{"id":29165,"date":"2026-05-28T16:30:00","date_gmt":"2026-05-28T14:30:00","guid":{"rendered":"https:\/\/www.chinasmartbuy.com\/blog\/?p=29165"},"modified":"2026-05-28T15:45:24","modified_gmt":"2026-05-28T13:45:24","slug":"emta-01-k-car-elettrica-giappone","status":"publish","type":"post","link":"https:\/\/www.chinasmartbuy.com\/blog\/emta-01-k-car-elettrica-giappone\/","title":{"rendered":"Emta #01, la K-car elettrica di Chery arriva in Giappone"},"content":{"rendered":"\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Bebas+Neue&amp;family=DM+Sans:ital,wght@0,300;0,400;0,500;0,600;0,700;1,400&amp;display=swap\" rel=\"stylesheet\">\n<style>\n  :root {\n    --red: #CC1B1B;\n    --red-light: rgba(204,27,27,0.08);\n    --red-mid: #e84040;\n    --accent-soft-bg: rgba(204,27,27,0.07);\n    --accent-soft-border: rgba(204,27,27,0.18);\n    --text: #1a1a1a;\n    --text-muted: #666;\n    --card: #ffffff;\n    --border: #ebebeb;\n    --page-bg: #ffffff;\n    --surface-soft: #fafafa;\n    --surface-contrast: #f0f0f0;\n    --line-soft: #f5f5f5;\n    --soft-label: #bbb;\n    --muted-label: #999;\n    --copy: #333;\n    --font-head: 'Bebas Neue', sans-serif;\n    --font-body: 'DM Sans', sans-serif;\n    --heading-spacing: 0.04em;\n    --heading-weight: 400;\n    --spec-header-spacing: 0.08em;\n    --quickfacts-shadow: 0 10px 24px rgba(15,23,42,0.06);\n  }\n  .fbp5-wrap,.fbp5-wrap * { box-sizing:border-box; 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}\n  }\n<\/style>\n<div class=\"fbp5-wrap rh-json-article\" id=\"rh-article-mppjp5z6-4kt4q\" data-rh-article-type=\"news\" data-rh-site-profile=\"china-smart-buy\">\n  <div class=\"fbp5-intro\">\n    \n    <p>La joint venture di Chery, EMT, lancer\u00e0 nel 2027 la sua prima K-car elettrica in Giappone per sfidare la BYD Racco. Si tratta di un modello pensato per il mercato giapponese, con batteria fornita da Gotion e produzione affidata allo stabilimento di Yueda a Yancheng, in Cina.<\/p><p>Il progetto punta a costruire una gamma di quattro auto entro il 2029. Il primo modello, ancora senza nome ufficiale, \u00e8 una piccola elettrica a cinque porte con impostazione molto compatta: misura 3,4 metri in lunghezza e 1,48 metri in larghezza.<\/p>\n  <\/div><figure class=\"wp-block-image size-large\" style=\"margin:18px 0;display:block;clear:both;width:100%;position:relative;z-index:1\"><a href=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/05\/emta-01-la-k-car-elettrica-di-chery-chery-emta-2-800x450-140a1uv1sq.webp\" target=\"_blank\" rel=\"noopener\" style=\"display:block;width:100%;position:relative;z-index:2;pointer-events:auto;cursor:zoom-in\"><img decoding=\"async\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/05\/emta-01-la-k-car-elettrica-di-chery-chery-emta-2-800x450-140a1uv1sq.webp\" alt=\"Chery joint venture to\" loading=\"lazy\" style=\"display:block;max-width:100%;height:auto;margin:0 auto;pointer-events:auto\"><\/a><\/figure>\n  \n\n      <section class=\"fbp5-section\">\n        <div class=\"fbp5-section-label\">Progetto e strategia<\/div>\n        <h2>EMTA debutta in Giappone nel 2027 con una <span>K-car elettrica<\/span><\/h2>\n        <p>EMTA \u00e8 un marchio controllato da Electric Mobility Technologies, societ\u00e0 con base a Singapore, e nasce come progetto congiunto che coinvolge Chery Automobile, Jiangsu Yueda Automobile Group, Autobacs Seven, Gotion e Anest. Chery ha una quota del 27,27% e, in questo schema, agir\u00e0 come fornitore di tecnologia pi\u00f9 che come gestore diretto del programma.<\/p><p>La prima auto del marchio arriver\u00e0 in Giappone nel 2027 e sar\u00e0 seguita da altri tre modelli. L\u2019obiettivo \u00e8 espandere la gamma entro la fine del 2029, con la possibilit\u00e0 di valutare una fabbrica in Giappone dopo il 2030 se il progetto avr\u00e0 successo.<\/p><p>La parte industriale \u00e8 centrata sul sito di Yancheng, controllato da Yueda, che in passato ha prodotto anche modelli Kia e HiPhi. Autobacs Seven seguir\u00e0 i canali commerciali, mentre Anest si occuper\u00e0 del supporto qualit\u00e0.