{"id":35054,"date":"2026-07-02T06:53:29","date_gmt":"2026-07-02T04:53:29","guid":{"rendered":"https:\/\/www.chinasmartbuy.com\/blog\/nio-william-li-discorso-peking-university-sei-crisi\/"},"modified":"2026-07-02T06:53:34","modified_gmt":"2026-07-02T04:53:34","slug":"nio-william-li-discorso-peking-university-sei-crisi","status":"publish","type":"post","link":"https:\/\/www.chinasmartbuy.com\/blog\/nio-william-li-discorso-peking-university-sei-crisi\/","title":{"rendered":"Nio, William Li torna alla Peking University e racconta 6 grandi crisi"},"content":{"rendered":"\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Bebas+Neue&amp;family=DM+Sans:ital,wght@0,300;0,400;0,500;0,600;0,700;1,400&amp;display=swap\" rel=\"stylesheet\">\n<style>\n  :root {\n    --red: #CC1B1B;\n    --red-light: rgba(204,27,27,0.08);\n    --red-mid: #e84040;\n    --accent-soft-bg: rgba(204,27,27,0.07);\n    --accent-soft-border: rgba(204,27,27,0.18);\n    --text: #1a1a1a;\n    --text-muted: #666;\n    --card: #ffffff;\n    --border: #ebebeb;\n    --page-bg: #ffffff;\n    --surface-soft: #fafafa;\n    --surface-contrast: #f0f0f0;\n    --line-soft: #f5f5f5;\n    --soft-label: #bbb;\n    --muted-label: #999;\n    --copy: #333;\n    --font-head: 'Bebas Neue', sans-serif;\n    --font-body: 'DM Sans', sans-serif;\n    --heading-spacing: 0.04em;\n    --heading-weight: 400;\n    --spec-header-spacing: 0.08em;\n    --quickfacts-shadow: 0 10px 24px rgba(15,23,42,0.06);\n  }\n  .fbp5-wrap,.fbp5-wrap * { box-sizing:border-box; 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gap:40px; }\n    .fbp5-section h2 { font-size:32px; }\n    .fbp5-scheda-row { flex-direction:column; }\n    .fbp5-scheda-key { width:100%; }\n    .rh-phonebox-header { padding:18px 16px; flex-direction:column; align-items:center; }\n    .rh-phonebox-hero { width:150px; height:200px; }\n    .rh-phonebox-highlights { grid-template-columns:repeat(2,minmax(0,1fr)); }\n    .rh-phonebox-colors { padding:16px; }\n    .rh-phonebox-section { grid-template-columns:1fr; }\n    .rh-phonebox-section-label { padding:14px 20px; border-right:none; border-bottom:1px solid var(--border); }\n    .rh-phonebox-section-values { padding:14px 20px; }\n    .rh-affbox-grid { grid-template-columns:1fr; }\n    .rh-affbox-col:not(:last-child) { border-right:none; border-bottom:1px solid var(--line-soft); }\n    .rh-affbox-cta { width:100%; }\n    .rh-downloadjump { align-items:flex-start; flex-direction:column; margin:-22px 0 0; }\n    .rh-downloadjump a { width:100%; }\n    .rh-downloadbox-head { flex-direction:column; }\n    .rh-downloadbox-link { width:100%; }\n    .rh-offerbox-head { flex-direction:column; }\n    .rh-offerbox-links { grid-template-columns:1fr; }\n    .rh-offer-inline-wrap { flex-direction:column; align-items:flex-start; }\n    .rh-offer-inline-cta { width:100%; }\n  }\n<\/style>\n<div class=\"fbp5-wrap rh-json-article\" id=\"rh-article-mr3134eu-1ss7x\" data-rh-article-type=\"news\" data-rh-site-profile=\"china-smart-buy\">\n  <div class=\"fbp5-intro\">\n    \n    <p>William Li, fondatore, presidente e CEO di Nio, \u00e8 tornato alla Peking University a 30 anni dalla laurea per intervenire alla cerimonia di laurea della classe 2026 come rappresentante degli ex studenti. Nel suo discorso ha ripercorso alcuni dei momenti pi\u00f9 difficili della sua carriera, collegando esperienza personale e visione imprenditoriale.<\/p><p>Il passaggio pi\u00f9 rilevante \u00e8 il riferimento a <strong>sei grandi fasi di crisi<\/strong> vissute tra vita e lavoro negli ultimi tre decenni. Li ha scelto di raccontarne tre, spiegando che per uscire dalle difficolt\u00e0 serve una corretta analisi delle cause e un approccio centrato sulla responsabilit\u00e0 personale.