flex-direction:column; gap:52px; }\n  .fbp5-wrap[data-rh-site-profile=\"klav\"] { padding:24px 24px 80px; background:var(--page-bg); border-radius:24px; }\n  .fbp5-intro { padding-top:36px; border-top:3px solid var(--red); }\n  .fbp5-intro p { font-size:17px; color:var(--copy); line-height:1.85; margin-bottom:18px; }\n  .fbp5-intro strong { color:var(--text); font-weight:700; }\n  .rh-phonebox { background:var(--card); border:2.5px solid var(--red); border-radius:16px; overflow:hidden; margin:4px 0 0; }\n  .rh-phonebox-topbar,.rh-phonebox-bottombar { height:4px; background:linear-gradient(90deg,var(--red),var(--red-mid),var(--red)); }\n  .rh-phonebox-header { padding:24px 28px; background:var(--surface-soft); border-bottom:1px solid var(--border); display:flex; align-items:flex-start; gap:24px; }\n  .rh-phonebox-hero { width:200px; height:267px; flex-shrink:0; overflow:hidden; border-radius:12px; background:var(--surface-contrast); display:flex; align-items:center; justify-content:center; }\n  .rh-phonebox-hero img { width:100%; height:100%; object-fit:cover; display:block; }\n  .rh-phonebox-header-main { flex:1; display:flex; flex-direction:column; gap:12px; min-width:0; }\n  .rh-phonebox-tag { display:inline-flex; align-items:center; gap:8px; width:fit-content; font-size:11px; font-weight:700; letter-spacing:0.1em; text-transform:uppercase; color:var(--red); background:var(--accent-soft-bg); border:1px solid var(--accent-soft-border); border-radius:100px; padding:4px 12px; }\n  .rh-phonebox-tag-icon, .rh-phonebox-hl-icon, .rh-phonebox-section-icon { font-family:\"Apple Color Emoji\",\"Segoe UI Emoji\",\"Noto Color Emoji\",\"Segoe UI Symbol\",sans-serif; }\n  .rh-phonebox-tag-icon { font-size:12px; line-height:1; }\n  .rh-phonebox-title { font-family:var(--font-head); font-size:clamp(24px,3.5vw,38px); line-height:1; color:var(--text); letter-spacing:0.02em; margin:0; }\n  .rh-phonebox-title span { color:var(--red); }\n  .rh-phonebox-title em { font-style:normal; font-size:0.6em; color:var(--soft-label); font-family:var(--font-body); font-weight:300; letter-spacing:0.01em; }\n  .rh-phonebox-sub { font-size:14px; color:var(--muted-label); font-weight:300; margin:0; }\n  .rh-phonebox-highlights { display:grid; grid-template-columns:repeat(4,minmax(0,1fr)); gap:10px; }\n  .rh-phonebox-hl { background:#fff; border:1.5px solid var(--border); border-radius:10px; padding:12px 14px; display:flex; flex-direction:column; gap:6px; }\n  .rh-phonebox-hl-top { display:flex; align-items:flex-start; gap:8px; }\n  .rh-phonebox-hl-icon { font-size:15px; line-height:1; }\n  .rh-phonebox-hl-value { font-family:var(--font-head); font-size:22px; line-height:1; color:var(--text); letter-spacing:0.02em; }\n  .rh-phonebox-hl-value span { font-family:var(--font-body); font-size:12px; font-weight:600; color:var(--red); }\n  .rh-phonebox-hl-label { font-size:11px; line-height:1.3; color:var(--soft-label); }\n  .rh-phonebox-colors { padding:12px 28px; background:var(--surface-soft); border-bottom:1px solid var(--border); display:flex; align-items:center; gap:8px; flex-wrap:wrap; }\n  .rh-phonebox-colors-label { font-size:11px; font-weight:700; letter-spacing:0.08em; text-transform:uppercase; color:var(--soft-label); }\n  .rh-phonebox-color-chip { display:inline-flex; align-items:center; gap:6px; background:#fff; border:1.5px solid var(--border); border-radius:100px; padding:4px 12px 4px 6px; font-size:13px; color:var(--text); }\n  .rh-phonebox-color-dot { width:12px; height:12px; border-radius:50%; border:1px solid rgba(0,0,0,0.1); display:inline-block; flex-shrink:0; }\n  .rh-phonebox-section { border-bottom:1px solid var(--line-soft); display:grid; grid-template-columns:180px minmax(0,1fr); }\n  .rh-phonebox-section:last-of-type { border-bottom:none; }\n  .rh-phonebox-section-label { padding:18px 20px 18px 28px; background:var(--surface-soft); border-right:1px solid var(--border); display:flex; align-items:flex-start; gap:8px; }\n  .rh-phonebox-section-icon { font-size:16px; line-height:1; flex-shrink:0; margin-top:1px; }\n  .rh-phonebox-section-name { font-size:12px; font-weight:700; letter-spacing:0.05em; text-transform:uppercase; color:var(--muted-label); line-height:1.4; }\n  .rh-phonebox-section-values { padding:18px 28px 18px 22px; }\n  .rh-phonebox-row { margin-bottom:12px; }\n  .rh-phonebox-row:last-child { margin-bottom:0; }\n  .rh-phonebox-row-key { font-size:12px; font-weight:700; letter-spacing:0.06em; text-transform:uppercase; color:var(--red); display:block; margin-bottom:3px; }\n  .rh-phonebox-row-val { font-size:15px; line-height:1.6; color:var(--copy); }\n  .rh-phonebox-row-val strong { font-weight:600; color:var(--text); }\n  .rh-affbox { margin-top:-20px; }\n  .rh-affbox-wrap { width:100%; background:#fff; border:2px solid var(--border); border-radius:16px; overflow:hidden; }\n  .rh-affbox-grid { display:grid; grid-template-columns:repeat(auto-fit,minmax(260px,1fr)); }\n  .rh-affbox-col { padding:22px 24px; }\n  .rh-affbox-col:not(:last-child) { border-right:1px solid var(--line-soft); }\n  .rh-affbox-model { font-family:var(--font-head); font-size:22px; color:var(--text); letter-spacing:0.02em; margin-bottom:4px; line-height:1; }\n  .rh-affbox-model span { color:var(--red); }\n  .rh-affbox-from { font-size:11px; font-weight:700; letter-spacing:0.08em; text-transform:uppercase; color:var(--soft-label); margin-bottom:2px; }\n  .rh-affbox-amount { font-family:var(--font-head); font-size:36px; color:var(--red); letter-spacing:0.02em; line-height:1; margin-bottom:14px; }\n  .rh-affbox-ctas { display:flex; flex-direction:column; gap:8px; margin-bottom:14px; }\n  .rh-affbox-cta { display:inline-flex; align-items:center; justify-content:center; gap:8px; background:var(--red); color:#fff !important; text-decoration:none !important; border-radius:100px; padding:11px 22px; font-size:14px; font-weight:600; white-space:nowrap; }\n  .rh-affbox-cta.secondary { background:var(--text); }\n  .rh-affbox-cta svg { width:13px; height:13px; flex-shrink:0; }\n  .rh-affbox-coupon { display:flex; align-items:center; justify-content:space-between; gap:12px; border:1px dashed var(--accent-soft-border); background:var(--accent-soft-bg); border-radius:12px; padding:10px 12px; margin:0 0 12px; }\n  .rh-affbox-coupon-label { font-size:11px; font-weight:700; letter-spacing:0.08em; text-transform:uppercase; color:var(--red); }\n  .rh-affbox-coupon-code { font-family:var(--font-head); font-size:22px; line-height:1; color:var(--text); letter-spacing:0.03em; }\n  .rh-affbox-promo { font-size:12px; color:var(--text-muted); line-height:1.5; border-top:1px solid var(--line-soft); padding-top:12px; margin-top:2px; }\n  .rh-affbox-promo strong { color:var(--red); font-weight:600; }\n  .rh-affbox-disclaimer { margin-top:10px; font-size:12px; line-height:1.55; color:var(--text-muted); }\n  .rh-downloadjump { margin:-28px 0 0; display:flex; align-items:center; justify-content:space-between; gap:14px; background:#fff; border:1px solid var(--accent-soft-border); border-radius:16px; padding:13px 15px; box-shadow:var(--quickfacts-shadow); }\n  .rh-downloadjump strong { display:block; font-size:12px; font-weight:900; letter-spacing:0.08em; text-transform:uppercase; color:var(--red); line-height:1.2; }\n  .rh-downloadjump span { display:block; margin-top:3px; font-size:13px; color:var(--text-muted); line-height:1.35; }\n  .rh-downloadjump a { display:inline-flex; align-items:center; justify-content:center; flex-shrink:0; background:var(--red); color:#fff !important; text-decoration:none !important; border-radius:999px; padding:9px 14px; font-size:13px; font-weight:800; }\n  .rh-downloadbox { margin:4px 0 0; }\n  .rh-downloadbox-wrap { background:linear-gradient(135deg,var(--accent-soft-bg),#fff); border:1px solid var(--accent-soft-border); border-radius:18px; padding:20px; box-shadow:var(--quickfacts-shadow); }\n  .rh-downloadbox-head { display:flex; justify-content:space-between; align-items:flex-start; gap:16px; margin-bottom:14px; }\n  .rh-downloadbox-kicker { font-size:11px; font-weight:800; letter-spacing:0.12em; text-transform:uppercase; color:var(--red); margin-bottom:6px; }\n  .rh-downloadbox-title { font-family:var(--font-head); font-size:clamp(24px,3.4vw,34px); line-height:1; color:var(--text); letter-spacing:var(--heading-spacing); margin:0; }\n  .rh-downloadbox-count { flex-shrink:0; border:1px solid var(--accent-soft-border); background:#fff; color:var(--red); border-radius:999px; padding:6px 10px; font-size:11px; font-weight:800; text-transform:uppercase; }\n  .rh-downloadbox-links { display:flex; flex-wrap:wrap; gap:10px; }\n  .rh-downloadbox-link { display:inline-flex; align-items:center; justify-content:center; gap:8px; background:var(--red); color:#fff !important; text-decoration:none !important; border-radius:999px; padding:11px 16px; font-size:14px; font-weight:700; }\n  .rh-downloadbox-link svg { width:13px; height:13px; flex-shrink:0; }\n  .rh-downloadbox-note { margin:14px 0 0; font-size:12px; line-height:1.55; color:var(--text-muted); }\n  .rh-offerbox { margin:4px 0 0; }\n  .rh-offerbox-wrap { background:linear-gradient(135deg,var(--accent-soft-bg),#fff); border:1px solid var(--accent-soft-border); border-radius:18px; padding:20px; box-shadow:var(--quickfacts-shadow); }\n  .rh-offerbox-head { display:flex; justify-content:space-between; align-items:flex-start; gap:16px; margin-bottom:14px; }\n  .rh-offerbox-kicker { font-size:11px; font-weight:800; letter-spacing:0.12em; text-transform:uppercase; color:var(--red); margin-bottom:6px; }\n  .rh-offerbox-title { font-family:var(--font-head); font-size:clamp(24px,3.4vw,34px); line-height:1; color:var(--text); letter-spacing:var(--heading-spacing); margin:0; }\n  .rh-offerbox-count { flex-shrink:0; border:1px solid var(--accent-soft-border); background:#fff; color:var(--red); border-radius:999px; padding:6px 10px; font-size:11px; font-weight:800; text-transform:uppercase; }\n  .rh-offerbox-links { display:grid; grid-template-columns:repeat(auto-fit,minmax(220px,1fr)); gap:10px; }\n  .rh-offerbox-link { display:flex; align-items:center; justify-content:center; gap:8px; background:var(--red); color:#fff !important; text-decoration:none !important; border-radius:999px; padding:11px 16px; font-size:14px; font-weight:800; text-align:center; }\n  .rh-offerbox-link small { opacity:.82; font-size:11px; font-weight:700; }\n  .rh-offerbox-link svg { width:13px; height:13px; flex-shrink:0; }\n  .rh-offerbox-note { margin:14px 0 0; font-size:12px; line-height:1.55; color:var(--text-muted); }\n  .rh-offer-inline { margin:0; }\n  .rh-offer-inline-wrap { display:flex; align-items:center; justify-content:space-between; gap:16px; background:var(--surface-soft); border:1px solid var(--accent-soft-border); border-left:4px solid var(--red); border-radius:16px; padding:16px 18px; box-shadow:var(--quickfacts-shadow); }\n  .rh-offer-inline-kicker { font-size:10px; font-weight:800; letter-spacing:0.12em; text-transform:uppercase; color:var(--red); margin-bottom:4px; }\n  .rh-offer-inline-title { font-size:15px; line-height:1.35; color:var(--text); font-weight:800; }\n  .rh-offer-inline-store { margin-top:3px; font-size:12px; color:var(--text-muted); font-weight:700; }\n  .rh-offer-inline-cta { display:inline-flex; align-items:center; justify-content:center; gap:8px; flex-shrink:0; background:var(--red); color:#fff !important; text-decoration:none !important; border-radius:999px; padding:11px 16px; font-size:13px; font-weight:800; white-space:nowrap; }\n  .rh-offer-inline-cta svg { width:13px; height:13px; flex-shrink:0; }\n  .rh-offer-inline-note { margin:9px 0 0; font-size:12px; line-height:1.55; color:var(--text-muted); }\n  .rh-external-embed { margin:4px 0 0; }\n  .rh-external-embed-wrap { width:100%; background:#fff; border:1px solid var(--border); border-radius:16px; overflow:hidden; box-shadow:var(--quickfacts-shadow); }\n  .rh-external-embed-head { display:flex; align-items:center; justify-content:space-between; gap:12px; padding:14px 18px; background:var(--surface-soft); border-bottom:1px solid var(--border); }\n  .rh-external-embed-kicker { font-size:11px; font-weight:700; letter-spacing:0.08em; text-transform:uppercase; color:var(--red); }\n  .rh-external-embed-source { font-size:12px; color:var(--soft-label); }\n  .rh-external-embed-frame { position:relative; aspect-ratio:16 \/ 9; overflow:hidden; background:#000; min-height:0; }\n  .rh-external-embed-frame iframe, .rh-external-embed-frame > iframe { position:absolute !important; inset:0; width:100% !important; height:100% !important; min-height:0 !important; max-height:none !important; max-width:none !important; border:0; display:block; }\n  .rh-external-embed-body { padding:18px 20px; display:grid; gap:12px; }\n  .rh-external-embed-title { font-family:var(--font-head); font-size:24px; line-height:1; color:var(--text); letter-spacing:0.02em; }\n  .rh-external-embed-copy { font-size:14px; color:var(--text-muted); line-height:1.6; }\n  .rh-external-embed-link { display:inline-flex; align-items:center; gap:8px; width:fit-content; color:var(--red) !important; text-decoration:none !important; font-weight:700; }\n  .rh-external-embed-link svg { width:13px; height:13px; flex-shrink:0; }\n  .fbp5-section { display:flex; flex-direction:column; gap:0; }\n  .fbp5-section-label { display:inline-flex; align-items:center; gap:7px; font-size:11px; font-weight:700; letter-spacing:0.14em; text-transform:uppercase; color:var(--red); margin-bottom:10px; }\n  .fbp5-section-label::before { content:''; display:block; width:18px; height:2px; background:var(--red); }\n  .fbp5-section h2 { font-family:var(--font-head); font-size:clamp(27px,4vw,39px); letter-spacing:var(--heading-spacing); font-weight:var(--heading-weight); color:var(--text); line-height:1.05; margin-bottom:20px; }\n  .fbp5-section h2 span { color:var(--red); }\n  .fbp5-section p { font-size:17px; color:var(--copy); line-height:1.78; margin-bottom:14px; }\n  .fbp5-bullet-list { margin:18px 0 6px 20px; padding:0; display:flex; flex-direction:column; gap:10px; }\n  .fbp5-bullet-list li { font-size:16px; line-height:1.7; color:#1f2937; }\n  .fbp5-bullet-list li::marker { color:var(--red); }\n  .rh-quickfacts-grid { margin:18px 0 0; display:grid; grid-template-columns:repeat(auto-fit,minmax(220px,1fr)); gap:12px; }\n  .rh-quickfacts-card { background:#fff; border:1px solid var(--border); border-radius:16px; padding:14px 16px; box-shadow:var(--quickfacts-shadow); display:flex; flex-direction:column; gap:6px; }\n  .rh-quickfacts-label { font-size:12px; font-weight:800; letter-spacing:0.08em; text-transform:uppercase; color:var(--red); }\n  .rh-quickfacts-value { font-size:15px; line-height:1.6; color:#1f2937; }\n  .fbp5-highlight { background:var(--red-light); border-left:4px solid var(--red); border-radius:0 10px 10px 0; padding:15px 19px; margin:18px 0 0; font-size:16px; color:var(--copy); line-height:1.65; }\n  .fbp5-info { background:var(--surface-soft); border:1px solid var(--border); border-radius:10px; padding:15px 19px; margin:18px 0 0; font-size:15px; color:var(--text-muted); line-height:1.65; }\n  .fbp5-scheda { background:var(--card); border:1px solid var(--border); border-radius:14px; overflow:hidden; margin:20px 0 0; }\n  .fbp5-scheda-header { background:var(--red); color:#fff; padding:14px 20px; font-family:var(--font-head); font-size:20px; font-weight:var(--heading-weight); letter-spacing:var(--spec-header-spacing); }\n  .fbp5-scheda-row { display:flex; border-bottom:1px solid var(--border); }\n  .fbp5-scheda-row:last-child { border-bottom:none; }\n  .fbp5-scheda-key { width:42%; padding:11px 16px; font-size:13px; font-weight:700; color:var(--text-muted); text-transform:uppercase; letter-spacing:0.06em; background:var(--surface-soft); flex-shrink:0; }\n  .fbp5-scheda-val { padding:11px 16px; font-size:14px; color:var(--text); font-weight:500; line-height:1.5; }\n  @media(max-width:600px) {\n    .fbp5-wrap { padding:0 14px 60px; gap:40px; }\n    .fbp5-section h2 { font-size:32px; }\n    .fbp5-scheda-row { flex-direction:column; }\n    .fbp5-scheda-key { width:100%; }\n    .rh-phonebox-header { padding:18px 16px; flex-direction:column; align-items:center; }\n    .rh-phonebox-hero { width:150px; height:200px; }\n    .rh-phonebox-highlights { grid-template-columns:repeat(2,minmax(0,1fr)); }\n    .rh-phonebox-colors { padding:16px; }\n    .rh-phonebox-section { grid-template-columns:1fr; }\n    .rh-phonebox-section-label { padding:14px 20px; border-right:none; border-bottom:1px solid var(--border); }\n    .rh-phonebox-section-values { padding:14px 20px; }\n    .rh-affbox-grid { grid-template-columns:1fr; }\n    .rh-affbox-col:not(:last-child) { border-right:none; border-bottom:1px solid var(--line-soft); }\n    .rh-affbox-cta { width:100%; }\n    .rh-downloadjump { align-items:flex-start; flex-direction:column; margin:-22px 0 0; }\n    .rh-downloadjump a { width:100%; }\n    .rh-downloadbox-head { flex-direction:column; }\n    .rh-downloadbox-link { width:100%; }\n    .rh-offerbox-head { flex-direction:column; }\n    .rh-offerbox-links { grid-template-columns:1fr; }\n    .rh-offer-inline-wrap { flex-direction:column; align-items:flex-start; }\n    .rh-offer-inline-cta { width:100%; }\n  }\n\n  \/* RH_FBP5_CARDS_CSS_V1 *\/\n  .fbp5-related-grid { display:grid; grid-template-columns:repeat(3,1fr); gap:14px; }\n  .fbp5-telegram-grid { grid-template-columns:repeat(2,1fr); }\n  .fbp5-related-card { display:block; overflow:hidden; border:1px solid var(--border,#ebebeb); border-radius:8px; background:var(--card,#fff); color:inherit !important; text-decoration:none !important; transition:transform .18s ease, box-shadow .18s ease, border-color .18s ease; }\n  .fbp5-related-card:hover { transform:translateY(-2px); border-color:rgba(204,27,27,.35); box-shadow:0 16px 36px rgba(18,18,18,.10); }\n  .fbp5-related-card img { display:block; width:100%; aspect-ratio:16\/9; object-fit:cover; background:var(--surface-soft,#fafafa); }\n  .fbp5-related-thumb-placeholder { width:100%; aspect-ratio:16\/9; display:flex; align-items:center; justify-content:center; background:linear-gradient(135deg,rgba(204,27,27,.10),rgba(204,27,27,.03)); color:var(--red,#CC1B1B); font-family:var(--font-head,'Bebas Neue',sans-serif); font-size:28px; letter-spacing:.04em; }\n  .fbp5-related-body { padding:12px; }\n  .fbp5-related-body span { display:block; margin:0 0 6px; color:var(--red,#CC1B1B); font-size:11px; font-weight:900; letter-spacing:.08em; text-transform:uppercase; }\n  .fbp5-related-body strong { display:block; font-size:15px; line-height:1.25; color:var(--text,#1a1a1a); }\n  .fbp5-related-body small { display:block; margin:7px 0 0; color:var(--text-muted,#666); font-size:13px; line-height:1.35; }\n  @media(max-width:720px) {\n    .fbp5-telegram-grid { grid-template-columns:1fr; }\n    .fbp5-related-grid:not(.fbp5-telegram-grid) { grid-template-columns:1fr; }\n    .fbp5-related-grid:not(.fbp5-telegram-grid) .fbp5-related-card { display:grid; grid-template-columns:112px minmax(0,1fr); align-items:stretch; }\n    .fbp5-related-grid:not(.fbp5-telegram-grid) .fbp5-related-card img,\n    .fbp5-related-grid:not(.fbp5-telegram-grid) .fbp5-related-thumb-placeholder { height:100%; min-height:92px; aspect-ratio:auto; }\n  }\n<\/style>\n<div class=\"fbp5-wrap rh-json-article\" id=\"rh-article-mrtrmu21-p14x7\" data-rh-article-type=\"news\" data-rh-site-profile=\"china-smart-buy\">\n  <div class=\"fbp5-intro\">\n    \n    <p>HMD Global starebbe preparando un&#8217;offerta da presentare a Microsoft per acquisire il marchio <strong>Lumia<\/strong> insieme ai relativi diritti brevettuali. Il punto chiave \u00e8 che l&#8217;operazione, se confermata e conclusa, riaprirebbe uno dei nomi pi\u00f9 riconoscibili dell&#8217;era smartphone Nokia-Microsoft.<\/p><p>Il dossier sarebbe fermo dal <strong>2018<\/strong>, dopo trattative precedenti senza accordo. In questo contesto, il possibile ritorno di Lumia va letto come un segnale industriale preciso: HMD continua a cercare marchi con forte valore storico, da riposizionare in segmenti di prodotto ben definiti.<\/p>\n  <\/div>\n\n      <section class=\"fbp5-section\">\n        <div class=\"fbp5-section-label\">Scenario<\/div>\n        <h2>HMD prova a riaprire la partita <span>sul marchio Lumia<\/span><\/h2>\n        <p>Le indiscrezioni indicano che HMD Global \u00e8 pronta a formulare una proposta formale a Microsoft per ottenere il marchio Lumia e i brevetti collegati. Non \u00e8 ancora emersa una cifra dell&#8217;operazione, ma il passaggio rilevante \u00e8 la riattivazione di un negoziato che in passato si era bloccato.<\/p><p>La vicenda era infatti rimasta in sospeso per anni. HMD aveva gi\u00e0 tentato di recuperare i diritti legati a Lumia, senza per\u00f2 arrivare a un&#8217;intesa con Microsoft. Se questa nuova fase dovesse andare a buon fine, il brand potrebbe tornare operativo sotto la gestione HMD.<\/p>\n        <ul class=\"fbp5-bullet-list\"><li>HMD starebbe preparando un&#8217;offerta di acquisizione per <strong>Lumia<\/strong>.<\/li><li>Nel perimetro dell&#8217;operazione rientrerebbero anche i diritti brevettuali collegati.<\/li><li>Le trattative precedenti non avevano portato a un accordo.<\/li><li>Il valore economico dell&#8217;offerta non \u00e8 stato ancora reso noto.<\/li><\/ul>\n        <div class=\"rh-quickfacts-grid\">\n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Azienda interessata<\/div>\n        <div class=\"rh-quickfacts-value\">HMD Global<\/div>\n      <\/div>\n    \n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Controparte<\/div>\n        <div class=\"rh-quickfacts-value\">Microsoft<\/div>\n      <\/div>\n    \n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Asset coinvolti<\/div>\n        <div class=\"rh-quickfacts-value\">Marchio Lumia e diritti correlati<\/div>\n      <\/div>\n    <\/div>\n        <div class=\"fbp5-highlight\">Il dato pi\u00f9 importante \u00e8 il possibile ritorno di Lumia come marchio attivo, non ancora il lancio di nuovi smartphone.<\/div>\n        <div class=\"fbp5-info\">Al momento non ci sono dettagli su tempistiche, importo dell&#8217;offerta o primi prodotti eventualmente previsti sotto il nome Lumia.