{"id":24788,"date":"2026-04-21T18:45:00","date_gmt":"2026-04-21T16:45:00","guid":{"rendered":"https:\/\/www.chinasmartbuy.com\/blog\/?p=24788"},"modified":"2026-04-21T18:34:04","modified_gmt":"2026-04-21T16:34:04","slug":"samsung-design-is-an-act-of-love-milano","status":"publish","type":"post","link":"https:\/\/www.chinasmartbuy.com\/blog\/samsung-design-is-an-act-of-love-milano\/","title":{"rendered":"Samsung Design Is an Act of Love alla Milan Design Week 2026"},"content":{"rendered":"\n\n<style>\n  :root {\n    --red: #CC1B1B;\n    --red-light: rgba(204,27,27,0.08);\n    --text: #1a1a1a;\n    --text-muted: #666;\n    --card: #ffffff;\n    --border: #ebebeb;\n    --page-bg: #ffffff;\n    --font-head: 'Bebas Neue', sans-serif;\n    --font-body: 'DM Sans', sans-serif;\n    --heading-spacing: 0.04em;\n    --heading-weight: 400;\n    --spec-header-spacing: 0.08em;\n    --quickfacts-shadow: 0 10px 24px rgba(15,23,42,0.06);\n  }\n  .fbp5-wrap,.fbp5-wrap * { box-sizing:border-box; margin:0; padding:0; }\n  .fbp5-wrap { font-family:var(--font-body); color:var(--text); line-height:1.7; max-width:860px; margin:0 auto; padding:0 24px 80px; display:flex; flex-direction:column; gap:52px; }\n  .fbp5-wrap[data-rh-site-profile=\"klav\"] { padding:24px 24px 80px; background:var(--page-bg); border-radius:24px; }\n  .fbp5-intro { padding-top:36px; border-top:3px solid var(--red); }\n  .fbp5-intro p { font-size:17px; color:#333; line-height:1.85; margin-bottom:18px; }\n  .fbp5-intro strong { color:var(--text); font-weight:700; }\n  .fbp5-section { display:flex; flex-direction:column; gap:0; }\n  .fbp5-section-label { display:inline-flex; align-items:center; gap:7px; font-size:11px; font-weight:700; letter-spacing:0.14em; text-transform:uppercase; color:var(--red); margin-bottom:10px; }\n  .fbp5-section-label::before { content:''; display:block; width:18px; height:2px; background:var(--red); }\n  .fbp5-section h2 { font-family:var(--font-head); font-size:clamp(27px,4vw,39px); letter-spacing:var(--heading-spacing); font-weight:var(--heading-weight); color:var(--text); line-height:1.05; margin-bottom:20px; }\n  .fbp5-section h2 span { color:var(--red); }\n  .fbp5-section p { font-size:17px; color:#333; line-height:1.78; margin-bottom:14px; }\n  .fbp5-bullet-list { margin:18px 0 6px 20px; padding:0; display:flex; flex-direction:column; gap:10px; }\n  .fbp5-bullet-list li { font-size:16px; line-height:1.7; color:#1f2937; }\n  .fbp5-bullet-list li::marker { color:var(--red); }\n  .rh-quickfacts-grid { margin:18px 0 0; display:grid; grid-template-columns:repeat(auto-fit,minmax(220px,1fr)); gap:12px; }\n  .rh-quickfacts-card { background:#fff; border:1px solid var(--border); border-radius:16px; padding:14px 16px; box-shadow:var(--quickfacts-shadow); display:flex; flex-direction:column; gap:6px; }\n  .rh-quickfacts-label { font-size:12px; font-weight:800; letter-spacing:0.08em; text-transform:uppercase; color:var(--red); }\n  .rh-quickfacts-value { font-size:15px; line-height:1.6; color:#1f2937; }\n  .fbp5-highlight { background:var(--red-light); border-left:4px solid var(--red); border-radius:0 10px 10px 0; padding:15px 19px; margin:18px 0 0; font-size:16px; color:#333; line-height:1.65; }\n  .fbp5-info { background:#f9f9f9; border:1px solid var(--border); border-radius:10px; padding:15px 19px; margin:18px 0 0; font-size:15px; color:var(--text-muted); line-height:1.65; }\n  .fbp5-scheda { background:var(--card); border:1px solid var(--border); border-radius:14px; overflow:hidden; margin:20px 0 0; }\n  .fbp5-scheda-header { background:var(--red); color:#fff; padding:14px 20px; font-family:var(--font-head); font-size:20px; font-weight:var(--heading-weight); letter-spacing:var(--spec-header-spacing); }\n  .fbp5-scheda-row { display:flex; border-bottom:1px solid var(--border); }\n  .fbp5-scheda-row:last-child { border-bottom:none; }\n  .fbp5-scheda-key { width:42%; padding:11px 16px; font-size:13px; font-weight:700; color:var(--text-muted); text-transform:uppercase; letter-spacing:0.06em; background:#fafafa; flex-shrink:0; }\n  .fbp5-scheda-val { padding:11px 16px; font-size:14px; color:var(--text); font-weight:500; line-height:1.5; }\n  @media(max-width:600px) {\n    .fbp5-wrap { padding:0 14px 60px; gap:40px; }\n    .fbp5-section h2 { font-size:32px; }\n    .fbp5-scheda-row { flex-direction:column; }\n    .fbp5-scheda-key { width:100%; }\n  }\n<\/style>\n<div class=\"fbp5-wrap rh-json-article\" id=\"rh-article-mo8uflbt-g92wx\" data-rh-article-type=\"news\" data-rh-site-profile=\"china-smart-buy\">\n  <div class=\"fbp5-intro\">\n    \n    <p>Samsung porta alla Milan Design Week 2026 il progetto &#8220;Design Is an Act of Love&#8221;, una mostra aperta dal 20 al 26 aprile al Samsung Design Open Lab di Superstudio Pi\u00f9, in via Tortona 27 a Milano. Il percorso mette al centro l&#8217;essere umano e racconta come il design possa interpretare bisogni e comportamenti in continua evoluzione.<\/p><p>L&#8217;esposizione si sviluppa in <strong>12 aree immersive<\/strong> e si presenta come un laboratorio aperto su ricerca, sperimentazione e visione progettuale. Pi\u00f9 che mostrare un punto di arrivo, Samsung usa questo spazio per anticipare il proprio modo di leggere il rapporto tra design, intelligenza artificiale e vita quotidiana.<\/p>\n  <\/div><div class=\"rh-inline-gallery rh-inline-gallery-cols-2\" style=\"display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:14px;margin:18px 0\"><figure class=\"wp-block-image size-large\" style=\"margin:0\"><img decoding=\"async\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/04\/samsung-design-is-an-act-of-love-alla-milan-design-week-2026-packaging.jpg\" alt=\"Samsung   Design is an act of love (1)\" loading=\"lazy\"><\/figure><figure class=\"wp-block-image size-large\" style=\"margin:0\"><img decoding=\"async\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/04\/samsung-design-is-an-act-of-love-alla-milan-design-week-2026-logo.jpg\" alt=\"Samsung   Design is an act of love (4)\" loading=\"lazy\"><\/figure><\/div>\n  \n\n      <section class=\"fbp5-section\">\n        <div class=\"fbp5-section-label\">Mostra<\/div>\n        <h2>Samsung apre a Milano un percorso immersivo sul design <span>centrato sulle persone<\/span><\/h2>\n        <p>La mostra \u00e8 stata concepita come uno spazio di esplorazione, con un&#8217;impostazione che invita il pubblico a entrare nel metodo di lavoro di Samsung. Le 12 zone immersive propongono letture diverse del ruolo del design nella vita di tutti i giorni e sono organizzate lungo due direttrici: <strong>centralit\u00e0 dell&#8217;essere umano<\/strong> ed <strong>espressivit\u00e0 del design<\/strong>.<\/p><p>Secondo la visione presentata dall&#8217;azienda, il design non deve limitarsi alla funzione del prodotto, ma deve interpretare la quotidianit\u00e0 e i cambiamenti dei comportamenti. In questo senso, l&#8217;allestimento punta a mostrare idee, possibilit\u00e0 e direzioni future, con un taglio pi\u00f9 concettuale che commerciale.<\/p>\n        <ul class=\"fbp5-bullet-list\"><li>Apertura al pubblico dal <strong>20 al 26 aprile 2026<\/strong>.<\/li><li>Sede: <strong>Samsung Design Open Lab<\/strong>, Superstudio Pi\u00f9, via Tortona 27, Milano.<\/li><li>Percorso composto da <strong>12 esperienze immersive<\/strong>.<\/li><li>Focus su design, ricerca e sperimentazione.<\/li><\/ul>\n        <div class=\"rh-quickfacts-grid\">\n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Titolo della mostra<\/div>\n        <div class=\"rh-quickfacts-value\">Design Is an Act of Love<\/div>\n      <\/div>\n    \n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Contesto<\/div>\n        <div class=\"rh-quickfacts-value\">Milan Design Week 2026<\/div>\n      <\/div>\n    \n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Approccio<\/div>\n        <div class=\"rh-quickfacts-value\">Design centrato sulla persona<\/div>\n      <\/div>\n    <\/div>\n        <div class=\"fbp5-highlight\">Samsung presenta la mostra come un laboratorio aperto, non come una semplice esposizione: l&#8217;obiettivo \u00e8 mostrare come il design possa evolvere insieme ai modi di vivere delle persone.<\/div>\n        <div class=\"fbp5-info\">L&#8217;evento \u00e8 pensato per un pubblico interessato alla progettazione, all&#8217;innovazione e al rapporto tra design e tecnologia, pi\u00f9 che a un singolo prodotto hardware.