{"id":35587,"date":"2026-07-03T14:23:19","date_gmt":"2026-07-03T12:23:19","guid":{"rendered":"https:\/\/www.chinasmartbuy.com\/blog\/mhero-nuovo-suv-light-off-road-q4-prezzo\/"},"modified":"2026-07-03T14:23:20","modified_gmt":"2026-07-03T12:23:20","slug":"mhero-nuovo-suv-light-off-road-q4-prezzo","status":"publish","type":"post","link":"https:\/\/www.chinasmartbuy.com\/blog\/mhero-nuovo-suv-light-off-road-q4-prezzo\/","title":{"rendered":"Mhero prepara un nuovo SUV light off-road: arrivo nel Q4 e prezzo pi\u00f9 accessibile"},"content":{"rendered":"\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Bebas+Neue&amp;family=DM+Sans:ital,wght@0,300;0,400;0,500;0,600;0,700;1,400&amp;display=swap\" rel=\"stylesheet\">\n<style>\n  :root {\n    --red: #CC1B1B;\n    --red-light: rgba(204,27,27,0.08);\n    --red-mid: #e84040;\n    --accent-soft-bg: rgba(204,27,27,0.07);\n    --accent-soft-border: rgba(204,27,27,0.18);\n    --text: #1a1a1a;\n    --text-muted: #666;\n    --card: #ffffff;\n    --border: #ebebeb;\n    --page-bg: #ffffff;\n    --surface-soft: #fafafa;\n    --surface-contrast: #f0f0f0;\n    --line-soft: #f5f5f5;\n    --soft-label: #bbb;\n    --muted-label: #999;\n    --copy: #333;\n    --font-head: 'Bebas Neue', sans-serif;\n    --font-body: 'DM Sans', sans-serif;\n    --heading-spacing: 0.04em;\n    --heading-weight: 400;\n    --spec-header-spacing: 0.08em;\n    --quickfacts-shadow: 0 10px 24px rgba(15,23,42,0.06);\n  }\n  .fbp5-wrap,.fbp5-wrap * { box-sizing:border-box; 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}\n    .rh-downloadbox-link { width:100%; }\n    .rh-offerbox-head { flex-direction:column; }\n    .rh-offerbox-links { grid-template-columns:1fr; }\n    .rh-offer-inline-wrap { flex-direction:column; align-items:flex-start; }\n    .rh-offer-inline-cta { width:100%; }\n  }\n\n  \/* RH_FBP5_CARDS_CSS_V1 *\/\n  .fbp5-related-grid { display:grid; grid-template-columns:repeat(3,1fr); gap:14px; }\n  .fbp5-telegram-grid { grid-template-columns:repeat(2,1fr); }\n  .fbp5-related-card { display:block; overflow:hidden; border:1px solid var(--border,#ebebeb); border-radius:8px; background:var(--card,#fff); color:inherit !important; text-decoration:none !important; transition:transform .18s ease, box-shadow .18s ease, border-color .18s ease; }\n  .fbp5-related-card:hover { transform:translateY(-2px); border-color:rgba(204,27,27,.35); box-shadow:0 16px 36px rgba(18,18,18,.10); }\n  .fbp5-related-card img { display:block; width:100%; aspect-ratio:16\/9; object-fit:cover; background:var(--surface-soft,#fafafa); }\n  .fbp5-related-thumb-placeholder { width:100%; aspect-ratio:16\/9; display:flex; align-items:center; justify-content:center; background:linear-gradient(135deg,rgba(204,27,27,.10),rgba(204,27,27,.03)); color:var(--red,#CC1B1B); font-family:var(--font-head,'Bebas Neue',sans-serif); font-size:28px; letter-spacing:.04em; }\n  .fbp5-related-body { padding:12px; }\n  .fbp5-related-body span { display:block; margin:0 0 6px; color:var(--red,#CC1B1B); font-size:11px; font-weight:900; letter-spacing:.08em; text-transform:uppercase; }\n  .fbp5-related-body strong { display:block; font-size:15px; line-height:1.25; color:var(--text,#1a1a1a); }\n  .fbp5-related-body small { display:block; margin:7px 0 0; color:var(--text-muted,#666); font-size:13px; line-height:1.35; }\n  @media(max-width:720px) {\n    .fbp5-telegram-grid { grid-template-columns:1fr; }\n    .fbp5-related-grid:not(.fbp5-telegram-grid) { grid-template-columns:1fr; }\n    .fbp5-related-grid:not(.fbp5-telegram-grid) .fbp5-related-card { display:grid; grid-template-columns:112px minmax(0,1fr); align-items:stretch; }\n    .fbp5-related-grid:not(.fbp5-telegram-grid) .fbp5-related-card img,\n    .fbp5-related-grid:not(.fbp5-telegram-grid) .fbp5-related-thumb-placeholder { height:100%; min-height:92px; aspect-ratio:auto; }\n  }\n<\/style>\n<div class=\"fbp5-wrap rh-json-article\" id=\"rh-article-mr4wmdwm-mt3il\" data-rh-article-type=\"news\" data-rh-site-profile=\"china-smart-buy\">\n  <div class=\"fbp5-intro\">\n    \n    <p>Mhero, il marchio noto in Cina come Mengshi, starebbe preparando una nuova gamma interna identificata come serie U, con debutto commerciale previsto nel <strong>quarto trimestre<\/strong> di quest\u2019anno. Il nuovo modello punterebbe a una formula pi\u00f9 accessibile e meno estrema rispetto ai fuoristrada gi\u00e0 presenti nel listino del brand.