{"id":37116,"date":"2026-07-08T01:25:39","date_gmt":"2026-07-07T23:25:39","guid":{"rendered":"https:\/\/www.chinasmartbuy.com\/blog\/ferrari-marchi-cinesi-prestazioni-emozione-guida\/"},"modified":"2026-07-08T01:25:42","modified_gmt":"2026-07-07T23:25:42","slug":"ferrari-marchi-cinesi-prestazioni-emozione-guida","status":"publish","type":"post","link":"https:\/\/www.chinasmartbuy.com\/blog\/ferrari-marchi-cinesi-prestazioni-emozione-guida\/","title":{"rendered":"Ferrari: i marchi cinesi crescono nelle prestazioni, ma manca ancora l\u2019emozione di guida"},"content":{"rendered":"\n\n<style>\n  :root {\n    --red: #CC1B1B;\n    --red-light: rgba(204,27,27,0.08);\n    --red-mid: #e84040;\n    --accent-soft-bg: rgba(204,27,27,0.07);\n    --accent-soft-border: rgba(204,27,27,0.18);\n    --text: #1a1a1a;\n    --text-muted: #666;\n    --card: #ffffff;\n    --border: #ebebeb;\n    --page-bg: #ffffff;\n    --surface-soft: #fafafa;\n    --surface-contrast: #f0f0f0;\n    --line-soft: #f5f5f5;\n    --soft-label: #bbb;\n    --muted-label: #999;\n    --copy: #333;\n    --font-head: 'Bebas Neue', sans-serif;\n    --font-body: 'DM Sans', sans-serif;\n    --heading-spacing: 0.04em;\n    --heading-weight: 400;\n    --spec-header-spacing: 0.08em;\n    --quickfacts-shadow: 0 10px 24px rgba(15,23,42,0.06);\n  }\n  .fbp5-wrap,.fbp5-wrap * { box-sizing:border-box; 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}\n    .rh-downloadbox-link { width:100%; }\n    .rh-offerbox-head { flex-direction:column; }\n    .rh-offerbox-links { grid-template-columns:1fr; }\n    .rh-offer-inline-wrap { flex-direction:column; align-items:flex-start; }\n    .rh-offer-inline-cta { width:100%; }\n  }\n\n  \/* RH_FBP5_CARDS_CSS_V1 *\/\n  .fbp5-related-grid { display:grid; grid-template-columns:repeat(3,1fr); gap:14px; }\n  .fbp5-telegram-grid { grid-template-columns:repeat(2,1fr); }\n  .fbp5-related-card { display:block; overflow:hidden; border:1px solid var(--border,#ebebeb); border-radius:8px; background:var(--card,#fff); color:inherit !important; text-decoration:none !important; transition:transform .18s ease, box-shadow .18s ease, border-color .18s ease; }\n  .fbp5-related-card:hover { transform:translateY(-2px); border-color:rgba(204,27,27,.35); box-shadow:0 16px 36px rgba(18,18,18,.10); }\n  .fbp5-related-card img { display:block; width:100%; aspect-ratio:16\/9; object-fit:cover; background:var(--surface-soft,#fafafa); }\n  .fbp5-related-thumb-placeholder { width:100%; aspect-ratio:16\/9; display:flex; align-items:center; justify-content:center; background:linear-gradient(135deg,rgba(204,27,27,.10),rgba(204,27,27,.03)); color:var(--red,#CC1B1B); font-family:var(--font-head,'Bebas Neue',sans-serif); font-size:28px; letter-spacing:.04em; }\n  .fbp5-related-body { padding:12px; }\n  .fbp5-related-body span { display:block; margin:0 0 6px; color:var(--red,#CC1B1B); font-size:11px; font-weight:900; letter-spacing:.08em; text-transform:uppercase; }\n  .fbp5-related-body strong { display:block; font-size:15px; line-height:1.25; color:var(--text,#1a1a1a); }\n  .fbp5-related-body small { display:block; margin:7px 0 0; color:var(--text-muted,#666); font-size:13px; line-height:1.35; }\n  @media(max-width:720px) {\n    .fbp5-telegram-grid { grid-template-columns:1fr; }\n    .fbp5-related-grid:not(.fbp5-telegram-grid) { grid-template-columns:1fr; }\n    .fbp5-related-grid:not(.fbp5-telegram-grid) .fbp5-related-card { display:grid; grid-template-columns:112px minmax(0,1fr); align-items:stretch; }\n    .fbp5-related-grid:not(.fbp5-telegram-grid) .fbp5-related-card img,\n    .fbp5-related-grid:not(.fbp5-telegram-grid) .fbp5-related-thumb-placeholder { height:100%; min-height:92px; aspect-ratio:auto; }\n  }\n<\/style>\n<div class=\"fbp5-wrap rh-json-article\" id=\"rh-article-mrba1j64-60wrh\" data-rh-article-type=\"news\" data-rh-site-profile=\"china-smart-buy\">\n  <div class=\"fbp5-intro\">\n    \n    <p>Ferrari non vede ancora i costruttori cinesi come rivali diretti sul terreno che considera pi\u00f9 importante: <strong>l\u2019emozione di guida<\/strong>. A dirlo \u00e8 Emanuele Carando, responsabile globale marketing del marchio, che riconosce i grandi passi avanti fatti dalle aziende cinesi sul fronte delle prestazioni pure.