{"id":37691,"date":"2026-07-13T21:22:00","date_gmt":"2026-07-13T19:22:00","guid":{"rendered":"https:\/\/www.chinasmartbuy.com\/blog\/?p=37691"},"modified":"2026-07-13T19:58:20","modified_gmt":"2026-07-13T17:58:20","slug":"spedizioni-smartphone-globali-q2-2026-crisi-memorie","status":"publish","type":"post","link":"https:\/\/www.chinasmartbuy.com\/blog\/spedizioni-smartphone-globali-q2-2026-crisi-memorie\/","title":{"rendered":"Smartphone, spedizioni globali gi\u00f9 dell\u201911% nel Q2 2026: pesa la crisi delle memorie"},"content":{"rendered":"\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Bebas+Neue&amp;family=DM+Sans:ital,wght@0,300;0,400;0,500;0,600;0,700;1,400&amp;display=swap\" rel=\"stylesheet\">\n<style>\n  :root {\n    --red: #CC1B1B;\n    --red-light: rgba(204,27,27,0.08);\n    --red-mid: #e84040;\n    --accent-soft-bg: rgba(204,27,27,0.07);\n    --accent-soft-border: rgba(204,27,27,0.18);\n    --text: #1a1a1a;\n    --text-muted: #666;\n    --card: #ffffff;\n    --border: #ebebeb;\n    --page-bg: #ffffff;\n    --surface-soft: #fafafa;\n    --surface-contrast: #f0f0f0;\n    --line-soft: #f5f5f5;\n    --soft-label: #bbb;\n    --muted-label: #999;\n    --copy: #333;\n    --font-head: 'Bebas Neue', sans-serif;\n    --font-body: 'DM Sans', sans-serif;\n    --heading-spacing: 0.04em;\n    --heading-weight: 400;\n    --spec-header-spacing: 0.08em;\n    --quickfacts-shadow: 0 10px 24px rgba(15,23,42,0.06);\n  }\n  .fbp5-wrap,.fbp5-wrap * { box-sizing:border-box; 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justify-content:space-between; align-items:flex-start; gap:16px; margin-bottom:14px; }\n  .rh-downloadbox-kicker { font-size:11px; font-weight:800; letter-spacing:0.12em; text-transform:uppercase; color:var(--red); margin-bottom:6px; }\n  .rh-downloadbox-title { font-family:var(--font-head); font-size:clamp(24px,3.4vw,34px); line-height:1; color:var(--text); letter-spacing:var(--heading-spacing); margin:0; }\n  .rh-downloadbox-count { flex-shrink:0; border:1px solid var(--accent-soft-border); background:#fff; color:var(--red); border-radius:999px; padding:6px 10px; font-size:11px; font-weight:800; text-transform:uppercase; }\n  .rh-downloadbox-links { display:flex; flex-wrap:wrap; gap:10px; }\n  .rh-downloadbox-link { display:inline-flex; align-items:center; justify-content:center; gap:8px; background:var(--red); color:#fff !important; text-decoration:none !important; border-radius:999px; padding:11px 16px; font-size:14px; font-weight:700; }\n  .rh-downloadbox-link svg { width:13px; height:13px; flex-shrink:0; }\n  .rh-downloadbox-note { margin:14px 0 0; font-size:12px; line-height:1.55; color:var(--text-muted); }\n  .rh-offerbox { margin:4px 0 0; }\n  .rh-offerbox-wrap { background:linear-gradient(135deg,var(--accent-soft-bg),#fff); border:1px solid var(--accent-soft-border); border-radius:18px; padding:20px; box-shadow:var(--quickfacts-shadow); }\n  .rh-offerbox-head { display:flex; justify-content:space-between; align-items:flex-start; gap:16px; margin-bottom:14px; }\n  .rh-offerbox-kicker { font-size:11px; font-weight:800; letter-spacing:0.12em; text-transform:uppercase; color:var(--red); margin-bottom:6px; }\n  .rh-offerbox-title { font-family:var(--font-head); font-size:clamp(24px,3.4vw,34px); line-height:1; color:var(--text); letter-spacing:var(--heading-spacing); margin:0; }\n  .rh-offerbox-count { flex-shrink:0; border:1px solid var(--accent-soft-border); background:#fff; color:var(--red); border-radius:999px; padding:6px 10px; font-size:11px; font-weight:800; text-transform:uppercase; }\n  .rh-offerbox-links { display:grid; grid-template-columns:repeat(auto-fit,minmax(220px,1fr)); gap:10px; }\n  .rh-offerbox-link { display:flex; align-items:center; justify-content:center; gap:8px; background:var(--red); color:#fff !important; text-decoration:none !important; border-radius:999px; padding:11px 16px; font-size:14px; font-weight:800; text-align:center; }\n  .rh-offerbox-link small { opacity:.82; font-size:11px; font-weight:700; }\n  .rh-offerbox-link svg { width:13px; height:13px; flex-shrink:0; }\n  .rh-offerbox-note { margin:14px 0 0; font-size:12px; line-height:1.55; color:var(--text-muted); }\n  .rh-offer-inline { margin:0; }\n  .rh-offer-inline-wrap { display:flex; align-items:center; justify-content:space-between; gap:16px; background:var(--surface-soft); border:1px solid var(--accent-soft-border); border-left:4px solid var(--red); border-radius:16px; padding:16px 18px; box-shadow:var(--quickfacts-shadow); }\n  .rh-offer-inline-kicker { font-size:10px; font-weight:800; letter-spacing:0.12em; text-transform:uppercase; color:var(--red); margin-bottom:4px; }\n  .rh-offer-inline-title { font-size:15px; line-height:1.35; color:var(--text); font-weight:800; }\n  .rh-offer-inline-store { margin-top:3px; font-size:12px; color:var(--text-muted); font-weight:700; }\n  .rh-offer-inline-cta { display:inline-flex; align-items:center; justify-content:center; gap:8px; flex-shrink:0; background:var(--red); color:#fff !important; text-decoration:none !important; border-radius:999px; padding:11px 16px; font-size:13px; font-weight:800; white-space:nowrap; }\n  .rh-offer-inline-cta svg { width:13px; height:13px; flex-shrink:0; }\n  .rh-offer-inline-note { margin:9px 0 0; font-size:12px; line-height:1.55; color:var(--text-muted); }\n  .rh-external-embed { margin:4px 0 0; }\n  .rh-external-embed-wrap { width:100%; background:#fff; border:1px solid var(--border); border-radius:16px; overflow:hidden; box-shadow:var(--quickfacts-shadow); }\n  .rh-external-embed-head { display:flex; align-items:center; justify-content:space-between; gap:12px; padding:14px 18px; background:var(--surface-soft); border-bottom:1px solid var(--border); }\n  .rh-external-embed-kicker { font-size:11px; font-weight:700; letter-spacing:0.08em; text-transform:uppercase; color:var(--red); }\n  .rh-external-embed-source { font-size:12px; color:var(--soft-label); }\n  .rh-external-embed-frame { position:relative; aspect-ratio:16 \/ 9; overflow:hidden; background:#000; min-height:0; }\n  .rh-external-embed-frame iframe, .rh-external-embed-frame > iframe { position:absolute !important; inset:0; width:100% !important; height:100% !important; min-height:0 !important; max-height:none !important; max-width:none !important; border:0; display:block; }\n  .rh-external-embed-body { padding:18px 20px; display:grid; gap:12px; }\n  .rh-external-embed-title { font-family:var(--font-head); font-size:24px; line-height:1; color:var(--text); letter-spacing:0.02em; }\n  .rh-external-embed-copy { font-size:14px; color:var(--text-muted); line-height:1.6; }\n  .rh-external-embed-link { display:inline-flex; align-items:center; gap:8px; width:fit-content; color:var(--red) !important; text-decoration:none !important; font-weight:700; }\n  .rh-external-embed-link svg { width:13px; height:13px; flex-shrink:0; }\n  .fbp5-section { display:flex; flex-direction:column; gap:0; }\n  .fbp5-section-label { display:inline-flex; align-items:center; gap:7px; font-size:11px; font-weight:700; letter-spacing:0.14em; text-transform:uppercase; color:var(--red); margin-bottom:10px; }\n  .fbp5-section-label::before { content:''; display:block; width:18px; height:2px; background:var(--red); }\n  .fbp5-section h2 { font-family:var(--font-head); font-size:clamp(27px,4vw,39px); letter-spacing:var(--heading-spacing); font-weight:var(--heading-weight); color:var(--text); line-height:1.05; margin-bottom:20px; }\n  .fbp5-section h2 span { color:var(--red); }\n  .fbp5-section p { font-size:17px; color:var(--copy); line-height:1.78; margin-bottom:14px; }\n  .fbp5-bullet-list { margin:18px 0 6px 20px; padding:0; display:flex; flex-direction:column; gap:10px; }\n  .fbp5-bullet-list li { font-size:16px; line-height:1.7; color:#1f2937; }\n  .fbp5-bullet-list li::marker { color:var(--red); }\n  .rh-quickfacts-grid { margin:18px 0 0; display:grid; grid-template-columns:repeat(auto-fit,minmax(220px,1fr)); gap:12px; }\n  .rh-quickfacts-card { background:#fff; border:1px solid var(--border); border-radius:16px; padding:14px 16px; box-shadow:var(--quickfacts-shadow); display:flex; flex-direction:column; gap:6px; }\n  .rh-quickfacts-label { font-size:12px; font-weight:800; letter-spacing:0.08em; text-transform:uppercase; color:var(--red); }\n  .rh-quickfacts-value { font-size:15px; line-height:1.6; color:#1f2937; }\n  .fbp5-highlight { background:var(--red-light); border-left:4px solid var(--red); border-radius:0 10px 10px 0; padding:15px 19px; margin:18px 0 0; font-size:16px; color:var(--copy); line-height:1.65; }\n  .fbp5-info { background:var(--surface-soft); border:1px solid var(--border); border-radius:10px; padding:15px 19px; margin:18px 0 0; font-size:15px; color:var(--text-muted); line-height:1.65; }\n  .fbp5-scheda { background:var(--card); border:1px solid var(--border); border-radius:14px; overflow:hidden; margin:20px 0 0; }\n  .fbp5-scheda-header { background:var(--red); color:#fff; padding:14px 20px; font-family:var(--font-head); font-size:20px; font-weight:var(--heading-weight); letter-spacing:var(--spec-header-spacing); }\n  .fbp5-scheda-row { display:flex; border-bottom:1px solid var(--border); }\n  .fbp5-scheda-row:last-child { border-bottom:none; }\n  .fbp5-scheda-key { width:42%; padding:11px 16px; font-size:13px; font-weight:700; color:var(--text-muted); text-transform:uppercase; letter-spacing:0.06em; background:var(--surface-soft); flex-shrink:0; }\n  .fbp5-scheda-val { padding:11px 16px; font-size:14px; color:var(--text); font-weight:500; line-height:1.5; }\n  @media(max-width:600px) {\n    .fbp5-wrap { padding:0 14px 60px; gap:40px; }\n    .fbp5-section h2 { font-size:32px; }\n    .fbp5-scheda-row { flex-direction:column; }\n    .fbp5-scheda-key { width:100%; }\n    .rh-phonebox-header { padding:18px 16px; flex-direction:column; align-items:center; }\n    .rh-phonebox-hero { width:150px; height:200px; }\n    .rh-phonebox-highlights { grid-template-columns:repeat(2,minmax(0,1fr)); }\n    .rh-phonebox-colors { padding:16px; }\n    .rh-phonebox-section { grid-template-columns:1fr; }\n    .rh-phonebox-section-label { padding:14px 20px; border-right:none; border-bottom:1px solid var(--border); }\n    .rh-phonebox-section-values { padding:14px 20px; }\n    .rh-affbox-grid { grid-template-columns:1fr; }\n    .rh-affbox-col:not(:last-child) { border-right:none; border-bottom:1px solid var(--line-soft); }\n    .rh-affbox-cta { width:100%; }\n    .rh-downloadjump { align-items:flex-start; flex-direction:column; margin:-22px 0 0; }\n    .rh-downloadjump a { width:100%; }\n    .rh-downloadbox-head { flex-direction:column; }\n    .rh-downloadbox-link { width:100%; }\n    .rh-offerbox-head { flex-direction:column; }\n    .rh-offerbox-links { grid-template-columns:1fr; }\n    .rh-offer-inline-wrap { flex-direction:column; align-items:flex-start; }\n    .rh-offer-inline-cta { width:100%; }\n  }\n\n  \/* RH_FBP5_CARDS_CSS_V1 *\/\n  .fbp5-related-grid { display:grid; grid-template-columns:repeat(3,1fr); gap:14px; }\n  .fbp5-telegram-grid { grid-template-columns:repeat(2,1fr); }\n  .fbp5-related-card { display:block; overflow:hidden; border:1px solid var(--border,#ebebeb); border-radius:8px; background:var(--card,#fff); color:inherit !important; text-decoration:none !important; transition:transform .18s ease, box-shadow .18s ease, border-color .18s ease; }\n  .fbp5-related-card:hover { transform:translateY(-2px); border-color:rgba(204,27,27,.35); box-shadow:0 16px 36px rgba(18,18,18,.10); }\n  .fbp5-related-card img { display:block; width:100%; aspect-ratio:16\/9; object-fit:cover; background:var(--surface-soft,#fafafa); }\n  .fbp5-related-thumb-placeholder { width:100%; aspect-ratio:16\/9; display:flex; align-items:center; justify-content:center; background:linear-gradient(135deg,rgba(204,27,27,.10),rgba(204,27,27,.03)); color:var(--red,#CC1B1B); font-family:var(--font-head,'Bebas Neue',sans-serif); font-size:28px; letter-spacing:.04em; }\n  .fbp5-related-body { padding:12px; }\n  .fbp5-related-body span { display:block; margin:0 0 6px; color:var(--red,#CC1B1B); font-size:11px; font-weight:900; letter-spacing:.08em; text-transform:uppercase; }\n  .fbp5-related-body strong { display:block; font-size:15px; line-height:1.25; color:var(--text,#1a1a1a); }\n  .fbp5-related-body small { display:block; margin:7px 0 0; color:var(--text-muted,#666); font-size:13px; line-height:1.35; }\n  @media(max-width:720px) {\n    .fbp5-telegram-grid { grid-template-columns:1fr; }\n    .fbp5-related-grid:not(.fbp5-telegram-grid) { grid-template-columns:1fr; }\n    .fbp5-related-grid:not(.fbp5-telegram-grid) .fbp5-related-card { display:grid; grid-template-columns:112px minmax(0,1fr); align-items:stretch; }\n    .fbp5-related-grid:not(.fbp5-telegram-grid) .fbp5-related-card img,\n    .fbp5-related-grid:not(.fbp5-telegram-grid) .fbp5-related-thumb-placeholder { height:100%; min-height:92px; aspect-ratio:auto; }\n  }\n<\/style>\n<div class=\"fbp5-wrap rh-json-article\" id=\"rh-article-mrjizmmf-j40lt\" data-rh-article-type=\"news\" data-rh-site-profile=\"china-smart-buy\">\n  <div class=\"fbp5-intro\">\n    \n    <p>Il mercato smartphone globale ha chiuso il secondo trimestre 2026 con un calo dell&#8217;<strong>11% su base annua<\/strong>, toccando il livello pi\u00f9 basso per un secondo trimestre dal 2013. Il fattore che pesa di pi\u00f9 \u00e8 la crisi delle memorie, con DRAM e NAND pi\u00f9 costose e meno disponibili.<\/p><p>L&#8217;aumento dei costi ha colpito soprattutto i modelli entry level e di fascia media, dove i margini sono pi\u00f9 ridotti e gli aumenti di prezzo incidono direttamente sulla domanda. In questo scenario Samsung e Apple hanno tenuto meglio, mentre Xiaomi, OPPO e vivo hanno registrato un arretramento a doppia cifra.<\/p>\n  <\/div>\n\n      <section class=\"fbp5-section\">\n        <div class=\"fbp5-section-label\">Mercato<\/div>\n        <h2>La crisi delle memorie frena le spedizioni smartphone nel <span>secondo trimestre 2026<\/span><\/h2>\n        <p>La carenza di memorie \u00e8 diventata il principale freno per l&#8217;intero settore. I fornitori hanno dato priorit\u00e0 ai data center AI, spingendo al rialzo i prezzi di DRAM e NAND per tutto il trimestre. Il risultato \u00e8 un aumento del costo base dei componenti, che molti produttori hanno trasferito sui listini finali con pi\u00f9 ritocchi durante il periodo.<\/p><p>L&#8217;impatto \u00e8 stato pi\u00f9 forte sulle fasce pi\u00f9 accessibili, dove il costo della memoria pesa in modo proporzionalmente maggiore sul prodotto finito. In parallelo hanno inciso anche il rincaro di petrolio e trasporti, le tensioni geopolitiche in Medio Oriente, l&#8217;inflazione elevata e un contesto macroeconomico pi\u00f9 debole, elementi che hanno spinto molti utenti a rinviare l&#8217;acquisto o a orientarsi su modelli meno recenti.<\/p>\n        <ul class=\"fbp5-bullet-list\"><li>Spedizioni globali smartphone in calo dell&#8217;<strong>11%<\/strong> nel secondo trimestre 2026.<\/li><li>\u00c8 il peggior secondo trimestre dal <strong>2013<\/strong>.