{"id":23295,"date":"2026-04-13T07:34:00","date_gmt":"2026-04-13T05:34:00","guid":{"rendered":"https:\/\/www.chinasmartbuy.com\/blog\/?p=23295"},"modified":"2026-04-13T08:19:26","modified_gmt":"2026-04-13T06:19:26","slug":"huawei-pura-90-negozi-zhengzihai","status":"publish","type":"post","link":"https:\/\/www.chinasmartbuy.com\/blog\/huawei-pura-90-negozi-zhengzihai\/","title":{"rendered":"Huawei aggiorna i negozi per l&#8217;arrivo del Pura 90 Pro Max"},"content":{"rendered":"\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Bebas+Neue&amp;family=DM+Sans:ital,wght@0,300;0,400;0,500;0,600;0,700;1,400&amp;display=swap\" rel=\"stylesheet\">\n<style>\n  :root {\n    --red: #CC1B1B;\n    --red-light: rgba(204,27,27,0.08);\n    --text: #1a1a1a;\n    --text-muted: #666;\n    --text-faint: #aaa;\n    --card: #ffffff;\n    --border: #ebebeb;\n    --bebas: 'Bebas Neue', sans-serif;\n    --dm: 'DM Sans', sans-serif;\n  }\n  .fbp5-wrap * { box-sizing:border-box; margin:0; padding:0; }\n  .fbp5-wrap { font-family:var(--dm); 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color:#fff; padding:14px 20px; font-family:var(--bebas); font-size:20px; letter-spacing:0.08em; }\n  .fbp5-scheda-row { display:flex; border-bottom:1px solid var(--border); }\n  .fbp5-scheda-row:last-child { border-bottom:none; }\n  .fbp5-scheda-key { width:42%; padding:11px 16px; font-size:13px; font-weight:700; color:var(--text-muted); text-transform:uppercase; letter-spacing:0.06em; background:#fafafa; flex-shrink:0; }\n  .fbp5-scheda-val { padding:11px 16px; font-size:14px; color:var(--text); font-weight:500; line-height:1.5; }\n  .fbp5-img-grid { display:grid; gap:10px; margin:20px 0; }\n  .fbp5-img-grid.cols-2 { grid-template-columns:repeat(2,minmax(0,1fr)); }\n  .fbp5-img-grid img, .fbp5-img-single img { width:100%; height:auto; border-radius:10px; display:block; cursor:zoom-in; }\n  .fbp5-img-single { margin:20px 0; }\n  @media(max-width:600px) {\n    .fbp5-img-grid.cols-2 { grid-template-columns:1fr; }\n    .fbp5-wrap { padding:0 16px 80px; }\n    .fbp5-scheda-row { flex-direction:column; }\n    .fbp5-scheda-key { width:100%; }\n  }\n  .related-wrap { display:grid; gap:14px; margin-top:10px; }\n  .related-card { display:flex; gap:14px; align-items:center; text-decoration:none; border:1px solid var(--border); border-radius:14px; overflow:hidden; background:#fff; color:var(--text); }\n  .related-thumb { width:112px; aspect-ratio:1\/1; flex-shrink:0; background:#f2f2f2; object-fit:cover; }\n  .related-body { padding:12px 14px 12px 0; min-width:0; }\n  .related-kicker { font-size:11px; font-weight:700; letter-spacing:0.12em; text-transform:uppercase; color:var(--red); margin-bottom:6px; }\n  .related-title { font-size:15px; line-height:1.35; font-weight:700; word-break:break-word; overflow-wrap:anywhere; }\n  .related-url { font-size:12px; color:var(--text-muted); margin-top:6px; word-break:break-word; overflow-wrap:anywhere; }\n<\/style>\n\n<div class=\"fbp5-wrap\" id=\"fbp5-7n4k2q\">\n\n  <div class=\"fbp5-intro\">\n    <div class=\"fbp5-meta\">\n      <div class=\"fbp5-meta-item\"><span>\ud83d\udcc5<\/span> 13 aprile 2026<\/div>\n      <div class=\"fbp5-meta-item\"><span>\ud83c\udf0d<\/span> Cina, negozi Huawei<\/div>\n      <div class=\"fbp5-meta-item\"><span>\ud83d\udcf1<\/span> Serie Pura 90<\/div>\n    <\/div>\n    <p><strong>Huawei sta gi\u00e0 preparando il terreno per la serie Pura 90.