<\/p><p>Il punto, per\u00f2, \u00e8 che andare forte in rettilineo non basta. Per Ferrari la differenza si gioca nella precisione in curva, nella stabilit\u00e0 del corpo vettura, nella fiducia che l\u2019auto trasmette al volante e nella capacit\u00e0 di creare un legame emotivo con chi guida.<\/p>\n  <\/div><figure class=\"wp-block-image size-large\" style=\"margin:18px 0;display:block;clear:both;width:100%;position:relative;z-index:1\"><a href=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/07\/ferrari-image-d3cd9053-3788-4171-acdf-1e62-1ohbru0lsq.jpg\" target=\"_blank\" rel=\"noopener\" style=\"display:block;width:100%;position:relative;z-index:2;pointer-events:auto;cursor:zoom-in\"><img decoding=\"async\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/07\/ferrari-image-d3cd9053-3788-4171-acdf-1e62-1ohbru0lsq.jpg\" alt=\"Ferrari Luce\" loading=\"lazy\" style=\"display:block;max-width:100%;height:auto;margin:0 auto;pointer-events:auto\"><\/a><\/figure>\n  \n\n      <section class=\"fbp5-section\">\n        <div class=\"fbp5-section-label\">Dichiarazioni<\/div>\n        <h2>Ferrari riconosce i progressi cinesi, ma vede ancora un <span>gap nella guida<\/span><\/h2>\n        <p>Carando, che prova spesso i modelli premium pi\u00f9 recenti sviluppati in Cina, ha descritto l\u2019evoluzione dell\u2019industria automobilistica locale come notevole. Il nodo resta per\u00f2 la qualit\u00e0 dinamica complessiva: non solo accelerazione, ma ingresso in curva, assetto, controllo dei trasferimenti di carico e feeling generale.<\/p><p>La posizione del marchio \u00e8 chiara: costruire un\u2019auto veloce sul dritto \u00e8 relativamente pi\u00f9 semplice rispetto a realizzare una vettura capace di essere precisa, stabile e coinvolgente in ogni fase della guida. \u00c8 proprio su questo equilibrio tra tecnica e sensazioni che Ferrari sostiene di mantenere un vantaggio.<\/p>\n        <ul class=\"fbp5-bullet-list\"><li>Ferrari ritiene che i costruttori cinesi abbiano fatto progressi <strong>impressionanti nelle prestazioni<\/strong>.<\/li><li>Il limite principale individuato riguarda il <strong>coinvolgimento emotivo<\/strong> e il comportamento dinamico raffinato.<\/li><li>Per il marchio, la vera differenza sta in curva, nella stabilit\u00e0 del telaio e nella fiducia trasmessa al guidatore.<\/li><\/ul>\n        <div class=\"rh-quickfacts-grid\">\n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Dirigente citato<\/div>\n        <div class=\"rh-quickfacts-value\">Emanuele Carando<\/div>\n      <\/div>\n    \n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Ruolo<\/div>\n        <div class=\"rh-quickfacts-value\">Responsabile globale marketing Ferrari<\/div>\n      <\/div>\n    \n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Tema centrale<\/div>\n        <div class=\"rh-quickfacts-value\">Differenza tra prestazioni pure e qualit\u00e0 della guida<\/div>\n      <\/div>\n    <\/div>\n        <div class=\"fbp5-highlight\">Per Ferrari, la differenza non \u00e8 la velocit\u00e0 massima, ma il modo in cui l\u2019auto comunica con chi guida.<\/div>\n        <div class=\"fbp5-info\">Il giudizio non ridimensiona i progressi dei marchi cinesi, ma sottolinea un aspetto che nei modelli ad alte prestazioni continua a fare la differenza.