{"id":32618,"date":"2026-06-26T08:45:00","date_gmt":"2026-06-26T06:45:00","guid":{"rendered":"https:\/\/www.chinasmartbuy.com\/blog\/?p=32618"},"modified":"2026-06-26T05:24:06","modified_gmt":"2026-06-26T03:24:06","slug":"kadokawa-ceo-confermato-polemiche-profitti-elden-ring","status":"publish","type":"post","link":"https:\/\/www.chinasmartbuy.com\/blog\/kadokawa-ceo-confermato-polemiche-profitti-elden-ring\/","title":{"rendered":"Kadokawa conferma il CEO dopo le polemiche sui profitti di Elden Ring"},"content":{"rendered":"\n\n<style>\n  :root {\n    --red: #CC1B1B;\n    --red-light: rgba(204,27,27,0.08);\n    --red-mid: #e84040;\n    --accent-soft-bg: rgba(204,27,27,0.07);\n    --accent-soft-border: rgba(204,27,27,0.18);\n    --text: #1a1a1a;\n    --text-muted: #666;\n    --card: #ffffff;\n    --border: #ebebeb;\n    --page-bg: #ffffff;\n    --surface-soft: #fafafa;\n    --surface-contrast: #f0f0f0;\n    --line-soft: #f5f5f5;\n    --soft-label: #bbb;\n    --muted-label: #999;\n    --copy: #333;\n    --font-head: 'Bebas Neue', sans-serif;\n    --font-body: 'DM Sans', sans-serif;\n    --heading-spacing: 0.04em;\n    --heading-weight: 400;\n    --spec-header-spacing: 0.08em;\n    --quickfacts-shadow: 0 10px 24px rgba(15,23,42,0.06);\n  }\n  .fbp5-wrap,.fbp5-wrap * { box-sizing:border-box; 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}\n    .rh-downloadbox-head { flex-direction:column; }\n    .rh-downloadbox-link { width:100%; }\n    .rh-offerbox-head { flex-direction:column; }\n    .rh-offerbox-links { grid-template-columns:1fr; }\n    .rh-offer-inline-wrap { flex-direction:column; align-items:flex-start; }\n    .rh-offer-inline-cta { width:100%; }\n  }\n<\/style>\n<div class=\"fbp5-wrap rh-json-article\" id=\"rh-article-mqud8nel-jh3ig\" data-rh-article-type=\"news\" data-rh-site-profile=\"china-smart-buy\">\n  <div class=\"fbp5-intro\">\n    \n    <p>La disputa sui profitti generati da <strong>Elden Ring<\/strong> continua a pesare su Kadokawa. Nell&#8217;assemblea annuale degli azionisti del 24 giugno, il CEO Takeshi Natsuno \u00e8 stato confermato alla guida del gruppo con il 59,68% dei voti.<\/p><p>Il nodo riguarda la gestione commerciale del successo del gioco di FromSoftware, controllata da Kadokawa dal 2014. Alcuni investitori attivisti hanno contestato alla societ\u00e0 di non aver sfruttato abbastanza il boom del titolo, nonostante numeri di vendita e crescita del business gaming gi\u00e0 molto rilevanti.<\/p>\n  <\/div><figure class=\"wp-block-image size-large\" style=\"margin:18px 0;display:block;clear:both;width:100%;position:relative;z-index:1\"><a href=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/06\/kadokawa-il-ceo-dopo-le-polemiche-sui-profitti-di-elden-ring-e4f35fe2-5a2e-456c-932d-3824-76zgxi.png\" target=\"_blank\" rel=\"noopener\" style=\"display:block;width:100%;position:relative;z-index:2;pointer-events:auto;cursor:zoom-in\"><img decoding=\"async\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/06\/kadokawa-il-ceo-dopo-le-polemiche-sui-profitti-di-elden-ring-e4f35fe2-5a2e-456c-932d-3824-76zgxi.png\" alt=\"\u300a\u827e\u5c14\u767b\u6cd5\u73af\u300b\u6e38\u620f\u5229\u6da6\u4e89\u8bae\u53d1\u9175\uff1a\u6fc0\u8fdb\u80a1\u4e1c\u65bd\u538b\u672a\u679c\uff0c\u89d2\u5ddd CEO \u590f\u91ce\u521a\u7559\u4efb\" loading=\"lazy\" style=\"display:block;max-width:100%;height:auto;margin:0 auto;pointer-events:auto\"><\/a><\/figure>\n  \n\n      <section class=\"fbp5-section\">\n        <div class=\"fbp5-section-label\">azienda<\/div>\n        <h2>Kadokawa conferma il CEO nonostante la <span>pressione degli azionisti<\/span><\/h2>\n        <p>A spingere per la sostituzione di Natsuno \u00e8 stata Oasis Management, che ha criticato la gestione del gruppo parlando di una mancata monetizzazione del fenomeno Elden Ring e di una conseguente perdita di profitti potenziali.<\/p><p>Dopo l&#8217;assemblea, Kadokawa ha annunciato una revisione della propria struttura manageriale, della remunerazione dei dirigenti e dello stato di avanzamento del piano commerciale di medio termine. Il messaggio \u00e8 chiaro: il vertice resta, ma la pressione del mercato sulla capacit\u00e0 esecutiva del gruppo non si \u00e8 affatto chiusa.<\/p>\n        <ul class=\"fbp5-bullet-list\"><li>Takeshi Natsuno resta CEO con <strong>59,68%<\/strong> dei voti.