{"id":27319,"date":"2026-05-14T15:25:00","date_gmt":"2026-05-14T13:25:00","guid":{"rendered":"https:\/\/www.chinasmartbuy.com\/blog\/?p=27319"},"modified":"2026-05-14T14:31:31","modified_gmt":"2026-05-14T12:31:31","slug":"byd-stellantis-fabbriche-europee-maserati","status":"publish","type":"post","link":"https:\/\/www.chinasmartbuy.com\/blog\/byd-stellantis-fabbriche-europee-maserati\/","title":{"rendered":"BYD punta alle fabbriche europee di Stellantis e a Maserati"},"content":{"rendered":"\n\n<style>\n  :root {\n    --red: #CC1B1B;\n    --red-light: rgba(204,27,27,0.08);\n    --red-mid: #e84040;\n    --accent-soft-bg: rgba(204,27,27,0.07);\n    --accent-soft-border: rgba(204,27,27,0.18);\n    --text: #1a1a1a;\n    --text-muted: #666;\n    --card: #ffffff;\n    --border: #ebebeb;\n    --page-bg: #ffffff;\n    --surface-soft: #fafafa;\n    --surface-contrast: #f0f0f0;\n    --line-soft: #f5f5f5;\n    --soft-label: #bbb;\n    --muted-label: #999;\n    --copy: #333;\n    --font-head: 'Bebas Neue', sans-serif;\n    --font-body: 'DM Sans', sans-serif;\n    --heading-spacing: 0.04em;\n    --heading-weight: 400;\n    --spec-header-spacing: 0.08em;\n    --quickfacts-shadow: 0 10px 24px rgba(15,23,42,0.06);\n  }\n  .fbp5-wrap,.fbp5-wrap * { box-sizing:border-box; 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}\n  }\n<\/style>\n<div class=\"fbp5-wrap rh-json-article\" id=\"rh-article-mp5gw8nw-79evt\" data-rh-article-type=\"news\" data-rh-site-profile=\"china-smart-buy\">\n  <div class=\"fbp5-intro\">\n    \n    <p>BYD sta guardando con attenzione all&#8217;Europa e, pi\u00f9 precisamente, a impianti produttivi gi\u00e0 esistenti ma oggi poco utilizzati. Stella Li, vice-presidente esecutiva del gruppo con responsabilit\u00e0 sulle attivit\u00e0 internazionali, ha confermato colloqui con Stellantis e altri costruttori per rilevare stabilimenti disponibili.<\/p><p>Nel quadro delle valutazioni entra anche il tema dei marchi: BYD starebbe osservando alcune realt\u00e0 storiche europee in difficolt\u00e0, e tra i nomi emersi c&#8217;\u00e8 Maserati, indicata come un asset \u201cmolto interessante\u201d. Al momento non risulta alcuna mossa formale sul marchio.<\/p>\n  <\/div><figure class=\"wp-block-image size-large\" style=\"margin:18px 0;display:block;clear:both;width:100%;position:relative;z-index:1\"><a href=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/05\/byd-punta-alle-fabbriche-europee-di-stellantis-e-a-maserati-stabilimentostellantisdicass-1xx9mid.webp\" target=\"_blank\" rel=\"noopener\" style=\"display:block;width:100%;position:relative;z-index:2;pointer-events:auto;cursor:zoom-in\"><img decoding=\"async\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/05\/byd-punta-alle-fabbriche-europee-di-stellantis-e-a-maserati-stabilimentostellantisdicass-1xx9mid.webp\" alt=\"ingrandisci immagine\" loading=\"lazy\" style=\"display:block;max-width:100%;height:auto;margin:0 auto;pointer-events:auto\"><\/a><\/figure>\n  \n\n      <section class=\"fbp5-section\">\n        <div class=\"fbp5-section-label\">Strategia industriale<\/div>\n        <h2>BYD cerca in Europa stabilimenti gi\u00e0 <span>pronti da riutilizzare<\/span><\/h2>\n        <p>La linea del gruppo cinese \u00e8 chiara: sfruttare capacit\u00e0 produttiva gi\u00e0 installata invece di partire da zero. L&#8217;obiettivo dichiarato \u00e8 trovare qualsiasi stabilimento disponibile in Europa, con un interesse specifico per impianti sottoutilizzati o fermi.<\/p><p>Il modello preferito da BYD non passa per una joint venture, ma per un&#8217;acquisizione diretta: comprare la fabbrica e gestirla in autonomia. \u00c8 una scelta che riduce i tempi di avvio e permette di entrare pi\u00f9 rapidamente nel mercato europeo.<\/p>\n        <ul class=\"fbp5-bullet-list\"><li>Colloqui in corso con Stellantis e altri costruttori europei.<\/li><li>Focus su stabilimenti inutilizzati o con utilizzo ridotto.