{"id":35079,"date":"2026-07-02T08:31:59","date_gmt":"2026-07-02T06:31:59","guid":{"rendered":"https:\/\/www.chinasmartbuy.com\/blog\/amazon-chip-proprietari-dispositivi-consumer-2027\/"},"modified":"2026-07-02T08:32:00","modified_gmt":"2026-07-02T06:32:00","slug":"amazon-chip-proprietari-dispositivi-consumer-2027","status":"publish","type":"post","link":"https:\/\/www.chinasmartbuy.com\/blog\/amazon-chip-proprietari-dispositivi-consumer-2027\/","title":{"rendered":"Amazon prepara chip proprietari per Kindle, Echo e Fire TV dal 2027"},"content":{"rendered":"\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Bebas+Neue&amp;family=DM+Sans:ital,wght@0,300;0,400;0,500;0,600;0,700;1,400&amp;display=swap\" rel=\"stylesheet\">\n<style>\n  :root {\n    --red: #CC1B1B;\n    --red-light: rgba(204,27,27,0.08);\n    --red-mid: #e84040;\n    --accent-soft-bg: rgba(204,27,27,0.07);\n    --accent-soft-border: rgba(204,27,27,0.18);\n    --text: #1a1a1a;\n    --text-muted: #666;\n    --card: #ffffff;\n    --border: #ebebeb;\n    --page-bg: #ffffff;\n    --surface-soft: #fafafa;\n    --surface-contrast: #f0f0f0;\n    --line-soft: #f5f5f5;\n    --soft-label: #bbb;\n    --muted-label: #999;\n    --copy: #333;\n    --font-head: 'Bebas Neue', sans-serif;\n    --font-body: 'DM Sans', sans-serif;\n    --heading-spacing: 0.04em;\n    --heading-weight: 400;\n    --spec-header-spacing: 0.08em;\n    --quickfacts-shadow: 0 10px 24px rgba(15,23,42,0.06);\n  }\n  .fbp5-wrap,.fbp5-wrap * { box-sizing:border-box; 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gap:40px; }\n    .fbp5-section h2 { font-size:32px; }\n    .fbp5-scheda-row { flex-direction:column; }\n    .fbp5-scheda-key { width:100%; }\n    .rh-phonebox-header { padding:18px 16px; flex-direction:column; align-items:center; }\n    .rh-phonebox-hero { width:150px; height:200px; }\n    .rh-phonebox-highlights { grid-template-columns:repeat(2,minmax(0,1fr)); }\n    .rh-phonebox-colors { padding:16px; }\n    .rh-phonebox-section { grid-template-columns:1fr; }\n    .rh-phonebox-section-label { padding:14px 20px; border-right:none; border-bottom:1px solid var(--border); }\n    .rh-phonebox-section-values { padding:14px 20px; }\n    .rh-affbox-grid { grid-template-columns:1fr; }\n    .rh-affbox-col:not(:last-child) { border-right:none; border-bottom:1px solid var(--line-soft); }\n    .rh-affbox-cta { width:100%; }\n    .rh-downloadjump { align-items:flex-start; flex-direction:column; margin:-22px 0 0; }\n    .rh-downloadjump a { width:100%; }\n    .rh-downloadbox-head { flex-direction:column; }\n    .rh-downloadbox-link { width:100%; }\n    .rh-offerbox-head { flex-direction:column; }\n    .rh-offerbox-links { grid-template-columns:1fr; }\n    .rh-offer-inline-wrap { flex-direction:column; align-items:flex-start; }\n    .rh-offer-inline-cta { width:100%; }\n  }\n\n  \/* RH_FBP5_CARDS_CSS_V1 *\/\n  .fbp5-related-grid { display:grid; grid-template-columns:repeat(3,1fr); gap:14px; }\n  .fbp5-telegram-grid { grid-template-columns:repeat(2,1fr); }\n  .fbp5-related-card { display:block; overflow:hidden; border:1px solid var(--border,#ebebeb); border-radius:8px; background:var(--card,#fff); color:inherit !important; text-decoration:none !important; transition:transform .18s ease, box-shadow .18s ease, border-color .18s ease; }\n  .fbp5-related-card:hover { transform:translateY(-2px); border-color:rgba(204,27,27,.35); box-shadow:0 16px 36px rgba(18,18,18,.10); }\n  .fbp5-related-card