<\/strong> A pochi giorni dal debutto ufficiale, un negozio fisico del marchio \u00e8 stato aggiornato con una nuova veste \u201cOrange Ocean\u201d, lo stesso stile cromatico del Pura 90 Pro Max.<\/p>\n    <p>Il dettaglio arriva mentre il lancio della famiglia Pura 90 \u00e8 fissato per il 20 aprile. Nel frattempo, Huawei ha iniziato a spingere il messaggio visivo della nuova serie anche fuori dai render e dai teaser dei telefoni.<\/p>\n  <\/div>\n\n  <div class=\"fbp5-img-single\">\n    <img decoding=\"async\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/04\/pura-90-6.webp\" alt=\"Huawei Pura 90\" loading=\"lazy\" class=\"rh-zoomable-image\" data-rh-lb-src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/04\/pura-90-6.webp\" data-rh-lb-alt=\"Huawei Pura 90\" id=\"rh-zoomable-1\">\n  <\/div>\n\n  <section class=\"fbp5-section\">\n    <div class=\"fbp5-section-label\">Store update<\/div>\n    <h2>Il negozio Huawei si colora di <span>\u201cOrange Ocean\u201d<\/span><\/h2>\n    <p>He Gang, CEO di Huawei Terminal BG, ha mostrato oggi il nuovo allestimento del Huawei Suzhou Vientiane Tiandi Life Hall, invitando a estendere questa veste anche ad altri punti vendita se l\u2019idea piace.<\/p>\n    <p>La scelta non \u00e8 casuale: la facciata in vetro del negozio riprende la stessa sfumatura del Pura 90 Pro Max \u201cOrange Ocean\u201d, con la scritta Pura 90 ben visibile sulla superficie esterna. \u00c8 una mossa di branding semplice, ma molto coerente con il ritorno al design degrad\u00e9 per la nuova serie.<\/p>\n  <\/section>\n\n  <div class=\"fbp5-img-single\">\n    <img decoding=\"async\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/04\/pura-90-1.webp\" alt=\"Huawei Pura 90 - store Huawei\" loading=\"lazy\" class=\"rh-zoomable-image\" data-rh-lb-src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/04\/pura-90-1.webp\" data-rh-lb-alt=\"Huawei Pura 90 - store Huawei\" id=\"rh-zoomable-2\">\n  <\/div>\n\n  <section class=\"fbp5-section\">\n    <div class=\"fbp5-section-label\">Colori annunciati<\/div>\n    <h2>Le varianti gi\u00e0 emerse per <span>Pura 90 Pro Max e Pro<\/span><\/h2>\n    <p>Prima del lancio sono gi\u00e0 state mostrate tutte le colorazioni. Il Pura 90 Pro Max arriver\u00e0 in cinque tinte: <strong>Orange Ocean<\/strong> Ossidiana,Aurora Gold, Purple Sunset e Emerald Lake.<\/p>\n    <p>Il Pura 90 Pro, invece, \u00e8 previsto in quattro varianti: Mulberry Black, Coconut White, Orange soda e Pink Guava. La linea continua quindi a puntare su nomi molto visivi, in pieno stile Huawei per la serie Pura.<\/p>\n\n    <div class=\"fbp5-scheda\">\n      <div class=\"fbp5-scheda-header\">Colori della serie Pura 90<\/div>\n      <div class=\"fbp5-scheda-row\">\n        <div class=\"fbp5-scheda-key\">Pura 90 Pro Max<\/div>\n        <div class=\"fbp5-scheda-val\"> Orange Ocean, Ossidiana,Aurora Gold, Purple Sunset e Emerald Lake.<\/div>\n      <\/div>\n      <div class=\"fbp5-scheda-row\">\n        <div class=\"fbp5-scheda-key\">Pura 90 Pro<\/div>\n        <div class=\"fbp5-scheda-val\">Mulberry Black, Coconut White, Orange soda e Pink Guava.