{"id":35856,"date":"2026-07-05T00:47:52","date_gmt":"2026-07-04T22:47:52","guid":{"rendered":"https:\/\/www.chinasmartbuy.com\/blog\/playstation-stop-giochi-fisici-2028-shawn-layden\/"},"modified":"2026-07-05T00:47:53","modified_gmt":"2026-07-04T22:47:53","slug":"playstation-stop-giochi-fisici-2028-shawn-layden","status":"publish","type":"post","link":"https:\/\/www.chinasmartbuy.com\/blog\/playstation-stop-giochi-fisici-2028-shawn-layden\/","title":{"rendered":"PlayStation, stop ai giochi fisici dal 2028: Shawn Layden spiega perch\u00e9"},"content":{"rendered":"\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Bebas+Neue&amp;family=DM+Sans:ital,wght@0,300;0,400;0,500;0,600;0,700;1,400&amp;display=swap\" rel=\"stylesheet\">\n<style>\n  :root {\n    --red: #CC1B1B;\n    --red-light: rgba(204,27,27,0.08);\n    --red-mid: #e84040;\n    --accent-soft-bg: rgba(204,27,27,0.07);\n    --accent-soft-border: rgba(204,27,27,0.18);\n    --text: #1a1a1a;\n    --text-muted: #666;\n    --card: #ffffff;\n    --border: #ebebeb;\n    --page-bg: #ffffff;\n    --surface-soft: #fafafa;\n    --surface-contrast: #f0f0f0;\n    --line-soft: #f5f5f5;\n    --soft-label: #bbb;\n    --muted-label: #999;\n    --copy: #333;\n    --font-head: 'Bebas Neue', sans-serif;\n    --font-body: 'DM Sans', sans-serif;\n    --heading-spacing: 0.04em;\n    --heading-weight: 400;\n    --spec-header-spacing: 0.08em;\n    --quickfacts-shadow: 0 10px 24px rgba(15,23,42,0.06);\n  }\n  .fbp5-wrap,.fbp5-wrap * { box-sizing:border-box; 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gap:40px; }\n    .fbp5-section h2 { font-size:32px; }\n    .fbp5-scheda-row { flex-direction:column; }\n    .fbp5-scheda-key { width:100%; }\n    .rh-phonebox-header { padding:18px 16px; flex-direction:column; align-items:center; }\n    .rh-phonebox-hero { width:150px; height:200px; }\n    .rh-phonebox-highlights { grid-template-columns:repeat(2,minmax(0,1fr)); }\n    .rh-phonebox-colors { padding:16px; }\n    .rh-phonebox-section { grid-template-columns:1fr; }\n    .rh-phonebox-section-label { padding:14px 20px; border-right:none; border-bottom:1px solid var(--border); }\n    .rh-phonebox-section-values { padding:14px 20px; }\n    .rh-affbox-grid { grid-template-columns:1fr; }\n    .rh-affbox-col:not(:last-child) { border-right:none; border-bottom:1px solid var(--line-soft); }\n    .rh-affbox-cta { width:100%; }\n    .rh-downloadjump { align-items:flex-start; flex-direction:column; margin:-22px 0 0; }\n    .rh-downloadjump a { width:100%; }\n    .rh-downloadbox-head { flex-direction:column; }\n    .rh-downloadbox-link { width:100%; }\n    .rh-offerbox-head { flex-direction:column; }\n    .rh-offerbox-links { grid-template-columns:1fr; }\n    .rh-offer-inline-wrap { flex-direction:column; align-items:flex-start; }\n    .rh-offer-inline-cta { width:100%; }\n  }\n\n  \/* RH_FBP5_CARDS_CSS_V1 *\/\n  .fbp5-related-grid { display:grid; grid-template-columns:repeat(3,1fr); gap:14px; }\n  .fbp5-telegram-grid { grid-template-columns:repeat(2,1fr); }\n  .fbp5-related-card { display:block; overflow:hidden; border:1px solid var(--border,#ebebeb); border-radius:8px; background:var(--card,#fff); color:inherit !important; text-decoration:none !important; transition:transform .18s ease, box-shadow .18s ease, border-color .18s ease; }\n  .fbp5-related-card:hover { transform:translateY(-2px); border-color:rgba(204,27,27,.35); box-shadow:0 16px 36px rgba(18,18,18,.10); }\n  .fbp5-related-card img { display:block; width:100%; aspect-ratio:16\/9; object-fit:cover; background:var(--surface-soft,#fafafa); }\n  .fbp5-related-thumb-placeholder { width:100%; aspect-ratio:16\/9; display:flex; align-items:center; justify-content:center; background:linear-gradient(135deg,rgba(204,27,27,.10),rgba(204,27,27,.03)); color:var(--red,#CC1B1B); font-family:var(--font-head,'Bebas Neue',sans-serif); font-size:28px; letter-spacing:.04em; }\n  .fbp5-related-body { padding:12px; }\n  .fbp5-related-body span { display:block; margin:0 0 