{"id":23649,"date":"2026-04-15T08:22:00","date_gmt":"2026-04-15T06:22:00","guid":{"rendered":"https:\/\/www.chinasmartbuy.com\/blog\/?p=23649"},"modified":"2026-04-15T09:00:44","modified_gmt":"2026-04-15T07:00:44","slug":"iphone-18-pro-prezzo-invariato","status":"publish","type":"post","link":"https:\/\/www.chinasmartbuy.com\/blog\/iphone-18-pro-prezzo-invariato\/","title":{"rendered":"iPhone 18 Pro e Pro Max: Apple non alza i prezzi"},"content":{"rendered":"\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Bebas+Neue&amp;family=DM+Sans:ital,wght@0,300;0,400;0,500;0,600;0,700;1,400&amp;display=swap\" rel=\"stylesheet\">\n<style>\n  :root {\n    --red: #CC1B1B;\n    --red-light: rgba(204,27,27,0.08);\n    --text: #1a1a1a;\n    --text-muted: #666;\n    --card: #ffffff;\n    --border: #ebebeb;\n    --bebas: 'Bebas Neue', sans-serif;\n    --dm: 'DM Sans', sans-serif;\n  }\n  .fbp5-wrap,.fbp5-wrap * { box-sizing:border-box; margin:0; padding:0; }\n  .fbp5-wrap { font-family:var(--dm); color:var(--text); line-height:1.7; max-width:860px; margin:0 auto; padding:0 24px 80px; display:flex; flex-direction:column; gap:52px; }\n  .fbp5-intro { padding-top:36px; border-top:3px solid var(--red); }\n  .fbp5-intro p { font-size:17px; color:#333; line-height:1.85; margin-bottom:18px; }\n  .fbp5-intro strong { color:var(--text); font-weight:700; }\n  .fbp5-section { display:flex; flex-direction:column; gap:0; }\n  .fbp5-section-label { display:inline-flex; align-items:center; gap:7px; font-size:11px; font-weight:700; letter-spacing:0.14em; text-transform:uppercase; color:var(--red); margin-bottom:10px; }\n  .fbp5-section-label::before { content:''; display:block; width:18px; height:2px; background:var(--red); }\n  .fbp5-section h2 { font-family:var(--bebas); font-size:clamp(27px,4vw,39px); letter-spacing:0.04em; color:var(--text); line-height:1.05; margin-bottom:20px; }\n  .fbp5-section h2 span { color:var(--red); }\n  .fbp5-section p { font-size:17px; color:#333; line-height:1.78; margin-bottom:14px; }\n  .fbp5-bullet-list { margin:18px 0 6px 20px; padding:0; display:flex; flex-direction:column; gap:10px; }\n  .fbp5-bullet-list li { font-size:16px; line-height:1.7; color:#1f2937; }\n  .fbp5-bullet-list li::marker { color:var(--red); }\n  .rh-quickfacts-list { margin:18px 0 0 20px; padding:0; display:flex; flex-direction:column; gap:8px; }\n  .rh-quickfacts-list li { font-size:16px; line-height:1.7; color:#1f2937; }\n  .fbp5-highlight { background:var(--red-light); border-left:4px solid var(--red); border-radius:0 10px 10px 0; padding:15px 19px; margin:18px 0 0; font-size:16px; color:#333; line-height:1.65; }\n  .fbp5-info { background:#f9f9f9; border:1px solid var(--border); border-radius:10px; padding:15px 19px; margin:18px 0 0; font-size:15px; color:var(--text-muted); line-height:1.65; }\n  .fbp5-scheda { background:var(--card); border:1px solid var(--border); border-radius:14px; overflow:hidden; margin:20px 0 0; }\n  .fbp5-scheda-header { background:var(--red); color:#fff; padding:14px 20px; font-family:var(--bebas); font-size:20px; letter-spacing:0.08em; }\n  .fbp5-scheda-row { display:flex; border-bottom:1px solid var(--border); }\n  .fbp5-scheda-row:last-child { border-bottom:none; }\n  .fbp5-scheda-key { width:42%; padding:11px 