<\/p><p>L\u2019obiettivo sarebbe quello di entrare nel segmento dei SUV da <strong>light off-road<\/strong>, con un\u2019impostazione pensata pi\u00f9 per l\u2019uso misto tra citt\u00e0, viaggi e percorsi fuori asfalto leggeri che per il fuoristrada duro.<\/p>\n  <\/div><figure class=\"wp-block-image size-large\" style=\"margin:18px 0;display:block;clear:both;width:100%;position:relative;z-index:1\"><a href=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/07\/mhero-prepara-un-nuovo-suv-light-off-road-d708e39b-db72-463b-b210-8f0d-k1vfcd1yg2.webp\" target=\"_blank\" rel=\"noopener\" style=\"display:block;width:100%;position:relative;z-index:2;pointer-events:auto;cursor:zoom-in\"><img decoding=\"async\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/07\/mhero-prepara-un-nuovo-suv-light-off-road-d708e39b-db72-463b-b210-8f0d-k1vfcd1yg2.webp\" alt=\"\u6d88\u606f\u79f0\u731b\u58eb\u65b0\u8f66\u578b\u4e3b\u6253\u201c\u6cdb\u8d8a\u91ce\u201d\u6982\u5ff5\uff1a\u5bf9\u6807\u6bd4\u4e9a\u8fea\u65b9\u7a0b\u8c79\u949b 7\uff0c\u5b9a\u4ef7\u533a\u95f4 20-25 \u4e07\u5143\" loading=\"lazy\" style=\"display:block;max-width:100%;height:auto;margin:0 auto;pointer-events:auto\"><\/a><\/figure>\n  \n\n      <section class=\"fbp5-section\">\n        <div class=\"fbp5-section-label\">Prodotto<\/div>\n        <h2>Il nuovo SUV Mhero punterebbe sul concetto di <span>fuoristrada leggero<\/span><\/h2>\n        <p>Le indiscrezioni indicano un SUV lungo circa <strong>4,9 metri<\/strong>, costruito su scocca portante e quindi senza telaio separato. \u00c8 un dettaglio importante perch\u00e9 segna una distanza tecnica chiara dai modelli pi\u00f9 duri e specialistici: la nuova proposta sarebbe pensata per offrire pi\u00f9 comfort, maggiore fruibilit\u00e0 quotidiana e costi d\u2019accesso pi\u00f9 bassi.<\/p><p>Anche la meccanica andrebbe nella stessa direzione. La potenza del motore sarebbe leggermente inferiore rispetto a quella dei modelli attuali del marchio, mentre una versione di vertice potrebbe adottare un sistema con <strong>motore 2.0T<\/strong>, restando comunque sotto i 270.000 yuan, ci\u00f2\u00e8 circa 34.400 euro.<\/p>\n        <ul class=\"fbp5-bullet-list\"><li>Posizionamento diretto contro <strong>BYD Formula Leopard Titanium 7<\/strong>.<\/li><li>Impostazione tecnica con carrozzeria portante, quindi senza longheroni.<\/li><li>Lunghezza attesa intorno ai <strong>4,9 metri<\/strong>.<\/li><li>Prezzo base atteso tra 200.000 e 250.000 yuan, circa 25.500-31.800 euro.<\/li><li>Versione top ipotizzata sotto 270.000 yuan, circa 34.400 euro.<\/li><\/ul>\n        <div class=\"rh-quickfacts-grid\">\n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Consegne previste<\/div>\n        <div class=\"rh-quickfacts-value\">Q4 di quest\u2019anno<\/div>\n      <\/div>\n    \n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Codice interno<\/div>\n        <div class=\"rh-quickfacts-value\">Serie U<\/div>\n      <\/div>\n    \n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Categoria<\/div>\n        <div class=\"rh-quickfacts-value\">SUV con vocazione light off-road<\/div>\n      <\/div>\n    <\/div>\n        <div class=\"fbp5-highlight\">La novit\u00e0 pi\u00f9 interessante \u00e8 il cambio di approccio: meno estremo, pi\u00f9 utilizzabile tutti i giorni.<\/div>\n        <div class=\"fbp5-info\">Il progetto mira a intercettare chi cerca immagine da fuoristrada e capacit\u00e0 extra rispetto a un SUV tradizionale, ma senza i compromessi tipici dei modelli pi\u00f9 specialistici.