<\/li><li>Le memorie DRAM e NAND pi\u00f9 care hanno alzato il costo della distinta base dei dispositivi.<\/li><li>I brand hanno reagito con aumenti di prezzo, cicli di vita pi\u00f9 lunghi per i modelli precedenti e minori volumi di nuovi lanci.<\/li><\/ul>\n        \n        <div class=\"fbp5-highlight\">La combinazione tra memorie pi\u00f9 costose e domanda pi\u00f9 fragile sta colpendo soprattutto i segmenti dove il prezzo resta la leva decisiva.<\/div>\n        <div class=\"fbp5-info\">Per i prossimi trimestri i produttori potrebbero puntare pi\u00f9 sul valore medio per unit\u00e0 che sui volumi, riducendo i modelli meno redditizi e spingendo configurazioni di memoria diverse.<\/div>\n        \n      <div class=\"fbp5-scheda\">\n        <div class=\"fbp5-scheda-header\">Dati chiave del trimestre<\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Periodo<\/div>\n            <div class=\"fbp5-scheda-val\">Secondo trimestre 2026<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Variazione annua spedizioni<\/div>\n            <div class=\"fbp5-scheda-val\">-11%<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Fattore principale<\/div>\n            <div class=\"fbp5-scheda-val\">Carenza globale di memorie<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Componenti coinvolti<\/div>\n            <div class=\"fbp5-scheda-val\">DRAM e NAND<\/div>\n          <\/div>\n        \n      <\/div>\n    \n      <\/section>\n    \n\n      <section class=\"fbp5-section\">\n        <div class=\"fbp5-section-label\">Brand<\/div>\n        <h2>Samsung torna al primo posto, Apple cresce ancora e i marchi pi\u00f9 esposti alla <span>fascia media rallentano<\/span><\/h2>\n        <p>Samsung ha riconquistato la leadership mondiale con una quota del <strong>24%<\/strong> e la crescita annua pi\u00f9 forte tra i primi cinque marchi. A sostenere il risultato sono stati una disponibilit\u00e0 di prodotto pi\u00f9 solida, rincari pi\u00f9 contenuti, campagne promozionali estive aggressive e il buon andamento della serie Galaxy S26.<\/p><p>Apple ha registrato una crescita del 3% e ha portato la propria quota al 20%, il livello pi\u00f9 alto di sempre nel trimestre. \u00c8 stata anche l&#8217;unica grande azienda del settore a non aumentare i prezzi degli smartphone nel periodo, mentre la serie iPhone 17 ha continuato a trainare i volumi.<\/p>\n        <ul class=\"fbp5-bullet-list\"><li>Samsung: quota di mercato al <strong>24%<\/strong>, ritorno al primo posto globale.<\/li><li>Apple: quota al <strong>20%<\/strong> e crescita annua del 3%.<\/li><li>Xiaomi: quota al 12%, con il supporto di REDMI Note 15, REDMI K90 e Xiaomi 17.<\/li><li>OPPO: quarta posizione con quota dell&#8217;11%, includendo anche OnePlus e realme nel perimetro indicato.<\/li><li>vivo: quinta posizione con quota dell&#8217;8%, frenata anche da problemi di fornitura e recenti rialzi di prezzo.<\/li><li>Google e Huawei in crescita, rispettivamente del 16% e del 6% nel trimestre.<\/li><\/ul>\n        <div class=\"rh-quickfacts-grid\">\n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Unica big senza rincari<\/div>\n        <div class=\"rh-quickfacts-value\">Apple<\/div>\n      <\/div>\n    \n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Modello Samsung pi\u00f9 forte<\/div>\n        <div class=\"rh-quickfacts-value\">Galaxy S26 Ultra<\/div>\n      <\/div>\n    <\/div>\n        <div class=\"fbp5-highlight\">I brand con una presenza pi\u00f9 forte nelle fasce economiche e medie stanno assorbendo l&#8217;impatto peggiore del rincaro delle memorie.<\/div>\n        <div class=\"fbp5-info\">Nel breve periodo la tenuta del segmento premium resta migliore grazie a formule di finanziamento, fedelt\u00e0 all&#8217;ecosistema e maggiore attrattiva delle funzioni AI.