16px; font-size:13px; font-weight:700; color:var(--text-muted); text-transform:uppercase; letter-spacing:0.06em; background:#fafafa; flex-shrink:0; }\n  .fbp5-scheda-val { padding:11px 16px; font-size:14px; color:var(--text); font-weight:500; line-height:1.5; }\n  @media(max-width:600px) {\n    .fbp5-wrap { padding:0 14px 60px; gap:40px; }\n    .fbp5-section h2 { font-size:32px; }\n    .fbp5-scheda-row { flex-direction:column; }\n    .fbp5-scheda-key { width:100%; }\n  }\n<\/style>\n<div class=\"fbp5-wrap rh-json-article\" id=\"rh-article-mnzm84qx-uhkyv\" data-rh-article-type=\"news\">\n  <div class=\"fbp5-intro\">\n    \n    <p>Secondo un nuovo rumor, Apple starebbe preparando una mossa aggressiva sul prezzo per la gamma iPhone 18 Pro: i modelli Pro e Pro Max dovrebbero restare al listino attuale, nonostante la pressione sui costi della memoria DRAM e i rincari che starebbero colpendo il mercato degli smartphone di fascia alta.<\/p><p>La strategia, se confermata, punterebbe a difendere la quota di mercato con un prezzo invariato, anche a costo di assorbire internamente l\u2019aumento dei costi dei componenti. In parallelo, il lancio dei modelli Pro dovrebbe arrivare con una scelta cromatica pi\u00f9 limitata rispetto al passato.<\/p>\n  <\/div><figure class=\"wp-block-image size-large rh-zoomable-figure\" style=\"margin:18px 0\" data-rh-lb-src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/04\/apple.jpg\" data-rh-lb-alt=\"Apple\"><img decoding=\"async\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/04\/apple.jpg\" alt=\"Apple\" loading=\"lazy\" class=\"rh-zoomable-image\" id=\"rh-zoomable-1\"><\/figure>\n  \n\n      <section class=\"fbp5-section\">\n        <div class=\"fbp5-section-label\">Rumor<\/div>\n        <h2>iPhone 18 Pro e Pro Max verso il prezzo invariato <span>prezzo<\/span><\/h2>\n        <p>La fonte citata dalla testata coreana yeux1122 sostiene che Apple manterr\u00e0 invariato il prezzo di iPhone 18 Pro e iPhone 18 Pro Max nel lancio autunnale. L\u2019idea sarebbe quella di sfruttare un vantaggio competitivo chiaro in un momento in cui diversi rivali starebbero aumentando i prezzi dei loro modelli di punta.<\/p><p>Si tratterebbe di una vera e propria strategia di \u201cblocco del prezzo\u201d, pensata per rendere i due modelli Pro pi\u00f9 appetibili sul mercato e attirare chi sta valutando un upgrade senza volersi spingere su cifre pi\u00f9 alte.<\/p>\n        \n        <ul class=\"rh-quickfacts-list\"><li><strong>Modelli coinvolti:<\/strong> iPhone 18 Pro e iPhone 18 Pro Max<\/li><li><strong>Strategia:<\/strong> prezzo invariato rispetto all\u2019attuale generazione<\/li><li><strong>Tempistica:<\/strong> lancio atteso in autunno<\/li><\/ul>\n        <div class=\"fbp5-highlight\">Apple punterebbe a mantenere il listino dei modelli Pro stabile proprio mentre il mercato va nella direzione opposta.<\/div>\n        \n        \n      <\/section><figure class=\"wp-block-image size-large rh-zoomable-figure\" style=\"margin:18px 0\" data-rh-lb-src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/04\/iphone.webp\" data-rh-lb-alt=\"iPhone\"><img decoding=\"async\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/04\/iphone.webp\" alt=\"iPhone\" loading=\"lazy\" class=\"rh-zoomable-image\" id=\"rh-zoomable-2\"><\/figure>\n    \n\n      <section class=\"fbp5-section\">\n        <div class=\"fbp5-section-label\">Costi<\/div>\n        <h2>DRAM pi\u00f9 cara, ma Apple ne assorbirebbe l\u2019impatto<\/h2>\n        <p>Il nodo principale riguarda la memoria DRAM, il cui costo sarebbe in aumento. Secondo il rumor, Apple non avrebbe ottenuto sconti sull\u2019acquisto dei chip e avrebbe scelto di compensare la situazione con acquisti su larga scala, anche con l\u2019obiettivo di limitare la disponibilit\u00e0 per i concorrenti.