{"id":37907,"date":"2026-07-14T07:03:57","date_gmt":"2026-07-14T05:03:57","guid":{"rendered":"https:\/\/www.chinasmartbuy.com\/blog\/samsung-galaxy-quota-mercato-corea-sud-81-percento\/"},"modified":"2026-07-14T07:03:59","modified_gmt":"2026-07-14T05:03:59","slug":"samsung-galaxy-quota-mercato-corea-sud-81-percento","status":"publish","type":"post","link":"https:\/\/www.chinasmartbuy.com\/blog\/samsung-galaxy-quota-mercato-corea-sud-81-percento\/","title":{"rendered":"Samsung domina in Corea del Sud: Galaxy all&#8217;81% e 78% di preferenze future"},"content":{"rendered":"\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Bebas+Neue&amp;family=DM+Sans:ital,wght@0,300;0,400;0,500;0,600;0,700;1,400&amp;display=swap\" rel=\"stylesheet\">\n<style>\n  :root {\n    --red: #CC1B1B;\n    --red-light: rgba(204,27,27,0.08);\n    --red-mid: #e84040;\n    --accent-soft-bg: rgba(204,27,27,0.07);\n    --accent-soft-border: rgba(204,27,27,0.18);\n    --text: #1a1a1a;\n    --text-muted: #666;\n    --card: #ffffff;\n    --border: #ebebeb;\n    --page-bg: #ffffff;\n    --surface-soft: #fafafa;\n    --surface-contrast: #f0f0f0;\n    --line-soft: #f5f5f5;\n    --soft-label: #bbb;\n    --muted-label: #999;\n    --copy: #333;\n    --font-head: 'Bebas Neue', sans-serif;\n    --font-body: 'DM Sans', sans-serif;\n    --heading-spacing: 0.04em;\n    --heading-weight: 400;\n    --spec-header-spacing: 0.08em;\n    --quickfacts-shadow: 0 10px 24px rgba(15,23,42,0.06);\n  }\n  .fbp5-wrap,.fbp5-wrap * { box-sizing:border-box; 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gap:40px; }\n    .fbp5-section h2 { font-size:32px; }\n    .fbp5-scheda-row { flex-direction:column; }\n    .fbp5-scheda-key { width:100%; }\n    .rh-phonebox-header { padding:18px 16px; flex-direction:column; align-items:center; }\n    .rh-phonebox-hero { width:150px; height:200px; }\n    .rh-phonebox-highlights { grid-template-columns:repeat(2,minmax(0,1fr)); }\n    .rh-phonebox-colors { padding:16px; }\n    .rh-phonebox-section { grid-template-columns:1fr; }\n    .rh-phonebox-section-label { padding:14px 20px; border-right:none; border-bottom:1px solid var(--border); }\n    .rh-phonebox-section-values { padding:14px 20px; }\n    .rh-affbox-grid { grid-template-columns:1fr; }\n    .rh-affbox-col:not(:last-child) { border-right:none; border-bottom:1px solid var(--line-soft); }\n    .rh-affbox-cta { width:100%; }\n    .rh-downloadjump { align-items:flex-start; flex-direction:column; margin:-22px 0 0; }\n    .rh-downloadjump a { width:100%; }\n    .rh-downloadbox-head { flex-direction:column; }\n    .rh-downloadbox-link { width:100%; }\n    .rh-offerbox-head { flex-direction:column; }\n    .rh-offerbox-links { grid-template-columns:1fr; }\n    .rh-offer-inline-wrap { flex-direction:column; align-items:flex-start; }\n    .rh-offer-inline-cta { width:100%; }\n  }\n<\/style>\n<div class=\"fbp5-wrap rh-json-article\" id=\"rh-article-mrk6rb29-mn2gx\" data-rh-article-type=\"news\" data-rh-site-profile=\"china-smart-buy\">\n  <div class=\"fbp5-intro\">\n    \n    <p>Samsung continua a dominare il mercato smartphone in Corea del Sud: una nuova rilevazione di Gallup Korea indica che <strong>Galaxy arriva all&#8217;81%<\/strong> della base utenti, mentre Apple si ferma al 19%. \u00c8 un dato molto netto, che conferma la forza del marchio sul mercato domestico.<\/p><p>Il sondaggio mostra anche un elemento interessante in chiave acquisto futuro: <strong>il 78% degli intervistati<\/strong> sceglierebbe ancora uno smartphone Galaxy come prossimo telefono, contro il 21% che punterebbe su iPhone. L&#8217;unica fascia d&#8217;et\u00e0 in cui Apple risulta davanti \u00e8 quella tra 20 e 29 anni.