{"id":36522,"date":"2026-07-06T08:42:25","date_gmt":"2026-07-06T06:42:25","guid":{"rendered":"https:\/\/www.chinasmartbuy.com\/blog\/ai-prodotti-consumo-loreal-mondelez-shampoo-biscotti\/"},"modified":"2026-07-06T08:42:27","modified_gmt":"2026-07-06T06:42:27","slug":"ai-prodotti-consumo-loreal-mondelez-shampoo-biscotti","status":"publish","type":"post","link":"https:\/\/www.chinasmartbuy.com\/blog\/ai-prodotti-consumo-loreal-mondelez-shampoo-biscotti\/","title":{"rendered":"L&#8217;Or\u00e9al e Mondelez spingono sull&#8217;AI nei prodotti di consumo"},"content":{"rendered":"\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Bebas+Neue&amp;family=DM+Sans:ital,wght@0,300;0,400;0,500;0,600;0,700;1,400&amp;display=swap\" rel=\"stylesheet\">\n<style>\n  :root {\n    --red: #CC1B1B;\n    --red-light: rgba(204,27,27,0.08);\n    --red-mid: #e84040;\n    --accent-soft-bg: rgba(204,27,27,0.07);\n    --accent-soft-border: rgba(204,27,27,0.18);\n    --text: #1a1a1a;\n    --text-muted: #666;\n    --card: #ffffff;\n    --border: #ebebeb;\n    --page-bg: #ffffff;\n    --surface-soft: #fafafa;\n    --surface-contrast: #f0f0f0;\n    --line-soft: #f5f5f5;\n    --soft-label: #bbb;\n    --muted-label: #999;\n    --copy: #333;\n    --font-head: 'Bebas Neue', sans-serif;\n    --font-body: 'DM Sans', sans-serif;\n    --heading-spacing: 0.04em;\n    --heading-weight: 400;\n    --spec-header-spacing: 0.08em;\n    --quickfacts-shadow: 0 10px 24px rgba(15,23,42,0.06);\n  }\n  .fbp5-wrap,.fbp5-wrap * { box-sizing:border-box; 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gap:40px; }\n    .fbp5-section h2 { font-size:32px; }\n    .fbp5-scheda-row { flex-direction:column; }\n    .fbp5-scheda-key { width:100%; }\n    .rh-phonebox-header { padding:18px 16px; flex-direction:column; align-items:center; }\n    .rh-phonebox-hero { width:150px; height:200px; }\n    .rh-phonebox-highlights { grid-template-columns:repeat(2,minmax(0,1fr)); }\n    .rh-phonebox-colors { padding:16px; }\n    .rh-phonebox-section { grid-template-columns:1fr; }\n    .rh-phonebox-section-label { padding:14px 20px; border-right:none; border-bottom:1px solid var(--border); }\n    .rh-phonebox-section-values { padding:14px 20px; }\n    .rh-affbox-grid { grid-template-columns:1fr; }\n    .rh-affbox-col:not(:last-child) { border-right:none; border-bottom:1px solid var(--line-soft); }\n    .rh-affbox-cta { width:100%; }\n    .rh-downloadjump { align-items:flex-start; flex-direction:column; margin:-22px 0 0; }\n    .rh-downloadjump a { width:100%; }\n    .rh-downloadbox-head { flex-direction:column; }\n    .rh-downloadbox-link { width:100%; }\n    .rh-offerbox-head { flex-direction:column; }\n    .rh-offerbox-links { grid-template-columns:1fr; }\n    .rh-offer-inline-wrap { flex-direction:column; align-items:flex-start; }\n    .rh-offer-inline-cta { width:100%; }\n  }\n<\/style>\n<div class=\"fbp5-wrap rh-json-article\" id=\"rh-article-mr8ur6v8-e7g5f\" data-rh-article-type=\"news\" data-rh-site-profile=\"china-smart-buy\">\n  <div class=\"fbp5-intro\">\n    \n    <p>L&#8217;intelligenza artificiale sta entrando in modo sempre pi\u00f9 concreto anche nei beni di largo consumo, con applicazioni che vanno ben oltre il software. Dai cosmetici ai biscotti, i grandi gruppi stanno usando modelli e strumenti predittivi per accelerare ricerca, test sulle materie prime e sviluppo delle formule.<\/p><p>Il caso pi\u00f9 evidente \u00e8 quello di L&#8217;Or\u00e9al, che ha riutilizzato molecole gi\u00e0 impiegate nella skincare per un nuovo shampoo e dichiara una velocit\u00e0 di sviluppo salita fino a <strong>4 volte<\/strong> rispetto al passato. Anche Nestl\u00e9, Haleon e Mondelez stanno spingendo sull&#8217;AI per ridurre tempi, costi e fragilit\u00e0 della supply chain.