{"id":34064,"date":"2026-06-30T05:25:16","date_gmt":"2026-06-30T03:25:16","guid":{"rendered":"https:\/\/www.chinasmartbuy.com\/blog\/cina-live-streaming-video-brevi-ricavi-2025-221\/"},"modified":"2026-06-30T05:25:18","modified_gmt":"2026-06-30T03:25:18","slug":"cina-live-streaming-video-brevi-ricavi-2025-221","status":"publish","type":"post","link":"https:\/\/www.chinasmartbuy.com\/blog\/cina-live-streaming-video-brevi-ricavi-2025-221\/","title":{"rendered":"Cina, live streaming e video brevi valgono 221,36 miliardi di yuan nel 2025"},"content":{"rendered":"\n\n<style>\n  :root {\n    --red: #CC1B1B;\n    --red-light: rgba(204,27,27,0.08);\n    --red-mid: #e84040;\n    --accent-soft-bg: rgba(204,27,27,0.07);\n    --accent-soft-border: rgba(204,27,27,0.18);\n    --text: #1a1a1a;\n    --text-muted: #666;\n    --card: #ffffff;\n    --border: #ebebeb;\n    --page-bg: #ffffff;\n    --surface-soft: #fafafa;\n    --surface-contrast: #f0f0f0;\n    --line-soft: #f5f5f5;\n    --soft-label: #bbb;\n    --muted-label: #999;\n    --copy: #333;\n    --font-head: 'Bebas Neue', sans-serif;\n    --font-body: 'DM Sans', sans-serif;\n    --heading-spacing: 0.04em;\n    --heading-weight: 400;\n    --spec-header-spacing: 0.08em;\n    --quickfacts-shadow: 0 10px 24px rgba(15,23,42,0.06);\n  }\n  .fbp5-wrap,.fbp5-wrap * { box-sizing:border-box; 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gap:40px; }\n    .fbp5-section h2 { font-size:32px; }\n    .fbp5-scheda-row { flex-direction:column; }\n    .fbp5-scheda-key { width:100%; }\n    .rh-phonebox-header { padding:18px 16px; flex-direction:column; align-items:center; }\n    .rh-phonebox-hero { width:150px; height:200px; }\n    .rh-phonebox-highlights { grid-template-columns:repeat(2,minmax(0,1fr)); }\n    .rh-phonebox-colors { padding:16px; }\n    .rh-phonebox-section { grid-template-columns:1fr; }\n    .rh-phonebox-section-label { padding:14px 20px; border-right:none; border-bottom:1px solid var(--border); }\n    .rh-phonebox-section-values { padding:14px 20px; }\n    .rh-affbox-grid { grid-template-columns:1fr; }\n    .rh-affbox-col:not(:last-child) { border-right:none; border-bottom:1px solid var(--line-soft); }\n    .rh-affbox-cta { width:100%; }\n    .rh-downloadjump { align-items:flex-start; flex-direction:column; margin:-22px 0 0; }\n    .rh-downloadjump a { width:100%; }\n    .rh-downloadbox-head { flex-direction:column; }\n    .rh-downloadbox-link { width:100%; }\n    .rh-offerbox-head { flex-direction:column; }\n    .rh-offerbox-links { grid-template-columns:1fr; }\n    .rh-offer-inline-wrap { flex-direction:column; align-items:flex-start; }\n    .rh-offer-inline-cta { width:100%; }\n  }\n\n  \/* RH_FBP5_CARDS_CSS_V1 *\/\n  .fbp5-related-grid { display:grid; grid-template-columns:repeat(3,1fr); gap:14px; }\n  .fbp5-telegram-grid { grid-template-columns:repeat(2,1fr); }\n  .fbp5-related-card { display:block; overflow:hidden; border:1px solid var(--border,#ebebeb); border-radius:8px; background:var(--card,#fff); color:inherit !important; text-decoration:none !important; transition:transform .18s ease, box-shadow .18s ease, border-color .18s ease; }\n  .fbp5-related-card:hover { transform:translateY(-2px); border-color:rgba(204,27,27,.35); box-shadow:0 16px 36px rgba(18,18,18,.10); }\n  .fbp5-related-card img { display:block; width:100%; aspect-ratio:16\/9; object-fit:cover; background:var(--surface-soft,#fafafa); }\n  .fbp5-related-thumb-placeholder { width:100%; aspect-ratio:16\/9; display:flex; align-items:center; justify-content:center; background:linear-gradient(135deg,rgba(204,27,27,.10),rgba(204,27,27,.03)); color:var(--red,#CC1B1B); font-family:var(--font-head,'Bebas Neue',sans-serif); font-size:28px; letter-spacing:.04em; }\n  .fbp5-related-body { padding:12px; }\n  .fbp5-related-body span { display:block; margin:0 0 6px; color:var(--red,#CC1B1B); font-size:11px; font-weight:900; letter-spacing:.08em; text-transform:uppercase; }\n  .fbp5-related-body strong { display:block; font-size:15px; line-height:1.25; color:var(--text,#1a1a1a); }\n  .fbp5-related-body small { display:block; margin:7px 0 