{"id":36857,"date":"2026-07-07T04:49:56","date_gmt":"2026-07-07T02:49:56","guid":{"rendered":"https:\/\/www.chinasmartbuy.com\/blog\/microsoft-xbox-game-pass-30-milioni-utenti-ristrutturazione\/"},"modified":"2026-07-07T04:49:58","modified_gmt":"2026-07-07T02:49:58","slug":"microsoft-xbox-game-pass-30-milioni-utenti-ristrutturazione","status":"publish","type":"post","link":"https:\/\/www.chinasmartbuy.com\/blog\/microsoft-xbox-game-pass-30-milioni-utenti-ristrutturazione\/","title":{"rendered":"Microsoft, Xbox Game Pass sarebbe a 30 milioni di utenti: molto sotto i 77 milioni attesi"},"content":{"rendered":"\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Bebas+Neue&amp;family=DM+Sans:ital,wght@0,300;0,400;0,500;0,600;0,700;1,400&amp;display=swap\" rel=\"stylesheet\">\n<style>\n  :root {\n    --red: #CC1B1B;\n    --red-light: rgba(204,27,27,0.08);\n    --red-mid: #e84040;\n    --accent-soft-bg: rgba(204,27,27,0.07);\n    --accent-soft-border: rgba(204,27,27,0.18);\n    --text: #1a1a1a;\n    --text-muted: #666;\n    --card: #ffffff;\n    --border: #ebebeb;\n    --page-bg: #ffffff;\n    --surface-soft: #fafafa;\n    --surface-contrast: #f0f0f0;\n    --line-soft: #f5f5f5;\n    --soft-label: #bbb;\n    --muted-label: #999;\n    --copy: #333;\n    --font-head: 'Bebas Neue', sans-serif;\n    --font-body: 'DM Sans', sans-serif;\n    --heading-spacing: 0.04em;\n    --heading-weight: 400;\n    --spec-header-spacing: 0.08em;\n    --quickfacts-shadow: 0 10px 24px rgba(15,23,42,0.06);\n  }\n  .fbp5-wrap,.fbp5-wrap * { box-sizing:border-box; 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}\n  .fbp5-related-thumb-placeholder { width:100%; aspect-ratio:16\/9; display:flex; align-items:center; justify-content:center; background:linear-gradient(135deg,rgba(204,27,27,.10),rgba(204,27,27,.03)); color:var(--red,#CC1B1B); font-family:var(--font-head,'Bebas Neue',sans-serif); font-size:28px; letter-spacing:.04em; }\n  .fbp5-related-body { padding:12px; }\n  .fbp5-related-body span { display:block; margin:0 0 6px; color:var(--red,#CC1B1B); font-size:11px; font-weight:900; letter-spacing:.08em; text-transform:uppercase; }\n  .fbp5-related-body strong { display:block; font-size:15px; line-height:1.25; color:var(--text,#1a1a1a); }\n  .fbp5-related-body small { display:block; margin:7px 0 0; color:var(--text-muted,#666); font-size:13px; line-height:1.35; }\n  @media(max-width:720px) {\n    .fbp5-telegram-grid { grid-template-columns:1fr; }\n    .fbp5-related-grid:not(.fbp5-telegram-grid) { grid-template-columns:1fr; }\n    .fbp5-related-grid:not(.fbp5-telegram-grid) .fbp5-related-card { display:grid; grid-template-columns:112px minmax(0,1fr); align-items:stretch; }\n    .fbp5-related-grid:not(.fbp5-telegram-grid) .fbp5-related-card img,\n    .fbp5-related-grid:not(.fbp5-telegram-grid) .fbp5-related-thumb-placeholder { height:100%; min-height:92px; aspect-ratio:auto; }\n  }\n<\/style>\n<div class=\"fbp5-wrap rh-json-article\" id=\"rh-article-mra1wdhc-toaf6\" data-rh-article-type=\"news\" data-rh-site-profile=\"china-smart-buy\">\n  <div class=\"fbp5-intro\">\n    \n    <p>Microsoft avrebbe oggi circa <strong>30 milioni<\/strong> di abbonati Xbox Game Pass, un dato molto lontano dai <strong>77 milioni<\/strong> che l&#8217;azienda aveva stimato per quest&#8217;anno durante le procedure legate all&#8217;acquisizione di Activision Blizzard. Il divario aiuta a leggere meglio la fase delicata del business gaming di Redmond.