<\/div>\n        \n      <\/section><figure class=\"wp-block-image size-large\" style=\"margin:18px 0;display:block;clear:both;width:100%\"><img decoding=\"async\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/04\/samsung-design-is-an-act-of-love-alla-milan-design-week-2026-live.jpg\" alt=\"Samsung   Design is an act of love (6)\" loading=\"lazy\" style=\"display:block;max-width:100%;height:auto;margin:0 auto\"><\/figure>\n    \n\n      <section class=\"fbp5-section\">\n        <div class=\"fbp5-section-label\">Visione<\/div>\n        <h2>Per Samsung il design deve tradurre la diversit\u00e0 delle persone in <span>esperienze utili<\/span><\/h2>\n        <p>Nel messaggio diffuso per l&#8217;evento, Mauro Porcini, Presidente e Chief Design Officer della divisione Device eXperience di Samsung Electronics, sottolinea che il design dovrebbe riflettere la diversit\u00e0 dell&#8217;umanit\u00e0 e accogliere stili di vita e valori differenti.<\/p><p>Il punto centrale non \u00e8 soltanto creare prodotti, ma dare forma a esperienze rilevanti, personali e significative nella vita di tutti i giorni. Samsung collega questa impostazione anche al proprio approccio all&#8217;intelligenza artificiale, definito come profondamente umano.<\/p>\n        <ul class=\"fbp5-bullet-list\"><li>Il progetto punta a superare il concetto di semplice esperienza utente.<\/li><li>La mostra insiste su ricerca, esplorazione e scoperta come parte del processo creativo.<\/li><li>L&#8217;azienda parla di un percorso in continua evoluzione, non di un risultato definitivo.<\/li><\/ul>\n        <div class=\"rh-quickfacts-grid\">\n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Dirigente citato<\/div>\n        <div class=\"rh-quickfacts-value\">Mauro Porcini<\/div>\n      <\/div>\n    \n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Ruolo<\/div>\n        <div class=\"rh-quickfacts-value\">Presidente e Chief Design Officer della divisione Device eXperience<\/div>\n      <\/div>\n    \n      <div class=\"rh-quickfacts-card\">\n        <div class=\"rh-quickfacts-label\">Tema chiave<\/div>\n        <div class=\"rh-quickfacts-value\">Design e intelligenza artificiale guidati dall&#8217;intenzione umana<\/div>\n      <\/div>\n    <\/div>\n        <div class=\"fbp5-highlight\">La formula citata da Samsung \u00e8 AI x (EI Emotional Intelligence + HI Human Imagination): il valore dell&#8217;intelligenza artificiale, secondo l&#8217;azienda, dipende da come viene guidata da empatia, intenzione e immaginazione umana.<\/div>\n        <div class=\"fbp5-info\">La comunicazione non include prezzi, disponibilit\u00e0 commerciali o specifiche di prodotto legate a un lancio hardware. Il focus resta sulla visione di design presentata durante la settimana del design di Milano.<\/div>\n        \n      <div class=\"fbp5-scheda\">\n        <div class=\"fbp5-scheda-header\">Elementi chiave della visione Samsung<\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Filo conduttore<\/div>\n            <div class=\"fbp5-scheda-val\">Centralit\u00e0 della persona<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Secondo asse<\/div>\n            <div class=\"fbp5-scheda-val\">Espressivit\u00e0 del design<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Formato<\/div>\n            <div class=\"fbp5-scheda-val\">12 aree immersive<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">Impostazione<\/div>\n            <div class=\"fbp5-scheda-val\">Laboratorio aperto<\/div>\n          <\/div>\n        \n      <\/div>\n    \n      <\/section>\n    \n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Samsung porta alla Milan Design Week 2026 una mostra immersiva su design centrato sulle persone, con 12 aree e un focus su AI e vita quotidiana.<\/p>\n","protected":false},"author":5,"featured_media":24785,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_yoast_wpseo_focuskw_text_input":"Samsung Design Is an Act of Love","footnotes":""},"categories":[480],"tags":[542],"class_list":["post-24788","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-samsung"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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