<\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <div class=\"fbp5-img-single\">\n    <img decoding=\"async\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/04\/pura-90-2.webp\" alt=\"Huawei Pura 90 - store\" loading=\"lazy\" class=\"rh-zoomable-image\" data-rh-lb-src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/04\/pura-90-2.webp\" data-rh-lb-alt=\"Huawei Pura 90 - store\" id=\"rh-zoomable-3\">\n  <\/div>\n\n  <section class=\"fbp5-section\">\n    <div class=\"fbp5-section-label\">Contesto lancio<\/div>\n    <h2>Il debutto \u00e8 gi\u00e0 <span>impostato per il 20 aprile<\/span><\/h2>\n    <p>La serie Pura 90 e i nuovi prodotti dell\u2019ecosistema saranno presentati il 20 aprile. Secondo quanto anticipato, il Pura 90 Pro Max riproporr\u00e0 un retro con finitura sfumata, un elemento che Huawei sta gi\u00e0 usando anche negli spazi retail per rafforzare l\u2019identit\u00e0 del modello.<\/p>\n    <p>In pratica, il negozio diventa un\u2019estensione del telefono: stesso linguaggio visivo, stessi colori, stesso richiamo al design della scocca posteriore.<\/p>\n  <\/section>\n\n  <div class=\"fbp5-img-single\">\n    <img decoding=\"async\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/04\/pura-90-3.webp\" alt=\"Huawei Pura 90 - store\" loading=\"lazy\" class=\"rh-zoomable-image\" data-rh-lb-src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/04\/pura-90-3.webp\" data-rh-lb-alt=\"Huawei Pura 90 - store\" id=\"rh-zoomable-4\">\n  <\/div>\n\n  <div class=\"fbp5-img-grid cols-2\">\n    <img decoding=\"async\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/04\/pura-90-4.webp\" alt=\"Huawei Pura 90\" loading=\"lazy\" class=\"rh-zoomable-image\" data-rh-lb-src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/04\/pura-90-4.webp\" data-rh-lb-alt=\"Huawei Pura 90\" id=\"rh-zoomable-5\">\n    <img decoding=\"async\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/04\/pura-90-5.webp\" alt=\"Huawei Pura 90\" loading=\"lazy\" class=\"rh-zoomable-image\" data-rh-lb-src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/04\/pura-90-5.webp\" data-rh-lb-alt=\"Huawei Pura 90\" id=\"rh-zoomable-6\">\n  <\/div>\n\n  <section class=\"fbp5-section\">\n    <div class=\"fbp5-section-label\">Scheda rapida<\/div>\n    <h2>Riepilogo <span>essenziale<\/span><\/h2>\n    <div class=\"fbp5-scheda\">\n      <div class=\"fbp5-scheda-header\">Punti chiave<\/div>\n      <div class=\"fbp5-scheda-row\">\n        <div class=\"fbp5-scheda-key\">Evento<\/div>\n        <div class=\"fbp5-scheda-val\">Aggiornamento estetico di un Huawei store in vista del lancio Pura 90<\/div>\n      <\/div>\n      <div class=\"fbp5-scheda-row\">\n        <div class=\"fbp5-scheda-key\">Tema visivo<\/div>\n        <div class=\"fbp5-scheda-val\">\u201cOrange Ocean\u201d, lo stesso stile cromatico del Pura 90 Pro Max<\/div>\n      <\/div>\n      <div class=\"fbp5-scheda-row\">\n        <div class=\"fbp5-scheda-key\">Data lancio<\/div>\n        <div class=\"fbp5-scheda-val\">20 aprile<\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <div class=\"related-wrap\">\n    \n    \n    \n    \n  <\/div>\n\n  \n\n<\/div>\n\n<section class=\"rh-related-section\" style=\"margin: 60px 0px 0px; display: flex; flex-direction: column; gap: 12px;\">\n    \n  <\/section><div class=\"rh-attribution-pills\" style=\"display:flex;gap:10px;flex-wrap:wrap;justify-content:flex-start;margin:15px 0 0\"><a