{"id":23718,"date":"2026-04-15T13:25:00","date_gmt":"2026-04-15T11:25:00","guid":{"rendered":"https:\/\/www.chinasmartbuy.com\/blog\/?p=23718"},"modified":"2026-04-15T08:57:02","modified_gmt":"2026-04-15T06:57:02","slug":"spedizioni-smartphone-q1-2026-samsung-apple","status":"publish","type":"post","link":"https:\/\/www.chinasmartbuy.com\/blog\/spedizioni-smartphone-q1-2026-samsung-apple\/","title":{"rendered":"Spedizioni smartphone in calo nel Q1 2026: Samsung e Apple crescono"},"content":{"rendered":"\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Bebas+Neue&amp;family=DM+Sans:ital,wght@0,300;0,400;0,500;0,600;0,700;1,400&amp;display=swap\" rel=\"stylesheet\">\n<style>\n  :root {\n    --red: #CC1B1B;\n    --red-light: rgba(204,27,27,0.08);\n    --text: #1a1a1a;\n    --text-muted: #666;\n    --card: #ffffff;\n    --border: #ebebeb;\n    --bebas: 'Bebas Neue', sans-serif;\n    --dm: 'DM Sans', sans-serif;\n  }\n  .fbp5-wrap,.fbp5-wrap * { box-sizing:border-box; margin:0; padding:0; }\n  .fbp5-wrap { font-family:var(--dm); color:var(--text); line-height:1.7; max-width:860px; margin:0 auto; padding:0 24px 80px; display:flex; flex-direction:column; gap:52px; }\n  .fbp5-intro { padding-top:36px; border-top:3px solid var(--red); }\n  .fbp5-intro p { font-size:17px; color:#333; line-height:1.85; margin-bottom:18px; }\n  .fbp5-intro strong { color:var(--text); font-weight:700; }\n  .fbp5-section { display:flex; flex-direction:column; gap:0; }\n  .fbp5-section-label { display:inline-flex; align-items:center; gap:7px; font-size:11px; font-weight:700; letter-spacing:0.14em; text-transform:uppercase; color:var(--red); margin-bottom:10px; }\n  .fbp5-section-label::before { content:''; display:block; width:18px; height:2px; background:var(--red); }\n  .fbp5-section h2 { font-family:var(--bebas); font-size:clamp(27px,4vw,39px); letter-spacing:0.04em; color:var(--text); line-height:1.05; margin-bottom:20px; }\n  .fbp5-section h2 span { color:var(--red); }\n  .fbp5-section p { font-size:17px; color:#333; line-height:1.78; margin-bottom:14px; }\n  .fbp5-bullet-list { margin:18px 0 6px 20px; padding:0; display:flex; flex-direction:column; gap:10px; }\n  .fbp5-bullet-list li { font-size:16px; line-height:1.7; color:#1f2937; }\n  .fbp5-bullet-list li::marker { color:var(--red); }\n  .rh-quickfacts-list { margin:18px 0 0 20px; padding:0; display:flex; flex-direction:column; gap:8px; }\n  .rh-quickfacts-list li { font-size:16px; line-height:1.7; color:#1f2937; }\n  .fbp5-highlight { background:var(--red-light); border-left:4px solid var(--red); border-radius:0 10px 10px 0; padding:15px 19px; margin:18px 0 0; font-size:16px; color:#333; line-height:1.65; }\n  .fbp5-info { background:#f9f9f9; border:1px solid var(--border); border-radius:10px; padding:15px 19px; margin:18px 0 0; font-size:15px; color:var(--text-muted); line-height:1.65; }\n  .fbp5-scheda { background:var(--card); border:1px solid var(--border); border-radius:14px; overflow:hidden; margin:20px 0 0; }\n  .fbp5-scheda-header { background:var(--red); color:#fff; padding:14px 20px; font-family:var(--bebas); font-size:20px; letter-spacing:0.08em; }\n  .fbp5-scheda-row { display:flex; border-bottom:1px solid var(--border); }\n  .fbp5-scheda-row:last-child { border-bottom:none; }\n  .fbp5-scheda-key { width:42%; padding:11px 16px; font-size:13px; font-weight:700; color:var(--text-muted); text-transform:uppercase; letter-spacing:0.06em; background:#fafafa; flex-shrink:0; }\n  .fbp5-scheda-val { padding:11px 16px; font-size:14px; color:var(--text); font-weight:500; line-height:1.5; }\n  @media(max-width:600px) {\n    .fbp5-wrap { padding:0 14px 60px; gap:40px; }\n    .fbp5-section h2 { font-size:32px; }\n    .fbp5-scheda-row { flex-direction:column; }\n    .fbp5-scheda-key { width:100%; }\n  }\n<\/style>\n<div class=\"fbp5-wrap rh-json-article\" id=\"rh-article-mnzp6lwy-st2qs\" data-rh-article-type=\"news\">\n  <div class=\"fbp5-intro\">\n    \n    <p>Le spedizioni globali di smartphone hanno iniziato il 2026 con il piede sbagliato. Nel primo trimestre, secondo l\u2019ultimo Worldwide Quarterly Mobile Phone Tracker di IDC, il mercato \u00e8 sceso del 4,1% su base annua, fermandosi a 289,7 milioni di unit\u00e0.<\/p><p>Il calo interrompe una serie di dieci trimestri consecutivi di crescita iniziata a met\u00e0 2023. A pesare sono soprattutto i vincoli di offerta legati ai componenti di memoria e l\u2019aumento dei costi, due fattori che secondo IDC continueranno a mettere sotto pressione il settore.<\/p>\n  <\/div><figure class=\"wp-block-image size-large rh-zoomable-figure\" style=\"margin:18px 0\" data-rh-lb-src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/04\/spedizioni-smartphone-q1-2026-1.jpg\" data-rh-lb-alt=\"Spedizioni smartphone Q1 2026\"><img decoding=\"async\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/04\/spedizioni-smartphone-q1-2026-1.jpg\" alt=\"Spedizioni smartphone Q1 2026\" loading=\"lazy\" class=\"rh-zoomable-image\" id=\"rh-zoomable-1\"><\/figure>\n  \n\n      <section class=\"fbp5-section\">\n        <div class=\"fbp5-section-label\">Quadro generale<\/div>\n        <h2>Un avvio in calo per il mercato smartphone nel 2026 <span>Mercato<\/span><\/h2>\n        <p>Il dato pi\u00f9 importante arriva dal volume complessivo: 289,7 milioni di smartphone spediti nel mondo nel primo trimestre, contro un livello inferiore del 4,1% rispetto allo stesso periodo del 2025. Dopo quasi due anni di recupero, il settore torna quindi a rallentare in modo netto.<\/p><p>IDC collega questa frenata soprattutto a due elementi: la scarsit\u00e0 di alcuni componenti di storage e l\u2019incremento dei costi lungo la filiera. Due pressioni che non sembrano destinate a sparire in fretta e che potrebbero continuare a limitare la crescita nelle prossime rilevazioni.<\/p>\n        <ul class=\"fbp5-bullet-list\"><li>Spedizioni globali nel primo trimestre: 289,7 milioni di unit\u00e0<\/li><li>Varazione annua: -4,1%<\/li><li>Fine della serie positiva durata dieci trimestri<\/li><li>Fattori chiave: carenza di componenti di memoria e costi in aumento<\/li><\/ul>\n        <ul class=\"rh-quickfacts-list\"><li><strong>Spedizioni globali Q1 2026:<\/strong> 289,7 milioni di unit\u00e0<\/li><li><strong>Variazione annua:<\/strong> -4,1%<\/li><li><strong>Trimestre consecutivi in crescita prima&#8230;:<\/strong> 10<\/li><\/ul>\n        <div class=\"fbp5-highlight\">Il primo trimestre 2026 chiude la striscia positiva iniziata a met\u00e0 2023: il mercato smartphone globale torna a contrarsi dopo dieci trimestri di crescita consecutivi.<\/div>\n        <div class=\"fbp5-info\">IDC indica che la pressione sui volumi potrebbe continuare, soprattutto se i vincoli sui componenti di storage e i costi non si allenteranno nei prossimi mesi.