{"id":29555,"date":"2026-05-31T14:45:00","date_gmt":"2026-05-31T12:45:00","guid":{"rendered":"https:\/\/www.chinasmartbuy.com\/blog\/kinari-materiale-panasonic-cellulosa\/"},"modified":"2026-05-31T14:58:01","modified_gmt":"2026-05-31T12:58:01","slug":"kinari-materiale-panasonic-cellulosa","status":"publish","type":"post","link":"https:\/\/www.chinasmartbuy.com\/blog\/kinari-materiale-panasonic-cellulosa\/","title":{"rendered":"Kinari, il materiale di Panasonic che sfida la plastica"},"content":{"rendered":"\n\n<style>\n  :root {\n    --red: #CC1B1B;\n    --red-light: rgba(204,27,27,0.08);\n    --red-mid: #e84040;\n    --accent-soft-bg: rgba(204,27,27,0.07);\n    --accent-soft-border: rgba(204,27,27,0.18);\n    --text: #1a1a1a;\n    --text-muted: #666;\n    --card: #ffffff;\n    --border: #ebebeb;\n    --page-bg: #ffffff;\n    --surface-soft: #fafafa;\n    --surface-contrast: #f0f0f0;\n    --line-soft: #f5f5f5;\n    --soft-label: #bbb;\n    --muted-label: #999;\n    --copy: #333;\n    --font-head: 'Bebas Neue', sans-serif;\n    --font-body: 'DM Sans', sans-serif;\n    --heading-spacing: 0.04em;\n    --heading-weight: 400;\n    --spec-header-spacing: 0.08em;\n    --quickfacts-shadow: 0 10px 24px rgba(15,23,42,0.06);\n  }\n  .fbp5-wrap,.fbp5-wrap * { box-sizing:border-box; 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}\n  }\n<\/style>\n<div class=\"fbp5-wrap rh-json-article\" id=\"rh-article-mptrrm5x-889sf\" data-rh-article-type=\"news\" data-rh-site-profile=\"china-smart-buy\">\n  <div class=\"fbp5-intro\">\n    \n    <p>Kinari \u00e8 un materiale che prova a risolvere uno dei limiti storici della plastica: restare economica e facile da produrre senza rinunciare a prestazioni e resa estetica. Sviluppato dalla divisione MI di Panasonic, \u00e8 una resina composita a base di cellulosa pensata per oggetti reali, non per prototipi da vetrina.<\/p><p>La sua particolarit\u00e0 sta nel mix tra funzionalit\u00e0 industriale e aspetto finito: pu\u00f2 essere modellato, colorato e usato per scocche di elettrodomestici, materiali da costruzione e componenti automotive. La quota di fibre di cellulosa arriva fino all&#8217;85%, con l&#8217;obiettivo di salire ancora fino al 100%.<\/p>\n  <\/div><figure class=\"wp-block-image size-large\" style=\"margin:18px 0;display:block;clear:both;width:100%;position:relative;z-index:1\"><a href=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/05\/kinari-image-kinari-02-181mrp919m.webp\" target=\"_blank\" rel=\"noopener\" style=\"display:block;width:100%;position:relative;z-index:2;pointer-events:auto;cursor:zoom-in\"><img decoding=\"async\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/05\/kinari-image-kinari-02-181mrp919m.webp\" alt=\"Kinari Might Be the Most Important Material You\u2019ve Never Heard Of\" loading=\"lazy\" style=\"display:block;max-width:100%;height:auto;margin:0 auto;pointer-events:auto\"><\/a><\/figure>\n  \n\n      <section class=\"fbp5-section\">\n        <div class=\"fbp5-section-label\">materiali<\/div>\n        <h2>Kinari punta a sostituire la plastica con una resina a <span>base vegetale<\/span><\/h2>\n        <p>Kinari nasce da un lavoro avviato nel 2015 e non segue la logica del materiale \u201cgreen\u201d da lancio rapido. Nel 2019 la formulazione conteneva il 55% di biomassa, nel 2022 era salita al 90%, e oggi la composizione arriva fino all&#8217;85% di fibre di cellulosa in base alla versione.<\/p><p>Il punto forte non \u00e8 solo l&#8217;origine vegetale, ma il fatto che il materiale sia pensato per sostituire davvero la plastica tradizionale in prodotti di uso quotidiano e industriale.