0; color:var(--text-muted,#666); font-size:13px; line-height:1.35; }\n  @media(max-width:720px) {\n    .fbp5-telegram-grid { grid-template-columns:1fr; }\n    .fbp5-related-grid:not(.fbp5-telegram-grid) { grid-template-columns:1fr; }\n    .fbp5-related-grid:not(.fbp5-telegram-grid) .fbp5-related-card { display:grid; grid-template-columns:112px minmax(0,1fr); align-items:stretch; }\n    .fbp5-related-grid:not(.fbp5-telegram-grid) .fbp5-related-card img,\n    .fbp5-related-grid:not(.fbp5-telegram-grid) .fbp5-related-thumb-placeholder { height:100%; min-height:92px; aspect-ratio:auto; }\n  }\n<\/style>\n<div class=\"fbp5-wrap rh-json-article\" id=\"rh-article-mr032qa0-yrvb1\" data-rh-article-type=\"news\" data-rh-site-profile=\"china-smart-buy\">\n  <div class=\"fbp5-intro\">\n    \n    <p>Il settore cinese delle performance online, che include live streaming e video brevi, ha chiuso il 2025 con ricavi complessivi pari a <strong>221,36 miliardi di yuan<\/strong> e una crescita annua del <strong>4,1%<\/strong>. Il dato arriva dal nuovo rapporto sullo sviluppo dell&#8217;industria 2025-2026 presentato durante l&#8217;annuale conferenza di settore in Cina.<\/p><p>La fotografia del mercato conferma una base d&#8217;utenza enorme e un ecosistema ormai maturo: produzione diffusa di contenuti, consumo quotidiano su larga scala e modelli di monetizzazione sempre piu articolati. Per chi osserva il digitale cinese, e un indicatore utile della tenuta commerciale di live e short video anche in una fase di consolidamento.<\/p>\n  <\/div><figure class=\"wp-block-image size-large\" style=\"margin:18px 0;display:block;clear:both;width:100%;position:relative;z-index:1\"><a href=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/06\/cina-f24dae00-b574-4da4-9391-4bd1-9w7mkwmgvq.webp\" target=\"_blank\" rel=\"noopener\" style=\"display:block;width:100%;position:relative;z-index:2;pointer-events:auto;cursor:zoom-in\"><img decoding=\"async\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/06\/cina-f24dae00-b574-4da4-9391-4bd1-9w7mkwmgvq.webp\" alt=\"2025 \u5e74\u6211\u56fd\u7f51\u7edc\u8868\u6f14\u884c\u4e1a\u5e02\u573a\u6574\u4f53\u8425\u6536\u8fbe 2213.6 \u4ebf\u5143\uff0c\u540c\u6bd4\u589e\u957f 4.1%\" loading=\"lazy\" style=\"display:block;max-width:100%;height:auto;margin:0 auto;pointer-events:auto\"><\/a><\/figure>\n  \n\n      <section class=\"fbp5-section\">\n        <div class=\"fbp5-section-label\">Mercato<\/div>\n        <h2>Il mercato cinese di live streaming e video brevi continua a <span>crescere nel 2025<\/span><\/h2>\n        <p>La crescita resta solida anche senza accelerazioni estreme: il comparto ha raggiunto <strong>221,36 miliardi di yuan<\/strong> nel 2025, dopo i 212,64 miliardi del 2024. In pratica, il settore continua a espandersi grazie a una combinazione di audience molto ampia, forte coinvolgimento giornaliero e progressiva diversificazione dei formati.<\/p><p>Il rapporto descrive un modello ormai strutturato, basato su partecipazione diffusa alla creazione, visione di massa e interazione continua. Questo rende il segmento interessante non solo come intrattenimento, ma anche come piattaforma commerciale, pubblicitaria e culturale.<\/p>\n        <ul class=\"fbp5-bullet-list\"><li>Ricavi 2025 a <strong>221,36 miliardi di yuan<\/strong>, pari a circa <strong>28,5 miliardi di euro<\/strong>.<\/li><li>Crescita annua del <strong>4,1%<\/strong> rispetto al 2024.<\/li><li>Nel 2024 il settore aveva gia raggiunto 212,64 miliardi di yuan.<\/li><li>Il comparto comprende sia live streaming sia piattaforme di video brevi.<\/li><\/ul>\n        <div class=\"rh-quickfacts-grid\">\n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Periodo di riferimento<\/div>\n        <div class=\"rh-quickfacts-value\">2025<\/div>\n      <\/div>\n    \n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Rapporto presentato<\/div>\n        <div class=\"rh-quickfacts-value\">Sviluppo dell&#8217;industria delle performance online 2025-2026<\/div>\n      <\/div>\n    \n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Andamento<\/div>\n        <div class=\"rh-quickfacts-value\">Crescita resiliente<\/div>\n      <\/div>\n    <\/div>\n        <div class=\"fbp5-highlight\">Il dato piu importante e la conferma della scala industriale del settore: oltre 220 miliardi di yuan di ricavi in un solo anno.