<\/div>\n        \n      <\/section>\n    \n\n      <section class=\"fbp5-section\">\n        <div class=\"fbp5-section-label\">Classifica dei produttori<\/div>\n        <h2>Samsung e Apple crescono, Xiaomi perde terreno <span>Top 5<\/span><\/h2>\n        <p>Nel gruppo dei cinque principali produttori globali, solo Samsung e Apple hanno chiuso il trimestre con una crescita su base annua. Samsung \u00e8 tornata al primo posto, spinta anche dalla domanda del Galaxy S26 Ultra e dal supporto della gamma A, lanciata in anticipo per bilanciare i volumi.<\/p><p>Apple ha chiuso al secondo posto con un risultato positivo grazie soprattutto alla serie iPhone 17, che in Cina ha mostrato una domanda molto forte. IDC segnala oltre il 30% di crescita nel mercato continentale, elemento che ha contribuito a un aumento globale del 3,3%.<\/p><p>Dietro ai due leader, il quadro \u00e8 stato pi\u00f9 debole. Xiaomi ha mantenuto la terza posizione ma ha registrato il calo pi\u00f9 marcato tra i primi cinque. Oppo \u00e8 salita al quarto posto con risultati migliori in Cina, compensati solo in parte da un andamento pi\u00f9 debole all\u2019estero. Vivo completa la top five con il 7,3% delle spedizioni globali.<\/p>\n        <ul class=\"fbp5-bullet-list\"><li>Samsung: primo posto e +3,6% su base annua<\/li><li>Apple: secondo posto e +3,3% globale<\/li><li>Xiaomi: terzo posto ma calo pi\u00f9 pesante tra i primi cinque<\/li><li>Oppo: quarto posto, con Realme ora inclusa nei dati<\/li><li>Vivo: quinto posto e 7,3% delle spedizioni globali<\/li><\/ul>\n        <ul class=\"rh-quickfacts-list\"><li><strong>Samsung:<\/strong> +3,6%<\/li><li><strong>Apple:<\/strong> +3,3%<\/li><li><strong>Vivo:<\/strong> 7,3% delle spedizioni globali<\/li><li><strong>Honor:<\/strong> +24%<\/li><\/ul>\n        <div class=\"fbp5-highlight\">Samsung torna in testa grazie al Galaxy S26 Ultra e alla gamma A, mentre Apple beneficia della forte richiesta della serie iPhone 17 in Cina.<\/div>\n        <div class=\"fbp5-info\">IDC evidenzia anche la crescita di Honor, Lenovo tramite Motorola e Huawei. Honor spicca in particolare con un aumento del 24% su base annua, attribuito all\u2019espansione all\u2019estero.<\/div>\n        \n      <div class=\"fbp5-scheda\">\n        <div class=\"fbp5-scheda-header\">Posizionamento dei principali brand nel Q1 2026<\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">1. Samsung<\/div>\n            <div class=\"fbp5-scheda-val\">Primo posto, +3,6%<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">2. Apple<\/div>\n            <div class=\"fbp5-scheda-val\">Secondo posto, +3,3%<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">3. Xiaomi<\/div>\n            <div class=\"fbp5-scheda-val\">Terzo posto, calo pi\u00f9 forte nel gruppo<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">4. Oppo<\/div>\n            <div class=\"fbp5-scheda-val\">Quarto posto, dati ora includono Realme<\/div>\n          <\/div>\n        \n          <div class=\"fbp5-scheda-row\">\n            <div class=\"fbp5-scheda-key\">5. Vivo<\/div>\n            <div class=\"fbp5-scheda-val\">Quinto posto, 7,3% del mercato globale<\/div>\n          <\/div>\n        \n      <\/div>\n    \n      <\/section>\n    \n\n      <section class=\"fbp5-section\">\n        <div class=\"fbp5-section-label\">Mercato cinese<\/div>\n        <h2>In Cina il rallentamento continua nonostante Apple e Huawei <span>Cina<\/span><\/h2>\n        <p>Anche il mercato cinese ha chiuso il trimestre in calo. Le spedizioni totali si sono fermate a circa 69 milioni di unit\u00e0, con una flessione del 3,3% rispetto a un anno fa.