img { display:block; width:100%; aspect-ratio:16\/9; object-fit:cover; background:var(--surface-soft,#fafafa); }\n  .fbp5-related-thumb-placeholder { width:100%; aspect-ratio:16\/9; display:flex; align-items:center; justify-content:center; background:linear-gradient(135deg,rgba(204,27,27,.10),rgba(204,27,27,.03)); color:var(--red,#CC1B1B); font-family:var(--font-head,'Bebas Neue',sans-serif); font-size:28px; letter-spacing:.04em; }\n  .fbp5-related-body { padding:12px; }\n  .fbp5-related-body span { display:block; margin:0 0 6px; color:var(--red,#CC1B1B); font-size:11px; font-weight:900; letter-spacing:.08em; text-transform:uppercase; }\n  .fbp5-related-body strong { display:block; font-size:15px; line-height:1.25; color:var(--text,#1a1a1a); }\n  .fbp5-related-body small { display:block; margin:7px 0 0; color:var(--text-muted,#666); font-size:13px; line-height:1.35; }\n  @media(max-width:720px) {\n    .fbp5-telegram-grid { grid-template-columns:1fr; }\n    .fbp5-related-grid:not(.fbp5-telegram-grid) { grid-template-columns:1fr; }\n    .fbp5-related-grid:not(.fbp5-telegram-grid) .fbp5-related-card { display:grid; grid-template-columns:112px minmax(0,1fr); align-items:stretch; }\n    .fbp5-related-grid:not(.fbp5-telegram-grid) .fbp5-related-card img,\n    .fbp5-related-grid:not(.fbp5-telegram-grid) .fbp5-related-thumb-placeholder { height:100%; min-height:92px; aspect-ratio:auto; }\n  }\n<\/style>\n<div class=\"fbp5-wrap rh-json-article\" id=\"rh-article-mr34mj02-ynm1j\" data-rh-article-type=\"news\" data-rh-site-profile=\"china-smart-buy\">\n  <div class=\"fbp5-intro\">\n    \n    <p>Amazon starebbe preparando un passaggio importante nella propria elettronica di consumo: l\u2019adozione di <strong>processori sviluppati internamente<\/strong> per ridurre i costi e liberare risorse da destinare agli investimenti nell\u2019intelligenza artificiale.<\/p><p>Il piano partirebbe dal <strong>2027<\/strong> e coinvolgerebbe diverse famiglie di prodotto, tra cui Kindle, Fire TV, Echo, eero, Blink e Ring. A regime, i volumi potrebbero arrivare a circa 40 milioni di chip l\u2019anno, un dato che mostra quanto l\u2019operazione sia strategica per il gruppo.<\/p>\n  <\/div><div class=\"rh-inline-gallery rh-inline-gallery-cols-2\" style=\"display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:14px;margin:18px 0;position:relative;z-index:1\"><figure class=\"wp-block-image size-large\" style=\"margin:0;position:relative;z-index:1\"><a href=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/07\/amazon-prepara-chip-proprietari-per-kindle-4569e27d-125c-497b-8ac5-d749-1a85rsz1yx.webp\" target=\"_blank\" rel=\"noopener\" style=\"display:block;width:100%;height:100%;position:relative;z-index:2;pointer-events:auto;cursor:zoom-in\"><img decoding=\"async\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/07\/amazon-prepara-chip-proprietari-per-kindle-4569e27d-125c-497b-8ac5-d749-1a85rsz1yx.webp\" alt=\"\u6d88\u606f\u79f0\u4e9a\u9a6c\u900a\u6d88\u8d39\u7535\u5b50\u4ea7\u54c1\u8f6c\u5411\u81ea\u7814\u5904\u7406\u5668\uff0c\u4f18\u5316\u6210\u672c\u7ed3\u6784\" loading=\"lazy\" style=\"display:block;width:100%;height:auto;pointer-events:auto\"><\/a><\/figure><figure class=\"wp-block-image size-large\" style=\"margin:0;position:relative;z-index:1\"><a href=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/07\/amazon-prepara-chip-proprietari-per-kindle-d8e963c2-4f65-443a-8e6f-cfc7-1yfo0fs1e2.webp\" target=\"_blank\" rel=\"noopener\" style=\"display:block;width:100%;height:100%;position:relative;z-index:2;pointer-events:auto;cursor:zoom-in\"><img