<\/div>\n        <div class=\"fbp5-info\">La conversione in euro e indicativa e calcolata in modo prudente.<\/div>\n        \n      <div class=\"fbp5-scheda\">\n        <div class=\"fbp5-scheda-header\">Dati principali del mercato<\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Ricavi 2025<\/div>\n            <div class=\"fbp5-scheda-val\">221,36 miliardi di yuan<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Ricavi 2024<\/div>\n            <div class=\"fbp5-scheda-val\">212,64 miliardi di yuan<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Variazione anno su anno<\/div>\n            <div class=\"fbp5-scheda-val\">+4,1%<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Segmenti inclusi<\/div>\n            <div class=\"fbp5-scheda-val\">Live streaming e video brevi<\/div>\n          <\/div>\n        \n      <\/div>\n    \n      <\/section>\n    \n\n      <section class=\"fbp5-section\">\n        <div class=\"fbp5-section-label\">Ecosistema<\/div>\n        <h2>Utenti, creator e nuovi formati mostrano un ecosistema <span>digitale ormai capillare<\/span><\/h2>\n        <p>La dimensione dell&#8217;audience resta uno dei punti centrali. In Cina gli utenti dei video brevi hanno superato quota <strong>1 miliardo<\/strong>, con un tempo medio giornaliero di utilizzo pari a <strong>156 minuti<\/strong>. Numeri di questo livello spiegano perche il settore continui a generare ricavi elevati anche in un contesto piu maturo.<\/p><p>Anche il lato creator e molto esteso: gli account complessivi di video brevi hanno raggiunto 1,55 miliardi, mentre gli account di host attivati tra live streaming e short video sono arrivati a quasi 193 milioni. I professionisti del live sono 15,08 milioni, segnale di una filiera che non e piu solo amatoriale.<\/p><p>Tra i formati in crescita emergono il live di gruppo, le performance online di compagnie professionali e le dirette audio ibride. Il quadro che ne esce e quello di un&#8217;offerta multilivello, con contenuti che spaziano dall&#8217;intrattenimento alle attivita culturali fino ai format piu commerciali.<\/p>\n        <ul class=\"fbp5-bullet-list\"><li>Utenti dei video brevi oltre <strong>1 miliardo<\/strong>.<\/li><li>Tempo medio giornaliero per utente: <strong>156 minuti<\/strong>.<\/li><li>Account totali di video brevi: <strong>1,55 miliardi<\/strong>.<\/li><li>Account attivati per host tra live e short video: quasi <strong>193 milioni<\/strong>.<\/li><li>Host professionali: <strong>15,08 milioni<\/strong>.<\/li><\/ul>\n        <div class=\"rh-quickfacts-grid\">\n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Modello di sviluppo<\/div>\n        <div class=\"rh-quickfacts-value\">Creazione, visione e interazione di massa<\/div>\n      <\/div>\n    \n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Nuovi format citati<\/div>\n        <div class=\"rh-quickfacts-value\">Live di gruppo, compagnie professionali online, dirette audio ibride<\/div>\n      <\/div>\n    \n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Valore sociale evidenziato<\/div>\n        <div class=\"rh-quickfacts-value\">Occupazione, consumi e diffusione culturale<\/div>\n      <\/div>\n    <\/div>\n        <div class=\"fbp5-highlight\">L&#8217;uso quotidiano molto elevato e la base di creator enorme restano i due pilastri della monetizzazione del settore.<\/div>\n        <div class=\"fbp5-info\">Il rapporto segnala anche una governance piu strutturata, con coordinamento tra istituzioni, piattaforme, industria e societa.