{"id":35590,"date":"2026-07-03T14:40:32","date_gmt":"2026-07-03T12:40:32","guid":{"rendered":"https:\/\/www.chinasmartbuy.com\/blog\/sony-playstation-solo-digitale-2028-fabbrica-austria-microlenti\/"},"modified":"2026-07-03T14:40:35","modified_gmt":"2026-07-03T12:40:35","slug":"sony-playstation-solo-digitale-2028-fabbrica-austria-microlenti","status":"publish","type":"post","link":"https:\/\/www.chinasmartbuy.com\/blog\/sony-playstation-solo-digitale-2028-fabbrica-austria-microlenti\/","title":{"rendered":"Sony dice addio ai dischi PlayStation dal 2028 e riconverte la fabbrica austriaca"},"content":{"rendered":"\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Bebas+Neue&amp;family=DM+Sans:ital,wght@0,300;0,400;0,500;0,600;0,700;1,400&amp;display=swap\" rel=\"stylesheet\">\n<style>\n  :root {\n    --red: #CC1B1B;\n    --red-light: rgba(204,27,27,0.08);\n    --red-mid: #e84040;\n    --accent-soft-bg: rgba(204,27,27,0.07);\n    --accent-soft-border: rgba(204,27,27,0.18);\n    --text: #1a1a1a;\n    --text-muted: #666;\n    --card: #ffffff;\n    --border: #ebebeb;\n    --page-bg: #ffffff;\n    --surface-soft: #fafafa;\n    --surface-contrast: #f0f0f0;\n    --line-soft: #f5f5f5;\n    --soft-label: #bbb;\n    --muted-label: #999;\n    --copy: #333;\n    --font-head: 'Bebas Neue', sans-serif;\n    --font-body: 'DM Sans', sans-serif;\n    --heading-spacing: 0.04em;\n    --heading-weight: 400;\n    --spec-header-spacing: 0.08em;\n    --quickfacts-shadow: 0 10px 24px rgba(15,23,42,0.06);\n  }\n  .fbp5-wrap,.fbp5-wrap * { box-sizing:border-box; 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gap:40px; }\n    .fbp5-section h2 { font-size:32px; }\n    .fbp5-scheda-row { flex-direction:column; }\n    .fbp5-scheda-key { width:100%; }\n    .rh-phonebox-header { padding:18px 16px; flex-direction:column; align-items:center; }\n    .rh-phonebox-hero { width:150px; height:200px; }\n    .rh-phonebox-highlights { grid-template-columns:repeat(2,minmax(0,1fr)); }\n    .rh-phonebox-colors { padding:16px; }\n    .rh-phonebox-section { grid-template-columns:1fr; }\n    .rh-phonebox-section-label { padding:14px 20px; border-right:none; border-bottom:1px solid var(--border); }\n    .rh-phonebox-section-values { padding:14px 20px; }\n    .rh-affbox-grid { grid-template-columns:1fr; }\n    .rh-affbox-col:not(:last-child) { border-right:none; border-bottom:1px solid var(--line-soft); }\n    .rh-affbox-cta { width:100%; }\n    .rh-downloadjump { align-items:flex-start; flex-direction:column; margin:-22px 0 0; }\n    .rh-downloadjump a { width:100%; }\n    .rh-downloadbox-head { flex-direction:column; }\n    .rh-downloadbox-link { width:100%; }\n    .rh-offerbox-head { flex-direction:column; }\n    .rh-offerbox-links { grid-template-columns:1fr; }\n    .rh-offer-inline-wrap { flex-direction:column; align-items:flex-start; }\n    .rh-offer-inline-cta { width:100%; }\n  }\n<\/style>\n<div class=\"fbp5-wrap rh-json-article\" id=\"rh-article-mr4x82yy-dnx1t\" data-rh-article-type=\"news\" data-rh-site-profile=\"china-smart-buy\">\n  <div class=\"fbp5-intro\">\n    \n    <p>Sony ha avviato una svolta molto concreta nel passaggio al digitale su PlayStation: da gennaio 2028 tutti i nuovi giochi pubblicati sulla piattaforma saranno distribuiti solo in formato digitale, senza nuova produzione su disco.<\/p><p>Il cambio di rotta ha gi\u00e0 effetti industriali immediati. Lo stabilimento Sony di Thalgau, in Austria, oggi unico impianto di propriet\u00e0 completa del gruppo dedicato ai dischi, sta riconvertendo parte delle linee verso la produzione di <strong>microlenti ottiche<\/strong> e prevede la riqualificazione di circa <strong>300 dipendenti<\/strong>.