href=\"https:\/\/www.ithome.com\/0\/938\/471.htm\" target=\"_blank\" rel=\"noopener\" style=\"display:inline-flex;align-items:center;gap:8px;padding:10px 16px;border-radius:999px;background:linear-gradient(135deg,#fff7ed,#ffedd5);color:#c2410c;text-decoration:none;font-size:11px;font-weight:900;letter-spacing:.08em;text-transform:uppercase;border:1px solid rgba(249,115,22,.20);box-shadow:0 8px 22px rgba(249,115,22,.08)\">Via<\/a><\/div><section class=\"rh-related-section\" style=\"margin: 60px 0px 0px; display: flex; flex-direction: column; gap: 12px;\">\n    <div class=\"rh-related-list\" style=\"display:flex;flex-direction:column;gap:12px\"><a href=\"https:\/\/www.chinasmartbuy.com\/blog\/huawei-watch-fit-5-pro-teaser\/\" target=\"_blank\" rel=\"noopener\" style=\"display: flex; align-items: center; gap: 14px; padding: 12px 14px; border: 1px solid rgba(15, 23, 42, 0.08); border-radius: 16px; background: rgb(255, 255, 255); text-decoration: none; color: inherit; box-shadow: rgba(15, 23, 42, 0.04) 0px 6px 18px;\">\n      <div style=\"width:92px;height:68px;flex:0 0 92px;border-radius:12px;overflow:hidden;background:linear-gradient(180deg,#f8fafc,#e2e8f0);border:1px solid rgba(15,23,42,.08);display:flex;align-items:center;justify-content:center\">\n        <img decoding=\"async\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/04\/watch-fit-5-pro-it-1.webp\" alt=\"Huawei WATCH FIT 5 Pro in arrivo: il teaser di He Gang\" loading=\"lazy\" style=\"width:100%;height:100%;object-fit:cover;display:block\" class=\"rh-zoomable-image\" data-rh-lb-src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/04\/watch-fit-5-pro-it-1.webp\" data-rh-lb-alt=\"Huawei WATCH FIT 5 Pro in arrivo: il teaser di He Gang\" id=\"rh-zoomable-7\">\n      <\/div>\n      <div style=\"min-width:0;flex:1;display:flex;flex-direction:column;gap:6px\">\n        <div style=\"font-size:16px;line-height:1.35;font-weight:800;color:#0f172a\">Huawei WATCH FIT 5 Pro in arrivo: il teaser di He Gang<\/div>\n        <div style=\"font-size:12px;color:#64748b;font-weight:600\">Leggi su chinasmartbuy.com<\/div>\n      <\/div>\n    <\/a><a href=\"https:\/\/www.chinasmartbuy.com\/blog\/huawei-pura-x-150mila-spedizioni\/\" target=\"_blank\" rel=\"noopener\" style=\"display: flex; align-items: center; gap: 14px; padding: 12px 14px; border: 1px solid rgba(15, 23, 42, 0.08); border-radius: 16px; background: rgb(255, 255, 255); text-decoration: none; color: inherit; box-shadow: rgba(15, 23, 42, 0.04) 0px 6px 18px;\">\n      <div style=\"width:92px;height:68px;flex:0 0 92px;border-radius:12px;overflow:hidden;background:linear-gradient(180deg,#f8fafc,#e2e8f0);border:1px solid rgba(15,23,42,.08);display:flex;align-items:center;justify-content:center\">\n        <img decoding=\"async\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/04\/s_48df0e91579c4287937fc60fdc558185-1.jpg\" alt=\"Huawei Pura X: il flip wide-foldable da record\" loading=\"lazy\" style=\"width:100%;height:100%;object-fit:cover;display:block\" class=\"rh-zoomable-image\" data-rh-lb-src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/04\/s_48df0e91579c4287937fc60fdc558185-1.jpg\" data-rh-lb-alt=\"Huawei Pura X: il flip wide-foldable da record\" id=\"rh-zoomable-8\">\n      <\/div>\n      <div style=\"min-width:0;flex:1;display:flex;flex-direction:column;gap:6px\">\n        <div style=\"font-size:16px;line-height:1.35;font-weight:800;color:#0f172a\">Huawei