<\/p>\n        <ul class=\"fbp5-bullet-list\"><li>Materiale composito a base di cellulosa, con utilizzo previsto in elettrodomestici, edilizia e automotive.<\/li><li>Quota di fibre di cellulosa fino all&#8217;85%, con obiettivo finale del 100%.<\/li><li>Sviluppo in corso dal 2015, con miglioramenti graduali della formulazione.<\/li><\/ul>\n        <div class=\"rh-quickfacts-grid\">\n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Azienda<\/div>\n        <div class=\"rh-quickfacts-value\">MI Division di Panasonic<\/div>\n      <\/div>\n    <\/div>\n        <div class=\"fbp5-highlight\">La differenza rispetto ad altre alternative sostenibili \u00e8 che Kinari non nasce per restare un esperimento: \u00e8 gi\u00e0 impostato per entrare in produzione industriale senza cambiare radicalmente i processi esistenti.<\/div>\n        <div class=\"fbp5-info\">Il materiale \u00e8 descritto come modellabile e colorabile, quindi adatto a prodotti finiti e non solo a dimostrazioni di laboratorio.<\/div>\n        \n      <\/section><figure class=\"wp-block-image size-large\" style=\"margin:18px 0;display:block;clear:both;width:100%;position:relative;z-index:1\"><a href=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/05\/kinari-image-kinari-03-1v21cvi19o.webp\" target=\"_blank\" rel=\"noopener\" style=\"display:block;width:100%;position:relative;z-index:2;pointer-events:auto;cursor:zoom-in\"><img decoding=\"async\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/05\/kinari-image-kinari-03-1v21cvi19o.webp\" alt=\"Kinari Might Be the Most Important Material You\u2019ve Never Heard Of\" loading=\"lazy\" style=\"display:block;max-width:100%;height:auto;margin:0 auto;pointer-events:auto\"><\/a><\/figure>\n    \n\n      <section class=\"fbp5-section\">\n        <div class=\"fbp5-section-label\">prodotti<\/div>\n        <h2>Oggetti finiti che mostrano un aspetto pi\u00f9 caldo della <span>plastica tradizionale<\/span><\/h2>\n        <p>Le applicazioni gi\u00e0 realizzate aiutano a capire la direzione del progetto: cucchiai neri opachi e verde bosco, ciotole nei toni terracotta, bicchieri con una superficie che ricorda il legno lavorato, dispenser per sapone in colore ambra e lampade sospese con finitura irregolare, quasi in pietra.<\/p><p>L&#8217;impressione generale \u00e8 quella di un materiale che non cerca di imitare la plastica comune, ma propone una presenza visiva pi\u00f9 ricca e tattile, abbastanza versatile da funzionare in pi\u00f9 categorie senza sembrare un compromesso.<\/p>\n        <ul class=\"fbp5-bullet-list\"><li>Finiture viste: nero opaco, verde bosco, terracotta, ambra e effetto pietra.<\/li><li>Prodotti dimostrativi: cucchiai, ciotole, bicchieri, dispenser per sapone e lampade sospese.<\/li><li>Aspetto pi\u00f9 vicino a legno, ceramica o pietra che alla plastica standard.<\/li><\/ul>\n        <div class=\"rh-quickfacts-grid\">\n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Settori di uso<\/div>\n        <div class=\"rh-quickfacts-value\">Casa, edilizia, automotive<\/div>\n      <\/div>\n    \n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Caratteristica estetica<\/div>\n        <div class=\"rh-quickfacts-value\">Superfici calde e materiche<\/div>\n      <\/div>\n    \n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Stato dei prodotti mostrati<\/div>\n        <div class=\"rh-quickfacts-value\">Oggetti finiti<\/div>\n      <\/div>\n    <\/div>\n        <div class=\"fbp5-highlight\">Per chi progetta prodotti, il dato interessante \u00e8 che Kinari permette una resa estetica pi\u00f9 sofisticata senza sacrificare l&#8217;approccio industriale del materiale.<\/div>\n        <div class=\"fbp5-info\">Non si tratta di accessori commerciali gi\u00e0 in vendita, ma di esempi che mostrano come il materiale possa essere applicato in contesti diversi.