{"id":23110,"date":"2026-04-11T15:55:00","date_gmt":"2026-04-11T13:55:00","guid":{"rendered":"https:\/\/www.chinasmartbuy.com\/blog\/?p=23110"},"modified":"2026-04-11T15:51:57","modified_gmt":"2026-04-11T13:51:57","slug":"huawei-pura-90-ultra-no-lineup","status":"publish","type":"post","link":"https:\/\/www.chinasmartbuy.com\/blog\/huawei-pura-90-ultra-no-lineup\/","title":{"rendered":"Huawei Pura 90 Ultra saltato: il cambio che pu\u00f2 coinvolgere tutti"},"content":{"rendered":"\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Bebas+Neue&amp;family=DM+Sans:ital,wght@0,300;0,400;0,500;0,600;0,700;1,400&amp;display=swap\" rel=\"stylesheet\">\n<style>\n  :root {\n    --red: #CC1B1B;\n    --red-light: rgba(204,27,27,0.08);\n    --text: #1a1a1a;\n    --text-muted: #666;\n    --text-faint: #aaa;\n    --card: #ffffff;\n    --border: #ebebeb;\n    --bebas: 'Bebas Neue', sans-serif;\n    --dm: 'DM Sans', sans-serif;\n  }\n  .fbp5-wrap * { box-sizing:border-box; margin:0; padding:0; }\n  .fbp5-wrap { font-family:var(--dm); color:var(--text); line-height:1.7; max-width:860px; margin:0 auto; padding:0 24px 80px; display:flex; flex-direction:column; gap:52px; }\n  .fbp5-intro { padding-top:36px; border-top:3px solid var(--red); }\n  .fbp5-intro p { font-size:17px; color:#333; line-height:1.85; margin-bottom:18px; }\n  .fbp5-intro strong { color:var(--text); font-weight:700; }\n  .fbp5-meta { display:flex; flex-wrap:wrap; gap:16px; margin-bottom:24px; }\n  .fbp5-meta-item { display:flex; align-items:center; gap:6px; font-size:13px; color:var(--text-muted); font-weight:500; }\n  .fbp5-meta-item span { color:var(--red); font-size:15px; }\n  .fbp5-section-label { display:inline-flex; align-items:center; gap:7px; font-size:11px; font-weight:700; letter-spacing:0.14em; text-transform:uppercase; color:var(--red); margin-bottom:10px; }\n  .fbp5-section-label::before { content:''; display:block; width:18px; height:2px; background:var(--red); }\n  .fbp5-section h2 { font-family:var(--bebas); font-size:clamp(27px,4vw,39px); letter-spacing:0.04em; color:var(--text); line-height:1.05; margin-bottom:20px; }\n  .fbp5-section h2 span { color:var(--red); }\n  .fbp5-section h3 { font-size:18px; font-weight:700; color:var(--text); margin:28px 0 12px; padding-left:13px; border-left:3px solid var(--red); }\n  .fbp5-section p { font-size:17px; color:#333; line-height:1.78; margin-bottom:14px; }\n  .fbp5-highlight { background:var(--red-light); border-left:4px solid var(--red); border-radius:0 10px 10px 0; padding:15px 19px; margin:16px 0; font-size:16px; color:#333; line-height:1.65; }\n  .fbp5-highlight strong { color:var(--red); }\n  .fbp5-info { background:#f9f9f9; border:1px solid var(--border); border-radius:10px; padding:15px 19px; margin:16px 0; font-size:15px; color:var(--text-muted); line-height:1.65; }\n  .fbp5-chips { display:flex; flex-wrap:wrap; gap:8px; margin:14px 0; }\n  .fbp5-chip { font-size:14px; font-weight:600; padding:7px 15px; border-radius:99px; border:1.5px solid var(--border); color:var(--text); background:var(--card); }\n  .fbp5-chip.red { border-color:rgba(204,27,27,0.3); background:var(--red-light); color:var(--red); }\n  .fbp5-img-single { margin:20px 0; }\n  .fbp5-img-single img { width:100%; height:auto; border-radius:10px; display:block; cursor:zoom-in; }\n<\/style>\n\n<div class=\"fbp5-wrap\" id=\"fbp5-k3n7qz\">\n\n  <div class=\"fbp5-intro\">\n    <div class=\"fbp5-meta\">\n      <div class=\"fbp5-meta-item\"><span>\ud83d\udcc5<\/span> 11 aprile 2026<\/div>\n      <div class=\"fbp5-meta-item\"><span>\ud83c\udf0d<\/span> Cina<\/div>\n      <div class=\"fbp5-meta-item\"><span>\ud83d\udcb0<\/span> Nessun prezzo ufficiale indicato<\/div>\n    <\/div>\n    <p><strong>Huawei si prepara al lancio della serie Pura 90, ma la mossa pi\u00f9 interessante \u00e8 un\u2019assenza:<\/strong> il modello Ultra potrebbe non arrivare affatto in questa generazione. Al suo posto, la gamma si fermerebbe a Pura 90, Pro e Pro Max.