<\/li><li>Preferenza per l&#8217;acquisto diretto, senza joint venture.<\/li><li>Obiettivo: rafforzare la presenza industriale in Europa.<\/li><\/ul>\n        <div class=\"rh-quickfacts-grid\">\n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Tipo di operazione<\/div>\n        <div class=\"rh-quickfacts-value\">Acquisizione di stabilimenti<\/div>\n      <\/div>\n    \n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Approccio industriale<\/div>\n        <div class=\"rh-quickfacts-value\">Gestione autonoma dopo l&#8217;acquisto<\/div>\n      <\/div>\n    \n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Area di interesse<\/div>\n        <div class=\"rh-quickfacts-value\">Europa, con attenzione all&#8217;Italia<\/div>\n      <\/div>\n    <\/div>\n        <div class=\"fbp5-highlight\">BYD punta a impianti gi\u00e0 pronti, una scorciatoia industriale che consente di accelerare l&#8217;ingresso e limitare i tempi necessari per costruire una rete produttiva ex novo.<\/div>\n        \n        \n      <\/section><figure class=\"wp-block-image size-large\" style=\"margin:18px 0;display:block;clear:both;width:100%;position:relative;z-index:1\"><a href=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/05\/byd-punta-alle-fabbriche-europee-di-stellantis-e-a-maserati-maseratitridente-jpg-webp-1asz4mt1o1.webp\" target=\"_blank\" rel=\"noopener\" style=\"display:block;width:100%;position:relative;z-index:2;pointer-events:auto;cursor:zoom-in\"><img decoding=\"async\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/05\/byd-punta-alle-fabbriche-europee-di-stellantis-e-a-maserati-maseratitridente-jpg-webp-1asz4mt1o1.webp\" alt=\"ingrandisci immagine\" loading=\"lazy\" style=\"display:block;max-width:100%;height:auto;margin:0 auto;pointer-events:auto\"><\/a><\/figure>\n    \n\n      <section class=\"fbp5-section\">\n        <div class=\"fbp5-section-label\">Italia<\/div>\n        <h2>Cassino torna nel radar per capacit\u00e0 e <span>piattaforma gi\u00e0 installata<\/span><\/h2>\n        <p>Tra i siti osservati c&#8217;\u00e8 anche Cassino, stabilimento che ad aprile ha registrato zero giorni lavorativi. Il caso \u00e8 tornato attuale perch\u00e9 l&#8217;impianto laziale rientra nel profilo cercato da BYD: struttura esistente, piattaforma gi\u00e0 in sede e capacit\u00e0 teorica superiore a 150.000 unit\u00e0 l&#8217;anno.<\/p><p>Per un costruttore in espansione, un sito di questo tipo offre un vantaggio immediato: non serve costruire una fabbrica da zero e si pu\u00f2 intervenire pi\u00f9 rapidamente sulla produzione. \u00c8 uno dei motivi per cui l&#8217;Italia viene considerata una pista concreta.<\/p>\n        <ul class=\"fbp5-bullet-list\"><li>Cassino \u00e8 stato citato come possibile obiettivo.<\/li><li>Ad aprile lo stabilimento ha segnato zero giorni lavorativi.<\/li><li>Capacit\u00e0 teorica superiore a 150.000 unit\u00e0 annue.<\/li><li>Presenza di una piattaforma gi\u00e0 installata.<\/li><\/ul>\n        <div class=\"rh-quickfacts-grid\">\n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Stato recente<\/div>\n        <div class=\"rh-quickfacts-value\">Zero giorni lavorativi ad aprile<\/div>\n      <\/div>\n    <\/div>\n        <div class=\"fbp5-highlight\">Un impianto con capacit\u00e0 elevata e infrastruttura gi\u00e0 pronta \u00e8 esattamente il tipo di asset che pu\u00f2 attirare un marchio in fase di espansione.<\/div>\n        \n        \n      <\/section>\n    \n\n      <section class=\"fbp5-section\">\n        <div class=\"fbp5-section-label\">Marchi<\/div>\n        <h2>Maserati entra nel discorso, ma <span>senza passi formali<\/span><\/h2>\n        <p>La parte pi\u00f9 delicata del dossier riguarda i brand. Stella Li ha spiegato che BYD sta valutando anche marchi storici europei in difficolt\u00e0 e ha definito Maserati molto interessante, pur chiarendo che non \u00e8 stata avviata alcuna azione formale.