<\/p>\n  <\/div><figure class=\"wp-block-image size-large\" style=\"margin:18px 0;display:block;clear:both;width:100%;position:relative;z-index:1\"><a href=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/07\/nio-william-li-torna-alla-peking-university-e-racconta-6-grandi-crisi-7c555fb3-c842-4b9d-95e1-7c-scaled.webp\" target=\"_blank\" rel=\"noopener\" style=\"display:block;width:100%;position:relative;z-index:2;pointer-events:auto;cursor:zoom-in\"><img decoding=\"async\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/07\/nio-william-li-torna-alla-peking-university-e-racconta-6-grandi-crisi-7c555fb3-c842-4b9d-95e1-7c-scaled.webp\" alt=\"\u851a\u6765\u674e\u658c\u6bd5\u4e1a 30 \u5e74\u540e\u56de\u5317\u5927\u6f14\u8bb2\uff1a\u7ecf\u5386 6 \u6b21\u4eba\u751f\u548c\u4e8b\u4e1a\u5927\u4f4e\u8c37\" loading=\"lazy\" style=\"display:block;max-width:100%;height:auto;margin:0 auto;pointer-events:auto\"><\/a><\/figure>\n  \n\n      <section class=\"fbp5-section\">\n        <div class=\"fbp5-section-label\">Contesto<\/div>\n        <h2>William Li torna alla Peking University e ripercorre 30 <span>anni di carriera<\/span><\/h2>\n        <p>L&#8217;intervento \u00e8 arrivato su invito della sua universit\u00e0, dove Li si era laureato nel 1996 in sociologia. Durante gli studi aveva seguito anche corsi in diritto e informatica, un profilo interdisciplinare che anticipa bene il suo percorso successivo tra internet, servizi digitali e mobilit\u00e0 elettrica.<\/p><p>Nel discorso, il manager ha spiegato di avere attraversato <strong>sei grandi momenti di forte difficolt\u00e0<\/strong> in ambito personale e professionale. Davanti ai neolaureati ha deciso di soffermarsi su tre passaggi specifici: la fase iniziale dopo la laurea e l&#8217;avvio dell&#8217;attivit\u00e0 imprenditoriale, il periodo alla guida di Bitauto e la lunga fase complicata vissuta da Nio per oltre tre anni.<\/p>\n        <ul class=\"fbp5-bullet-list\"><li>Invito ufficiale alla cerimonia di laurea della classe 2026 come rappresentante degli ex studenti.<\/li><li>Laurea ottenuta nel <strong>1996<\/strong> presso la Peking University, con studi principali in sociologia.<\/li><li>Formazione completata da corsi in diritto e informatica.<\/li><li>Nel discorso ha citato tre crisi emblematiche su un totale di <strong>sei grandi fasi di difficolt\u00e0<\/strong>.<\/li><\/ul>\n        <div class=\"rh-quickfacts-grid\">\n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Et\u00e0 anagrafica<\/div>\n        <div class=\"rh-quickfacts-value\">Nato nel 1974<\/div>\n      <\/div>\n    \n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Ruolo attuale<\/div>\n        <div class=\"rh-quickfacts-value\">Fondatore, presidente e CEO di Nio<\/div>\n      <\/div>\n    \n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Anniversario<\/div>\n        <div class=\"rh-quickfacts-value\">30 anni dalla laurea<\/div>\n      <\/div>\n    <\/div>\n        <div class=\"fbp5-highlight\">Il cuore del messaggio \u00e8 che le crisi non si superano solo con il contesto favorevole, ma con una lettura lucida delle cause e con la capacit\u00e0 di correggere rotta.<\/div>\n        <div class=\"fbp5-info\">Il discorso non introduce nuovi prodotti Nio, ma aiuta a leggere l&#8217;approccio manageriale del gruppo in una fase in cui il settore auto elettrico cinese resta molto competitivo.<\/div>\n        \n      <div class=\"fbp5-scheda\">\n        <div class=\"fbp5-scheda-header\">Dati chiave della carriera<\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Universit\u00e0<\/div>\n            <div class=\"fbp5-scheda-val\">Peking University<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Anno di laurea<\/div>\n            <div class=\"fbp5-scheda-val\">1996<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Corso principale<\/div>\n            <div class=\"fbp5-scheda-val\">Sociologia<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Studi aggiuntivi<\/div>\n            <div class=\"fbp5-scheda-val\">Diritto e informatica<\/div>\n          <\/div>\n        \n      <\/div>\n    \n      <\/section>\n    \n\n      <section class=\"fbp5-section\">\n        <div class=\"fbp5-section-label\">Carriera<\/div>\n        <h2>Dall&#8217;internet automotive a Nio, i passaggi che definiscono il <span>profilo di Li<\/span><\/h2>\n        <p>Sul piano industriale, Li \u00e8 una figura centrale sia nell&#8217;automotive digitale sia nell&#8217;auto elettrica cinese. Nel 2000 ha cofondato Bitauto, azienda internet legata al settore auto, e dal 2005 ne ha assunto i ruoli di presidente del consiglio di amministrazione e CEO, lasciando la carica operativa nel 2018.