<\/p>\n  <\/div><figure class=\"wp-block-image size-large\" style=\"margin:18px 0;display:block;clear:both;width:100%;position:relative;z-index:1\"><a href=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/07\/samsung-domina-in-corea-del-sud-ed59fe99-7517-4014-a08b-bda7-1vv9v4e4yq.jpg\" target=\"_blank\" rel=\"noopener\" style=\"display:block;width:100%;position:relative;z-index:2;pointer-events:auto;cursor:zoom-in\"><img decoding=\"async\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/07\/samsung-domina-in-corea-del-sud-ed59fe99-7517-4014-a08b-bda7-1vv9v4e4yq.jpg\" alt=\"\u4e09\u661f Galaxy \u624b\u673a\u5728\u97e9\u72ec\u5360\u903e 80% \u4efd\u989d\uff0c\u4ea6\u6210\u4e3a 78% \u7528\u6237\u672a\u6765\u8d2d\u673a\u9009\u62e9\" loading=\"lazy\" style=\"display:block;max-width:100%;height:auto;margin:0 auto;pointer-events:auto\"><\/a><\/figure>\n  \n\n      <section class=\"fbp5-section\">\n        <div class=\"fbp5-section-label\">Mercato<\/div>\n        <h2>Samsung Galaxy resta nettamente il marchio di riferimento in <span>Corea del Sud<\/span><\/h2>\n        <p>L&#8217;indagine \u00e8 stata condotta su 1.675 utenti di smartphone dai 13 anni in su, su tutto il territorio nazionale ad eccezione dell&#8217;isola di Jeju. Il risultato principale \u00e8 semplice da leggere: oltre otto utenti su dieci usano oggi un telefono della serie Galaxy.<\/p><p>Il quadro per genere resta favorevole a Samsung in modo trasversale. Tra gli uomini la quota Galaxy raggiunge l&#8217;84%, mentre tra le donne si attesta al 78%. Apple mantiene una presenza pi\u00f9 contenuta, con il 16% tra gli uomini e il 22% tra le donne.<\/p>\n        <ul class=\"fbp5-bullet-list\"><li><strong>Quota utenti Galaxy:<\/strong> 81%<\/li><li>Quota utenti Apple: 19%<\/li><li>Tra gli uomini Galaxy arriva all&#8217;84%<\/li><li>Tra le donne Galaxy si attesta al 78%<\/li><li>Preferenza d&#8217;acquisto futura per Galaxy al <strong>78%<\/strong><\/li><li>Preferenza d&#8217;acquisto futura per Apple al 21%<\/li><\/ul>\n        <div class=\"rh-quickfacts-grid\">\n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Istituto<\/div>\n        <div class=\"rh-quickfacts-value\">Gallup Korea<\/div>\n      <\/div>\n    \n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Campione<\/div>\n        <div class=\"rh-quickfacts-value\">1.675 utenti smartphone<\/div>\n      <\/div>\n    \n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Et\u00e0 rilevata<\/div>\n        <div class=\"rh-quickfacts-value\">dai 13 anni in su<\/div>\n      <\/div>\n    <\/div>\n        <div class=\"fbp5-highlight\">Samsung non solo guida il mercato interno, ma mantiene anche un vantaggio molto ampio nelle intenzioni di acquisto future.<\/div>\n        <div class=\"fbp5-info\">Il dato sulle intenzioni d&#8217;acquisto \u00e8 particolarmente rilevante perch\u00e9 suggerisce una fidelizzazione molto forte verso l&#8217;ecosistema Galaxy.<\/div>\n        \n      <div class=\"fbp5-scheda\">\n        <div class=\"fbp5-scheda-header\">Dati principali del sondaggio<\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Uso attuale Galaxy<\/div>\n            <div class=\"fbp5-scheda-val\">81%<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Uso attuale Apple<\/div>\n            <div class=\"fbp5-scheda-val\">19%<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Scelta futura Galaxy<\/div>\n            <div class=\"fbp5-scheda-val\">78%<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Scelta futura Apple<\/div>\n            <div class=\"fbp5-scheda-val\">21%<\/div>\n          <\/div>\n        \n      <\/div>\n    \n      <\/section>\n    \n\n      <section class=\"fbp5-section\">\n        <div class=\"fbp5-section-label\">Et\u00e0<\/div>\n        <h2>Apple supera Galaxy solo tra i pi\u00f9 giovani, mentre Samsung domina nelle <span>altre fasce<\/span><\/h2>\n        <p>La distribuzione per et\u00e0 aiuta a capire meglio il quadro competitivo. Nella fascia 20-29 anni Apple \u00e8 davanti con il 53%, mentre Galaxy si ferma al 47%. \u00c8 l&#8217;unico segmento in cui l&#8217;iPhone riesce a prevalere sul mercato locale.