decoding=\"async\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/07\/amazon-prepara-chip-proprietari-per-kindle-d8e963c2-4f65-443a-8e6f-cfc7-1yfo0fs1e2.webp\" alt=\"\u6d88\u606f\u79f0\u4e9a\u9a6c\u900a\u6d88\u8d39\u7535\u5b50\u4ea7\u54c1\u8f6c\u5411\u81ea\u7814\u5904\u7406\u5668\uff0c\u4f18\u5316\u6210\u672c\u7ed3\u6784\" loading=\"lazy\" style=\"display:block;width:100%;height:auto;pointer-events:auto\"><\/a><\/figure><\/div>\n  \n\n      <section class=\"fbp5-section\">\n        <div class=\"fbp5-section-label\">Strategia<\/div>\n        <h2>Amazon punta su chip proprietari per tagliare i <span>costi dell\u2019hardware consumer<\/span><\/h2>\n        <p>La mossa si inserisce in una fase in cui Amazon deve bilanciare con attenzione la spesa per l\u2019infrastruttura AI e la tenuta della redditivit\u00e0. Portare in casa lo sviluppo dei processori per i dispositivi consumer pu\u00f2 ridurre la dipendenza da fornitori esterni e migliorare la struttura dei costi su prodotti venduti in grandi volumi.<\/p><p>L\u2019obiettivo non sembra essere solo tecnico, ma soprattutto finanziario: comprimere il costo dei chip su dispositivi come smart speaker, lettori digitali, streaming box e prodotti per la smart home pu\u00f2 aiutare a preservare liquidit\u00e0 per investimenti pi\u00f9 pesanti nei data center e nelle piattaforme AI.<\/p>\n        <ul class=\"fbp5-bullet-list\"><li>Avvio della transizione previsto dal <strong>2027<\/strong>.<\/li><li>Coinvolti pi\u00f9 brand hardware del gruppo: <strong>Kindle, Fire TV, Echo, eero, Blink e Ring<\/strong>.<\/li><li>Focus principale sull\u2019ottimizzazione dei costi dei semiconduttori.<\/li><li>Le risorse liberate verrebbero riallocate verso gli investimenti legati all\u2019intelligenza artificiale.<\/li><\/ul>\n        <div class=\"rh-quickfacts-grid\">\n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Obiettivo della mossa<\/div>\n        <div class=\"rh-quickfacts-value\">Ridurre il costo dei processori nei dispositivi consumer<\/div>\n      <\/div>\n    \n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Motivazione strategica<\/div>\n        <div class=\"rh-quickfacts-value\">Creare maggiore spazio finanziario per la spesa AI<\/div>\n      <\/div>\n    <\/div>\n        <div class=\"fbp5-highlight\">Se il piano verr\u00e0 confermato, Amazon sposter\u00e0 una parte rilevante della propria elettronica consumer verso una filiera di chip pi\u00f9 controllata e potenzialmente pi\u00f9 efficiente.<\/div>\n        <div class=\"fbp5-info\">Per chi segue il settore, il punto pi\u00f9 interessante \u00e8 che la scelta riguarda prodotti di massa e non solo hardware specializzato: questo pu\u00f2 avere effetti concreti su margini, aggiornamenti futuri e posizionamento di prezzo.<\/div>\n        \n      <div class=\"fbp5-scheda\">\n        <div class=\"fbp5-scheda-header\">Dati chiave della transizione<\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Inizio previsto<\/div>\n            <div class=\"fbp5-scheda-val\">2027<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Categoria interessata<\/div>\n            <div class=\"fbp5-scheda-val\">Elettronica di consumo Amazon<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Tipologia di processore<\/div>\n            <div class=\"fbp5-scheda-val\">Chip proprietari sviluppati