<\/p>\n    <p>La scelta non sarebbe casuale. Dietro ci sarebbero i costi sempre pi\u00f9 alti della memoria, un fattore che sta cambiando i piani di diversi produttori e che rischia di spostare ancora pi\u00f9 in alto i prezzi dei flagship.<\/p>\n  <\/div>\n\n  <div class=\"fbp5-img-single\">\n    <img decoding=\"async\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/04\/Huawei-Pura-90-Pro-Max-Design-300x200-1.jpg\" alt=\"Huawei drops Pura 90 Ultra from lineup, and sadly, the industry may follow\" loading=\"lazy\" class=\"rh-zoomable-image\" data-rh-lb-src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/04\/Huawei-Pura-90-Pro-Max-Design-300x200-1.jpg\" data-rh-lb-alt=\"Huawei drops Pura 90 Ultra from lineup, and sadly, the industry may follow\" id=\"rh-zoomable-1\">\n  <\/div>\n\n  <section class=\"fbp5-section\">\n    <div class=\"fbp5-section-label\">Scenario<\/div>\n    <h2>Huawei <span>taglia l\u2019Ultra<\/span> dalla serie Pura 90<\/h2>\n    <p>La serie Huawei Pura 90 \u00e8 attesa in Cina per il 20 aprile. Finora l\u2019azienda ha aperto i preordini solo per due modelli, Pura 90 Pro e Pura 90 Pro Max. Considerando la generazione precedente, ci si sarebbe aspettati una lineup da quattro versioni. Invece, secondo quanto riportato, l\u2019Ultra sarebbe stato eliminato del tutto.<\/p>\n    <p>Se l\u2019indicazione verr\u00e0 confermata, la gamma si limiter\u00e0 ai modelli vanilla, Pro e Pro Max. \u00c8 un cambio di rotta netto rispetto alla strategia vista in passato, quando il modello Ultra rappresentava il vertice assoluto della serie.<\/p>\n\n    <div class=\"fbp5-chips\">\n      <ul class=\"rh-quickfacts-list\" style=\"margin: 18px 0px 0px 20px; padding: 0px; display: flex; flex-direction: column; gap: 8px;\"><li style=\"font-size: 16px; line-height: 1.7; color: rgb(31, 41, 55);\"><strong>Ultra assente:<\/strong> Pura 90<\/li><li style=\"font-size: 16px; line-height: 1.7; color: rgb(31, 41, 55);\"><strong>Pura 90 Pro:<\/strong> Pura 90 Pro Max<\/li><\/ul>\n      \n      \n      \n    <\/div>\n\n    <div class=\"fbp5-highlight\">\n      <strong>Punto chiave:<\/strong> il Pura 90 Pro Max potrebbe assorbire alcune funzioni fotografiche che sarebbero finite sull\u2019Ultra, di fatto sostituendolo nella parte alta della gamma.\n    <\/div>\n\n    <p>La stessa logica, sempre secondo le indiscrezioni, potrebbe non riguardare solo Huawei. Altri brand smartphone starebbero valutando una riduzione o una riorganizzazione dei modelli Ultra, con il Pro Max destinato a prendere il posto del top di gamma pi\u00f9 costoso.<\/p>\n  <\/section>\n\n  <section class=\"fbp5-section\">\n    <div class=\"fbp5-section-label\">Perch\u00e9 cambia tutto<\/div>\n    <h2>Memoria pi\u00f9 cara, listini <span>sempre meno aggressivi<\/span><\/h2>\n    <p>Il motivo principale sarebbe l\u2019aumento dei prezzi della memoria. In queste condizioni, lanciare un modello Ultra potrebbe far salire il prezzo oltre 10.000 yuan (~1.300\u20ac), una soglia considerata troppo alta per la fascia a cui questi prodotti puntano di solito.<\/p>\n    <p>Il problema non sembra passeggero. La pressione sui costi dovrebbe restare forte ancora a lungo, con una possibile normalizzazione del mercato della memoria non prima della seconda met\u00e0 del 2027. Tradotto: per il settore smartphone non si tratta di una fiammata temporanea, ma di un vincolo strutturale.<\/p>\n\n    <div class=\"fbp5-info\">\n      La conseguenza pi\u00f9 evidente, per chi compra, \u00e8 la fine progressiva dei top di gamma con specifiche al vertice ma prezzi relativamente aggressivi. Se il trend si consolida, il segmento Ultra potrebbe diventare molto pi\u00f9 raro.