6px; color:var(--red,#CC1B1B); font-size:11px; font-weight:900; letter-spacing:.08em; text-transform:uppercase; }\n  .fbp5-related-body strong { display:block; font-size:15px; line-height:1.25; color:var(--text,#1a1a1a); }\n  .fbp5-related-body small { display:block; margin:7px 0 0; color:var(--text-muted,#666); font-size:13px; line-height:1.35; }\n  @media(max-width:720px) {\n    .fbp5-telegram-grid { grid-template-columns:1fr; }\n    .fbp5-related-grid:not(.fbp5-telegram-grid) { grid-template-columns:1fr; }\n    .fbp5-related-grid:not(.fbp5-telegram-grid) .fbp5-related-card { display:grid; grid-template-columns:112px minmax(0,1fr); align-items:stretch; }\n    .fbp5-related-grid:not(.fbp5-telegram-grid) .fbp5-related-card img,\n    .fbp5-related-grid:not(.fbp5-telegram-grid) .fbp5-related-thumb-placeholder { height:100%; min-height:92px; aspect-ratio:auto; }\n  }\n<\/style>\n<div class=\"fbp5-wrap rh-json-article\" id=\"rh-article-mr6yde93-efujd\" data-rh-article-type=\"news\" data-rh-site-profile=\"china-smart-buy\">\n  <div class=\"fbp5-intro\">\n    \n    <p>Sony ha confermato che dal <strong>gennaio 2028<\/strong> i nuovi giochi PlayStation non arriveranno pi\u00f9 in formato fisico, una scelta che continua a far discutere ma che, sul piano industriale, sembra ormai definita da tempo.<\/p><p>A rafforzare questa lettura \u00e8 Shawn Layden, ex presidente di SIE, che ha spiegato come l&#8217;uscita di scena dei dischi fosse gi\u00e0 in preparazione da anni: oggi il peso delle vendite digitali \u00e8 ormai dominante, mentre produrre e gestire i supporti fisici ha costi sempre meno sostenibili.<\/p>\n  <\/div><figure class=\"wp-block-image size-large\" style=\"margin:18px 0;display:block;clear:both;width:100%;position:relative;z-index:1\"><a href=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/07\/playstation-stop-ai-giochi-fisici-dal-2028-3296ea1a-977b-4df6-b59c-7500-uvdnd518d0.webp\" target=\"_blank\" rel=\"noopener\" style=\"display:block;width:100%;position:relative;z-index:2;pointer-events:auto;cursor:zoom-in\"><img decoding=\"async\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/07\/playstation-stop-ai-giochi-fisici-dal-2028-3296ea1a-977b-4df6-b59c-7500-uvdnd518d0.webp\" alt=\"\u524d SIE \u9ad8\u7ba1\u8096\u6069 \u00b7 \u83b1\u767b\uff1aPlayStation \u653e\u5f03\u5b9e\u4f53\u6e38\u620f\u65e9\u5df2\u915d\u917f\u591a\u5e74\uff0c\u4e8c\u624b\u76d8\u4e0d\u8db3\u4ee5\u5f71\u54cd\u7d22\u5c3c\u51b3\u7b56\" loading=\"lazy\" style=\"display:block;max-width:100%;height:auto;margin:0 auto;pointer-events:auto\"><\/a><\/figure>\n  \n\n      <section class=\"fbp5-section\">\n        <div class=\"fbp5-section-label\">Scenario<\/div>\n        <h2>La fine dei giochi PlayStation su disco \u00e8 una decisione <span>costruita nel tempo<\/span><\/h2>\n        <p>Layden ha chiarito di non dover necessariamente condividere la scelta per riconoscerne la logica economica. Il punto centrale \u00e8 che Sony, come qualunque grande azienda, guarda al rapporto tra costi e ricavi: se il digitale pesa ormai in modo schiacciante sulle vendite, mantenere la filiera del fisico diventa sempre meno giustificabile.<\/p><p>L&#8217;ex dirigente ha anche aggiunto che la trasformazione era gi\u00e0 leggibile nei numeri da tempo e che gli impianti legati alla produzione dei dischi hanno iniziato a cambiare direzione. In pratica, l&#8217;abbandono del supporto ottico non nasce come reazione improvvisa, ma come evoluzione di una strategia industriale gi\u00e0 impostata.<\/p>\n        <ul class=\"fbp5-bullet-list\"><li>Stop ai nuovi giochi PlayStation in formato fisico da <strong>gennaio 2028<\/strong>.<\/li><li>La crescita del digitale avrebbe reso il supporto fisico sempre meno rilevante nei conti.<\/li><li>I costi di produzione e gestione dei dischi vengono considerati ormai troppo alti rispetto al ritorno commerciale.