<\/div>\n        \n      <div class=\"fbp5-scheda\">\n        <div class=\"fbp5-scheda-header\">Dati emersi finora<\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Architettura<\/div>\n            <div class=\"fbp5-scheda-val\">Scocca portante<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Telaio separato<\/div>\n            <div class=\"fbp5-scheda-val\">No<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Dimensioni<\/div>\n            <div class=\"fbp5-scheda-val\">Circa 4,9 metri di lunghezza<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Potenza<\/div>\n            <div class=\"fbp5-scheda-val\">Inferiore rispetto ai modelli Mhero attuali<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Versione top<\/div>\n            <div class=\"fbp5-scheda-val\">Possibile motore 2.0T<\/div>\n          <\/div>\n        \n      <\/div>\n    \n      <\/section>\n    \n\n      <section class=\"fbp5-section\">\n        <div class=\"fbp5-section-label\">Strategia<\/div>\n        <h2>La gamma Mhero si amplia e apre a un <span>pubblico pi\u00f9 ampio<\/span><\/h2>\n        <p>La mossa ha senso anche guardando l\u2019attuale gamma del marchio. Oggi Mhero vende due modelli: il 917, posizionato come fuoristrada elettrificato di lusso con versioni elettrica pura e range extender, parte da 637.700 yuan, mentre il pi\u00f9 recente M817 \u00e8 stato lanciato a partire da 299.900 yuan.<\/p><p>Il nuovo SUV andrebbe quindi a presidiare una fascia molto pi\u00f9 accessibile, portando il brand sotto la soglia dei 300.000 yuan. La strategia industriale prevede inoltre una struttura pi\u00f9 chiara della gamma, con la serie 917 come ammiraglia, la famiglia M che include l\u2019817 e una nuova linea di prodotto separata per i prossimi lanci.<\/p>\n        <ul class=\"fbp5-bullet-list\"><li>Mhero 917: listino da <strong>637.700 yuan<\/strong>.<\/li><li>Mhero M817: listino da <strong>299.900 yuan<\/strong>.<\/li><li>Il nuovo modello si collocherebbe sotto l\u2019M817 per prezzo d\u2019ingresso.<\/li><li>La filosofia passa dal fuoristrada duro a un uso pi\u00f9 realistico tra citt\u00e0 e gite fuori porta.<\/li><\/ul>\n        <div class=\"rh-quickfacts-grid\">\n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Mhero 917<\/div>\n        <div class=\"rh-quickfacts-value\">Fuoristrada elettrificato di lusso<\/div>\n      <\/div>\n    \n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Mhero M817<\/div>\n        <div class=\"rh-quickfacts-value\">Lanciato il 27 giugno<\/div>\n      <\/div>\n    \n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Nuovo target<\/div>\n        <div class=\"rh-quickfacts-value\">Utenti giovani e uso misto quotidiano<\/div>\n      <\/div>\n    <\/div>\n        <div class=\"fbp5-highlight\">Il prezzo atteso tra 25.500 e 31.800 euro circa \u00e8 il dato che pu\u00f2 fare la differenza nella strategia del marchio.<\/div>\n        <div class=\"fbp5-info\">Per chi segue il settore cinese dei SUV elettrificati, questa novit\u00e0 \u00e8 rilevante perch\u00e9 mostra come anche i marchi nati attorno al fuoristrada estremo stiano cercando volumi maggiori con prodotti pi\u00f9 versatili.<\/div>\n        \n      <div class=\"fbp5-scheda\">\n        <div class=\"fbp5-scheda-header\">Posizionamento nella gamma<\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Serie 917<\/div>\n            <div class=\"fbp5-scheda-val\">Ammiraglia del marchio<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Serie M<\/div>\n            <div class=\"fbp5-scheda-val\">Linea che comprende M817<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Nuova serie in arrivo<\/div>\n            <div class=\"fbp5-scheda-val\">Ulteriore famiglia di prodotto in sviluppo<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Filosofia del nuovo SUV<\/div>\n            <div class=\"fbp5-scheda-val\">Esplorazione leggera e utilizzo quotidiano<\/div>\n          <\/div>\n        \n      <\/div>\n    \n      <\/section>\n    \n<section class=\"fbp5-section\" data-rh-related-section=\"1\">\n      <div class=\"fbp5-section-label\">Articoli correlati<\/div>\n      <h2>Altre notizie <span>da