<\/p>\n  <\/div><figure class=\"wp-block-image size-large\" style=\"margin:18px 0;display:block;clear:both;width:100%;position:relative;z-index:1\"><a href=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/07\/sony-dice-addio-ai-dischi-playstation-dal-2028-e-riconverte-la-fabbrica-1e412f7e-5eb1-447b-949d.webp\" target=\"_blank\" rel=\"noopener\" style=\"display:block;width:100%;position:relative;z-index:2;pointer-events:auto;cursor:zoom-in\"><img decoding=\"async\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/07\/sony-dice-addio-ai-dischi-playstation-dal-2028-e-riconverte-la-fabbrica-1e412f7e-5eb1-447b-949d.webp\" alt=\"\u7d22\u5c3c\u52a0\u901f\u201c\u53bb\u5149\u76d8\u5316\u201d\uff1a\u5965\u5730\u5229\u5de5\u5382 300 \u540d\u5458\u5de5\u8f6c\u4ea7\u5fae\u900f\u955c\" loading=\"lazy\" style=\"display:block;max-width:100%;height:auto;margin:0 auto;pointer-events:auto\"><\/a><\/figure>\n  \n\n      <section class=\"fbp5-section\">\n        <div class=\"fbp5-section-label\">Strategia<\/div>\n        <h2>Sony accelera l&#8217;uscita dai dischi per i <span>nuovi giochi PlayStation<\/span><\/h2>\n        <p>L&#8217;annuncio fissato al 2028 mette un punto chiaro sulla direzione della piattaforma: i nuovi giochi PlayStation non avranno pi\u00f9 una versione fisica su disco e saranno venduti tramite PlayStation Store e canali retail in formato digitale. \u00c8 un passaggio che formalizza una tendenza gi\u00e0 evidente da tempo, con il download che pesa ormai in modo predominante sugli acquisti completi.<\/p><p>Nei dati dell&#8217;anno fiscale 2026, le copie digitali rappresentano il <strong>78%<\/strong> degli acquisti di giochi completi. In questo contesto, la produzione fisica resta rilevante soprattutto per il catalogo esistente e per i lanci gi\u00e0 pianificati prima di gennaio 2028, ma il peso industriale del supporto ottico \u00e8 destinato a ridursi rapidamente.<\/p>\n        <ul class=\"fbp5-bullet-list\"><li>Dal <strong>gennaio 2028<\/strong> i nuovi giochi PlayStation usciranno solo in digitale.<\/li><li>La decisione copre sia i giochi Sony sia quelli pubblicati da terze parti.<\/li><li>Le edizioni fisiche gi\u00e0 lanciate o previste prima del 2028 non vengono coinvolte dal cambiamento.<\/li><li>Il canale di vendita resta digitale, tramite PlayStation Store e rivenditori.<\/li><\/ul>\n        <div class=\"rh-quickfacts-grid\">\n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Quota digitale giochi completi<\/div>\n        <div class=\"rh-quickfacts-value\">78%<\/div>\n      <\/div>\n    <\/div>\n        <div class=\"fbp5-highlight\">Il passaggio al solo digitale non \u00e8 pi\u00f9 una possibilit\u00e0 futura, ma una tabella di marcia gi\u00e0 definita.<\/div>\n        <div class=\"fbp5-info\">Per chi segue l&#8217;ecosistema PlayStation, il dato pi\u00f9 importante \u00e8 che la transizione non riguarda solo i giochi Sony, ma l&#8217;intera filiera dei nuovi lanci sulla piattaforma.<\/div>\n        \n      <div class=\"fbp5-scheda\">\n        <div class=\"fbp5-scheda-header\">Punti chiave della nuova politica PlayStation<\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Formato dei nuovi giochi<\/div>\n            <div class=\"fbp5-scheda-val\">Solo digitale<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Piattaforme coinvolte<\/div>\n            <div class=\"fbp5-scheda-val\">PlayStation<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Titoli coinvolti<\/div>\n            <div class=\"fbp5-scheda-val\">First party e terze parti<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Titoli esclusi<\/div>\n            <div class=\"fbp5-scheda-val\">Giochi gi\u00e0 usciti o previsti prima di gennaio 2028<\/div>\n          <\/div>\n        \n      <\/div>\n    \n      <\/section>\n    \n\n      <section class=\"fbp5-section\">\n        <div class=\"fbp5-section-label\">Produzione<\/div>\n        <h2>La fabbrica austriaca di Thalgau si riconverte <span>verso le microlenti<\/span><\/h2>\n        <p>A Thalgau, nel Salisburghese, Sony DADC gestisce il suo quartier generale per la produzione di dischi e l&#8217;ultima base interamente controllata dal gruppo in questo segmento. L&#8217;impianto produce oggi circa <strong>600.000 dischi al giorno<\/strong>, e circa la met\u00e0 della capacit\u00e0 \u00e8 assorbita dai giochi PlayStation.