<\/p><p>Il tema resta comunque rilevante perch\u00e9 mostra come il gruppo cinese non guardi solo alle fabbriche, ma anche agli asset di marca. Per ora, per\u00f2, si tratta di un interesse esplorativo e non di un&#8217;operazione in corso.<\/p>\n        <ul class=\"fbp5-bullet-list\"><li>Maserati \u00e8 stata definita un marchio molto interessante.<\/li><li>Nessuna azione formale \u00e8 stata avviata.<\/li><li>BYD osserva anche altri marchi europei in difficolt\u00e0.<\/li><li>Il dossier riguarda sia le fabbriche sia gli asset di brand.<\/li><\/ul>\n        <div class=\"rh-quickfacts-grid\">\n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Stato dell&#8217;operazione<\/div>\n        <div class=\"rh-quickfacts-value\">Solo valutazione<\/div>\n      <\/div>\n    \n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Tipo di interesse<\/div>\n        <div class=\"rh-quickfacts-value\">Stabilimenti e marchi<\/div>\n      <\/div>\n    <\/div>\n        <div class=\"fbp5-highlight\">Maserati \u00e8 entrata nel radar di BYD come possibile asset strategico, ma al momento resta solo un&#8217;ipotesi senza trattativa ufficiale sul marchio.<\/div>\n        \n        \n      <\/section>\n    \n\n      <section class=\"fbp5-section\">\n        <div class=\"fbp5-section-label\">Contesto di mercato<\/div>\n        <h2>La crescita di BYD in Europa spinge verso una <span>presenza pi\u00f9 solida<\/span><\/h2>\n        <p>La mossa si inserisce in una fase in cui BYD sta consolidando la propria crescita in Europa. Le vendite continuano ad aumentare e il gruppo sta cercando una struttura industriale pi\u00f9 robusta per sostenere l&#8217;espansione.<\/p><p>Dall&#8217;altra parte, alcuni costruttori europei si trovano a fare i conti con impianti poco sfruttati e marchi in difficolt\u00e0. \u00c8 questo equilibrio, tra opportunit\u00e0 industriali e debolezze competitive, a rendere credibili le trattative aperte dal gruppo cinese.<\/p>\n        <ul class=\"fbp5-bullet-list\"><li>Le vendite BYD in Europa sono in crescita.<\/li><li>La ricerca di una terza fabbrica \u00e8 un passaggio gi\u00e0 noto nella strategia del gruppo.<\/li><li>La disponibilit\u00e0 di impianti sottoutilizzati apre spazi di acquisizione.<\/li><li>Il dossier riflette la pressione competitiva sui marchi europei.<\/li><\/ul>\n        <div class=\"rh-quickfacts-grid\">\n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Obiettivo strategico<\/div>\n        <div class=\"rh-quickfacts-value\">Espansione produttiva in Europa<\/div>\n      <\/div>\n    \n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Scenario<\/div>\n        <div class=\"rh-quickfacts-value\">Consolidamento della presenza industriale<\/div>\n      <\/div>\n    <\/div>\n        <div class=\"fbp5-highlight\">La partita non riguarda solo una fabbrica o un marchio, ma il tentativo di BYD di costruire in Europa una presenza industriale pi\u00f9 stabile e autonoma.<\/div>\n        <div class=\"fbp5-info\">Al momento non ci sono dettagli su prezzi, tempistiche o perimetro finale delle eventuali acquisizioni.<\/div>\n        \n      <\/section>\n    \n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>BYD conferma colloqui con Stellantis e altri costruttori per impianti europei inutilizzati. Nel mirino anche Cassino e, come ipotesi, Maserati.<\/p>\n","protected":false},"author":5,"featured_media":27318,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_yoast_wpseo_focuskw_text_input":"BYD fabbriche europee Stellantis Maserati","footnotes":""},"categories":[480],"tags":[1129,1153],"class_list":["post-27319","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-auto","tag-byd"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BYD punta alle fabbriche europee di Stellantis e a Maserati<\/title>\n<meta name=\"description\" content=\"BYD apre colloqui con Stellantis e altri costruttori per stabilimenti europei inutilizzati. 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