<\/div>\n        \n      <div class=\"fbp5-scheda\">\n        <div class=\"fbp5-scheda-header\">Dati chiave della trattativa<\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Marchio oggetto dell&#8217;operazione<\/div>\n            <div class=\"fbp5-scheda-val\">Lumia<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Tipologia di operazione<\/div>\n            <div class=\"fbp5-scheda-val\">Possibile acquisizione<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Situazione dal 2018<\/div>\n            <div class=\"fbp5-scheda-val\">Stallo sulla titolarit\u00e0 degli asset<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Esito possibile<\/div>\n            <div class=\"fbp5-scheda-val\">Riattivazione del brand da parte di HMD<\/div>\n          <\/div>\n        \n      <\/div>\n    \n      <\/section>\n    \n\n      <section class=\"fbp5-section\">\n        <div class=\"fbp5-section-label\">Analisi<\/div>\n        <h2>Perch\u00e9 il ritorno di Lumia sarebbe un segnale <span>importante per HMD<\/span><\/h2>\n        <p>L&#8217;interesse verso Lumia si inserisce in una strategia gi\u00e0 visibile: HMD ha dimostrato di voler recuperare brand storici con una forte riconoscibilit\u00e0, provando poi a rileggerli in chiave attuale. Un riferimento utile \u00e8 Asha, nome rilanciato in tempi recenti con un posizionamento molto diverso dal passato.<\/p><p>Le anticipazioni sui prodotti HMD Asha mostrano infatti un orientamento pi\u00f9 vicino a telefoni per bambini, disintossicazione digitale e oggetti dal taglio pop. Se Lumia venisse davvero recuperato, resterebbe da capire se HMD punter\u00e0 sulla nostalgia del marchio, su un segmento essenziale oppure su una proposta pi\u00f9 distintiva rispetto all&#8217;attuale portafoglio.<\/p><p>C&#8217;\u00e8 poi un altro elemento di contesto: HMD avrebbe smesso di pianificare nuovi smartphone a marchio Nokia, mentre l&#8217;accordo di licenza sul nome Nokia resta attivo per i feature phone fino al 2029. In questo quadro, Lumia potrebbe diventare un nuovo asset identitario da usare per separare meglio linee di prodotto, messaggi e pubblico di riferimento.<\/p>\n        <ul class=\"fbp5-bullet-list\"><li>HMD ha gi\u00e0 mostrato interesse per il recupero di marchi storici.<\/li><li>Il caso <strong>Asha<\/strong> suggerisce un uso moderno di nomi ereditati dal passato.<\/li><li>Lumia potrebbe offrire a HMD un&#8217;identit\u00e0 pi\u00f9 autonoma rispetto al marchio Nokia.<\/li><li>Non ci sono ancora indicazioni su categoria prodotto, fascia di prezzo o disponibilit\u00e0.<\/li><\/ul>\n        <div class=\"rh-quickfacts-grid\">\n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Brand gi\u00e0 rilanciato da HMD<\/div>\n        <div class=\"rh-quickfacts-value\">Asha<\/div>\n      <\/div>\n    \n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Uso recente di Asha<\/div>\n        <div class=\"rh-quickfacts-value\">Prodotti orientati a bambini, digital detox e stile<\/div>\n      <\/div>\n    \n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Licenza Nokia sui feature phone<\/div>\n        <div class=\"rh-quickfacts-value\">Estesa fino al 2029<\/div>\n      <\/div>\n    <\/div>\n        <div class=\"fbp5-highlight\">Se l&#8217;acquisizione andasse in porto, il valore immediato sarebbe soprattutto strategico e di branding.<\/div>\n        <div class=\"fbp5-info\">Per ora l&#8217;operazione resta su un piano preliminare, ma il semplice ritorno del nome Lumia nel radar HMD \u00e8 gi\u00e0 un indicatore rilevante per seguire le prossime mosse dell&#8217;azienda.<\/div>\n        \n      <div class=\"fbp5-scheda\">\n        <div class=\"fbp5-scheda-header\">Contesto di portafoglio HMD<\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Strategia osservabile<\/div>\n            <div class=\"fbp5-scheda-val\">Recupero di marchi storici<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Possibile ruolo di Lumia<\/div>\n            <div class=\"fbp5-scheda-val\">Nuovo marchio da rilanciare<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Impatto sul catalogo<\/div>\n            <div class=\"fbp5-scheda-val\">Potenziale ridefinizione delle linee prodotto<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Dettagli mancanti<\/div>\n            <div class=\"fbp5-scheda-val\">Dispositivi, prezzi e tempi di lancio<\/div>\n          <\/div>\n        \n      <\/div>\n    \n      <\/section>\n    \n<section class=\"fbp5-section\" data-rh-related-section=\"1\">\n      <div class=\"fbp5-section-label\">Articoli correlati<\/div>\n      <h2>Altre notizie <span>da leggere<\/span><\/h2>\n      <div class=\"fbp5-related-grid\"><a class=\"fbp5-related-card\" href=\"https:\/\/www.chinasmartbuy.com\/blog\/microsoft-frontier-company-ai-aziendale\" target=\"_blank\" rel=\"noopener\">\n      <img decoding=\"async\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/07\/microsoft-investe-2-5-miliardi-nella-nuova-societ-per-l-ai-aziendale-0a1271c1-d078-45c8-a2c7-ce9.webp\" alt=\"Microsoft investe 2,5 miliardi nella nuova societ\u00e0 per l\u2019AI aziendale\" loading=\"lazy\">\n      <div class=\"fbp5-related-body\">\n        <span>microsoft<\/span>\n        <strong>Microsoft investe 2,5 miliardi nella nuova societ\u00e0 per l\u2019AI aziendale<\/strong>\n        <small>Microsoft lancia Frontier Company con 2,5 miliardi di dollari per aiutare le imprese a integrare strumenti AI diver&#8230;<\/small>\n      <\/div>\n    <\/a><a