<\/div>\n        \n      <div class=\"fbp5-scheda\">\n        <div class=\"fbp5-scheda-header\">Quote di mercato e andamento dei principali marchi<\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Samsung<\/div>\n            <div class=\"fbp5-scheda-val\">24% di quota<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Apple<\/div>\n            <div class=\"fbp5-scheda-val\">20% di quota, +3% annuo<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Xiaomi<\/div>\n            <div class=\"fbp5-scheda-val\">12% di quota<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">OPPO<\/div>\n            <div class=\"fbp5-scheda-val\">11% di quota<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">vivo<\/div>\n            <div class=\"fbp5-scheda-val\">8% di quota<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Google<\/div>\n            <div class=\"fbp5-scheda-val\">+16% annuo<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Huawei<\/div>\n            <div class=\"fbp5-scheda-val\">+6% annuo<\/div>\n          <\/div>\n        \n      <\/div>\n    \n      <\/section>\n    \n\n      <section class=\"fbp5-section\">\n        <div class=\"fbp5-section-label\">Prospettive<\/div>\n        <h2>Per il resto del 2026 il settore punta su premium, modelli meno recenti e <span>configurazioni pi\u00f9 mirate<\/span><\/h2>\n        <p>Per la seconda met\u00e0 dell&#8217;anno lo scenario resta complicato. Con la crisi delle memorie destinata a proseguire, i produttori potrebbero ridurre il peso dei modelli a basso margine, rivedere tagli di memoria e archiviazione e affidarsi di pi\u00f9 a smartphone ricondizionati o di generazione precedente per mantenere una proposta competitiva nelle fasce di prezzo pi\u00f9 sensibili.<\/p><p>Il segmento premium appare pi\u00f9 resiliente, ma una vera ripresa della domanda complessiva richieder\u00e0 un miglioramento deciso nella disponibilit\u00e0 dei componenti. Finch\u00e9 DRAM e NAND resteranno sotto pressione, anche l&#8217;equilibrio tra specifiche tecniche, prezzo finale e redditivit\u00e0 continuer\u00e0 a essere uno dei temi centrali del mercato smartphone.<\/p>\n        <ul class=\"fbp5-bullet-list\"><li>Pi\u00f9 attenzione alla redditivit\u00e0 rispetto ai volumi puri.<\/li><li>Possibile riduzione dei modelli meno profittevoli.<\/li><li>Maggiore peso di configurazioni memoria differenti e prodotti meno recenti.<\/li><li>La fascia premium resta la pi\u00f9 solida nel breve termine.<\/li><\/ul>\n        <div class=\"rh-quickfacts-grid\">\n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Segmento pi\u00f9 resiliente<\/div>\n        <div class=\"rh-quickfacts-value\">Top di gamma<\/div>\n      <\/div>\n    \n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Nodo principale<\/div>\n        <div class=\"rh-quickfacts-value\">Disponibilit\u00e0 e costo della memoria<\/div>\n      <\/div>\n    <\/div>\n        <div class=\"fbp5-highlight\">Nel 2026 non conta solo vendere di pi\u00f9: conta soprattutto difendere margini e posizionamento senza perdere competitivit\u00e0 di prezzo.<\/div>\n        <div class=\"fbp5-info\">Per chi segue il mercato, il dato da monitorare \u00e8 l&#8217;evoluzione dei prezzi delle memorie, perch\u00e9 pu\u00f2 influenzare direttamente listini, tagli di storage e tempi di rinnovo dei prodotti.