internamente<\/div>\n          <\/div>\n        \n      <\/div>\n    \n      <\/section>\n    \n\n      <section class=\"fbp5-section\">\n        <div class=\"fbp5-section-label\">Produzione<\/div>\n        <h2>La transizione dovrebbe usare un modello simile a Trainium con supporto <span>esterno sul back-end<\/span><\/h2>\n        <p>Il progetto verrebbe impostato con una modalit\u00e0 simile a quella gi\u00e0 vista per i chip AI server Trainium, utilizzando un modello COT, ci\u00f2\u00e8 basato su strumenti proprietari del cliente. In pratica, Amazon manterrebbe il controllo della direzione progettuale, affidando per\u00f2 una parte del lavoro esecutivo a partner specializzati.<\/p><p>Per la fase di back-end design e test sarebbe coinvolta AIchip. Una volta completata la transizione, i volumi annuali stimati arriverebbero a <strong>40 milioni di unit\u00e0<\/strong>, segnale che Amazon non starebbe valutando un esperimento limitato, ma una trasformazione ampia della propria piattaforma hardware consumer.<\/p>\n        <ul class=\"fbp5-bullet-list\"><li>Impostazione di sviluppo basata su modello <strong>COT<\/strong>.<\/li><li>Approccio descritto come simile a quello usato per i chip server <strong>Trainium<\/strong>.<\/li><li>Back-end design e test affidati ad <strong>AIchip<\/strong>.<\/li><li>Volumi attesi a regime: <strong>40 milioni di chip l\u2019anno<\/strong>.<\/li><\/ul>\n        <div class=\"rh-quickfacts-grid\">\n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Partner indicato<\/div>\n        <div class=\"rh-quickfacts-value\">AIchip<\/div>\n      <\/div>\n    \n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Scala del progetto<\/div>\n        <div class=\"rh-quickfacts-value\">Decine di milioni di chip all\u2019anno<\/div>\n      <\/div>\n    <\/div>\n        <div class=\"fbp5-highlight\">Il dato dei 40 milioni di unit\u00e0 annue \u00e8 quello che pesa di pi\u00f9: mette Amazon nella posizione di trattare i chip consumer come una leva industriale, non solo come una voce tecnica di prodotto.<\/div>\n        <div class=\"fbp5-info\">Se l\u2019internalizzazione dei processori andr\u00e0 avanti come previsto, i dispositivi Amazon potrebbero guadagnare una base hardware pi\u00f9 uniforme e meglio ottimizzata per costi, consumi e integrazione software.<\/div>\n        \n      <div class=\"fbp5-scheda\">\n        <div class=\"fbp5-scheda-header\">Struttura operativa del piano<\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Metodo di sviluppo<\/div>\n            <div class=\"fbp5-scheda-val\">COT con strumenti proprietari del cliente<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Riferimento interno<\/div>\n            <div class=\"fbp5-scheda-val\">Approccio simile ai chip Trainium<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Attivit\u00e0 esternalizzate<\/div>\n            <div class=\"fbp5-scheda-val\">Back-end design e test<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Volume annuo stimato a regime<\/div>\n            <div class=\"fbp5-scheda-val\">40 milioni di unit\u00e0<\/div>\n          <\/div>\n        \n      <\/div>\n    \n      <\/section>\n    \n<section class=\"fbp5-section\" data-rh-related-section=\"1\">\n      <div class=\"fbp5-section-label\">Articoli correlati<\/div>\n      <h2>Altre notizie <span>da leggere<\/span><\/h2>\n      <div class=\"fbp5-related-grid\"><a class=\"fbp5-related-card\" href=\"https:\/\/www.chinasmartbuy.com\/blog\/sharp-32hf2365e-google-tv-offerta-amazon\/\" target=\"_blank\" rel=\"noopener\">\n      <img decoding=\"async\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/04\/sharp-32hf2365e-google-tv-in-offerta-a-135-80-su-amazon-logo.png\" alt=\"Sharp 32HF2365E Google TV in offerta a 130\u20ac su Amazon\" loading=\"lazy\">\n      <div class=\"fbp5-related-body\">\n        <span>Amazon<\/span>\n        <strong>Sharp 32HF2365E Google TV in offerta a 130\u20ac su Amazon<\/strong>\n        <small>La Sharp 32HF2365E da 32 pollici scende a 135,80\u20ac su Amazon con Google TV, HDR10, Bluetooth e sintonizzatore DVB-T\/&#8230;<\/small>\n      <\/div>\n    <\/a><a class=\"fbp5-related-card\" href=\"https:\/\/www.chinasmartbuy.com\/blog\/fire-tv-stick-hd-nuova-interfaccia\/\" target=\"_blank\" rel=\"noopener\">\n      <img decoding=\"async\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/04\/fire-tv-stick-hd-packaging-upload-t156s5jfvwa6efw-nuova-1abkibc1f0-1.jpg\" alt=\"Fire TV Stick HD: prezzo 49,99 \u20ac e nuova interfaccia Amazon\" loading=\"lazy\">\n      <div class=\"fbp5-related-body\">\n        <span>Amazon<\/span>\n        <strong>Fire TV Stick HD: prezzo 49,99 \u20ac e nuova interfaccia Amazon<\/strong>\n        <small>Amazon presenta la nuova Fire TV Stick HD, pi\u00f9 piccola e veloce, insieme a una nuova interfaccia Fire TV gratuita e&#8230;<\/small>\n      <\/div>\n    <\/a><a class=\"fbp5-related-card\" href=\"https:\/\/www.chinasmartbuy.com\/blog\/haier-smart-tv-50-qled-4k-offerta\/\" target=\"_blank\" rel=\"noopener\">\n      <img decoding=\"async\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/05\/haier-tv-smart-50-s81-series-q3h5q35h-13da1sx1ym.webp\" alt=\"Haier Smart TV 50 S81 Series: QLED 4K 120 Hz a 273 euro\" loading=\"lazy\">\n      <div class=\"fbp5-related-body\">\n        <span>Amazon<\/span>\n        <strong>Haier Smart TV 50 S81 Series: QLED 4K 120 Hz a 273 euro<\/strong>\n        <small>Haier Smart TV 50\u201d S81 Series in offerta a 273,23 euro: QLED 4K, 120 Hz, HDMI 2. 1 e 6 mesi di DAZN Full inclusi.<\/small>\n      <\/div>\n    <\/a><\/div>\n    <\/section><div class=\"rh-attribution-pills\" style=\"display:flex;gap:10px;flex-wrap:wrap;justify-content:flex-start;margin:16px 0 0\"><a href=\"https:\/\/www.ithome.com\/0\/971\/542.htm\" target=\"_blank\" rel=\"noopener\" title=\"Via: VIA\" aria-label=\"Via: VIA\" style=\"display:inline-flex;align-items:center;gap:8px;padding:10px 16px;border-radius:16px;background:linear-gradient(135deg,#fff7ed,#ffedd5);color:#c2410c;text-decoration:none;font-size:11px;font-weight:900;letter-spacing:.08em;text-transform:uppercase;border:1px solid rgba(249,115,22,.20);box-shadow:0 8px 22px rgba(249,115,22,.08)\">Via<\/a><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Amazon starebbe pianificando processori interni per Kindle, Echo, Fire TV e altri prodotti consumer, con avvio dal 2027 e volumi fino a 40 milioni di chip l\u2019anno.<\/p>\n","protected":false},"author":15,"featured_media":35078,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_yoast_wpseo_focuskw_text_input":"Amazon chip proprietari dispositivi consumer","footnotes":""},"categories":[480],"tags":[83,938],"class_list":["post-35079","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-amazon","tag-tv"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon prepara chip proprietari per Kindle, Echo e Fire TV dal 2027<\/title>\n<meta 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