<\/p><p>Secondo IDC, la crescita di Huawei e Apple nel Paese non \u00e8 bastata a compensare il rallentamento pi\u00f9 ampio del mercato. \u00c8 un segnale importante, perch\u00e9 la Cina resta uno dei motori principali per il settore smartphone e per i risultati dei grandi marchi internazionali.<\/p>\n        <ul class=\"fbp5-bullet-list\"><li>Spedizioni in Cina: circa 69 milioni di unit\u00e0<\/li><li>Variazione annua: -3,3%<\/li><li>Crescita di Huawei e Apple insufficiente a invertire il trend<\/li><\/ul>\n        <ul class=\"rh-quickfacts-list\"><li><strong>Spedizioni in Cina:<\/strong> circa 69 milioni di unit\u00e0<\/li><li><strong>Variazione annua in Cina:<\/strong> -3,3%<\/li><\/ul>\n        <div class=\"fbp5-highlight\">In Cina il mercato resta debole: i progressi di Huawei e Apple non sono bastati a compensare la frenata complessiva.<\/div>\n        <div class=\"fbp5-info\">Il trimestre conferma che la domanda rimane selettiva: alcuni marchi continuano a crescere, ma non abbastanza da riportare il mercato globale su una traiettoria espansiva.<\/div>\n        \n      <\/section>\n    \n<\/div><div class=\"rh-lightbox\" hidden=\"hidden\">\n      <button class=\"rh-lightbox-close\" type=\"button\" aria-label=\"Chiudi immagine\">\u00d7<\/button>\n      <img class=\"rh-lightbox-img\" alt=\"\">\n      <div class=\"rh-lightbox-caption\"><\/div><\/div><style>\n    .rh-zoomable-figure,.rh-zoomable-image{cursor:zoom-in}\n    .rh-lightbox[hidden]{display:none!important}\n    .rh-lightbox{position:fixed;inset:0;z-index:99999;background:rgba(0,0,0,.92);display:flex;align-items:center;justify-content:center;padding:24px}\n    .rh-lightbox-img{max-width:95vw;max-height:90vh;width:auto;height:auto;object-fit:contain;box-shadow:0 10px 30px rgba(0,0,0,.35)}\n    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href=\"https:\/\/www.gizmochina.com\/2026\/04\/15\/total-smartphone-shipments-slip-in-q1-while-apple-and-samsung-continue-to-grow-share\/\" target=\"_blank\" rel=\"noopener\" style=\"display:inline-flex;align-items:center;gap:8px;padding:10px 16px;border-radius:999px;background:linear-gradient(135deg,#fff7ed,#ffedd5);color:#c2410c;text-decoration:none;font-size:11px;font-weight:900;letter-spacing:.08em;text-transform:uppercase;border:1px solid rgba(249,115,22,.20);box-shadow:0 8px 22px rgba(249,115,22,.08)\">Via<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Nel primo trimestre 2026 il mercato smartphone cala del 4,1%, ma Samsung e Apple continuano a guadagnare terreno.<\/p>\n","protected":false},"author":5,"featured_media":23667,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_yoast_wpseo_focuskw_text_input":"spedizioni smartphone Q1 2026","footnotes":""},"categories":[480],"tags":[44],"class_list":["post-23718","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-smartphone"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Spedizioni smartphone in calo nel Q1 2026: Samsung e Apple crescono<\/title>\n<meta name=\"description\" content=\"IDC fotografa un Q1 debole per gli smartphone: spedizioni gi\u00f9 del 4,1%, ma Samsung e Apple crescono e guidano la classifica.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.chinasmartbuy.com\/blog\/spedizioni-smartphone-q1-2026-samsung-apple\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spedizioni 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