<\/li><\/ul>\n        <div class=\"rh-quickfacts-grid\">\n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Figura citata<\/div>\n        <div class=\"rh-quickfacts-value\">Shawn Layden, ex presidente di SIE<\/div>\n      <\/div>\n    <\/div>\n        <div class=\"fbp5-highlight\">Per Sony il tema non sembra pi\u00f9 culturale ma strettamente economico: il digitale porta la maggior parte dei ricavi e il fisico pesa sempre meno.<\/div>\n        <div class=\"fbp5-info\">I giochi pubblicati prima del 2028 potranno comunque continuare a essere prodotti in versione fisica.<\/div>\n        \n      <div class=\"fbp5-scheda\">\n        <div class=\"fbp5-scheda-header\">Dati principali della decisione<\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Piattaforma coinvolta<\/div>\n            <div class=\"fbp5-scheda-val\">PlayStation<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Formato interessato<\/div>\n            <div class=\"fbp5-scheda-val\">Nuovi giochi su disco<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Motivazione prevalente<\/div>\n            <div class=\"fbp5-scheda-val\">Peso crescente del digitale e minore valore commerciale del fisico<\/div>\n          <\/div>\n        \n      <\/div>\n    \n      <\/section>\n    \n\n      <section class=\"fbp5-section\">\n        <div class=\"fbp5-section-label\">Analisi<\/div>\n        <h2>Perch\u00e9 il mercato dell&#8217;usato non basta pi\u00f9 a influenzare la <span>strategia di Sony<\/span><\/h2>\n        <p>Uno dei temi pi\u00f9 discussi riguarda l&#8217;effetto sul mercato dell&#8217;usato, ma Layden ridimensiona nettamente questo aspetto. In passato i rivenditori basavano una parte importante del business proprio su dischi e cartucce di seconda mano, per\u00f2 la diffusione del download ha progressivamente ridotto il peso di quel canale.<\/p><p>La sua lettura \u00e8 chiara: anche se l&#8217;usato esiste ancora, non ha pi\u00f9 la forza necessaria per spostare una decisione di questo livello. Se la grande maggioranza del fatturato arriva da utenti che acquistano digitale, Sony non ha convenienza a mantenere un&#8217;infrastruttura che serve una quota minore di pubblico e genera una parte limitata dei ricavi.<\/p>\n        <ul class=\"fbp5-bullet-list\"><li>Layden non considera il mercato dell&#8217;usato il vero motivo dietro lo stop ai dischi.<\/li><li>La progressiva diffusione della banda larga e del download ha cambiato le abitudini d&#8217;acquisto.<\/li><li>Il dibattito ora si sposta anche su <strong>PS6<\/strong> e sulla possibilit\u00e0 che la prossima generazione riduca ulteriormente il ruolo del lettore ottico.<\/li><\/ul>\n        <div class=\"rh-quickfacts-grid\">\n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Tema ricorrente<\/div>\n        <div class=\"rh-quickfacts-value\">Possibile eliminazione del lettore ottico nelle future console<\/div>\n      <\/div>\n    \n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Condizione indicata da Layden<\/div>\n        <div class=\"rh-quickfacts-value\">Connessioni diffuse e download maturi per la maggior parte degli utenti<\/div>\n      <\/div>\n    <\/div>\n        <div class=\"fbp5-highlight\">Il messaggio \u00e8 semplice: il supporto fisico non sparisce per colpire l&#8217;usato, ma perch\u00e9 il digitale \u00e8 diventato il centro del business PlayStation.<\/div>\n        <div class=\"fbp5-info\">La reazione negativa di una parte della community non cambia il quadro: Layden ritiene molto improbabile un passo indietro.<\/div>\n        \n      <div class=\"fbp5-scheda\">\n        <div class=\"fbp5-scheda-header\">Elementi che spiegano il passaggio al digitale<\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Fattore infrastrutturale<\/div>\n            <div class=\"fbp5-scheda-val\">Maggiore diffusione della banda larga<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Fattore commerciale<\/div>\n            <div class=\"fbp5-scheda-val\">Ricavi concentrati sulle vendite digitali<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Impatto dell&#8217;usato<\/div>\n            <div class=\"fbp5-scheda-val\">Considerato oggi insufficiente per cambiare la rotta di Sony<\/div>\n          <\/div>\n        \n      <\/div>\n    \n      <\/section>\n    \n<section class=\"fbp5-section\" data-rh-related-section=\"1\">\n      <div class=\"fbp5-section-label\">Articoli correlati<\/div>\n      <h2>Altre notizie <span>da leggere<\/span><\/h2>\n      <div class=\"fbp5-related-grid\"><a class=\"fbp5-related-card\" href=\"https:\/\/www.chinasmartbuy.com\/blog\/toyota-sienna-2027-prezzo-hms-for-car\/\" target=\"_blank\" rel=\"noopener\">\n      <img decoding=\"async\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/06\/2027-mpv-hms-for-car-24-28-0e653420-c220-4261-be42-e68f-1c073f4tm2.jpg\" alt=\"Toyota Sienna 2027 e HMS for Car\" loading=\"lazy\">\n      <div class=\"fbp5-related-body\">\n        <span>auto<\/span>\n        <strong>Toyota Sienna 2027 e HMS for Car<\/strong>\n        <small>La Toyota Sienna 2027 debutta con schermo da 15,6 pollici, HMS for Car, interfaccia Xiaomi e prezzo da 242. 800 yua&#8230;<\/small>\n      <\/div>\n    <\/a><a class=\"fbp5-related-card\" href=\"https:\/\/www.chinasmartbuy.com\/blog\/xbox-spot-giochi-fisici-vs-digitali-cancellato\/\" target=\"_blank\" rel=\"noopener\">\n      <img decoding=\"async\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/07\/xbox-aveva-uno-spot-su-giochi-fisici-vs-digitali-packaging-5ce943e0-ade4-4a34-9b6f-2a52-y5v3tj1b.webp\" alt=\"Xbox aveva uno spot su giochi fisici vs digitali, ma \u00e8 stato cancellato\" loading=\"lazy\">\n      <div class=\"fbp5-related-body\">\n        <span>videogiochi<\/span>\n        <strong>Xbox aveva uno spot su giochi fisici vs digitali, ma \u00e8 stato cancellato<\/strong>\n        <small>Uno spot Xbox mai pubblicato metteva a confronto i vantaggi dei giochi fisici e digitali. Il caso pesa ancora di pi&#8230;<\/small>\n      <\/div>\n    <\/a><a class=\"fbp5-related-card\" href=\"https:\/\/www.chinasmartbuy.com\/blog\/rare-rischio-vendita-microsoft-xbox-riorganizzazione\/\" target=\"_blank\" rel=\"noopener\">\n      <img decoding=\"async\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/07\/rare-a-rischio-vendita-packaging-566d65af-8094-4ac0-8543-98a2-11jv8tz1v0.webp\" alt=\"Rare a rischio vendita: Microsoft Xbox accelera sulla ristrutturazione\" loading=\"lazy\">\n      <div class=\"fbp5-related-body\">\n        <span>videogiochi<\/span>\n        <strong>Rare a rischio vendita: Microsoft Xbox accelera sulla ristrutturazione<\/strong>\n        <small>Rare potrebbe essere ceduta da Microsoft nel pieno della ristrutturazione Xbox. Sullo sfondo ci sono oltre 1. 000 t&#8230;<\/small>\n      <\/div>\n    <\/a><\/div>\n    <\/section><div class=\"rh-attribution-pills\" style=\"display:flex;gap:10px;flex-wrap:wrap;justify-content:flex-start;margin:16px 0 0\"><a href=\"https:\/\/www.ithome.com\/0\/972\/588.htm\" target=\"_blank\" rel=\"noopener\" title=\"Via: VIA\" aria-label=\"Via: VIA\" style=\"display:inline-flex;align-items:center;gap:8px;padding:10px 16px;border-radius:16px;background:linear-gradient(135deg,#fff7ed,#ffedd5);color:#c2410c;text-decoration:none;font-size:11px;font-weight:900;letter-spacing:.08em;text-transform:uppercase;border:1px solid rgba(249,115,22,.20);box-shadow:0 8px 22px rgba(249,115,22,.08)\">Via<\/a><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Sony porter\u00e0 PlayStation oltre il formato fisico dal 2028. Shawn Layden spiega perch\u00e9 il digitale ha ormai superato il disco anche sul piano industriale.<\/p>\n","protected":false},"author":16,"featured_media":35855,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_yoast_wpseo_focuskw_text_input":"PlayStation giochi fisici 2028","footnotes":""},"categories":[1243],"tags":[1142],"class_list":["post-35856","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-videogiochi","tag-videogiochi"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PlayStation, stop ai giochi fisici dal 2028: Shawn Layden spiega perch\u00e9<\/title>\n<meta name=\"description\" content=\"Shawn Layden spiega perch\u00e9 Sony porter\u00e0 PlayStation verso i soli giochi digitali dal 2028. 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