<\/li><li>Oasis Management aveva chiesto la sua rimozione.<\/li><li>Institutional Shareholder Services ha appoggiato una linea critica verso l&#8217;attuale gestione.<\/li><li>Kadokawa rivedr\u00e0 struttura del management, compensi e piano industriale di medio termine.<\/li><\/ul>\n        <div class=\"rh-quickfacts-grid\">\n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Assemblea<\/div>\n        <div class=\"rh-quickfacts-value\">24 giugno<\/div>\n      <\/div>\n    \n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Esito voto<\/div>\n        <div class=\"rh-quickfacts-value\">Rielezione del CEO<\/div>\n      <\/div>\n    \n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Tema centrale<\/div>\n        <div class=\"rh-quickfacts-value\">Sfruttamento commerciale del successo di Elden Ring<\/div>\n      <\/div>\n    <\/div>\n        <div class=\"fbp5-highlight\">La rielezione con una maggioranza non larghissima mostra che il malcontento degli investitori resta concreto.<\/div>\n        <div class=\"fbp5-info\">La vicenda riguarda soprattutto la capacit\u00e0 di Kadokawa di trasformare un enorme successo videoludico in risultati ancora pi\u00f9 consistenti sul piano industriale.<\/div>\n        \n      <div class=\"fbp5-scheda\">\n        <div class=\"fbp5-scheda-header\">Dati chiave sulla governance<\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">CEO confermato<\/div>\n            <div class=\"fbp5-scheda-val\">Takeshi Natsuno<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Consenso ottenuto<\/div>\n            <div class=\"fbp5-scheda-val\">59,68%<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Azionista attivista principale<\/div>\n            <div class=\"fbp5-scheda-val\">Oasis Management<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Prima richiesta degli attivisti<\/div>\n            <div class=\"fbp5-scheda-val\">Sostituzione del CEO<\/div>\n          <\/div>\n        \n      <\/div>\n    \n      <\/section>\n    \n\n      <section class=\"fbp5-section\">\n        <div class=\"fbp5-section-label\">gaming<\/div>\n        <h2>Elden Ring resta il centro della contestazione per risultati e <span>potenziale commerciale<\/span><\/h2>\n        <p>Il peso di Elden Ring nella discussione \u00e8 facile da capire. Dopo l&#8217;uscita del gioco nel 2022, il business gaming di Kadokawa ha registrato una crescita dei ricavi del <strong>123%<\/strong>, segnale diretto dell&#8217;impatto del titolo sviluppato da FromSoftware.<\/p><p>Anche i numeri aggiornati confermano la portata del prodotto: ad aprile 2025 Elden Ring aveva superato i <strong>30 milioni di copie vendute<\/strong>, mentre l&#8217;espansione Shadow of the Erdtree aveva gi\u00e0 oltrepassato i 10 milioni di unit\u00e0. Per chi segue il settore gaming, il punto non \u00e8 il successo del gioco in s\u00e9, ma quanto margine ulteriore Kadokawa avrebbe potuto estrarre da una propriet\u00e0 di questo livello.<\/p>\n        <ul class=\"fbp5-bullet-list\"><li>FromSoftware \u00e8 stata acquisita da Kadokawa nel 2014.<\/li><li>Nel 2022 Elden Ring ha spinto i ricavi gaming di Kadokawa a <strong>+123%<\/strong>.<\/li><li>Vendite cumulative del gioco oltre <strong>30 milioni<\/strong> di copie ad aprile 2025.<\/li><li>L&#8217;espansione Shadow of the Erdtree ha superato <strong>10 milioni<\/strong> di copie.<\/li><\/ul>\n        \n        <div class=\"fbp5-highlight\">Il titolo ha gi\u00e0 prodotto risultati enormi, ma per gli azionisti attivisti il problema \u00e8 il valore non ancora catturato.<\/div>\n        <div class=\"fbp5-info\">La discussione non mette in dubbio la forza commerciale di Elden Ring, ma la strategia con cui Kadokawa gestisce le sue propriet\u00e0 gaming di maggior successo.