<\/p><p>Nel frattempo Xbox avvia una ristrutturazione pesante: sono previsti circa 3.200 tagli, pari a un quinto della divisione, insieme alla cessione o separazione di diversi studi. Sullo sfondo ci sono crescita sotto le attese, ricavi in calo e margini molto pi\u00f9 bassi rispetto alle aspettative.<\/p>\n  <\/div><figure class=\"wp-block-image size-large\" style=\"margin:18px 0;display:block;clear:both;width:100%;position:relative;z-index:1\"><a href=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/07\/microsoft-xbox-game-pass-sarebbe-a-30-milioni-di-utenti-35731f35-7814-4c94-b103-9d73-19im84j1q0.webp\" target=\"_blank\" rel=\"noopener\" style=\"display:block;width:100%;position:relative;z-index:2;pointer-events:auto;cursor:zoom-in\"><img decoding=\"async\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/07\/microsoft-xbox-game-pass-sarebbe-a-30-milioni-di-utenti-35731f35-7814-4c94-b103-9d73-19im84j1q0.webp\" alt=\"\u8fdc\u4e0d\u53ca 7700 \u4e07\u9884\u671f\uff0c\u6d88\u606f\u79f0\u5fae\u8f6f XGP \u8ba2\u9605\u7528\u6237\u4ec5\u6709\u7ea6 3000 \u4e07\u4eba\" loading=\"lazy\" style=\"display:block;max-width:100%;height:auto;margin:0 auto;pointer-events:auto\"><\/a><\/figure>\n  \n\n      <section class=\"fbp5-section\">\n        <div class=\"fbp5-section-label\">Abbonamenti<\/div>\n        <h2>Xbox Game Pass cresce meno del previsto e resta fermo attorno a <span>30 milioni<\/span><\/h2>\n        <p>Il punto pi\u00f9 rilevante riguarda proprio Game Pass. La piattaforma in abbonamento di Microsoft, pensata per rafforzare l&#8217;ecosistema Xbox con un catalogo ampio e continuo, sarebbe arrivata a circa 30 milioni di utenti, ben sotto la previsione interna di 77 milioni. Anche all&#8217;interno dell&#8217;azienda viene riconosciuto che la crescita del servizio non ha raggiunto il ritmo atteso.<\/p><p>Il dato pesa perch\u00e9 l&#8217;espansione di Game Pass era uno dei cardini della strategia gaming di Microsoft, anche dopo l&#8217;acquisizione di grandi publisher e studi. Se la base abbonati non accelera come previsto, diventano pi\u00f9 difficili da sostenere costi, investimenti sui contenuti e obiettivi di redditivit\u00e0 dell&#8217;intera divisione.<\/p>\n        <ul class=\"fbp5-bullet-list\"><li>Abbonati attuali stimati: <strong>circa 30 milioni<\/strong>.<\/li><li>Obiettivo previsto per quest&#8217;anno: <strong>77 milioni<\/strong> di utenti.<\/li><li>La crescita del servizio viene considerata internamente sotto le aspettative.<\/li><\/ul>\n        <div class=\"rh-quickfacts-grid\">\n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Servizio coinvolto<\/div>\n        <div class=\"rh-quickfacts-value\">Xbox Game Pass<\/div>\n      <\/div>\n    \n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Scarto rispetto alle attese<\/div>\n        <div class=\"rh-quickfacts-value\">molto ampio<\/div>\n      <\/div>\n    <\/div>\n        <div class=\"fbp5-highlight\">Per Microsoft il nodo non \u00e8 solo il numero assoluto di utenti, ma il fatto che Game Pass stia performando molto sotto la traiettoria su cui era stata costruita la strategia gaming.<\/div>\n        <div class=\"fbp5-info\">Il rallentamento del servizio arriva in una fase in cui il valore dell&#8217;offerta in abbonamento resta centrale per l&#8217;ecosistema Xbox.