Pura X: il flip wide-foldable da record<\/div>\n        <div style=\"font-size:12px;color:#64748b;font-weight:600\">Leggi su chinasmartbuy.com<\/div>\n      <\/div>\n    <\/a><a href=\"https:\/\/www.chinasmartbuy.com\/blog\/huawei-pura-90-pro-pro-max-20-aprile\/\" target=\"_blank\" rel=\"noopener\" style=\"display: flex; align-items: center; gap: 14px; padding: 12px 14px; border: 1px solid rgba(15, 23, 42, 0.08); border-radius: 16px; background: rgb(255, 255, 255); text-decoration: none; color: inherit; box-shadow: rgba(15, 23, 42, 0.04) 0px 6px 18px;\">\n      <div style=\"width:92px;height:68px;flex:0 0 92px;border-radius:12px;overflow:hidden;background:linear-gradient(180deg,#f8fafc,#e2e8f0);border:1px solid rgba(15,23,42,.08);display:flex;align-items:center;justify-content:center\">\n        <img decoding=\"async\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/04\/Huawei-Pura-90-Pro-Max-Design-1.jpg\" alt=\"Huawei Pura 90 Pro e Pro Max in arrivo il 20 aprile\" loading=\"lazy\" style=\"width:100%;height:100%;object-fit:cover;display:block\" class=\"rh-zoomable-image\" data-rh-lb-src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/04\/Huawei-Pura-90-Pro-Max-Design-1.jpg\" data-rh-lb-alt=\"Huawei Pura 90 Pro e Pro Max in arrivo il 20 aprile\" id=\"rh-zoomable-9\">\n      <\/div>\n      <div style=\"min-width:0;flex:1;display:flex;flex-direction:column;gap:6px\">\n        <div style=\"font-size:16px;line-height:1.35;font-weight:800;color:#0f172a\">Huawei Pura 90 Pro e Pro Max in arrivo il 20 aprile<\/div>\n        <div style=\"font-size:12px;color:#64748b;font-weight:600\">Leggi su chinasmartbuy.com<\/div>\n      <\/div>\n    <\/a><a href=\"https:\/\/www.chinasmartbuy.com\/blog\/curve-pay-smartwatch-huawei-europa\/\" target=\"_blank\" rel=\"noopener\" style=\"display: flex; align-items: center; gap: 14px; padding: 12px 14px; border: 1px solid rgba(15, 23, 42, 0.08); border-radius: 16px; background: rgb(255, 255, 255); text-decoration: none; color: inherit; box-shadow: rgba(15, 23, 42, 0.04) 0px 6px 18px;\">\n      <div style=\"width:92px;height:68px;flex:0 0 92px;border-radius:12px;overflow:hidden;background:linear-gradient(180deg,#f8fafc,#e2e8f0);border:1px solid rgba(15,23,42,.08);display:flex;align-items:center;justify-content:center\">\n        <img decoding=\"async\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/04\/curve-pay-huawei.webp\" alt=\"Huawei porta Curve Pay sugli smartwatch in tutta Europa\" loading=\"lazy\" style=\"width:100%;height:100%;object-fit:cover;display:block\" class=\"rh-zoomable-image\" data-rh-lb-src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/04\/curve-pay-huawei.webp\" data-rh-lb-alt=\"Huawei porta Curve Pay sugli smartwatch in tutta Europa\" id=\"rh-zoomable-10\">\n      <\/div>\n      <div style=\"min-width:0;flex:1;display:flex;flex-direction:column;gap:6px\">\n        <div style=\"font-size:16px;line-height:1.35;font-weight:800;color:#0f172a\">Huawei porta Curve Pay sugli smartwatch in tutta Europa<\/div>\n        <div style=\"font-size:12px;color:#64748b;font-weight:600\">Leggi su chinasmartbuy.com<\/div>\n      <\/div>\n    <\/a><\/div>\n  <\/section><div class=\"rh-lightbox\" hidden=\"hidden\">\n      <button class=\"rh-lightbox-close\" type=\"button\" 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