<\/p><p>Per assorbire il cambiamento, Sony ha avviato una riconversione verso componenti ottici di precisione, in particolare microlenti e altri elementi micro-ottici. La particolarit\u00e0 \u00e8 che parte delle tecnologie e dei supporti gi\u00e0 usati per CD, DVD e giochi possono essere riutilizzati: su un singolo disco \u00e8 possibile collocare fino a 60 elementi micro-ottici.<\/p><p>L&#8217;obiettivo dichiarato \u00e8 mantenere invariato l&#8217;organico. I circa 300 addetti saranno riqualificati per le nuove attivit\u00e0 produttive, mentre Sony ha gi\u00e0 investito <strong>30 milioni di euro<\/strong> tra sviluppo tecnologico e aggiornamento delle attrezzature. La produzione su larga scala delle microlenti potrebbe partire gi\u00e0 nel 2027.<\/p>\n        <ul class=\"fbp5-bullet-list\"><li>Produzione attuale dello stabilimento: <strong>600.000 dischi al giorno<\/strong>.<\/li><li>Circa il 50% della capacit\u00e0 attuale \u00e8 legato ai giochi PlayStation.<\/li><li>Entro il 2028 il volume dei dischi pu\u00f2 scendere a circa il 10% dei livelli attuali.<\/li><li>Prevista la riqualificazione di circa 300 dipendenti senza tagli all&#8217;occupazione.<\/li><li>Investimento gi\u00e0 annunciato: <strong>30 milioni di euro<\/strong>.<\/li><li>Avvio della produzione di massa delle microlenti atteso dal 2027.<\/li><\/ul>\n        <div class=\"rh-quickfacts-grid\">\n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Stabilimento coinvolto<\/div>\n        <div class=\"rh-quickfacts-value\">Thalgau, Austria<\/div>\n      <\/div>\n    \n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Nuovo focus produttivo<\/div>\n        <div class=\"rh-quickfacts-value\">Microlenti e micro-ottica<\/div>\n      <\/div>\n    <\/div>\n        <div class=\"fbp5-highlight\">La notizia non riguarda solo il software: Sony sta gi\u00e0 ripensando la catena produttiva che finora sosteneva il formato fisico PlayStation.<\/div>\n        <div class=\"fbp5-info\">Le microlenti trovano impiego in sistemi ottici miniaturizzati e anche in ambito automotive, per esempio nella proiezione di segnali luminosi sulla strada.<\/div>\n        \n      <div class=\"fbp5-scheda\">\n        <div class=\"fbp5-scheda-header\">Numeri della riconversione industriale<\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Capacit\u00e0 giornaliera attuale<\/div>\n            <div class=\"fbp5-scheda-val\">Circa 600.000 dischi<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Quota capacit\u00e0 legata a PlayStation<\/div>\n            <div class=\"fbp5-scheda-val\">Circa 50%<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Riduzione attesa entro il 2028<\/div>\n            <div class=\"fbp5-scheda-val\">Fino a circa il 10% del livello attuale<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Investimento nella nuova attivit\u00e0<\/div>\n            <div class=\"fbp5-scheda-val\">30 milioni di euro<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Produzione di massa microlenti<\/div>\n            <div class=\"fbp5-scheda-val\">Possibile dal 2027<\/div>\n          <\/div>\n        \n      <\/div>\n    \n      <\/section>\n    \n\n      <section class=\"fbp5-section\">\n        <div class=\"fbp5-section-label\">Scenario<\/div>\n        <h2>Il declino del formato fisico entra nella fase <span>finale per PlayStation<\/span><\/h2>\n        <p>La riconversione di Thalgau ha un peso simbolico importante perch\u00e9 si tratta dell&#8217;ultima linea produttiva PlayStation ancora attiva in questo ambito. Sony aveva gi\u00e0 concentrato in Austria le attivit\u00e0 dopo il trasferimento della produzione dal sito statunitense di Terre Haute nel 2022, mentre il precedente impianto del New Jersey era stato chiuso gi\u00e0 nel 2011.