{"id":36251,"date":"2026-07-05T19:50:00","date_gmt":"2026-07-05T17:50:00","guid":{"rendered":"https:\/\/www.chinasmartbuy.com\/blog\/square-enix-rivede-annunci-marketing-giochi\/"},"modified":"2026-07-05T19:50:02","modified_gmt":"2026-07-05T17:50:02","slug":"square-enix-rivede-annunci-marketing-giochi","status":"publish","type":"post","link":"https:\/\/www.chinasmartbuy.com\/blog\/square-enix-rivede-annunci-marketing-giochi\/","title":{"rendered":"Square Enix rivede annunci e marketing: meno attese per Final Fantasy e Dragon Quest"},"content":{"rendered":"\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Bebas+Neue&amp;family=DM+Sans:ital,wght@0,300;0,400;0,500;0,600;0,700;1,400&amp;display=swap\" rel=\"stylesheet\">\n<style>\n  :root {\n    --red: #CC1B1B;\n    --red-light: rgba(204,27,27,0.08);\n    --red-mid: #e84040;\n    --accent-soft-bg: rgba(204,27,27,0.07);\n    --accent-soft-border: rgba(204,27,27,0.18);\n    --text: #1a1a1a;\n    --text-muted: #666;\n    --card: #ffffff;\n    --border: #ebebeb;\n    --page-bg: #ffffff;\n    --surface-soft: #fafafa;\n    --surface-contrast: #f0f0f0;\n    --line-soft: #f5f5f5;\n    --soft-label: #bbb;\n    --muted-label: #999;\n    --copy: #333;\n    --font-head: 'Bebas Neue', sans-serif;\n    --font-body: 'DM Sans', sans-serif;\n    --heading-spacing: 0.04em;\n    --heading-weight: 400;\n    --spec-header-spacing: 0.08em;\n    --quickfacts-shadow: 0 10px 24px rgba(15,23,42,0.06);\n  }\n  .fbp5-wrap,.fbp5-wrap * { box-sizing:border-box; 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gap:40px; }\n    .fbp5-section h2 { font-size:32px; }\n    .fbp5-scheda-row { flex-direction:column; }\n    .fbp5-scheda-key { width:100%; }\n    .rh-phonebox-header { padding:18px 16px; flex-direction:column; align-items:center; }\n    .rh-phonebox-hero { width:150px; height:200px; }\n    .rh-phonebox-highlights { grid-template-columns:repeat(2,minmax(0,1fr)); }\n    .rh-phonebox-colors { padding:16px; }\n    .rh-phonebox-section { grid-template-columns:1fr; }\n    .rh-phonebox-section-label { padding:14px 20px; border-right:none; border-bottom:1px solid var(--border); }\n    .rh-phonebox-section-values { padding:14px 20px; }\n    .rh-affbox-grid { grid-template-columns:1fr; }\n    .rh-affbox-col:not(:last-child) { border-right:none; border-bottom:1px solid var(--line-soft); }\n    .rh-affbox-cta { width:100%; }\n    .rh-downloadjump { align-items:flex-start; flex-direction:column; margin:-22px 0 0; }\n    .rh-downloadjump a { width:100%; }\n    .rh-downloadbox-head { flex-direction:column; }\n    .rh-downloadbox-link { width:100%; }\n    .rh-offerbox-head { flex-direction:column; }\n    .rh-offerbox-links { grid-template-columns:1fr; }\n    .rh-offer-inline-wrap { flex-direction:column; align-items:flex-start; }\n    .rh-offer-inline-cta { width:100%; }\n  }\n\n  \/* RH_FBP5_CARDS_CSS_V1 *\/\n  .fbp5-related-grid { display:grid; grid-template-columns:repeat(3,1fr); gap:14px; }\n  .fbp5-telegram-grid { grid-template-columns:repeat(2,1fr); }\n  .fbp5-related-card { display:block; overflow:hidden; border:1px solid var(--border,#ebebeb); border-radius:8px; background:var(--card,#fff); color:inherit !important; text-decoration:none !important; transition:transform .18s ease, box-shadow .18s ease, border-color .18s ease; }\n  .fbp5-related-card:hover { transform:translateY(-2px); border-color:rgba(204,27,27,.35); box-shadow:0 16px 36px rgba(18,18,18,.10); }\n  .fbp5-related-card img { display:block; width:100%; aspect-ratio:16\/9; object-fit:cover; background:var(--surface-soft,#fafafa); }\n  .fbp5-related-thumb-placeholder { width:100%; aspect-ratio:16\/9; display:flex; align-items:center; justify-content:center; background:linear-gradient(135deg,rgba(204,27,27,.10),rgba(204,27,27,.03)); color:var(--red,#CC1B1B); font-family:var(--font-head,'Bebas Neue',sans-serif); font-size:28px; letter-spacing:.04em; }\n  .fbp5-related-body { padding:12px; }\n  .fbp5-related-body span { display:block; margin:0 0 6px; color:var(--red,#CC1B1B); font-size:11px; font-weight:900; letter-spacing:.08em; text-transform:uppercase; }\n  .fbp5-related-body strong { display:block; font-size:15px; line-height:1.25; color:var(--text,#1a1a1a); }\n  .fbp5-related-body small { display:block; margin:7px 0 0; color:var(--text-muted,#666); font-size:13px; line-height:1.35; }\n  @media(max-width:720px) {\n    .fbp5-telegram-grid { grid-template-columns:1fr; }\n    .fbp5-related-grid:not(.fbp5-telegram-grid) { grid-template-columns:1fr; }\n    .fbp5-related-grid:not(.fbp5-telegram-grid) .fbp5-related-card { display:grid; grid-template-columns:112px minmax(0,1fr); align-items:stretch; }\n    .fbp5-related-grid:not(.fbp5-telegram-grid) .fbp5-related-card img,\n    .fbp5-related-grid:not(.fbp5-telegram-grid) .fbp5-related-thumb-placeholder { height:100%; min-height:92px; aspect-ratio:auto; }\n  }\n<\/style>\n<div class=\"fbp5-wrap rh-json-article\" id=\"rh-article-mr8366ci-6utto\" data-rh-article-type=\"news\" data-rh-site-profile=\"china-smart-buy\">\n  <div class=\"fbp5-intro\">\n    \n    <p>Square Enix ha ammesso di aver annunciato alcuni giochi troppo presto, lasciando poi passare anni prima dell&#8217;uscita. La societ\u00e0 sta ora rivedendo il ritmo di presentazione e marketing dei propri titoli, con l&#8217;obiettivo di evitare attese eccessive che finiscono per raffreddare l&#8217;interesse del pubblico.<\/p><p>Il tema riguarda serie di primo piano come <strong>Final Fantasy<\/strong>, <strong>Dragon Quest<\/strong> e <strong>Kingdom Hearts<\/strong>, franchise che negli ultimi anni hanno spesso avuto finestre molto lunghe tra annuncio e lancio. Il cambiamento promesso punta a una comunicazione pi\u00f9 vicina all&#8217;effettiva disponibilit\u00e0 dei giochi.<\/p>\n  <\/div><figure class=\"wp-block-image size-large\" style=\"margin:18px 0;display:block;clear:both;width:100%;position:relative;z-index:1\"><a href=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/07\/square-enix-rivede-annunci-e-marketing-image-734af12b-d304-484a-abe4-92ca-nvw93n1jpg.webp\" target=\"_blank\" rel=\"noopener\" style=\"display:block;width:100%;position:relative;z-index:2;pointer-events:auto;cursor:zoom-in\"><img decoding=\"async\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/07\/square-enix-rivede-annunci-e-marketing-image-734af12b-d304-484a-abe4-92ca-nvw93n1jpg.webp\" alt=\"SE \u627f\u8ba4\u90e8\u5206\u6e38\u620f\u516c\u5e03\u65f6\u95f4\u8fc7\u65e9\uff0c\u6b63\u91cd\u65b0\u5ba1\u89c6\u53d1\u5e03\u4e0e\u8425\u9500\u8282\u594f\" loading=\"lazy\" style=\"display:block;max-width:100%;height:auto;margin:0 auto;pointer-events:auto\"><\/a><\/figure>\n  \n\n      <section class=\"fbp5-section\">\n        <div class=\"fbp5-section-label\">Strategia<\/div>\n        <h2>Square Enix vuole accorciare la distanza tra annuncio e <span>uscita dei giochi<\/span><\/h2>\n        <p>Durante l&#8217;assemblea annuale degli azionisti, Square Enix ha riconosciuto che i tempi troppo lunghi tra presentazione e pubblicazione dei giochi sono diventati un problema reale. L&#8217;azienda ha spiegato di stare <strong>riesaminando la strategia di lancio e marketing<\/strong>, cos\u00ec da ottimizzare il calendario della comunicazione e mantenere pi\u00f9 alta l&#8217;attenzione attorno ai suoi progetti.<\/p><p>Il punto critico \u00e8 semplice: quando un titolo viene svelato con troppo anticipo, l&#8217;entusiasmo iniziale rischia di disperdersi nel corso degli anni. Per questo la societ\u00e0 ha indicato come priorit\u00e0 una gestione pi\u00f9 precisa delle finestre di annuncio, con campagne promozionali meglio sincronizzate rispetto all&#8217;arrivo effettivo sul mercato.<\/p>\n        <ul class=\"fbp5-bullet-list\"><li>Square Enix ha ammesso che alcuni annunci sono arrivati <strong>troppo presto<\/strong>.<\/li><li>La revisione coinvolge sia il calendario di pubblicazione sia il marketing.<\/li><li>L&#8217;obiettivo \u00e8 ridurre i tempi morti tra reveal, trailer e uscita finale.<\/li><li>La societ\u00e0 vuole preservare pi\u00f9 a lungo l&#8217;interesse attorno ai franchise principali.<\/li><\/ul>\n        <div class=\"rh-quickfacts-grid\">\n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Decisione<\/div>\n        <div class=\"rh-quickfacts-value\">Revisione interna del ritmo di annuncio e promozione<\/div>\n      <\/div>\n    \n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Problema riconosciuto<\/div>\n        <div class=\"rh-quickfacts-value\">Attese troppo lunghe tra presentazione e lancio<\/div>\n      <\/div>\n    \n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Serie coinvolte<\/div>\n        <div class=\"rh-quickfacts-value\">Final Fantasy, Dragon Quest, Kingdom Hearts<\/div>\n      <\/div>\n    <\/div>\n        <div class=\"fbp5-highlight\">Square Enix ha riconosciuto apertamente che la gestione degli annunci \u00e8 un punto da correggere.<\/div>\n        <div class=\"fbp5-info\">Il segnale pi\u00f9 importante non \u00e8 un nuovo titolo, ma il cambio di approccio: meno reveal anticipati e una comunicazione pi\u00f9 vicina alla disponibilit\u00e0 reale.<\/div>\n        \n      <div class=\"fbp5-scheda\">\n        <div class=\"fbp5-scheda-header\">Cosa cambia nella strategia<\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Area rivista<\/div>\n            <div class=\"fbp5-scheda-val\">Pubblicazione e marketing dei giochi<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Obiettivo dichiarato<\/div>\n            <div class=\"fbp5-scheda-val\">Migliorare il ritmo promozionale e accorciare l&#8217;attesa<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Motivazione<\/div>\n            <div class=\"fbp5-scheda-val\">Evitare che l&#8217;interesse dei giocatori si consumi prima del lancio<\/div>\n          <\/div>\n        \n      <\/div>\n    \n      <\/section>\n    \n\n      <section class=\"fbp5-section\">\n        <div class=\"fbp5-section-label\">Esempi<\/div>\n        <h2>Kingdom Hearts, Final Fantasy e Dragon Quest mostrano perch\u00e9 il cambio di <span>passo conta<\/span><\/h2>\n        <p>Il caso pi\u00f9 evidente \u00e8 <strong>Kingdom Hearts 3<\/strong>, annunciato nel 2013 e arrivato solo nel 2019 dopo sei anni di attesa. Una dinamica simile si sta vedendo anche con <strong>Kingdom Hearts 4<\/strong>, presentato nel 2022 e finora accompagnato soltanto da due trailer, segno di una comunicazione molto diluita nel tempo.