class=\"fbp5-related-card\" href=\"https:\/\/www.chinasmartbuy.com\/blog\/microsoft-rimuove-3d-viewer-microsoft-store-windows-10\" target=\"_blank\" rel=\"noopener\">\n      <img decoding=\"async\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/07\/microsoft-rimuove-3d-viewer-dal-microsoft-store-su-windows-10-e-11-e20a1eac-e7b4-47f2-bf07-8c11.webp\" alt=\"Microsoft rimuove 3D Viewer dal Microsoft Store su Windows 10 e 11\" loading=\"lazy\">\n      <div class=\"fbp5-related-body\">\n        <span>microsoft<\/span>\n        <strong>Microsoft rimuove 3D Viewer dal Microsoft Store su Windows 10 e 11<\/strong>\n        <small>3D Viewer \u00e8 stato rimosso dal Microsoft Store dopo la fine del supporto. L\u2019app resta usabile se gi\u00e0 installata, ma&#8230;<\/small>\n      <\/div>\n    <\/a><a class=\"fbp5-related-card\" href=\"https:\/\/www.chinasmartbuy.com\/blog\/xbox-ristrutturazione-microsoft-tagli-bethesda-studi\" target=\"_blank\" rel=\"noopener\">\n      <img decoding=\"async\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/07\/xbox-maxi-ristrutturazione-microsoft-packaging-b7687643-b01e-4d5c-9b82-ae5b-r5k623tfpr.png\" alt=\"Xbox, maxi ristrutturazione Microsoft: 3.200 tagli e proteste da Bethesda\" loading=\"lazy\">\n      <div class=\"fbp5-related-body\">\n        <span>videogiochi<\/span>\n        <strong>Xbox, maxi ristrutturazione Microsoft: 3.200 tagli e proteste da Bethesda<\/strong>\n        <small>Microsoft avvia una maxi riorganizzazione di Xbox con 3. 200 tagli previsti. Bethesda sostiene i dipendenti colpiti&#8230;<\/small>\n      <\/div>\n    <\/a><\/div>\n    <\/section><div class=\"rh-attribution-pills\" style=\"display:flex;gap:10px;flex-wrap:wrap;justify-content:flex-start;margin:16px 0 0\"><a href=\"https:\/\/www.ithome.com\/0\/979\/167.htm\" target=\"_blank\" rel=\"noopener\" title=\"Via: VIA\" aria-label=\"Via: VIA\" style=\"display:inline-flex;align-items:center;gap:8px;padding:10px 16px;border-radius:16px;background:linear-gradient(135deg,#fff7ed,#ffedd5);color:#c2410c;text-decoration:none;font-size:11px;font-weight:900;letter-spacing:.08em;text-transform:uppercase;border:1px solid rgba(249,115,22,.20);box-shadow:0 8px 22px rgba(249,115,22,.08)\">Via<\/a><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>HMD Global starebbe preparando un&#8217;offerta a Microsoft per rilevare il marchio Lumia e i diritti collegati, con possibile riattivazione del brand.<\/p>\n","protected":false},"author":10,"featured_media":38777,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_yoast_wpseo_focuskw_text_input":"HMD acquisto Lumia Microsoft","footnotes":""},"categories":[480],"tags":[1160,44],"class_list":["post-38778","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-hmd","tag-smartphone"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>HMD valuta l&#039;acquisto di Lumia da Microsoft: possibile ritorno del marchio<\/title>\n<meta name=\"description\" content=\"HMD Global starebbe preparando un&#039;offerta per acquisire da Microsoft il marchio Lumia e i diritti collegati. Ecco cosa cambia se l&#039;operazione andr\u00e0 in porto.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.chinasmartbuy.com\/blog\/hmd-acquisto-lumia-microsoft\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HMD valuta l&#039;acquisto di Lumia da Microsoft: possibile ritorno del marchio\" \/>\n<meta property=\"og:description\" content=\"HMD Global starebbe preparando un&#039;offerta per acquisire da Microsoft il marchio Lumia e i diritti collegati. Ecco cosa cambia se l&#039;operazione andr\u00e0 in porto.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.chinasmartbuy.com\/blog\/hmd-acquisto-lumia-microsoft\/\" \/>\n<meta property=\"og:site_name\" content=\"ChinaSmartBuy\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/chinasmartbuy\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-21T00:30:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/07\/hmd-valuta-l-acquisto-di-lumia-da-microsoft-84cc0b3d-5b22-4c61-970f-6cf6-ufhh1dhllp.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"820\" \/>\n\t<meta property=\"og:image:height\" content=\"827\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pierluigi Vitale\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pierluigi Vitale\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.chinasmartbuy.com\\\/blog\\\/hmd-acquisto-lumia-microsoft\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.chinasmartbuy.com\\\/blog\\\/hmd-acquisto-lumia-microsoft\\\/\"},\"author\":{\"name\":\"Pierluigi Vitale\",\"@id\":\"https:\\\/\\\/www.chinasmartbuy.com\\\/blog\\\/#\\\/schema\\\/person\\\/d1b2f5d465e9c5f5a3e1316ad64b74c4\"},\"headline\":\"HMD valuta l&#8217;acquisto di Lumia da Microsoft: possibile ritorno del marchio\",\"datePublished\":\"2026-07-21T00:30:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.chinasmartbuy.com\\\/blog\\\/hmd-acquisto-lumia-microsoft\\\/\"},\"wordCount\":726,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.chinasmartbuy.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.chinasmartbuy.com\\\/blog\\\/hmd-acquisto-lumia-microsoft\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.chinasmartbuy.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/hmd-valuta-l-acquisto-di-lumia-da-microsoft-84cc0b3d-5b22-4c61-970f-6cf6-ufhh1dhllp.jpg\",\"keywords\":[\"hmd\",\"smartphone\"],\"articleSection\":[\"News\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.chinasmartbuy.com\\\/blog\\\/hmd-acquisto-lumia-microsoft\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.chinasmartbuy.com\\\/blog\\\/hmd-acquisto-lumia-microsoft\\\/\",\"url\":\"https:\\\/\\\/www.chinasmartbuy.com\\\/blog\\\/hmd-acquisto-lumia-microsoft\\\/\",\"name\":\"HMD valuta l'acquisto di Lumia da Microsoft: possibile ritorno del marchio\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.chinasmartbuy.