<\/div>\n        \n      <div class=\"fbp5-scheda\">\n        <div class=\"fbp5-scheda-header\">Dati principali sul servizio<\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Utenti stimati oggi<\/div>\n            <div class=\"fbp5-scheda-val\">circa 30 milioni<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Previsione interna precedente<\/div>\n            <div class=\"fbp5-scheda-val\">circa 77 milioni<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Scenario<\/div>\n            <div class=\"fbp5-scheda-val\">crescita inferiore alle aspettative<\/div>\n          <\/div>\n        \n      <\/div>\n    \n      <\/section>\n    \n\n      <section class=\"fbp5-section\">\n        <div class=\"fbp5-section-label\">Ristrutturazione<\/div>\n        <h2>Xbox taglia circa 3.200 posti e riorganizza studi <span>catalogo e investimenti<\/span><\/h2>\n        <p>La revisione interna non si limita agli abbonamenti. Microsoft prevede circa 3.200 licenziamenti nella divisione Xbox: una prima tranche da 1.600 persone \u00e8 attesa subito, mentre altre 1.600 uscite dovrebbero arrivare nel corso del nuovo anno fiscale.<\/p><p>La nuova gestione punta anche a ridurre il numero di giochi pubblicati direttamente, concentrando pi\u00f9 risorse su franchise gi\u00e0 forti come Minecraft, Candy Crush e Fallout. Dopo l&#8217;aumento di prezzo di Game Pass dello scorso anno e la perdita di abbonati, la societ\u00e0 avrebbe anche rivisto il listino e scelto di non includere il nuovo Call of Duty nel servizio, lasciandolo all&#8217;acquisto separato.<\/p>\n        <ul class=\"fbp5-bullet-list\"><li>Tagli previsti nella divisione Xbox: <strong>circa 3.200<\/strong> dipendenti.<\/li><li>Peso dei licenziamenti: circa <strong>un quinto<\/strong> dell&#8217;organico della divisione.<\/li><li>Quattro studi saranno ceduti o separati, mentre un quinto \u00e8 in fase di valutazione.<\/li><li>Pi\u00f9 focus su serie consolidate come <strong>Minecraft<\/strong>, Candy Crush e Fallout.<\/li><\/ul>\n        <div class=\"rh-quickfacts-grid\">\n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Dipendenti coinvolti fuori dal perimetro<\/div>\n        <div class=\"rh-quickfacts-value\">oltre 350<\/div>\n      <\/div>\n    \n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Nuovo CEO Xbox<\/div>\n        <div class=\"rh-quickfacts-value\">Asha Sharma, nominata a febbraio<\/div>\n      <\/div>\n    <\/div>\n        <div class=\"fbp5-highlight\">La ristrutturazione indica che Microsoft sta correggendo in modo deciso la strategia Xbox, spostando l&#8217;attenzione da espansione aggressiva a controllo dei costi e valorizzazione dei franchise pi\u00f9 redditizi.<\/div>\n        <div class=\"fbp5-info\">La divisione Xbox gestisce anche lo store digitale giochi su Windows PC, un asset che pu\u00f2 diventare pi\u00f9 centrale se Microsoft riduce la produzione interna e prova a rafforzare il ruolo di piattaforma per gli sviluppatori.<\/div>\n        \n      <div class=\"fbp5-scheda\">\n        <div class=\"fbp5-scheda-header\">Riorganizzazione Xbox<\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Prima tranche licenziamenti<\/div>\n            <div class=\"fbp5-scheda-val\">1.600<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Seconda tranche prevista<\/div>\n            <div class=\"fbp5-scheda-val\">1.600<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Studi interessati da cessione o separazione<\/div>\n            <div class=\"fbp5-scheda-val\">4<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Altro studio in valutazione<\/div>\n            <div class=\"fbp5-scheda-val\">1<\/div>\n          <\/div>\n        \n      <\/div>\n    \n      <\/section>\n    \n\n      <section class=\"fbp5-section\">\n        <div class=\"fbp5-section-label\">Conti<\/div>\n        <h2>Ricavi in calo e margini ridotti spiegano il cambio di <span>rotta di Microsoft<\/span><\/h2>\n        <p>I numeri finanziari aiutano a contestualizzare le scelte recenti. Nell&#8217;ultimo trimestre chiuso a marzo, i ricavi Xbox sono scesi del 5% su base annua. Ancora pi\u00f9 indicativo il margine operativo dell&#8217;anno fiscale chiuso a giugno, fermo al 3% e inferiore a quello dell&#8217;esercizio precedente.<\/p><p>A complicare il quadro ci sono anche i costi dell&#8217;hardware. La pressione sulla catena di fornitura dei chip di memoria, legata alla forte domanda del settore AI, ha spinto Microsoft ad aumentare i prezzi delle console Xbox, con effetti che hanno coinvolto anche altri grandi marchi del gaming.<\/p>\n        <ul class=\"fbp5-bullet-list\"><li>Ricavi Xbox nel trimestre chiuso a marzo: <strong>-5%<\/strong> anno su anno.<\/li><li>Margine dell&#8217;anno fiscale chiuso a giugno: <strong>3%<\/strong>.<\/li><li>Aumenti di prezzo anche sulle console, in un contesto di costi hardware pi\u00f9 tesi.<\/li><\/ul>\n        <div class=\"rh-quickfacts-grid\">\n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Tendenza ricavi<\/div>\n        <div class=\"rh-quickfacts-value\">in calo<\/div>\n      <\/div>\n    \n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Tendenza margini<\/div>\n        <div class=\"rh-quickfacts-value\">in peggioramento<\/div>\n      <\/div>\n    <\/div>\n        <div class=\"fbp5-highlight\">Con ricavi in flessione e margini cos\u00ec bassi, Game Pass non \u00e8 pi\u00f9 solo una leva di crescita: diventa un test diretto sulla sostenibilit\u00e0 dell&#8217;intero business Xbox.<\/div>\n        <div class=\"fbp5-info\">Il quadro attuale suggerisce una Microsoft pi\u00f9 selettiva su giochi first party, catalogo in abbonamento e investimenti della divisione gaming.<\/div>\n        \n      <div class=\"fbp5-scheda\">\n        <div class=\"fbp5-scheda-header\">Indicatori economici citati<\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Variazione ricavi trimestrali Xbox<\/div>\n            <div class=\"fbp5-scheda-val\">-5%<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Margine anno fiscale<\/div>\n            <div class=\"fbp5-scheda-val\">3%<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Confronto con l&#8217;anno precedente<\/div>\n            <div class=\"fbp5-scheda-val\">inferiore<\/div>\n          <\/div>\n        \n      <\/div>\n    \n      <\/section>\n    \n<section class=\"fbp5-section\" data-rh-related-section=\"1\">\n      <div class=\"fbp5-section-label\">Articoli correlati<\/div>\n      <h2>Altre notizie <span>da leggere<\/span><\/h2>\n      <div class=\"fbp5-related-grid\"><a class=\"fbp5-related-card\" href=\"https:\/\/www.chinasmartbuy.com\/blog\/germania-chiusura-archivio-videogiochi-60000-giochi\/\" target=\"_blank\" rel=\"noopener\">\n      <img decoding=\"async\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/07\/germania-chiude-il-grande-archivio-dei-videogiochi-b8bbc594-0e83-4688-a129-4059-iytvumlqok.webp\" alt=\"Germania, chiude il grande archivio dei videogiochi: a rischio 60.000 titoli\" loading=\"lazy\">\n      <div class=\"fbp5-related-body\">\n        <span>videogiochi<\/span>\n        <strong>Germania, chiude il grande archivio dei videogiochi: a rischio 60.000 titoli<\/strong>\n        <small>La chiusura del grande archivio tedesco dei videogiochi mette a rischio un database con oltre 60. 