<\/div>\n        \n      <div class=\"fbp5-scheda\">\n        <div class=\"fbp5-scheda-header\">Punti chiave emersi<\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Vantaggio rivendicato da Ferrari<\/div>\n            <div class=\"fbp5-scheda-val\">Handling e dinamica di guida<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Area in cui i marchi cinesi brillano<\/div>\n            <div class=\"fbp5-scheda-val\">Comfort, dotazioni e tecnologia<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Debolezza evidenziata<\/div>\n            <div class=\"fbp5-scheda-val\">Meno emozione e meno personalit\u00e0 al volante<\/div>\n          <\/div>\n        \n      <\/div>\n    \n      <\/section>\n    \n\n      <section class=\"fbp5-section\">\n        <div class=\"fbp5-section-label\">Mercato<\/div>\n        <h2>La crescita dei marchi cinesi spinge Ferrari a migliorare i <span>nuovi modelli<\/span><\/h2>\n        <p>Pur sostenendo che le auto cinesi non abbiano ancora raggiunto lo stesso livello di piacere di guida nei tratti misti, Ferrari ammette che la concorrenza \u00e8 utile. Il rapido avanzamento dei costruttori cinesi costringe infatti il marchio a osservare i rivali, imparare e alzare continuamente il livello dei nuovi prodotti.<\/p><p>Carando ha anche evidenziato una differenza di approccio: molti marchi cinesi seguono cicli di aggiornamento molto rapidi, con novit\u00e0 frequenti e una forte enfasi su tecnologia di bordo e percezione di modernit\u00e0. Ferrari, invece, continua a puntare su un\u2019identit\u00e0 di prodotto pi\u00f9 stabile e su caratteristiche meno soggette a diventare rapidamente datate.<\/p><p>Sul piano commerciale, il marchio ha registrato un calo evidente in Cina: nel 2025 sono state vendute <strong>584 vetture<\/strong>, contro le <strong>1.221 consegne del 2023<\/strong>. Un dato che mostra come il mercato pi\u00f9 grande del mondo stia cambiando velocemente anche per i brand storici del lusso e delle prestazioni.<\/p>\n        <ul class=\"fbp5-bullet-list\"><li>Ferrari non considera i modelli cinesi equivalenti diretti ai propri prodotti per filosofia e impostazione.<\/li><li>Il ritmo di sviluppo dei marchi cinesi viene descritto come molto rapido, con nuove uscite quasi continue.<\/li><li>La concorrenza resta comunque un fattore che spinge Ferrari a non perdere terreno.<\/li><\/ul>\n        <div class=\"rh-quickfacts-grid\">\n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Vendite Ferrari in Cina nel 2025<\/div>\n        <div class=\"rh-quickfacts-value\">584 unit\u00e0<\/div>\n      <\/div>\n    \n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Consegne Ferrari in Cina nel 2023<\/div>\n        <div class=\"rh-quickfacts-value\">1.221 unit\u00e0<\/div>\n      <\/div>\n    \n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Tendenza<\/div>\n        <div class=\"rh-quickfacts-value\">Forte calo nel mercato cinese<\/div>\n      <\/div>\n    <\/div>\n        <div class=\"fbp5-highlight\">I marchi cinesi non sono ancora sullo stesso piano nella guida emozionale, ma stanno aumentando la pressione competitiva anche su Ferrari.<\/div>\n        <div class=\"fbp5-info\">La notizia \u00e8 interessante perch\u00e9 mostra come il confronto non si giochi solo su potenza o tecnologia, ma anche su qualit\u00e0 dinamica e valore percepito del prodotto.<\/div>\n        \n      <div class=\"fbp5-scheda\">\n        <div class=\"fbp5-scheda-header\">Scenario competitivo<\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Punto forte dei marchi cinesi<\/div>\n            <div class=\"fbp5-scheda-val\">Innovazione rapida e ricca dotazione<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Punto forte Ferrari<\/div>\n            <div class=\"fbp5-scheda-val\">Esperienza di guida e identit\u00e0 del brand<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Effetto sul mercato<\/div>\n            <div class=\"fbp5-scheda-val\">Competizione pi\u00f9 intensa anche nel segmento alto di gamma<\/div>\n          <\/div>\n        \n      <\/div>\n    \n      <\/section>\n    \n<section class=\"fbp5-section\" data-rh-related-section=\"1\">\n      <div class=\"fbp5-section-label\">Articoli