<\/p><p>Con i volumi digitali ormai dominanti e l&#8217;infrastruttura industriale che si sposta verso ottiche avanzate, il supporto fisico resta una soluzione sempre pi\u00f9 residuale. Per chi guarda al prodotto, il segnale \u00e8 chiaro: il futuro dell&#8217;ecosistema PlayStation sar\u00e0 costruito su distribuzione digitale, servizi online e hardware sempre meno dipendente dal disco.<\/p>\n        <ul class=\"fbp5-bullet-list\"><li>Thalgau \u00e8 l&#8217;ultima base produttiva PlayStation completamente controllata da Sony per i dischi.<\/li><li>La produzione statunitense era stata trasferita in Austria nel 2022.<\/li><li>L&#8217;impianto del New Jersey aveva gi\u00e0 chiuso nel 2011.<\/li><li>La transizione sposta il valore industriale dai dischi ai componenti ottici ad alta precisione.<\/li><\/ul>\n        \n        <div class=\"fbp5-highlight\">L&#8217;uscita dai dischi non \u00e8 solo una scelta commerciale: \u00e8 ormai una trasformazione industriale completa.<\/div>\n        <div class=\"fbp5-info\">Per il mercato hardware e accessori, questa mossa rafforza ulteriormente il peso dell&#8217;ecosistema digitale nella strategia PlayStation dei prossimi anni.<\/div>\n        \n      <div class=\"fbp5-scheda\">\n        <div class=\"fbp5-scheda-header\">Evoluzione della produzione Sony legata ai dischi<\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Sito storico negli Stati Uniti<\/div>\n            <div class=\"fbp5-scheda-val\">Terre Haute, Indiana<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Produzione poi concentrata in<\/div>\n            <div class=\"fbp5-scheda-val\">Thalgau, Austria<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Direzione attuale<\/div>\n            <div class=\"fbp5-scheda-val\">Riduzione dischi e crescita micro-ottica<\/div>\n          <\/div>\n        \n      <\/div>\n    \n      <\/section>\n    \n<\/div><div class=\"rh-attribution-pills\" style=\"display:flex;gap:10px;flex-wrap:wrap;justify-content:flex-start;margin:16px 0 0\"><a href=\"https:\/\/www.ithome.com\/0\/972\/432.htm\" target=\"_blank\" rel=\"noopener\" title=\"Via: VIA\" aria-label=\"Via: VIA\" style=\"display:inline-flex;align-items:center;gap:8px;padding:10px 16px;border-radius:16px;background:linear-gradient(135deg,#fff7ed,#ffedd5);color:#c2410c;text-decoration:none;font-size:11px;font-weight:900;letter-spacing:.08em;text-transform:uppercase;border:1px solid rgba(249,115,22,.20);box-shadow:0 8px 22px rgba(249,115,22,.08)\">Via<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Sony fermer\u00e0 i nuovi giochi PlayStation su disco dal 2028 e sta gi\u00e0 riconvertendo la fabbrica austriaca di Thalgau verso la produzione di microlenti.<\/p>\n","protected":false},"author":6,"featured_media":35589,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_yoast_wpseo_focuskw_text_input":"Sony PlayStation solo digitale 2028","footnotes":""},"categories":[1243],"tags":[1142],"class_list":["post-35590","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-videogiochi","tag-videogiochi"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sony dice addio ai dischi PlayStation dal 2028 e riconverte la fabbrica austriaca<\/title>\n<meta name=\"description\" content=\"Sony fermer\u00e0 i nuovi giochi PlayStation su disco dal 2028. 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