{"id":27816,"date":"2026-05-18T11:42:00","date_gmt":"2026-05-18T09:42:00","guid":{"rendered":"https:\/\/www.chinasmartbuy.com\/blog\/?p=27816"},"modified":"2026-05-18T09:09:33","modified_gmt":"2026-05-18T07:09:33","slug":"byd-racco-ev-k-car-giappone","status":"publish","type":"post","link":"https:\/\/www.chinasmartbuy.com\/blog\/byd-racco-ev-k-car-giappone\/","title":{"rendered":"BYD Racco EV: specifiche, prezzo e lancio del K-Car per il Giappone"},"content":{"rendered":"\n\n<style>\n  :root {\n    --red: #CC1B1B;\n    --red-light: rgba(204,27,27,0.08);\n    --red-mid: #e84040;\n    --accent-soft-bg: rgba(204,27,27,0.07);\n    --accent-soft-border: rgba(204,27,27,0.18);\n    --text: #1a1a1a;\n    --text-muted: #666;\n    --card: #ffffff;\n    --border: #ebebeb;\n    --page-bg: #ffffff;\n    --surface-soft: #fafafa;\n    --surface-contrast: #f0f0f0;\n    --line-soft: #f5f5f5;\n    --soft-label: #bbb;\n    --muted-label: #999;\n    --copy: #333;\n    --font-head: 'Bebas Neue', sans-serif;\n    --font-body: 'DM Sans', sans-serif;\n    --heading-spacing: 0.04em;\n    --heading-weight: 400;\n    --spec-header-spacing: 0.08em;\n    --quickfacts-shadow: 0 10px 24px rgba(15,23,42,0.06);\n  }\n  .fbp5-wrap,.fbp5-wrap * { box-sizing:border-box; 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}\n  }\n<\/style>\n<div class=\"fbp5-wrap rh-json-article\" id=\"rh-article-mpav5bnc-flm1b\" data-rh-article-type=\"news\" data-rh-site-profile=\"china-smart-buy\">\n  <div class=\"fbp5-intro\">\n    \n    <p>BYD si affida a un ex ingegnere Nissan con lunga esperienza nei K-Car per sviluppare la Racco EV destinata al Giappone. Il modello \u00e8 pensato apposta per il segmento pi\u00f9 regolamentato del mercato nipponico e il debutto \u00e8 atteso entro l\u2019estate.<\/p><p>La scelta di un profilo come Hirohide Tagawa, legato a progetti come Nissan Dayz e Nissan Sakura, indica quanto BYD stia puntando su competenze locali per entrare in una categoria dove contano packaging, costi, omologazione e uso urbano molto pi\u00f9 della semplice autonomia.<\/p>\n  <\/div><figure class=\"wp-block-image size-large\" style=\"margin:18px 0;display:block;clear:both;width:100%;position:relative;z-index:1\"><a href=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/05\/byd-racco-ev-cibf-2026-key-news-3-800x454-9vivss1nr4.png\" target=\"_blank\" rel=\"noopener\" style=\"display:block;width:100%;position:relative;z-index:2;pointer-events:auto;cursor:zoom-in\"><img decoding=\"async\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/05\/byd-racco-ev-cibf-2026-key-news-3-800x454-9vivss1nr4.png\" alt=\"BYD hired Nissan K\u2011Car veteran to crack Japan\u2019s Racco EV market\" loading=\"lazy\" style=\"display:block;max-width:100%;height:auto;margin:0 auto;pointer-events:auto\"><\/a><\/figure>\n  \n\n      <section class=\"fbp5-section\">\n        <div class=\"fbp5-section-label\">Strategia<\/div>\n        <h2>BYD punta sul know-how Nissan per entrare nel <span>mercato K-Car giapponese<\/span><\/h2>\n        <p>La Racco \u00e8 il primo tentativo di BYD di entrare nel segmento K-Car con un modello progettato in modo specifico per le regole giapponesi, invece di adattare una piattaforma globale gi\u00e0 esistente. \u00c8 una distinzione importante, perch\u00e9 nel mercato dei K-Car ogni centimetro, ogni dettaglio di carrozzeria e ogni scelta tecnica incidono su tassazione, praticit\u00e0 e competitivit\u00e0.<\/p><p>Hirohide Tagawa ha lavorato in Nissan per circa 25-30 anni, occupandosi di pianificazione prodotto e sviluppo di vetture compatte. Nel corso della carriera \u00e8 stato associato a pi\u00f9 generazioni di piccoli modelli domestici, con un ruolo collegato anche ai programmi Nissan Dayz e Nissan Sakura, oltre allo sviluppo di un K-Car elettrico dedicato.<\/p><p>Per BYD, un profilo del genere serve a ridurre il rischio di un ingresso poco centrato in una categoria dove i costruttori giapponesi hanno un vantaggio storico e industriale molto forte.<\/p>\n        <ul class=\"fbp5-bullet-list\"><li>Hirohide Tagawa ha maturato circa 25-30 anni di esperienza in Nissan.<\/li><li>Ha lavorato su progetti legati a Nissan Dayz, Nissan Sakura e a un programma K-Car elettrico dedicato.<\/li><li>BYD sta sviluppando la Racco come modello specifico per il mercato giapponese.<\/li><li>Il lancio in Giappone \u00e8 previsto per l\u2019estate.