<\/div>\n        \n      <div class=\"fbp5-scheda\">\n        <div class=\"fbp5-scheda-header\">Indicatori di performance di Elden Ring<\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Crescita ricavi gaming Kadokawa post lancio<\/div>\n            <div class=\"fbp5-scheda-val\">+123%<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Vendite gioco base<\/div>\n            <div class=\"fbp5-scheda-val\">Oltre 30 milioni<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Vendite DLC Shadow of the Erdtree<\/div>\n            <div class=\"fbp5-scheda-val\">Oltre 10 milioni<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Data di riferimento vendite cumulative<\/div>\n            <div class=\"fbp5-scheda-val\">Aprile 2025<\/div>\n          <\/div>\n        \n      <\/div>\n    \n      <\/section>\n    \n\n      <section class=\"fbp5-section\">\n        <div class=\"fbp5-section-label\">mercato<\/div>\n        <h2>La nuova struttura azionaria rende piu forte la <span>pressione su Kadokawa<\/span><\/h2>\n        <p>La battaglia interna si inserisce anche in un contesto di equilibri cambiati tra gli azionisti. A marzo 2026, Oasis Management \u00e8 diventata il primo azionista di Kadokawa con una quota dell&#8217;11,89%, superando Sony, ferma al 10,04%.<\/p><p>Questo passaggio spiega perch\u00e9 il confronto sulla gestione del gruppo sia diventato pi\u00f9 duro e pi\u00f9 pubblico. Per il settore videoludico \u00e8 un segnale importante: quando un publisher o una holding con asset forti come FromSoftware entra nel mirino degli investitori attivisti, la pressione su strategia, monetizzazione e governance tende ad aumentare rapidamente.<\/p>\n        <ul class=\"fbp5-bullet-list\"><li>Oasis Management detiene <strong>11,89%<\/strong> di Kadokawa.<\/li><li>Sony risulta al <strong>10,04%<\/strong>.<\/li><li>Oasis \u00e8 diventata il primo azionista a marzo 2026.<\/li><\/ul>\n        <div class=\"rh-quickfacts-grid\">\n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Secondo azionista citato<\/div>\n        <div class=\"rh-quickfacts-value\">Sony<\/div>\n      <\/div>\n    \n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Impatto<\/div>\n        <div class=\"rh-quickfacts-value\">Maggiore pressione su strategia e management<\/div>\n      <\/div>\n    <\/div>\n        <div class=\"fbp5-highlight\">Con Oasis primo azionista, la linea critica verso il management ha oggi un peso molto pi\u00f9 concreto.<\/div>\n        <div class=\"fbp5-info\">Per chi segue il business dei videogiochi, la notizia va letta come un passaggio di governance che pu\u00f2 influenzare le prossime scelte su propriet\u00e0 intellettuali, piani commerciali e valorizzazione di FromSoftware.<\/div>\n        \n      <div class=\"fbp5-scheda\">\n        <div class=\"fbp5-scheda-header\">Quote azionarie citate<\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Oasis Management<\/div>\n            <div class=\"fbp5-scheda-val\">11,89%<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Sony<\/div>\n            <div class=\"fbp5-scheda-val\">10,04%<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Momento del sorpasso<\/div>\n            <div class=\"fbp5-scheda-val\">Marzo 2026<\/div>\n          <\/div>\n        \n      <\/div>\n    \n      <\/section>\n    \n<\/div><div class=\"rh-attribution-pills\" style=\"display:flex;gap:10px;flex-wrap:wrap;justify-content:flex-start;margin:16px 0 0\"><a href=\"https:\/\/www.ithome.com\/0\/968\/796.htm\" target=\"_blank\" rel=\"noopener\" title=\"Via: VIA\" aria-label=\"Via: VIA\" style=\"display:inline-flex;align-items:center;gap:8px;padding:10px 16px;border-radius:16px;background:linear-gradient(135deg,#fff7ed,#ffedd5);color:#c2410c;text-decoration:none;font-size:11px;font-weight:900;letter-spacing:.08em;text-transform:uppercase;border:1px solid rgba(249,115,22,.20);box-shadow:0 8px 22px rgba(249,115,22,.08)\">Via<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Kadokawa conferma il CEO Takeshi Natsuno, ma la pressione degli azionisti sul caso Elden Ring resta alta.<\/p>\n","protected":false},"author":6,"featured_media":32617,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_yoast_wpseo_focuskw_text_input":"Kadokawa Elden Ring","footnotes":""},"categories":[1243],"tags":[],"class_list":["post-32618","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-videogiochi"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kadokawa conferma il CEO dopo le polemiche sui profitti di Elden Ring<\/title>\n<meta name=\"description\" content=\"Kadokawa conferma Takeshi Natsuno come CEO con il 59,68% dei voti, mentre cresce lo scontro con gli azionisti sulla gestione commerciale di Elden Ring.\" \/>\n<meta name=\"robots\" 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