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.chinasmartbuy.com\\\/blog\\\/hmd-acquisto-lumia-microsoft\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.chinasmartbuy.com\\\/blog\\\/hmd-acquisto-lumia-microsoft\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.chinasmartbuy.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/hmd-valuta-l-acquisto-di-lumia-da-microsoft-84cc0b3d-5b22-4c61-970f-6cf6-ufhh1dhllp.jpg\",\"datePublished\":\"2026-07-21T00:30:00+00:00\",\"description\":\"HMD Global starebbe preparando un'offerta per acquisire da Microsoft il marchio Lumia e i diritti collegati. Ecco cosa cambia se l'operazione andr\u00e0 in porto.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.chinasmartbuy.com\\\/blog\\\/hmd-acquisto-lumia-microsoft\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.chinasmartbuy.com\\\/blog\\\/hmd-acquisto-lumia-microsoft\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.chinasmartbuy.com\\\/blog\\\/hmd-acquisto-lumia-microsoft\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.chinasmartbuy.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/hmd-valuta-l-acquisto-di-lumia-da-microsoft-84cc0b3d-5b22-4c61-970f-6cf6-ufhh1dhllp.jpg\",\"contentUrl\":\"https:\\\/\\\/www.chinasmartbuy.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/hmd-valuta-l-acquisto-di-lumia-da-microsoft-84cc0b3d-5b22-4c61-970f-6cf6-ufhh1dhllp.jpg\",\"width\":820,\"height\":827,\"caption\":\"HMD valuta l'acquisto di Lumia da Microsoft\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.chinasmartbuy.com\\\/blog\\\/hmd-acquisto-lumia-microsoft\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.chinasmartbuy.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"HMD valuta l&#8217;acquisto di Lumia da Microsoft: possibile ritorno del marchio\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.chinasmartbuy.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.chinasmartbuy.com\\\/blog\\\/\",\"name\":\"ChinaSmartBuy\",\"description\":\"NEWS \u00b7 GUIDE \u00b7 OFFERTE\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.chinasmartbuy.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.chinasmartbuy.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.chinasmartbuy.com\\\/blog\\\/#organization\",\"name\":\"ChinaSmartBuy\",\"url\":\"https:\\\/\\\/www.chinasmartbuy.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.chinasmartbuy.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.chinasmartbuy.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/logo-chinasmartbuy-e1560864925407.png\",\"contentUrl\":\"https:\\\/\\\/www.chinasmartbuy.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/logo-chinasmartbuy-e1560864925407.png\",\"width\":100,\"height\":100,\"caption\":\"ChinaSmartBuy\"},\"image\":{\"@id\":\"https:\\\/\\\/www.chinasmartbuy.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"http:\\\/\\\/facebook.com\\\/chinasmartbuy\",\"https:\\\/\\\/t.me\\\/chinasmartbuy\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.chinasmartbuy.com\\\/blog\\\/#\\\/schema\\\/person\\\/d1b2f5d465e9c5f5a3e1316ad64b74c4\",\"name\":\"Pierluigi Vitale\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8b619e3d152ede2a93b97f3949cc5fc7878d7ba38909c51ec98d3b14dc3bc635?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8b619e3d152ede2a93b97f3949cc5fc7878d7ba38909c51ec98d3b14dc3bc635?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8b619e3d152ede2a93b97f3949cc5fc7878d7ba38909c51ec98d3b14dc3bc635?s=96&d=mm&r=g\",\"caption\":\"Pierluigi Vitale\"},\"url\":\"https:\\\/\\\/www.chinasmartbuy.com\\\/blog\\\/author\\\/pierluigivitale\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"HMD valuta l'acquisto di Lumia da Microsoft: possibile ritorno del marchio","description":"HMD Global starebbe preparando un'offerta per acquisire da Microsoft il marchio Lumia e i diritti collegati. Ecco cosa cambia se l'operazione andr\u00e0 in porto.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.chinasmartbuy.com\/blog\/hmd-acquisto-lumia-microsoft\/","og_locale":"it_IT","og_type":"article","og_title":"HMD valuta l'acquisto di Lumia da Microsoft: possibile ritorno del marchio","og_description":"HMD Global starebbe preparando un'offerta per acquisire da Microsoft il marchio Lumia e i diritti collegati. Ecco cosa cambia se l'operazione andr\u00e0 in porto.","og_url":"https:\/\/www.chinasmartbuy.com\/blog\/hmd-acquisto-lumia-microsoft\/","og_site_name":"ChinaSmartBuy","article_publisher":"http:\/\/facebook.com\/chinasmartbuy","article_published_time":"2026-07-21T00:30:00+00:00","og_image":[{"width":820,"height":827,"url":"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/07\/hmd-valuta-l-acquisto-di-lumia-da-microsoft-84cc0b3d-5b22-4c61-970f-6cf6-ufhh1dhllp.jpg","type":"image\/jpeg"}],"author":"Pierluigi Vitale","twitter_card":"summary_large_image","twitter_misc":{"Scritto da":"Pierluigi Vitale","Tempo di lettura stimato":"3 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.chinasmartbuy.com\/blog\/hmd-acquisto-lumia-microsoft\/#article","isPartOf":{"@id":"https:\/\/www.chinasmartbuy.com\/blog\/hmd-acquisto-lumia-microsoft\/"},"author":{"name":"Pierluigi Vitale","@id":"https:\/\/www.chinasmartbuy.com\/blog\/#\/schema\/person\/d1b2f5d465e9c5f5a3e1316ad64b74c4"},"headline":"HMD valuta l&#8217;acquisto di Lumia da Microsoft: possibile ritorno del marchio","datePublished":"2026-07-21T00:30:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.chinasmartbuy.com\/blog\/hmd-acquisto-lumia-microsoft\/"},"wordCount":726,"commentCount":0,"publisher":{"@id":"https:\/\/www.chinasmartbuy.