<\/div>\n        \n      <\/section><figure class=\"wp-block-image size-large\" style=\"margin:18px 0;display:block;clear:both;width:100%;position:relative;z-index:1\"><a href=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/05\/kinari-image-kinari-06-1em91jd19p.webp\" target=\"_blank\" rel=\"noopener\" style=\"display:block;width:100%;position:relative;z-index:2;pointer-events:auto;cursor:zoom-in\"><img decoding=\"async\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/05\/kinari-image-kinari-06-1em91jd19p.webp\" alt=\"Kinari Might Be the Most Important Material You\u2019ve Never Heard Of\" loading=\"lazy\" style=\"display:block;max-width:100%;height:auto;margin:0 auto;pointer-events:auto\"><\/a><\/figure>\n    \n\n      <section class=\"fbp5-section\">\n        <div class=\"fbp5-section-label\">produzione<\/div>\n        <h2>Il vantaggio industriale di Kinari \u00e8 produrre come la plastica, ma con <span>meno impatto<\/span><\/h2>\n        <p>Il motivo per cui Kinari \u00e8 rilevante va oltre la sostenibilit\u00e0 dichiarata. La resina \u00e8 pensata per essere lavorata senza investire in nuovi macchinari, perch\u00e9 durante la produzione si comporta in modo simile alla plastica convenzionale.<\/p><p>Il processo produttivo \u00e8 completamente a secco, quindi elimina l&#8217;uso dell&#8217;acqua e riduce consumi energetici ed emissioni di anidride carbonica rispetto ai metodi tradizionali. In base alla formulazione, il ricorso al petrolio cala del 55-70%.<\/p>\n        <ul class=\"fbp5-bullet-list\"><li>Produzione a secco, senza acqua.<\/li><li>Riduzione del petrolio impiegato tra il 55% e il 70% a seconda della formulazione.<\/li><li>Compatibile con i processi produttivi esistenti, senza nuova attrezzatura dedicata.<\/li><\/ul>\n        <div class=\"rh-quickfacts-grid\">\n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Metodo produttivo<\/div>\n        <div class=\"rh-quickfacts-value\">A secco<\/div>\n      <\/div>\n    \n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Acqua impiegata<\/div>\n        <div class=\"rh-quickfacts-value\">0<\/div>\n      <\/div>\n    \n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Impatto in produzione<\/div>\n        <div class=\"rh-quickfacts-value\">Meno energia e meno CO2<\/div>\n      <\/div>\n    <\/div>\n        <div class=\"fbp5-highlight\">\u00c8 questo il punto pi\u00f9 forte del progetto: una soluzione sostenibile ha pi\u00f9 chance di diffondersi quando non costringe i produttori a ripensare tutta la filiera.<\/div>\n        <div class=\"fbp5-info\">Il materiale \u00e8 presentato come una proposta di lungo periodo, non come una semplice alternativa temporanea ai polimeri tradizionali.<\/div>\n        \n      <\/section><figure class=\"wp-block-image size-large\" style=\"margin:18px 0;display:block;clear:both;width:100%;position:relative;z-index:1\"><a href=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/05\/kinari-image-kinari-07-1kk7yje19r.webp\" target=\"_blank\" rel=\"noopener\" style=\"display:block;width:100%;position:relative;z-index:2;pointer-events:auto;cursor:zoom-in\"><img decoding=\"async\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/05\/kinari-image-kinari-07-1kk7yje19r.webp\" alt=\"Kinari Might Be the Most Important Material You\u2019ve Never Heard Of\" loading=\"lazy\" style=\"display:block;max-width:100%;height:auto;margin:0 auto;pointer-events:auto\"><\/a><\/figure>\n    \n\n      <section class=\"fbp5-section\">\n        <div class=\"fbp5-section-label\">riciclo<\/div>\n        <h2>Il progetto punta anche a un ciclo <span>chiuso del materiale<\/span><\/h2>\n        <p>Kinari non si limita alla fase di produzione. \u00c8 in sviluppo un approccio al riciclo su due fronti, con l&#8217;obiettivo di creare un sistema davvero circolare in cui il materiale possa essere recuperato, trattato e riutilizzato.