correlati<\/div>\n      <h2>Altre notizie <span>da leggere<\/span><\/h2>\n      <div class=\"fbp5-related-grid\"><a class=\"fbp5-related-card\" href=\"https:\/\/www.chinasmartbuy.com\/blog\/huawei-xiangjie-g9-4x4-800v-autonomia-1300-km\/\" target=\"_blank\" rel=\"noopener\">\n      <img decoding=\"async\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/07\/huawei-xiangjie-g9-aa0189bb-4e45-4a21-a471-a538-jhy4p91ona.webp\" alt=\"Huawei Xiangjie G9: 4\u00d74 di serie, 800 V e oltre 1.300 km CLTC\" loading=\"lazy\">\n      <div class=\"fbp5-related-body\">\n        <span>auto<\/span>\n        <strong>Huawei Xiangjie G9: 4\u00d74 di serie, 800 V e oltre 1.300 km CLTC<\/strong>\n        <small>Huawei ha anticipato Xiangjie G9: SUV premium con nuovo motore proprietario, trazione integrale di serie, sistema 8&#8230;<\/small>\n      <\/div>\n    <\/a><a class=\"fbp5-related-card\" href=\"https:\/\/www.chinasmartbuy.com\/blog\/lamborghini-app-apple-vision-pro-auto-scala-reale\/\" target=\"_blank\" rel=\"noopener\">\n      <img decoding=\"async\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/07\/lamborghini-l-app-c699f87f-3d2c-44e6-bac5-a3b6-8qlih6b52z.jpg\" alt=\"Lamborghini lancia l\u2019app per Apple Vision Pro con auto in scala 1:1\" loading=\"lazy\">\n      <div class=\"fbp5-related-body\">\n        <span>auto<\/span>\n        <strong>Lamborghini lancia l\u2019app per Apple Vision Pro con auto in scala 1:1<\/strong>\n        <small>Lamborghini porta su Apple Vision Pro quattro modelli con visualizzazione 1:1, modalit\u00e0 immersive e approfondimenti&#8230;<\/small>\n      <\/div>\n    <\/a><a class=\"fbp5-related-card\" href=\"https:\/\/www.chinasmartbuy.com\/blog\/xpeng-mona-l03-assistenza-incapacita-conducente\/\" target=\"_blank\" rel=\"noopener\">\n      <img decoding=\"async\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/07\/xpeng-mona-l03-con-assistenza-0942a020-c460-4383-82ff-c88e-1lim1jl1dl.webp\" alt=\"Xpeng MONA L03 debutta con assistenza per incapacit\u00e0 del conducente\" loading=\"lazy\">\n      <div class=\"fbp5-related-body\">\n        <span>auto<\/span>\n        <strong>Xpeng MONA L03 debutta con assistenza per incapacit\u00e0 del conducente<\/strong>\n        <small>Xpeng MONA L03 debutta con un sistema che accosta automaticamente e chiama i soccorsi in caso di incapacit\u00e0 del con&#8230;<\/small>\n      <\/div>\n    <\/a><\/div>\n    <\/section><div class=\"rh-attribution-pills\" style=\"display:flex;gap:10px;flex-wrap:wrap;justify-content:flex-start;margin:16px 0 0\"><a href=\"https:\/\/www.ithome.com\/0\/973\/819.htm\" target=\"_blank\" rel=\"noopener\" title=\"Via: VIA\" aria-label=\"Via: VIA\" style=\"display:inline-flex;align-items:center;gap:8px;padding:10px 16px;border-radius:16px;background:linear-gradient(135deg,#fff7ed,#ffedd5);color:#c2410c;text-decoration:none;font-size:11px;font-weight:900;letter-spacing:.08em;text-transform:uppercase;border:1px solid rgba(249,115,22,.20);box-shadow:0 8px 22px rgba(249,115,22,.08)\">Via<\/a><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ferrari apprezza i progressi delle auto cinesi nelle prestazioni, ma ritiene che handling e coinvolgimento emotivo restino il vero punto di differenza.<\/p>\n","protected":false},"author":9,"featured_media":37115,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_yoast_wpseo_focuskw_text_input":"Ferrari auto cinesi emozione di guida","footnotes":""},"categories":[480],"tags":[1129],"class_list":["post-37116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-auto"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ferrari: i marchi cinesi crescono nelle prestazioni, ma manca ancora l\u2019emozione di guida<\/title>\n<meta name=\"description\" content=\"Ferrari riconosce i grandi progressi dei costruttori cinesi nelle prestazioni, ma sostiene di mantenere un vantaggio su handling, 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