<\/li><\/ul>\n        <div class=\"rh-quickfacts-grid\">\n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Obiettivo<\/div>\n        <div class=\"rh-quickfacts-value\">Ingresso di BYD nel mercato giapponese con un modello dedicato<\/div>\n      <\/div>\n    \n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Figura chiave<\/div>\n        <div class=\"rh-quickfacts-value\">Hirohide Tagawa, ex Nissan<\/div>\n      <\/div>\n    <\/div>\n        <div class=\"fbp5-highlight\">La mossa pi\u00f9 interessante non \u00e8 solo la Racco in s\u00e9, ma il fatto che BYD abbia scelto un ingegnere con esperienza diretta nei K-Car Nissan: in questa categoria la conoscenza del mercato locale pesa quanto, se non pi\u00f9, della tecnologia pura.<\/div>\n        <div class=\"fbp5-info\">I K-Car sono vetture molto compatte e molto diffuse in Giappone perch\u00e9 adatte ai centri urbani densi e meno costose da possedere. Proprio per questo il segmento richiede un progetto costruito intorno a vincoli precisi, non un semplice adattamento.<\/div>\n        \n      <\/section><figure class=\"wp-block-image size-large\" style=\"margin:18px 0;display:block;clear:both;width:100%;position:relative;z-index:1\"><a href=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/05\/byd-racco-ev-cibf-2026-key-news-4-800x517-1xlkj2z166.webp\" target=\"_blank\" rel=\"noopener\" style=\"display:block;width:100%;position:relative;z-index:2;pointer-events:auto;cursor:zoom-in\"><img decoding=\"async\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/05\/byd-racco-ev-cibf-2026-key-news-4-800x517-1xlkj2z166.webp\" alt=\"BYD hired Nissan K\u2011Car veteran to crack Japan\u2019s Racco EV market\" loading=\"lazy\" style=\"display:block;max-width:100%;height:auto;margin:0 auto;pointer-events:auto\"><\/a><\/figure>\n    \n\n      <section class=\"fbp5-section\">\n        <div class=\"fbp5-section-label\">Tecnica<\/div>\n        <h2>Racco EV: batteria da 20 kWh, 180 km di autonomia e ricarica rapida fino a <span>100 kW<\/span><\/h2>\n        <p>La Racco \u00e8 descritta come una city EV compatta con batteria al litio-ferro-fosfato da 20 kWh e autonomia dichiarata di circa 180 km nel ciclo WLTC. Si tratta di valori coerenti con un uso prevalentemente urbano, che resta il terreno naturale dei K-Car in Giappone.<\/p><p>Sul fronte della ricarica, il modello dovrebbe supportare la corrente continua fino a 100 kW, un dato interessante per una vettura di questa taglia, perch\u00e9 riduce i tempi di sosta nelle ricariche di opportunit\u00e0.<\/p><p>Tra gli elementi pratici spiccano le porte posteriori scorrevoli e una carrozzeria alta, soluzioni pensate per migliorare accessibilit\u00e0 e comodit\u00e0 nei parcheggi stretti e nelle strade urbane pi\u00f9 congestionate.<\/p>\n        <ul class=\"fbp5-bullet-list\"><li>Batteria al litio-ferro-fosfato da 20 kWh.<\/li><li>Autonomia dichiarata: circa 180 km nel ciclo WLTC.<\/li><li>Ricarica rapida in corrente continua fino a 100 kW.<\/li><li>Di serie sistemi di assistenza alla guida di livello L2+.<\/li><li>Porte posteriori scorrevoli e carrozzeria alta.<\/li><\/ul>\n        <div class=\"rh-quickfacts-grid\">\n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">ADAS<\/div>\n        <div class=\"rh-quickfacts-value\">L2+ di serie<\/div>\n      <\/div>\n    <\/div>\n        <div class=\"fbp5-highlight\">Per una K-Car elettrica, il pacchetto tecnico \u00e8 centrato su uso cittadino, accessibilit\u00e0 e tempi di ricarica: non punta a fare numeri da lunga percorrenza, ma a essere funzionale nel traffico urbano giapponese.<\/div>\n        <div class=\"fbp5-info\">Le specifiche diffuse fanno pensare a un prodotto tarato per il mercato domestico giapponese, dove il formato compatto e i costi di gestione contano pi\u00f9 delle prestazioni assolute.