<\/p>\n  <\/div><figure class=\"wp-block-image size-large\" style=\"margin:18px 0;display:block;clear:both;width:100%;position:relative;z-index:1\"><a href=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/07\/l-or-al-e-mondelez-spingono-sull-ai-nei-prodotti-di-consumo-97f8b47c-8402-4708-85eb-88fc-1b3ggkc.webp\" target=\"_blank\" rel=\"noopener\" style=\"display:block;width:100%;position:relative;z-index:2;pointer-events:auto;cursor:zoom-in\"><img decoding=\"async\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/07\/l-or-al-e-mondelez-spingono-sull-ai-nei-prodotti-di-consumo-97f8b47c-8402-4708-85eb-88fc-1b3ggkc.webp\" alt=\"\u4ece\u6d17\u53d1\u6c34\u5230\u997c\u5e72\uff0c\u6d88\u8d39\u54c1\u8fce\u6765 AI \u7115\u65b0\" loading=\"lazy\" style=\"display:block;max-width:100%;height:auto;margin:0 auto;pointer-events:auto\"><\/a><\/figure>\n  \n\n      <section class=\"fbp5-section\">\n        <div class=\"fbp5-section-label\">Scenario<\/div>\n        <h2>L&#8217;AI sta cambiando il modo in cui nascono i <span>prodotti di consumo<\/span><\/h2>\n        <p>Nel largo consumo la pressione \u00e8 doppia: da un lato bisogna reagire pi\u00f9 in fretta ai gusti che cambiano, dall&#8217;altro serve contenere i costi industriali. Per questo molte aziende stanno integrando l&#8217;AI nei processi di ricerca e sviluppo, soprattutto nelle fasi iniziali in cui si valutano ingredienti, combinazioni e possibili alternative produttive.<\/p><p>L&#8217;approccio non sostituisce il lavoro umano, ma lo rende pi\u00f9 rapido. I sistemi AI vengono usati per simulare effetti delle molecole, suggerire nuove combinazioni, generare ipotesi di formula e individuare soluzioni meno esposte ai problemi di approvvigionamento. Il risultato \u00e8 una pipeline di sviluppo pi\u00f9 snella e una riduzione del numero di prototipi fisici necessari prima della validazione finale.<\/p>\n        <ul class=\"fbp5-bullet-list\"><li>L&#8217;AI viene applicata a <strong>test delle materie prime<\/strong>, generazione di formule e ottimizzazione della supply chain.<\/li><li>L&#8217;obiettivo \u00e8 accorciare i tempi di sviluppo senza rinunciare alla valutazione finale da parte degli esperti di settore.<\/li><li>Le aziende cercano anche di ridurre la dipendenza da singole fonti di approvvigionamento e di adattare pi\u00f9 in fretta le ricette ai nuovi gusti dei consumatori.<\/li><\/ul>\n        <div class=\"rh-quickfacts-grid\">\n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Settori coinvolti<\/div>\n        <div class=\"rh-quickfacts-value\">Beauty, alimentare, cura orale e snack<\/div>\n      <\/div>\n    \n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Vantaggio operativo<\/div>\n        <div class=\"rh-quickfacts-value\">Meno campioni da produrre e cicli di sviluppo pi\u00f9 brevi<\/div>\n      <\/div>\n    <\/div>\n        <div class=\"fbp5-highlight\">L&#8217;aspetto pi\u00f9 interessante \u00e8 che l&#8217;AI non viene raccontata come vetrina tecnologica, ma come strumento per comprimere tempi di R&amp;D e rendere i prodotti pi\u00f9 sostenibili anche sul piano industriale.<\/div>\n        <div class=\"fbp5-info\">Nel largo consumo il valore pratico dell&#8217;AI emerge soprattutto quando consente di lanciare varianti nuove in tempi pi\u00f9 rapidi e con meno sprechi di laboratorio.<\/div>\n        \n      <div class=\"fbp5-scheda\">\n        <div class=\"fbp5-scheda-header\">Dove si concentra l&#8217;uso dell&#8217;AI<\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Ricerca ingredienti<\/div>\n            <div class=\"fbp5-scheda-val\">Selezione di molecole e materie prime riutilizzabili o alternative<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Sviluppo formula<\/div>\n            <div class=\"fbp5-scheda-val\">Generazione di combinazioni e miglioramento delle ricette<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Supply chain<\/div>\n            <div class=\"fbp5-scheda-val\">Riduzione dei rischi legati a colli di bottiglia e fornitori unici<\/div>\n          <\/div>\n        \n      <\/div>\n    \n      <\/section>\n    \n\n      <section