<\/p><p>Nel novembre 2014 ha fondato Nio, assumendo da subito la guida dell&#8217;azienda come presidente e CEO. Il richiamo alla lunga fase di difficolt\u00e0 attraversata dal marchio conferma quanto la costruzione di un brand EV premium in Cina sia passata attraverso anni di forte pressione finanziaria, operativa e competitiva.<\/p>\n        <ul class=\"fbp5-bullet-list\"><li>Cofondazione di <strong>Bitauto<\/strong> nel 2000.<\/li><li>Guida di Bitauto come presidente e CEO dal 2005.<\/li><li>Uscita dal ruolo di CEO di Bitauto nel 2018.<\/li><li>Fondazione di <strong>Nio<\/strong> nel novembre 2014.<\/li><li>Guida di Nio come presidente e CEO.<\/li><\/ul>\n        <div class=\"rh-quickfacts-grid\">\n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Bitauto<\/div>\n        <div class=\"rh-quickfacts-value\">Societ\u00e0 internet focalizzata sul settore automotive<\/div>\n      <\/div>\n    \n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Nio<\/div>\n        <div class=\"rh-quickfacts-value\">Marchio auto elettriche premium<\/div>\n      <\/div>\n    \n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Messaggio centrale<\/div>\n        <div class=\"rh-quickfacts-value\">Cercare all&#8217;interno dell&#8217;organizzazione e di s\u00e9 stessi la chiave per uscire dalle crisi<\/div>\n      <\/div>\n    <\/div>\n        <div class=\"fbp5-highlight\">Per chi segue Nio, il valore della notizia sta soprattutto nella cornice: Li ribadisce una lettura molto diretta delle crisi aziendali, utile per capire il tono con cui il gruppo affronta il mercato EV.<\/div>\n        <div class=\"fbp5-info\">Negli ultimi mesi Li ha anche ribadito pi\u00f9 volte la sua fiducia nella crescita della mobilit\u00e0 elettrica pura in Cina e nell&#8217;ulteriore aumento della concorrenza tra brand e tecnologie.<\/div>\n        \n      <div class=\"fbp5-scheda\">\n        <div class=\"fbp5-scheda-header\">Cronologia sintetica<\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">2000<\/div>\n            <div class=\"fbp5-scheda-val\">Cofondazione di Bitauto<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">2005<\/div>\n            <div class=\"fbp5-scheda-val\">Nomina a presidente e CEO di Bitauto<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">2014<\/div>\n            <div class=\"fbp5-scheda-val\">Fondazione di Nio<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">2018<\/div>\n            <div class=\"fbp5-scheda-val\">Uscita dal ruolo di CEO di Bitauto<\/div>\n          <\/div>\n        \n      <\/div>\n    \n      <\/section>\n    \n<\/div><div class=\"rh-attribution-pills\" style=\"display:flex;gap:10px;flex-wrap:wrap;justify-content:flex-start;margin:16px 0 0\"><a href=\"https:\/\/www.ithome.com\/0\/971\/516.htm\" target=\"_blank\" rel=\"noopener\" title=\"Via: VIA\" aria-label=\"Via: VIA\" style=\"display:inline-flex;align-items:center;gap:8px;padding:10px 16px;border-radius:16px;background:linear-gradient(135deg,#fff7ed,#ffedd5);color:#c2410c;text-decoration:none;font-size:11px;font-weight:900;letter-spacing:.08em;text-transform:uppercase;border:1px solid rgba(249,115,22,.20);box-shadow:0 8px 22px rgba(249,115,22,.08)\">Via<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>William Li \u00e8 tornato alla Peking University 30 anni dopo la laurea e ha raccontato sei grandi crisi vissute tra carriera, impresa e Nio.<\/p>\n","protected":false},"author":10,"featured_media":35053,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_yoast_wpseo_focuskw_text_input":"William Li Nio discorso Peking 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