<\/p>\n        <ul class=\"fbp5-bullet-list\"><li>Debutto commerciale previsto: <strong>2027<\/strong><\/li><li>Gamma prevista entro fine 2029: <strong>4 modelli<\/strong><\/li><li>Ruolo di Chery: <strong>fornitore di architettura, trazione elettrica e assistenza alla guida<\/strong><\/li><li>Batterie: <strong>fornite da Gotion<\/strong><\/li><li>Produzione iniziale: <strong>stabilimento di Yancheng, in Cina<\/strong><\/li><\/ul>\n        <div class=\"rh-quickfacts-grid\">\n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Mercato di lancio<\/div>\n        <div class=\"rh-quickfacts-value\">Giappone<\/div>\n      <\/div>\n    \n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Architettura del brand<\/div>\n        <div class=\"rh-quickfacts-value\">Joint venture guidata da Electric Mobility Technologies<\/div>\n      <\/div>\n    \n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Commercializzazione<\/div>\n        <div class=\"rh-quickfacts-value\">Rete Autobacs Seven<\/div>\n      <\/div>\n    \n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Gestione prodotto<\/div>\n        <div class=\"rh-quickfacts-value\">Team giapponese con background in Honda e Mazda<\/div>\n      <\/div>\n    <\/div>\n        <div class=\"fbp5-highlight\">Chery ha chiarito di non gestire il progetto nella vita quotidiana: il suo ruolo \u00e8 quello di azionista e fornitore di tecnologia, mentre sviluppo commerciale e direzione operativa restano separati.<\/div>\n        <div class=\"fbp5-info\">EMTA viene scritto ufficialmente anche in maiuscolo, ma il marchio non \u00e8 un acronimo. Nel racconto industriale resta quindi la forma Emta.<\/div>\n        \n      <\/section><figure class=\"wp-block-image size-large\" style=\"margin:18px 0;display:block;clear:both;width:100%;position:relative;z-index:1\"><a href=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/05\/emta-01-la-k-car-elettrica-di-chery-chery-emta-800x450-1qjpyh01t0.webp\" target=\"_blank\" rel=\"noopener\" style=\"display:block;width:100%;position:relative;z-index:2;pointer-events:auto;cursor:zoom-in\"><img decoding=\"async\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/05\/emta-01-la-k-car-elettrica-di-chery-chery-emta-800x450-1qjpyh01t0.webp\" alt=\"Chery joint venture to\" loading=\"lazy\" style=\"display:block;max-width:100%;height:auto;margin:0 auto;pointer-events:auto\"><\/a><\/figure>\n    \n\n      <section class=\"fbp5-section\">\n        <div class=\"fbp5-section-label\">Il primo modello<\/div>\n        <h2>La Emta #\u00e0 una K-car elettrica compatta e molto vicina alla <span>QQ Ice Cream<\/span><\/h2>\n        <p>Il primo veicolo del marchio \u00e8 una K-car dal design squadrato, con nome ufficiale ancora non comunicato. Sulla porta compare l\u2019indicazione #01, dettaglio che fa pensare a una possibile denominazione finale Emta #01.<\/p><p>Lo stile richiama da vicino la Chery QQ Ice Cream elettrica lanciata in Cina nel 2021, ma con una carrozzeria a cinque porte. Ci sono fari dal taglio netto, montanti scuriti, paraurti molto semplice e specchietti laterali molto piccoli, che potrebbero in realt\u00e0 essere telecamere.<\/p><p>Le misure confermate parlano di 3,4 metri di lunghezza e 1,48 metri di larghezza. EMTA sottolinea anche una sicurezza in caso di impatto paragonabile a quella di veicoli pi\u00f9 grandi.<\/p>\n        <ul class=\"fbp5-bullet-list\"><li>Carrozzeria: <strong>K-car elettrica a cinque porte<\/strong><\/li><li>Lunghezza: <strong>3,4 metri<\/strong><\/li><li>Larghezza: <strong>1,48 metri<\/strong><\/li><li>Design: <strong>linee squadrate e impostazione urbana<\/strong><\/li><li>Specchietti laterali: <strong>dimensioni ridotte, possibile uso di telecamere<\/strong><\/li><\/ul>\n        <div class=\"rh-quickfacts-grid\">\n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Nome ufficiale<\/div>\n        <div class=\"rh-quickfacts-value\">Non ancora rivelato<\/div>\n      <\/div>\n    \n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Indizio di nome<\/div>\n        <div class=\"rh-quickfacts-value\">#01 sulla porta<\/div>\n      <\/div>\n    \n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Riferimento estetico<\/div>\n        <div class=\"rh-quickfacts-value\">Chery QQ Ice Cream<\/div>\n      <\/div>\n    <\/div>\n        <div class=\"fbp5-highlight\">Con 3,4 metri di lunghezza, la Emta #01 si colloca nel cuore della categoria K-car: un formato che privilegia ingombri ridotti, praticit\u00e0 cittadina e costi contenuti.<\/div>\n        <div class=\"fbp5-info\">Specifiche complete, allestimenti e prezzo della Emta #01 non sono stati ancora diffusi.