class=\"fbp5-section\">\n        <div class=\"fbp5-section-label\">Beauty<\/div>\n        <h2>L&#8217;Or\u00e9al porta molecole della skincare nello shampoo e <span>accelera lo sviluppo<\/span><\/h2>\n        <p>L&#8217;Or\u00e9al ha introdotto l&#8217;intelligenza artificiale nei laboratori gi\u00e0 da quattro anni, con l&#8217;obiettivo di prevedere l&#8217;effetto delle diverse molecole su pelle e capelli e selezionare quelle pi\u00f9 adatte ai prodotti beauty. Una delle applicazioni pi\u00f9 concrete riguarda il trasferimento di ingredienti gi\u00e0 usati nella skincare verso i prodotti per capelli.<\/p><p>Tra i risultati recenti c&#8217;\u00e8 uno shampoo che riutilizza molecole provenienti dall&#8217;ambito skincare e integra collagene per dare ai capelli un effetto pi\u00f9 voluminoso e pieno. Il gruppo indica che, grazie all&#8217;AI, l&#8217;efficienza nello sviluppo dei nuovi prodotti \u00e8 salita fino a <strong>quattro volte<\/strong> rispetto ai processi tradizionali.<\/p>\n        <ul class=\"fbp5-bullet-list\"><li>L&#8217;Or\u00e9al usa l&#8217;AI per prevedere l&#8217;azione delle molecole su <strong>pelle e capelli<\/strong>.<\/li><li>Una recente innovazione consiste nel riuso di ingredienti skincare in uno shampoo al collagene.<\/li><li>La velocit\u00e0 di sviluppo dei nuovi prodotti \u00e8 stata portata a 4 volte il livello precedente.<\/li><\/ul>\n        <div class=\"rh-quickfacts-grid\">\n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Introduzione dell&#8217;AI nei laboratori<\/div>\n        <div class=\"rh-quickfacts-value\">Circa quattro anni fa<\/div>\n      <\/div>\n    \n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Applicazione concreta<\/div>\n        <div class=\"rh-quickfacts-value\">Riuso di molecole skincare nei prodotti haircare<\/div>\n      <\/div>\n    <\/div>\n        <div class=\"fbp5-highlight\">Per chi osserva il settore prodotto, il punto centrale \u00e8 il riuso intelligente di ingredienti gi\u00e0 noti: riduce il rischio e pu\u00f2 accorciare sensibilmente il time-to-market.<\/div>\n        <div class=\"fbp5-info\">La spinta all&#8217;innovazione arriva in una fase in cui il gruppo vuole rendere pi\u00f9 rapida la creazione di novit\u00e0 commerciali dopo un rallentamento della crescita dei ricavi.<\/div>\n        \n      <div class=\"fbp5-scheda\">\n        <div class=\"fbp5-scheda-header\">Punti chiave del caso L&#8217;Or\u00e9al<\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Azienda<\/div>\n            <div class=\"fbp5-scheda-val\">L&#8217;Or\u00e9al<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Uso dell&#8217;AI<\/div>\n            <div class=\"fbp5-scheda-val\">Previsione degli effetti molecolari e selezione di nuovi ingredienti<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Prodotto citato<\/div>\n            <div class=\"fbp5-scheda-val\">Shampoo con collagene e molecole derivate dalla skincare<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Beneficio dichiarato<\/div>\n            <div class=\"fbp5-scheda-val\">Efficienza di sviluppo fino a 4 volte superiore<\/div>\n          <\/div>\n        \n      <\/div>\n    \n      <\/section>\n    \n\n      <section class=\"fbp5-section\">\n        <div class=\"fbp5-section-label\">Food<\/div>\n        <h2>Mondelez usa l&#8217;AI per ricette migliori, meno campioni e <span>tempi pi\u00f9 corti<\/span><\/h2>\n        <p>Anche Mondelez considera l&#8217;AI un cambiamento profondo per l&#8217;innovazione di prodotto. L&#8217;azienda la usa per semplificare i flussi di ricerca e sviluppo, rielaborare le ricette e generare nuove proposte che vengono poi filtrate e valutate da specialisti umani.<\/p><p>L&#8217;impatto \u00e8 misurabile: l&#8217;AI ha ridotto in modo marcato il numero di campioni da realizzare durante il processo di innovazione e ha contribuito allo sviluppo di prodotti come i biscotti Oreo senza glutine, oltre all&#8217;aggiornamento della formula dei cookie Chips Ahoy.