leggere<\/span><\/h2>\n      <div class=\"fbp5-related-grid\"><a class=\"fbp5-related-card\" href=\"https:\/\/www.chinasmartbuy.com\/blog\/cina-risultati-2025-doppi-crediti-auto-passeggeri\/\" target=\"_blank\" rel=\"noopener\">\n      <img decoding=\"async\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/07\/cina-pubblicati-i-risultati-2025-dei-doppi-crediti-auto-197e5f58-4a44-4a73-8779-1a92-ovclch1lfr.jpg\" alt=\"Cina, pubblicati i risultati 2025 dei doppi crediti auto: 60 aziende conformi\" loading=\"lazy\">\n      <div class=\"fbp5-related-body\">\n        <span>auto<\/span>\n        <strong>Cina, pubblicati i risultati 2025 dei doppi crediti auto: 60 aziende conformi<\/strong>\n        <small>Pubblicati i risultati 2025 dei doppi crediti auto in Cina: 60 aziende conformi, 48 non conformi e forte crescita d&#8230;<\/small>\n      <\/div>\n    <\/a><a class=\"fbp5-related-card\" href=\"https:\/\/www.chinasmartbuy.com\/blog\/lucid-secondo-trimestre-2026-produzione-consegne\/\" target=\"_blank\" rel=\"noopener\">\n      <img decoding=\"async\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/07\/lucid-874de5fa-d391-4c1c-b9f2-9696-8oqf2mq0c9.webp\" alt=\"Lucid: 4.774 auto elettriche prodotte e 3.953 consegne nel secondo trimestre 2026\" loading=\"lazy\">\n      <div class=\"fbp5-related-body\">\n        <span>ai<\/span>\n        <strong>Lucid: 4.774 auto elettriche prodotte e 3.953 consegne nel secondo trimestre 2026<\/strong>\n        <small>Lucid ha chiuso il secondo trimestre fiscale 2026 con 4. 774 auto elettriche prodotte e 3. 953 consegne, annunciand&#8230;<\/small>\n      <\/div>\n    <\/a><a class=\"fbp5-related-card\" href=\"https:\/\/www.chinasmartbuy.com\/blog\/cina-vendite-auto-nuova-energia-giugno-2026-byd\/\" target=\"_blank\" rel=\"noopener\">\n      <img decoding=\"async\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/07\/auto-elettriche-e-ibride-in-cina-7cdad898-9bac-4b3b-bdb4-0cd6-t9u8dp1hfw.png\" alt=\"Auto elettriche e ibride in Cina: 1,51 milioni a giugno 2026, Leapmotor supera Tesla\" loading=\"lazy\">\n      <div class=\"fbp5-related-body\">\n        <span>auto<\/span>\n        <strong>Auto elettriche e ibride in Cina: 1,51 milioni a giugno 2026, Leapmotor supera Tesla<\/strong>\n        <small>A giugno 2026 il mercato cinese delle auto a nuova energia sale a 1,51 milioni di unit\u00e0. BYD resta prima, mentre Le&#8230;<\/small>\n      <\/div>\n    <\/a><\/div>\n    <\/section><div class=\"rh-attribution-pills\" style=\"display:flex;gap:10px;flex-wrap:wrap;justify-content:flex-start;margin:16px 0 0\"><a href=\"https:\/\/www.ithome.com\/0\/972\/429.htm\" target=\"_blank\" rel=\"noopener\" title=\"Via: VIA\" aria-label=\"Via: VIA\" style=\"display:inline-flex;align-items:center;gap:8px;padding:10px 16px;border-radius:16px;background:linear-gradient(135deg,#fff7ed,#ffedd5);color:#c2410c;text-decoration:none;font-size:11px;font-weight:900;letter-spacing:.08em;text-transform:uppercase;border:1px solid rgba(249,115,22,.20);box-shadow:0 8px 22px rgba(249,115,22,.08)\">Via<\/a><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Mhero starebbe preparando un nuovo SUV da light off-road con arrivo nel quarto trimestre, lunghezza di circa 4,9 metri e prezzo atteso tra 25. 500 e 31. 800 euro circa.<\/p>\n","protected":false},"author":15,"featured_media":35586,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_yoast_wpseo_focuskw_text_input":"nuovo SUV Mhero","footnotes":""},"categories":[480],"tags":[1129],"class_list":["post-35587","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-auto"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mhero prepara un nuovo SUV light off-road: arrivo nel Q4 e prezzo pi\u00f9 accessibile<\/title>\n<meta name=\"description\" content=\"Mhero starebbe preparando un nuovo SUV da light off-road lungo circa 4,9 metri, con arrivo nel quarto trimestre e prezzo atteso tra 200. 000 e 250. 000 yuan.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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