<\/p><p>In questa lettura, Cupertino si farebbe carico della pressione sui costi invece di riversarla sul prezzo finale. La conseguenza sarebbe una possibile riduzione dei margini sull\u2019hardware, bilanciata per\u00f2 dal vantaggio strategico di una posizione pi\u00f9 forte nel confronto con gli altri produttori.<\/p>\n        \n        <ul class=\"rh-quickfacts-list\"><li><strong>Problema citato:<\/strong> aumento del costo della DRAM<\/li><li><strong>Soluzione ipotizzata:<\/strong> Apple assorbirebbe i costi aggiuntivi<\/li><li><strong>Effetto possibile:<\/strong> margini hardware pi\u00f9 compressi<\/li><\/ul>\n        <div class=\"fbp5-highlight\">La scelta non punterebbe a proteggere i margini, ma a difendere la posizione commerciale dei modelli Pro.<\/div>\n        \n        \n      <\/section>\n    \n\n      <section class=\"fbp5-section\">\n        <div class=\"fbp5-section-label\">Design<\/div>\n        <h2>Meno colori per contenere la spesa <span>colori<\/span><\/h2>\n        <p>Sempre secondo il rumor, iPhone 18 Pro dovrebbe arrivare con una gamma colori pi\u00f9 ridotta: tre varianti, ovvero grigio scuro, rosso scuro e argento. La riduzione delle opzioni cromatiche sarebbe un\u2019altra leva per contenere i costi dei componenti.<\/p><p>Per il momento non emergono invece informazioni precise su iPhone Fold, il modello pieghevole che dovrebbe affiancare la serie. Su quel fronte, al momento, non risultano dettagli affidabili su prezzo o colori.<\/p>\n        \n        <ul class=\"rh-quickfacts-list\"><li><strong>Colori previsti:<\/strong> grigio scuro, rosso scuro, argento<\/li><li><strong>Numero di varianti:<\/strong> 3<\/li><li><strong>Altro modello citato:<\/strong> iPhone Fold<\/li><\/ul>\n        <div class=\"fbp5-highlight\">La riduzione delle finiture servirebbe a compensare l\u2019aumento dei costi dei componenti senza toccare il prezzo finale.<\/div>\n        <div class=\"fbp5-info\">Le informazioni diffuse finora restano non confermate da Apple e vanno considerate come indiscrezioni.<\/div>\n        \n      <\/section>\n    \n<\/div><section class=\"rh-related-section\" style=\"margin: 60px 0px 0px; display: flex; flex-direction: column; gap: 12px;\">\n    \n  <\/section><div class=\"rh-attribution-pills\" style=\"display:flex;gap:10px;flex-wrap:wrap;justify-content:flex-start;margin:15px 0 0\"><a href=\"https:\/\/www.ithome.com\/0\/939\/290.htm\" target=\"_blank\" rel=\"noopener\" style=\"display:inline-flex;align-items:center;gap:8px;padding:10px 16px;border-radius:999px;background:linear-gradient(135deg,#fff7ed,#ffedd5);color:#c2410c;text-decoration:none;font-size:11px;font-weight:900;letter-spacing:.08em;text-transform:uppercase;border:1px solid rgba(249,115,22,.20);box-shadow:0 8px 22px rgba(249,115,22,.08)\">Via<\/a><\/div><section class=\"rh-related-section\" style=\"margin: 