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.chinasmartbuy.com\/blog\/hmd-acquisto-lumia-microsoft\/#primaryimage"},"thumbnailUrl":"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/07\/hmd-valuta-l-acquisto-di-lumia-da-microsoft-84cc0b3d-5b22-4c61-970f-6cf6-ufhh1dhllp.jpg","keywords":["hmd","smartphone"],"articleSection":["News"],"inLanguage":"it-IT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.chinasmartbuy.com\/blog\/hmd-acquisto-lumia-microsoft\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.chinasmartbuy.com\/blog\/hmd-acquisto-lumia-microsoft\/","url":"https:\/\/www.chinasmartbuy.com\/blog\/hmd-acquisto-lumia-microsoft\/","name":"HMD valuta l'acquisto di Lumia da Microsoft: possibile ritorno del marchio","isPartOf":{"@id":"https:\/\/www.chinasmartbuy.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.chinasmartbuy.com\/blog\/hmd-acquisto-lumia-microsoft\/#primaryimage"},"image":{"@id":"https:\/\/www.chinasmartbuy.com\/blog\/hmd-acquisto-lumia-microsoft\/#primaryimage"},"thumbnailUrl":"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/07\/hmd-valuta-l-acquisto-di-lumia-da-microsoft-84cc0b3d-5b22-4c61-970f-6cf6-ufhh1dhllp.jpg","datePublished":"2026-07-21T00:30:00+00:00","description":"HMD Global starebbe preparando un'offerta per acquisire da Microsoft il marchio Lumia e i diritti collegati. Ecco cosa cambia se l'operazione andr\u00e0 in porto.","breadcrumb":{"@id":"https:\/\/www.chinasmartbuy.com\/blog\/hmd-acquisto-lumia-microsoft\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.chinasmartbuy.com\/blog\/hmd-acquisto-lumia-microsoft\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.chinasmartbuy.com\/blog\/hmd-acquisto-lumia-microsoft\/#primaryimage","url":"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/07\/hmd-valuta-l-acquisto-di-lumia-da-microsoft-84cc0b3d-5b22-4c61-970f-6cf6-ufhh1dhllp.jpg","contentUrl":"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/07\/hmd-valuta-l-acquisto-di-lumia-da-microsoft-84cc0b3d-5b22-4c61-970f-6cf6-ufhh1dhllp.jpg","width":820,"height":827,"caption":"HMD valuta l'acquisto di Lumia da Microsoft"},{"@type":"BreadcrumbList","@id":"https:\/\/www.chinasmartbuy.com\/blog\/hmd-acquisto-lumia-microsoft\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.chinasmartbuy.com\/blog\/"},{"@type":"ListItem","position":2,"name":"HMD valuta l&#8217;acquisto di Lumia da Microsoft: possibile ritorno del marchio"}]},{"@type":"WebSite","@id":"https:\/\/www.chinasmartbuy.com\/blog\/#website","url":"https:\/\/www.chinasmartbuy.com\/blog\/","name":"ChinaSmartBuy","description":"NEWS \u00b7 GUIDE \u00b7 OFFERTE","publisher":{"@id":"https:\/\/www.chinasmartbuy.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.chinasmartbuy.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/www.chinasmartbuy.com\/blog\/#organization","name":"ChinaSmartBuy","url":"https:\/\/www.chinasmartbuy.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.chinasmartbuy.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2019\/06\/logo-chinasmartbuy-e1560864925407.png","contentUrl":"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2019\/06\/logo-chinasmartbuy-e1560864925407.png","width":100,"height":100,"caption":"ChinaSmartBuy"},"image":{"@id":"https:\/\/www.chinasmartbuy.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["http:\/\/facebook.com\/chinasmartbuy","https:\/\/t.me\/chinasmartbuy"]},{"@type":"Person","@id":"https:\/\/www.chinasmartbuy.com\/blog\/#\/schema\/person\/d1b2f5d465e9c5f5a3e1316ad64b74c4","name":"Pierluigi Vitale","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/secure.gravatar.com\/avatar\/8b619e3d152ede2a93b97f3949cc5fc7878d7ba38909c51ec98d3b14dc3bc635?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8b619e3d152ede2a93b97f3949cc5fc7878d7ba38909c51ec98d3b14dc3bc635?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8b619e3d152ede2a93b97f3949cc5fc7878d7ba38909c51ec98d3b14dc3bc635?s=96&d=mm&r=g","caption":"Pierluigi Vitale"},"url":"https:\/\/www.chinasmartbuy.com\/blog\/author\/pierluigivitale\/"}]}},"_links":{"self":[{"href":"https:\/\/www.chinasmartbuy.com\/blog\/wp-json\/wp\/v2\/posts\/38778","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.chinasmartbuy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.chinasmartbuy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.chinasmartbuy.com\/blog\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.chinasmartbuy.com\/blog\/wp-json\/wp\/v2\/comments?post=38778"}],"version-history":[{"count":1,"href":"https:\/\/www.chinasmartbuy.com\/blog\/wp-json\/wp\/v2\/posts\/38778\/revisions"}],"predecessor-version":[{"id":38779,"href":"https:\/\/www.chinasmartbuy.com\/blog\/wp-json\/wp\/v2\/posts\/38778\/revisions\/38779"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.chinasmartbuy.com\/blog\/wp-json\/wp\/v2\/media\/38777"}],"wp:attachment":[{"href":"https:\/\/www.chinasmartbuy.com\/blog\/wp-json\/wp\/v2\/media?parent=38778"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.chinasmartbuy.com\/blog\/wp-json\/wp\/v2\/categories?post=38778"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.chinasmartbuy.com\/blog\/wp-json\/wp\/v2\/tags?post=38778"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}