<\/p>\n        <ul class=\"fbp5-bullet-list\"><li>Mondelez usa l&#8217;AI per generare formule che poi vengono validate da esperti.<\/li><li>Lo strumento ha aiutato nello sviluppo di <strong>Oreo senza glutine<\/strong> e nell&#8217;aggiornamento di Chips Ahoy.<\/li><li>Nel segmento biscotti, il 60% delle formule generate con AI risulta superiore per nutrizione, sostenibilit\u00e0 e costo.<\/li><li>L&#8217;azienda indica anche una riduzione del numero di campioni necessari nelle fasi di test.<\/li><\/ul>\n        <div class=\"rh-quickfacts-grid\">\n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Marchi citati<\/div>\n        <div class=\"rh-quickfacts-value\">Oreo, Chips Ahoy, Cadbury e Toblerone nel portafoglio gruppo<\/div>\n      <\/div>\n    \n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Riduzione dei tempi<\/div>\n        <div class=\"rh-quickfacts-value\">Attivit\u00e0 da mesi a settimane e progetti da anni a mesi<\/div>\n      <\/div>\n    <\/div>\n        <div class=\"fbp5-highlight\">Qui il dato da seguire \u00e8 il passaggio dall&#8217;AI come supporto creativo all&#8217;AI come leva industriale, capace di migliorare costi, nutrizione e resilienza della filiera nello stesso processo.<\/div>\n        <div class=\"fbp5-info\">Per il comparto alimentare l&#8217;AI diventa particolarmente interessante quando consente di aggiornare rapidamente le ricette senza moltiplicare i cicli di prova in laboratorio.<\/div>\n        \n      <div class=\"fbp5-scheda\">\n        <div class=\"fbp5-scheda-header\">Effetti operativi dell&#8217;AI in Mondelez<\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Area d&#8217;impiego<\/div>\n            <div class=\"fbp5-scheda-val\">Sviluppo ricette e ottimizzazione dell&#8217;intero flusso formula<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Vantaggio industriale<\/div>\n            <div class=\"fbp5-scheda-val\">Meno dipendenza da una singola fonte di approvvigionamento<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Impatto sui test<\/div>\n            <div class=\"fbp5-scheda-val\">Forte riduzione del numero di campioni fisici<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Qualit\u00e0 delle formule AI<\/div>\n            <div class=\"fbp5-scheda-val\">60% migliore in alcuni parametri chiave nella categoria biscotti<\/div>\n          <\/div>\n        \n      <\/div>\n    \n      <\/section>\n    \n<\/div><div class=\"rh-attribution-pills\" style=\"display:flex;gap:10px;flex-wrap:wrap;justify-content:flex-start;margin:16px 0 0\"><a href=\"https:\/\/www.ithome.com\/0\/973\/060.htm\" target=\"_blank\" rel=\"noopener\" title=\"Via: VIA\" aria-label=\"Via: VIA\" style=\"display:inline-flex;align-items:center;gap:8px;padding:10px 16px;border-radius:16px;background:linear-gradient(135deg,#fff7ed,#ffedd5);color:#c2410c;text-decoration:none;font-size:11px;font-weight:900;letter-spacing:.08em;text-transform:uppercase;border:1px solid rgba(249,115,22,.20);box-shadow:0 8px 22px rgba(249,115,22,.08)\">Via<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>L&#8217;AI entra nel largo consumo: L&#8217;Or\u00e9al accelera lo sviluppo degli shampoo, mentre Mondelez usa formule generate con AI per migliorare ricette e tempi.<\/p>\n","protected":false},"author":5,"featured_media":36521,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_yoast_wpseo_focuskw_text_input":"AI prodotti di consumo","footnotes":""},"categories":[480],"tags":[933],"class_list":["post-36522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-ai"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L&#039;Or\u00e9al e Mondelez spingono sull&#039;AI nei prodotti di consumo<\/title>\n<meta name=\"description\" content=\"L&#039;Or\u00e9al usa l&#039;AI per riutilizzare molecole skincare negli shampoo e portare lo sviluppo a 4 volte.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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