60px 0px 0px; display: flex; flex-direction: column; gap: 12px;\">\n    <div class=\"rh-related-list\" style=\"display:flex;flex-direction:column;gap:12px\"><a href=\"https:\/\/www.chinasmartbuy.com\/blog\/caviar-iphone-17-pro-2007-edizione-limitata\/\" target=\"_blank\" rel=\"noopener\" style=\"display: flex; align-items: center; gap: 14px; padding: 12px 14px; border: 1px solid rgba(15, 23, 42, 0.08); border-radius: 16px; background: rgb(255, 255, 255); text-decoration: none; color: inherit; box-shadow: rgba(15, 23, 42, 0.04) 0px 6px 18px;\">\n      <div style=\"width:92px;height:68px;flex:0 0 92px;border-radius:12px;overflow:hidden;background:linear-gradient(180deg,#f8fafc,#e2e8f0);border:1px solid rgba(15,23,42,.08);display:flex;align-items:center;justify-content:center\">\n        <img decoding=\"async\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/04\/caviar-iphone-17-pro-2007-iphone-11-1.jpg\" alt=\"Caviar lancia iPhone 17 Pro \u201c2007\u201d: pezzo di iPhone originale nel retro\" loading=\"lazy\" style=\"width:100%;height:100%;object-fit:cover;display:block\" class=\"rh-zoomable-image\" data-rh-lb-src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/04\/caviar-iphone-17-pro-2007-iphone-11-1.jpg\" data-rh-lb-alt=\"Caviar lancia iPhone 17 Pro \u201c2007\u201d: pezzo di iPhone originale nel retro\" id=\"rh-zoomable-3\">\n      <\/div>\n      <div style=\"min-width:0;flex:1;display:flex;flex-direction:column;gap:6px\">\n        <div style=\"font-size:16px;line-height:1.35;font-weight:800;color:#0f172a\">Caviar lancia iPhone 17 Pro \u201c2007\u201d: pezzo di iPhone originale nel retro<\/div>\n        <div style=\"font-size:12px;color:#64748b;font-weight:600\">Leggi su chinasmartbuy.com<\/div>\n      <\/div>\n    <\/a><a href=\"https:\/\/www.chinasmartbuy.com\/blog\/iphone-18-pro-deep-red-leak\/\" target=\"_blank\" rel=\"noopener\" style=\"display: flex; align-items: center; gap: 14px; padding: 12px 14px; border: 1px solid rgba(15, 23, 42, 0.08); border-radius: 16px; background: rgb(255, 255, 255); text-decoration: none; color: inherit; box-shadow: rgba(15, 23, 42, 0.04) 0px 6px 18px;\">\n      <div style=\"width:92px;height:68px;flex:0 0 92px;border-radius:12px;overflow:hidden;background:linear-gradient(180deg,#f8fafc,#e2e8f0);border:1px solid rgba(15,23,42,.08);display:flex;align-items:center;justify-content:center\">\n        <span style=\"font-size:11px;font-weight:800;color:#64748b;letter-spacing:.08em\">POST<\/span>\n      <\/div>\n      <div style=\"min-width:0;flex:1;display:flex;flex-direction:column;gap:6px\">\n        <div style=\"font-size:16px;line-height:1.35;font-weight:800;color:#0f172a\">iPhone 18 Pro Deep Red: Apple prepara il nuovo colore<\/div>\n        <div style=\"font-size:12px;color:#64748b;font-weight:600\">Leggi su chinasmartbuy.com<\/div>\n      <\/div>\n    <\/a><\/div>\n  <\/section><div class=\"rh-lightbox\" hidden=\"hidden\">\n      <button class=\"rh-lightbox-close\" type=\"button\" aria-label=\"Chiudi immagine\">\u00d7<\/button>\n      <img class=\"rh-lightbox-img\" alt=\"\">\n      <div class=\"rh-lightbox-caption\"><\/div><\/div><style>\n    .rh-zoomable-figure,.rh-zoomable-image{cursor:zoom-in}\n    .rh-lightbox[hidden]{display:none!important}\n    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