<\/div>\n        \n      <div class=\"fbp5-scheda\">\n        <div class=\"fbp5-scheda-header\">Dimensione dell&#8217;ecosistema<\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Utenti short video<\/div>\n            <div class=\"fbp5-scheda-val\">Oltre 1 miliardo<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Tempo medio giornaliero<\/div>\n            <div class=\"fbp5-scheda-val\">156 minuti<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Account short video<\/div>\n            <div class=\"fbp5-scheda-val\">1,55 miliardi<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Account host cumulati<\/div>\n            <div class=\"fbp5-scheda-val\">Quasi 193 milioni<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Host professionali<\/div>\n            <div class=\"fbp5-scheda-val\">15,08 milioni<\/div>\n          <\/div>\n        \n      <\/div>\n    \n      <\/section>\n    \n<section class=\"fbp5-section\" data-rh-related-section=\"1\">\n      <div class=\"fbp5-section-label\">Articoli correlati<\/div>\n      <h2>Altre notizie <span>da leggere<\/span><\/h2>\n      <div class=\"fbp5-related-grid\"><a class=\"fbp5-related-card\" href=\"https:\/\/www.chinasmartbuy.com\/blog\/rapporto-open-source-2025-cina-crescita-progetti-ai\/\" target=\"_blank\" rel=\"noopener\">\n      <img decoding=\"async\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/06\/open-source-2025-f52d7d60-5225-4398-aacc-3e7f-ycd5pd1j1r.webp\" alt=\"Open source 2025: quasi 60 milioni di progetti attivi, Cina a +40,58%\" loading=\"lazy\">\n      <div class=\"fbp5-related-body\">\n        <span>ai<\/span>\n        <strong>Open source 2025: quasi 60 milioni di progetti attivi, Cina a +40,58%<\/strong>\n        <small>Il nuovo rapporto 2025 conferma la crescita dell\u2019open source globale: quasi 60 milioni di progetti attivi, Cina a +&#8230;<\/small>\n      <\/div>\n    <\/a><a class=\"fbp5-related-card\" href=\"https:\/\/www.chinasmartbuy.com\/blog\/samsung-1-4nm-sf1-4-high-na-euv\/\" target=\"_blank\" rel=\"noopener\">\n      <img decoding=\"async\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/06\/samsung-accelera-sul-nodo-1-4-nm-e-rafforza-la-collaborazione-con-i-forn-c1879065-83c3-4509-8b64.webp\" alt=\"Samsung accelera sul nodo 1,4 nm e rafforza la collaborazione con i fornitori\" loading=\"lazy\">\n      <div class=\"fbp5-related-body\">\n        <span>samsung<\/span>\n        <strong>Samsung accelera sul nodo 1,4 nm e rafforza la collaborazione con i fornitori<\/strong>\n        <small>Samsung accelera di nuovo sul nodo SF1. 4 a 1,4 nm e rafforza la collaborazione con i fornitori di macchinari, con&#8230;<\/small>\n      <\/div>\n    <\/a><a class=\"fbp5-related-card\" href=\"https:\/\/www.chinasmartbuy.com\/blog\/motorola-android-17-beta-nuovi-modelli\/\" target=\"_blank\" rel=\"noopener\">\n      <img decoding=\"async\" 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Ecco chi pu\u00f2 iscriversi&#8230;<\/small>\n      <\/div>\n    <\/a><\/div>\n    <\/section><div class=\"rh-attribution-pills\" style=\"display:flex;gap:10px;flex-wrap:wrap;justify-content:flex-start;margin:16px 0 0\"><a href=\"https:\/\/www.ithome.com\/0\/970\/369.htm\" target=\"_blank\" rel=\"noopener\" title=\"Via: VIA\" aria-label=\"Via: VIA\" style=\"display:inline-flex;align-items:center;gap:8px;padding:10px 16px;border-radius:16px;background:linear-gradient(135deg,#fff7ed,#ffedd5);color:#c2410c;text-decoration:none;font-size:11px;font-weight:900;letter-spacing:.08em;text-transform:uppercase;border:1px solid rgba(249,115,22,.20);box-shadow:0 8px 22px rgba(249,115,22,.08)\">Via<\/a><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Il settore cinese di live streaming e video brevi raggiunge 221,36 miliardi di yuan nel 2025, con oltre 1 miliardo di utenti e una crescita del 4,1%.<\/p>\n","protected":false},"author":9,"featured_media":34063,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_yoast_wpseo_focuskw_text_input":"mercato cinese live streaming video brevi 2025","footnotes":""},"categories":[480],"tags":[],"class_list":["post-34064","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cina, live streaming e video brevi valgono 221,36 miliardi di yuan nel 2025<\/title>\n<meta name=\"description\" content=\"Il settore cinese di live streaming e video brevi chiude il 2025 a 221,36 miliardi di yuan, in crescita del 4,1%, con oltre 1 miliardo di utenti short video.\" 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