<\/div>\n        \n      <div class=\"fbp5-scheda\">\n        <div class=\"fbp5-scheda-header\">Trend attesi per i prossimi trimestri<\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Strategia OEM<\/div>\n            <div class=\"fbp5-scheda-val\">Pi\u00f9 valore per unit\u00e0, meno focus sui volumi<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Fasce pi\u00f9 esposte<\/div>\n            <div class=\"fbp5-scheda-val\">Entry level e fascia media<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Canali alternativi<\/div>\n            <div class=\"fbp5-scheda-val\">Ricondizionati e modelli precedenti<\/div>\n          <\/div>\n        \n      <\/div>\n    \n      <\/section>\n    \n<section class=\"fbp5-section\" data-rh-related-section=\"1\">\n      <div class=\"fbp5-section-label\">Articoli correlati<\/div>\n      <h2>Altre notizie <span>da leggere<\/span><\/h2>\n      <div class=\"fbp5-related-grid\"><a class=\"fbp5-related-card\" href=\"https:\/\/www.chinasmartbuy.com\/blog\/smartphone-7-pollici-pieghevoli-huawei-xiaomi-oppo-vivo\/\" target=\"_blank\" rel=\"noopener\">\n      <img decoding=\"async\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/07\/huawei-071bbe67-603d-4d99-a76b-7330-1rel68m1sy.png\" alt=\"Huawei, Xiaomi, OPPO, vivo e Honor preparano smartphone da 7 pollici e nuovi pieghevoli\" loading=\"lazy\">\n      <div class=\"fbp5-related-body\">\n        <span>huawei<\/span>\n        <strong>Huawei, Xiaomi, OPPO, vivo e Honor preparano smartphone da 7 pollici e nuovi pieghevoli<\/strong>\n        <small>I principali brand cinesi stanno preparando smartphone da 7 pollici, pieghevoli larghi e nuovi flagship con batteri&#8230;<\/small>\n      <\/div>\n    <\/a><a class=\"fbp5-related-card\" href=\"https:\/\/www.chinasmartbuy.com\/blog\/oppo-coloros-stile-impronta-lockscreen-personalizzabile\/\" target=\"_blank\" rel=\"noopener\">\n      <img decoding=\"async\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/07\/oppo-coloros-1bc1ba00-9a70-4386-8703-f3c7-1qx4pofc1d.webp\" alt=\"OPPO ColorOS aggiorna la lockscreen con stili impronta personalizzabili\" loading=\"lazy\">\n      <div class=\"fbp5-related-body\">\n        <span>OPPO<\/span>\n        <strong>OPPO ColorOS aggiorna la lockscreen con stili impronta personalizzabili<\/strong>\n        <small>Su ColorOS arriva una nuova opzione per personalizzare lo stile dell\u2019impronta nella schermata di blocco con testo&#8230;<\/small>\n      <\/div>\n    <\/a><a class=\"fbp5-related-card\" href=\"https:\/\/www.chinasmartbuy.com\/blog\/bluefox-aura-a1-mini-smartphone-4-7-pollici\/\" target=\"_blank\" rel=\"noopener\">\n      <img decoding=\"async\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/07\/bluefox-aura-a1-ufficiale-a2387520-3465-4a52-a9b2-68a0-1fzt4xtoob.jpg\" alt=\"BLUEFOX Aura A1 ufficiale: mini smartphone da 4,7 pollici in arrivo\" loading=\"lazy\">\n      <div class=\"fbp5-related-body\">\n        <span>smartphone<\/span>\n        <strong>BLUEFOX Aura A1 ufficiale: mini smartphone da 4,7 pollici in arrivo<\/strong>\n        <small>BLUEFOX Aura A1 \u00e8 un nuovo smartphone compatto da 4,7 pollici con MediaTek G100, schermo a 90 Hz, fotocamera da 64&#8230;<\/small>\n      <\/div>\n    <\/a><\/div>\n    <\/section><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Il secondo trimestre 2026 chiude con spedizioni smartphone globali in calo dell\u201911%. La crisi delle memorie pesa soprattutto su fascia entry level e media.<\/p>\n","protected":false},"author":10,"featured_media":37690,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_yoast_wpseo_focuskw_text_input":"spedizioni smartphone globali q2 2026","footnotes":""},"categories":[480],"tags":[253,44],"class_list":["post-37691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-oppo","tag-smartphone"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Smartphone, spedizioni globali gi\u00f9 dell\u201911% nel Q2 2026: pesa la crisi delle memorie<\/title>\n<meta name=\"description\" content=\"Nel secondo trimestre 2026 le spedizioni globali di smartphone scendono dell\u201911%. 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