<\/p><p>Square Enix ha chiarito che vuole evitare il ripetersi di questo schema anche per le altre saghe di punta. Come esempio concreto ha citato <strong>Dragon Quest Monsters: The Dark Prince of the Withered World<\/strong>, indicando che tra annuncio e pubblicazione ci sar\u00e0 un intervallo pi\u00f9 breve.<\/p>\n        <ul class=\"fbp5-bullet-list\"><li>Kingdom Hearts 3 \u00e8 arrivato <strong>sei anni<\/strong> dopo l&#8217;annuncio iniziale.<\/li><li>Kingdom Hearts 4 \u00e8 stato svelato nel 2022 ed \u00e8 ancora senza finestra di lancio ufficiale.<\/li><li>Dragon Quest 12 resta uno dei titoli pi\u00f9 osservati per capire se la nuova strategia verr\u00e0 applicata davvero.<\/li><li>L&#8217;esempio portato da Square Enix riguarda un annuncio pi\u00f9 vicino all&#8217;uscita per Dragon Quest Monsters.<\/li><\/ul>\n        <div class=\"rh-quickfacts-grid\">\n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Dragon Quest 12<\/div>\n        <div class=\"rh-quickfacts-value\">Nuovo trailer recente, ma senza data confermata<\/div>\n      <\/div>\n    <\/div>\n        <div class=\"fbp5-highlight\">Se il nuovo approccio verr\u00e0 applicato davvero, i prossimi annunci di Square Enix potrebbero arrivare molto pi\u00f9 vicini all&#8217;uscita effettiva.<\/div>\n        <div class=\"fbp5-info\">Per chi segue i giochi della casa giapponese, il dato utile \u00e8 soprattutto questo: meno teaser prematuri e pi\u00f9 chiarezza sul percorso che porta al lancio.<\/div>\n        \n      <div class=\"fbp5-scheda\">\n        <div class=\"fbp5-scheda-header\">Titoli citati e stato della comunicazione<\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Final Fantasy<\/div>\n            <div class=\"fbp5-scheda-val\">Serie indicata tra quelle con intervalli lunghi tra reveal e lancio<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Dragon Quest<\/div>\n            <div class=\"fbp5-scheda-val\">Serie coinvolta nella revisione del ritmo di annuncio<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Kingdom Hearts<\/div>\n            <div class=\"fbp5-scheda-val\">Esempio emblematico di attese molto prolungate<\/div>\n          <\/div>\n        \n      <\/div>\n    \n      <\/section>\n    \n<section class=\"fbp5-section\" data-rh-related-section=\"1\">\n      <div class=\"fbp5-section-label\">Articoli correlati<\/div>\n      <h2>Altre notizie <span>da leggere<\/span><\/h2>\n      <div class=\"fbp5-related-grid\"><a class=\"fbp5-related-card\" href=\"https:\/\/www.chinasmartbuy.com\/blog\/tomb-raider-rise-switch-2-30-fps-motivi\/\" target=\"_blank\" rel=\"noopener\">\n      <img decoding=\"async\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/07\/tomb-raider-d9ea58e5-07c0-4253-b538-7a87-zvezgi1wgz.png\" alt=\"Tomb Raider: Rise su Switch 2 resta a 30 fps, Aspyr spiega perch\u00e9\" loading=\"lazy\">\n      <div class=\"fbp5-related-body\">\n        <span>Nintendo<\/span>\n        <strong>Tomb Raider: Rise su Switch 2 resta a 30 fps, Aspyr spiega perch\u00e9<\/strong>\n        <small>Aspyr ha spiegato perch\u00e9 Tomb Raider: Rise su Switch 2 non supporta i 60 fps: il team ha preferito 30 fps bloccati&#8230;<\/small>\n      <\/div>\n    <\/a><a class=\"fbp5-related-card\" href=\"https:\/\/www.chinasmartbuy.com\/blog\/nio-firefly-70000-consegne-prezzo-specifiche\/\" target=\"_blank\" rel=\"noopener\">\n      <img decoding=\"async\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/07\/nio-firefly-vicina-a-70-000-consegne-20f784e9-834c-482f-8b61-a59c-rev5i1smbp.webp\" alt=\"NIO firefly vicina a 70.000 consegne: prezzo, autonomia e specifiche\" loading=\"lazy\">\n      <div class=\"fbp5-related-body\">\n        <span>auto<\/span>\n        <strong>NIO firefly vicina a 70.000 consegne: prezzo, autonomia e specifiche<\/strong>\n        <small>NIO firefly si avvicina a 70. 000 consegne e rilancia con una versione aggiornata: motore da 120 kW, batteria da 42&#8230;<\/small>\n      <\/div>\n    <\/a><a class=\"fbp5-related-card\" href=\"https:\/\/www.chinasmartbuy.com\/blog\/leapmotor-b01-b10-dettagli-abitacolo-sedili-zero-gravita\/\" target=\"_blank\" rel=\"noopener\">\n      <img decoding=\"async\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/07\/leapmotor-b01-e-b10-8167206c-9361-4fdd-8adb-2384-5di7wc1cn6.jpg\" alt=\"Leapmotor B01 e B10: svelati gli interni con HUD da 50 pollici e sedili zero gravit\u00e0\" loading=\"lazy\">\n      <div class=\"fbp5-related-body\">\n        <span>auto<\/span>\n        <strong>Leapmotor B01 e B10: svelati gli interni con HUD da 50 pollici e sedili zero gravit\u00e0<\/strong>\n        <small>Leapmotor ha mostrato i nuovi dettagli interni di B01 e B10, tra HUD da 50 pollici, display 3K e sedili anteriori z&#8230;<\/small>\n      <\/div>\n    <\/a><\/div>\n    <\/section><div class=\"rh-attribution-pills\" style=\"display:flex;gap:10px;flex-wrap:wrap;justify-content:flex-start;margin:16px 0 0\"><a href=\"https:\/\/www.ithome.com\/0\/972\/765.htm\" target=\"_blank\" rel=\"noopener\" title=\"Via: VIA\" aria-label=\"Via: VIA\" style=\"display:inline-flex;align-items:center;gap:8px;padding:10px 16px;border-radius:16px;background:linear-gradient(135deg,#fff7ed,#ffedd5);color:#c2410c;text-decoration:none;font-size:11px;font-weight:900;letter-spacing:.08em;text-transform:uppercase;border:1px solid rgba(249,115,22,.20);box-shadow:0 8px 22px rgba(249,115,22,.08)\">Via<\/a><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Square Enix ha riconosciuto che alcuni giochi sono stati annunciati troppo presto e promette un marketing pi\u00f9 vicino all&#8217;uscita effettiva.<\/p>\n","protected":false},"author":17,"featured_media":36250,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_yoast_wpseo_focuskw_text_input":"Square Enix annunci giochi","footnotes":""},"categories":[480],"tags":[1142],"class_list":["post-36251","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-videogiochi"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Square Enix rivede annunci e marketing: meno attese per Final Fantasy e Dragon Quest<\/title>\n<meta name=\"description\" content=\"Square Enix ha ammesso di aver annunciato alcuni giochi troppo presto. 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