<\/div>\n        \n      <\/section><figure class=\"wp-block-image size-large\" style=\"margin:18px 0;display:block;clear:both;width:100%;position:relative;z-index:1\"><a href=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/05\/emta-01-la-k-car-elettrica-di-chery-byd-racco-interior-4-800x450-152xliyqf3.jpg\" target=\"_blank\" rel=\"noopener\" style=\"display:block;width:100%;position:relative;z-index:2;pointer-events:auto;cursor:zoom-in\"><img decoding=\"async\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/05\/emta-01-la-k-car-elettrica-di-chery-byd-racco-interior-4-800x450-152xliyqf3.jpg\" alt=\"Chery joint venture to\" loading=\"lazy\" style=\"display:block;max-width:100%;height:auto;margin:0 auto;pointer-events:auto\"><\/a><\/figure>\n    \n\n      <section class=\"fbp5-section\">\n        <div class=\"fbp5-section-label\">Prezzo e sfida di mercato<\/div>\n        <h2>La Emta #01 dovr\u00e0 confrontarsi con la BYD Racco, attesa a circa 2,5 <span>milioni di yen<\/span><\/h2>\n        <p>La rivale pi\u00f9 immediata \u00e8 la BYD Racco, K-car elettrica destinata a entrare a breve nel mercato giapponese con un prezzo di circa 2,5 milioni di yen, pari a circa 15.670 dollari e a circa 14.400 euro. \u00c8 il riferimento pi\u00f9 importante per capire dove si posizioner\u00e0 il primo modello Emta.<\/p><p>La sfida non riguarda solo il prodotto, ma anche l\u2019export cinese: BYD e Chery si contendono il titolo di maggiore esportatore automobilistico della Cina. Ad aprile 2026 BYD ha esportato 135.098 veicoli, mentre Chery ha raggiunto 177.573 unit\u00e0 nello stesso periodo.<\/p><p>Per ora EMTA non ha comunicato n\u00e9 listini n\u00e9 versioni della propria K-car, quindi il confronto con BYD resta soprattutto strategico. La scelta di affidare il progetto a un team giapponese con esperienza in Honda, Mazda e Nissan indica per\u00f2 una forte attenzione al mercato locale.<\/p>\n        <ul class=\"fbp5-bullet-list\"><li>Prezzo BYD Racco: <strong>circa 2,5 milioni di yen (circa 14.400 euro)<\/strong><\/li><li>Export Chery ad aprile 2026: <strong>177.573 veicoli<\/strong><\/li><li>Export BYD ad aprile 2026: <strong>135.098 veicoli<\/strong><\/li><li>Obiettivo EMTA: <strong>entrare nel mercato giapponese con una K-car elettrica competitiva<\/strong><\/li><\/ul>\n        <div class=\"rh-quickfacts-grid\">\n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Rivale principale<\/div>\n        <div class=\"rh-quickfacts-value\">BYD Racco<\/div>\n      <\/div>\n    \n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Batteria della Emta #01<\/div>\n        <div class=\"rh-quickfacts-value\">Gotion<\/div>\n      <\/div>\n    \n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Possibile evoluzione futura<\/div>\n        <div class=\"rh-quickfacts-value\">Fabbrica in Giappone dopo il 2030<\/div>\n      <\/div>\n    \n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Altri modelli previsti<\/div>\n        <div class=\"rh-quickfacts-value\">Hatchback, SUV e monovolume<\/div>\n      <\/div>\n    <\/div>\n        <div class=\"fbp5-highlight\">Il prezzo della BYD Racco fissa il riferimento del segmento: circa 2,5 milioni di yen, cio\u00e8 circa 14.400 euro. \u00c8 il livello con cui la Emta #01 dovr\u00e0 misurarsi per essere credibile in Giappone.<\/div>\n        <div class=\"fbp5-info\">Le caratteristiche definitive della Emta #01 resteranno da vedere nei prossimi mesi, quando arriveranno informazioni su allestimenti, autonomia e prezzo.<\/div>\n        \n      <\/section>\n    \n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Chery prepara Emta, nuovo marchio per il Giappone: la prima K-car elettrica arriver\u00e0 nel 2027 con batteria Gotion e sfida diretta alla BYD Racco.<\/p>\n","protected":false},"author":10,"featured_media":29162,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_yoast_wpseo_focuskw_text_input":"Emta #01 K-car elettrica","footnotes":""},"categories":[480],"tags":[1129,1151],"class_list":["post-29165","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-auto","tag-chery"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Emta #01, la K-car elettrica di Chery arriva in Giappone<\/title>\n<meta name=\"description\" content=\"Chery lancia Emta nel 2027 in Giappone: K-car elettrica, batteria Gotion, 3,4 metri di lunghezza e sfida diretta alla BYD Racco.\" \/>\n<meta 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