000 titoli e riac&#8230;<\/small>\n      <\/div>\n    <\/a><a class=\"fbp5-related-card\" href=\"https:\/\/www.chinasmartbuy.com\/blog\/microsoft-risposta-notebook-windows-macbook-neo-dell-xps\/\" target=\"_blank\" rel=\"noopener\">\n      <img decoding=\"async\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/07\/microsoft-risponde-al-confronto-con-macbook-neo-image-dde60cb4-8e7f-472c-b97e-49b8-1c0cewef5i.png\" alt=\"Microsoft risponde al confronto con MacBook Neo: anche i notebook Windows hanno qualit\u00e0 premium\" loading=\"lazy\">\n      <div class=\"fbp5-related-body\">\n        <span>apple<\/span>\n        <strong>Microsoft risponde al confronto con MacBook Neo: anche i notebook Windows hanno qualit\u00e0 premium<\/strong>\n        <small>Microsoft risponde al video virale su MacBook Neo usando il Dell XPS 13 per dimostrare che anche i notebook Windows&#8230;<\/small>\n      <\/div>\n    <\/a><a class=\"fbp5-related-card\" href=\"https:\/\/www.chinasmartbuy.com\/blog\/msi-notebook-gaming-rtx-50-italia\/\" target=\"_blank\" rel=\"noopener\">\n      <img decoding=\"async\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/05\/msi-porta-in-italia-i-notebook-gaming-rtx-50-e-core-ultra-200hx-msi-new-gaming-lineup-gjxh9z74l4.jpg\" alt=\"MSI porta in Italia i notebook gaming RTX 50 e Core Ultra 200HX\" loading=\"lazy\">\n      <div class=\"fbp5-related-body\">\n        <span>MSI<\/span>\n        <strong>MSI porta in Italia i notebook gaming RTX 50 e Core Ultra 200HX<\/strong>\n        <small>MSI aggiorna in Italia Titan, Raider, Stealth e Cyborg con Intel Core Ultra 200HX e GeForce RTX Serie 50. Prezzi da&#8230;<\/small>\n      <\/div>\n    <\/a><\/div>\n    <\/section><div class=\"rh-attribution-pills\" style=\"display:flex;gap:10px;flex-wrap:wrap;justify-content:flex-start;margin:16px 0 0\"><a href=\"https:\/\/www.ithome.com\/0\/973\/398.htm\" target=\"_blank\" rel=\"noopener\" title=\"Via: VIA\" aria-label=\"Via: VIA\" style=\"display:inline-flex;align-items:center;gap:8px;padding:10px 16px;border-radius:16px;background:linear-gradient(135deg,#fff7ed,#ffedd5);color:#c2410c;text-decoration:none;font-size:11px;font-weight:900;letter-spacing:.08em;text-transform:uppercase;border:1px solid rgba(249,115,22,.20);box-shadow:0 8px 22px rgba(249,115,22,.08)\">Via<\/a><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Xbox Game Pass sarebbe fermo a circa 30 milioni di utenti, molto sotto le attese di Microsoft. Intanto la divisione Xbox affronta tagli, studi ceduti e margini in calo.<\/p>\n","protected":false},"author":5,"featured_media":36856,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_yoast_wpseo_focuskw_text_input":"Xbox Game Pass 30 milioni","footnotes":""},"categories":[1243],"tags":[1084,1142],"class_list":["post-36857","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-videogiochi","tag-notebook","tag-videogiochi"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Microsoft, Xbox Game Pass sarebbe a 30 milioni di utenti: molto sotto i 77 milioni attesi<\/title>\n<meta name=\"description\" content=\"Microsoft avrebbe circa 30 milioni di abbonati Xbox Game Pass contro i 77 milioni previsti. 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