\n    <\/div>\n  <\/section>\n\n  <section class=\"fbp5-section\">\n    <div class=\"fbp5-section-label\">Impatto di mercato<\/div>\n    <h2>Il rischio \u00e8 una nuova <span>normalit\u00e0 per i flagship<\/span><\/h2>\n    <p>Per anni i modelli Ultra hanno rappresentato il punto pi\u00f9 alto dell\u2019offerta: hardware al massimo, fotocamere spinte e prezzi gi\u00e0 molto elevati, ma ancora entro un perimetro \u201caccettabile\u201d per i prodotti di fascia premium. Se la memoria continua a rincarare, quel perimetro si restringe.<\/p>\n    <p>Huawei, in questo senso, potrebbe essere solo il primo caso evidente. La mossa sul Pura 90 Ultra potrebbe anticipare una revisione pi\u00f9 ampia delle lineup di altri produttori, soprattutto su quei modelli che hanno numeri di vendita pi\u00f9 bassi rispetto ai Pro e ai Pro Max.<\/p>\n  <\/section>\n\n<\/div>\n\n<div class=\"rh-lightbox\" hidden=\"hidden\">\n      <button class=\"rh-lightbox-close\" type=\"button\" aria-label=\"Chiudi immagine\">\u00d7<\/button>\n      <img class=\"rh-lightbox-img\" alt=\"\">\n      <div class=\"rh-lightbox-caption\"><\/div><\/div><style>\n    .rh-zoomable-figure,.rh-zoomable-image{cursor:zoom-in}\n    .rh-lightbox[hidden]{display:none!important}\n    .rh-lightbox{position:fixed;inset:0;z-index:99999;background:rgba(0,0,0,.92);display:flex;align-items:center;justify-content:center;padding:24px}\n    .rh-lightbox-img{max-width:95vw;max-height:90vh;width:auto;height:auto;object-fit:contain;box-shadow:0 10px 30px rgba(0,0,0,.35)}\n    .rh-lightbox-caption{position:absolute;left:24px;right:24px;bottom:14px;text-align:center;color:#fff;font-size:13px;line-height:1.5}\n    .rh-lightbox-close{position:absolute;top:16px;right:20px;border:none;background:none;color:#fff;font-size:42px;line-height:1;cursor:pointer}\n  <\/style><script>\n    (function(){\n      if(window.__rhUnifiedLightboxBound)return;\n      window.__rhUnifiedLightboxBound=true;\n      const doc=document;\n      const lightbox=doc.querySelector('.rh-lightbox');\n      if(!lightbox)return;\n      const lbImg=lightbox.querySelector('.rh-lightbox-img');\n      const lbCaption=lightbox.querySelector('.rh-lightbox-caption');\n      const close=()=>{lightbox.setAttribute('hidden','hidden');lbImg.removeAttribute('src');lbCaption.textContent='';document.body.style.overflow='';};\n      const open=(el)=>{\n        const src=el.getAttribute('data-rh-lb-src')||el.getAttribute('src')||'';\n        const alt=el.getAttribute('data-rh-lb-alt')||el.getAttribute('alt')||'';\n        if(!src)return;\n        lbImg.src=src;\n        lbImg.alt=alt;\n        lbCaption.textContent=alt;\n        lightbox.removeAttribute('hidden');\n        document.body.style.overflow='hidden';\n      };\n      doc.addEventListener('click',function(e){\n        const figure=e.target.closest('.rh-zoomable-figure');\n        if(figure){e.preventDefault();open(figure);return;}\n        const img=e.target.closest('.rh-zoomable-image');\n        if(img){e.preventDefault();open(img);return;}\n        if(e.target===lightbox||e.target.closest('.rh-lightbox-close'))close();\n      });\n      doc.addEventListener('keydown',function(e){\n        if(!lightbox.hasAttribute('hidden')&&e.key==='Escape')close();\n      });\n    })();\n  <\/script>\n","protected":false},"excerpt":{"rendered":"<p>Huawei avrebbe eliminato il Pura 90 Ultra dalla nuova gamma, lasciando spazio a Pura 90, Pro e Pro Max. La scelta sarebbe legata all\u2019aumento dei costi della memoria e potrebbe diventare un trend pi\u00f9 ampio nel settore.<\/p>\n","protected":false},"author":5,"featured_media":23109,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_yoast_wpseo_focuskw_text_input":"Huawei Pura 90 Ultra","footnotes":""},"categories":[480],"tags":[],"class_list":["post-23110","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Huawei Pura 90 Ultra saltato: il cambio che pu\u00f2 coinvolgere tutti<\/title>\n<meta name=\"description\" content=\"Huawei rinuncia al Pura 90 Ultra: in arrivo solo Pura 90, Pro e Pro Max. Il motivo? 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