<\/p><p>Dai 30 anni in su il vantaggio di Samsung cresce rapidamente. Galaxy sale al 62% tra i 30-39 anni, all&#8217;84% tra i 40-49 anni, al 97% tra i 50-59 anni e arriva al 100% tra gli over 60. In pratica, l&#8217;et\u00e0 resta uno dei fattori pi\u00f9 chiari per leggere la tenuta del brand in Corea del Sud.<\/p>\n        <ul class=\"fbp5-bullet-list\"><li>Tra i <strong>20-29 anni<\/strong> Apple \u00e8 al 53% e Galaxy al 47%<\/li><li>Tra i 30-39 anni Galaxy raggiunge il 62%<\/li><li>Tra i 40-49 anni Galaxy sale all&#8217;84%<\/li><li>Tra i 50-59 anni Galaxy tocca il 97%<\/li><li>Tra gli over 60 Galaxy arriva al 100%<\/li><\/ul>\n        \n        <div class=\"fbp5-highlight\">Il punto pi\u00f9 interessante \u00e8 il divario generazionale: Apple convince soprattutto i giovani adulti, ma Samsung resta dominante in tutte le altre fasce.<\/div>\n        <div class=\"fbp5-info\">Per chi osserva il mercato smartphone, questi numeri mostrano una base utenti molto stabile per Samsung, con un vantaggio che non dipende solo dalle vendite attuali ma anche dalla fedelt\u00e0 al marchio.<\/div>\n        \n      <div class=\"fbp5-scheda\">\n        <div class=\"fbp5-scheda-header\">Quote per fascia d&#8217;et\u00e0<\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">20-29 anni<\/div>\n            <div class=\"fbp5-scheda-val\">Apple 53%, Galaxy 47%<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">30-39 anni<\/div>\n            <div class=\"fbp5-scheda-val\">Galaxy 62%<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">40-49 anni<\/div>\n            <div class=\"fbp5-scheda-val\">Galaxy 84%<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">50-59 anni<\/div>\n            <div class=\"fbp5-scheda-val\">Galaxy 97%<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">60 anni e oltre<\/div>\n            <div class=\"fbp5-scheda-val\">Galaxy 100%<\/div>\n          <\/div>\n        \n      <\/div>\n    \n      <\/section>\n    \n<\/div><div class=\"rh-attribution-pills\" style=\"display:flex;gap:10px;flex-wrap:wrap;justify-content:flex-start;margin:16px 0 0\"><a href=\"https:\/\/www.ithome.com\/0\/976\/409.htm\" target=\"_blank\" rel=\"noopener\" title=\"Via: VIA\" aria-label=\"Via: VIA\" style=\"display:inline-flex;align-items:center;gap:8px;padding:10px 16px;border-radius:16px;background:linear-gradient(135deg,#fff7ed,#ffedd5);color:#c2410c;text-decoration:none;font-size:11px;font-weight:900;letter-spacing:.08em;text-transform:uppercase;border:1px solid rgba(249,115,22,.20);box-shadow:0 8px 22px rgba(249,115,22,.08)\">Via<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Galaxy domina il mercato smartphone in Corea del Sud con l&#8217;81% degli utenti e il 78% delle preferenze per il prossimo acquisto.<\/p>\n","protected":false},"author":15,"featured_media":37906,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_yoast_wpseo_focuskw_text_input":"Samsung Galaxy Corea del Sud","footnotes":""},"categories":[480],"tags":[542,44],"class_list":["post-37907","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-samsung","tag-smartphone"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Samsung domina in Corea del Sud: Galaxy all&#039;81% e 78% di preferenze future<\/title>\n<meta name=\"description\" content=\"Un sondaggio Gallup Korea conferma il dominio Samsung in Corea del Sud: Galaxy all&#039;81% degli utenti e al 78% nelle scelte di acquisto future.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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