<\/p><p>La parte finale del ciclo di vita \u00e8 spesso il tallone d&#8217;Achille dei materiali sostenibili. Qui invece il riciclo \u00e8 trattato come elemento centrale del progetto, non come dettaglio secondario.<\/p>\n        <ul class=\"fbp5-bullet-list\"><li>Sistema di riciclo in sviluppo su due fronti.<\/li><li>Obiettivo: recupero, trattamento e riutilizzo del materiale.<\/li><li>Impostazione pensata per un vero ciclo chiuso.<\/li><\/ul>\n        <div class=\"rh-quickfacts-grid\">\n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Approccio<\/div>\n        <div class=\"rh-quickfacts-value\">Circolarit\u00e0 integrata nel materiale<\/div>\n      <\/div>\n    \n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Sfida aperta<\/div>\n        <div class=\"rh-quickfacts-value\">Scalabilit\u00e0 senza perdere i vantaggi ottenuti<\/div>\n      <\/div>\n    <\/div>\n        <div class=\"fbp5-highlight\">La domanda vera resta la scala: il materiale dovr\u00e0 crescere senza perdere le qualit\u00e0 che lo rendono interessante. \u00c8 il passaggio che separa una buona idea da un&#8217;alternativa davvero industriale.<\/div>\n        <div class=\"fbp5-info\">Kinari resta un progetto in evoluzione, ma la continuit\u00e0 del lavoro dal 2015 lo distingue dalle bioplastiche pi\u00f9 effimere viste negli ultimi anni.<\/div>\n        \n      <\/section><figure class=\"wp-block-image size-large\" style=\"margin:18px 0;display:block;clear:both;width:100%;position:relative;z-index:1\"><a href=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/05\/kinari-image-kinari-04-ekoy7719ql.webp\" target=\"_blank\" rel=\"noopener\" style=\"display:block;width:100%;position:relative;z-index:2;pointer-events:auto;cursor:zoom-in\"><img decoding=\"async\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/05\/kinari-image-kinari-04-ekoy7719ql.webp\" alt=\"Kinari Might Be the Most Important Material You\u2019ve Never Heard Of\" loading=\"lazy\" style=\"display:block;max-width:100%;height:auto;margin:0 auto;pointer-events:auto\"><\/a><\/figure>\n    \n<\/div><div class=\"rh-attribution-pills\" style=\"display:flex;gap:10px;flex-wrap:wrap;justify-content:flex-start;margin:16px 0 0\"><a href=\"https:\/\/www.yankodesign.com\/2026\/05\/30\/kinari-might-be-the-most-important-material-youve-never-heard-of\/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=kinari-might-be-the-most-important-material-youve-never-heard-of\" target=\"_blank\" rel=\"noopener\" title=\"Via: Yanko Design\" aria-label=\"Via: Yanko Design\" style=\"display:inline-flex;align-items:center;gap:8px;padding:10px 16px;border-radius:16px;background:linear-gradient(135deg,#fff7ed,#ffedd5);color:#c2410c;text-decoration:none;font-size:11px;font-weight:900;letter-spacing:.08em;text-transform:uppercase;border:1px solid rgba(249,115,22,.20);box-shadow:0 8px 22px rgba(249,115,22,.08)\">Via<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Kinari \u00e8 la resina a base di cellulosa di Panasonic: punta a sostituire la plastica con un materiale modellabile, colorabile e pi\u00f9 sostenibile.<\/p>\n","protected":false},"author":5,"featured_media":29554,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_yoast_wpseo_focuskw_text_input":"","footnotes":""},"categories":[480],"tags":[1204],"class_list":["post-29555","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-panasonic"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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