<\/div>\n        \n      <div class=\"fbp5-scheda\">\n        <div class=\"fbp5-scheda-header\">Dati tecnici dichiarati della BYD Racco<\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Batteria<\/div>\n            <div class=\"fbp5-scheda-val\">20 kWh, litio-ferro-fosfato<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Autonomia<\/div>\n            <div class=\"fbp5-scheda-val\">Circa 180 km WLTC<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Ricarica rapida<\/div>\n            <div class=\"fbp5-scheda-val\">Fino a 100 kW in corrente continua<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Assistenza alla guida<\/div>\n            <div class=\"fbp5-scheda-val\">L2+ di serie<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Soluzioni pratiche<\/div>\n            <div class=\"fbp5-scheda-val\">Porte posteriori scorrevoli e carrozzeria alta<\/div>\n          <\/div>\n        \n      <\/div>\n    \n      <\/section><figure class=\"wp-block-image size-large\" style=\"margin:18px 0;display:block;clear:both;width:100%;position:relative;z-index:1\"><a href=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/05\/byd-racco-ev-cibf-2026-key-news-5-800x449-1pyowag139.png\" target=\"_blank\" rel=\"noopener\" style=\"display:block;width:100%;position:relative;z-index:2;pointer-events:auto;cursor:zoom-in\"><img decoding=\"async\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/05\/byd-racco-ev-cibf-2026-key-news-5-800x449-1pyowag139.png\" alt=\"BYD hired Nissan K\u2011Car veteran to crack Japan\u2019s Racco EV market\" loading=\"lazy\" style=\"display:block;max-width:100%;height:auto;margin:0 auto;pointer-events:auto\"><\/a><\/figure>\n    \n\n      <section class=\"fbp5-section\">\n        <div class=\"fbp5-section-label\">Prezzo<\/div>\n        <h2>Il prezzo di partenza atteso \u00e8 intorno a 2,5 <span>milioni di yen<\/span><\/h2>\n        <p>Il posizionamento economico indicato per la Racco \u00e8 di circa 2,5 milioni di yen, pari a circa 15.700 euro. Si tratta di una fascia in linea con il mercato dei K-Car in Giappone, dove il prezzo accessibile resta uno degli argomenti decisivi.<\/p><p>Il modello si inserisce in un contesto molto competitivo, con marchi locali come Suzuki e Nissan ancora dominanti nella produzione di piccoli veicoli. Per BYD, quindi, il prezzo non basta da solo: dovr\u00e0 contare anche la percezione di qualit\u00e0 e la capacit\u00e0 di offrire una proposta davvero adatta al mercato locale.<\/p>\n        <ul class=\"fbp5-bullet-list\"><li>Prezzo di partenza atteso: 2,5 milioni di yen, circa 15.700 euro.<\/li><li>Target nel segmento K-Car giapponese.<\/li><li>Concorrenza forte da parte dei marchi domestici.<\/li><\/ul>\n        <div class=\"rh-quickfacts-grid\">\n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Mercato<\/div>\n        <div class=\"rh-quickfacts-value\">Giappone<\/div>\n      <\/div>\n    \n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Rivali principali<\/div>\n        <div class=\"rh-quickfacts-value\">Suzuki e Nissan<\/div>\n      <\/div>\n    <\/div>\n        <div class=\"fbp5-highlight\">Con un listino atteso di circa 15.700 euro, la Racco entra nella fascia tipica dei K-Car giapponesi: il vero test sar\u00e0 capire se BYD riuscir\u00e0 a proporre un\u2019alternativa credibile ai modelli locali pi\u00f9 affermati.<\/div>\n        <div class=\"fbp5-info\">La Racco amplia la gamma delle compatte BYD oltre la Seagull, che oggi \u00e8 la pi\u00f9 piccola vettura passeggeri del marchio venduta in Cina.<\/div>\n        \n      <\/section>\n    \n<\/div><div class=\"rh-attribution-pills\" style=\"display:flex;gap:10px;flex-wrap:wrap;justify-content:flex-start;margin:16px 0 0\"><a href=\"https:\/\/carnewschina.com\/2026\/05\/18\/byd-hired-nissan-k-car-veteran-to-crack-japans-racco-ev-market\/\" target=\"_blank\" rel=\"noopener\" title=\"Via: CarNewsChina\" aria-label=\"Via: CarNewsChina\" style=\"display:inline-flex;align-items:center;gap:8px;padding:10px 16px;border-radius:16px;background:linear-gradient(135deg,#fff7ed,#ffedd5);color:#c2410c;text-decoration:none;font-size:11px;font-weight:900;letter-spacing:.08em;text-transform:uppercase;border:1px solid rgba(249,115,22,.20);box-shadow:0 8px 22px rgba(249,115,22,.08)\">Via<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>BYD prepara la Racco EV per il mercato K-Car giapponese: 20 kWh, circa 180 km di autonomia WLTC, ricarica fino a 100 kW e prezzo atteso di circa 15. 700 euro.<\/p>\n","protected":false},"author":5,"featured_media":27813,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_yoast_wpseo_focuskw_text_input":"BYD Racco EV","footnotes":""},"categories":[480],"tags":[],"class_list":["post-27816","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BYD Racco EV: specifiche, prezzo e lancio del K-Car per il 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