{"id":19470,"date":"2026-02-12T09:00:00","date_gmt":"2026-02-12T08:00:00","guid":{"rendered":"https:\/\/www.chinasmartbuy.com\/blog\/?p=19470"},"modified":"2026-02-12T08:48:14","modified_gmt":"2026-02-12T07:48:14","slug":"mercato-smartphone-pieghevoli-2026-counterpoint","status":"publish","type":"post","link":"https:\/\/www.chinasmartbuy.com\/blog\/mercato-smartphone-pieghevoli-2026-counterpoint\/","title":{"rendered":"Il 2026 potrebbe segnare una svolta per gli smartphone pieghevoli"},"content":{"rendered":"\n<p>Il mercato degli <strong>smartphone pieghevoli<\/strong> potrebbe entrare in una nuova fase di espansione strutturale nel 2026. A sostenerlo \u00e8 Counterpoint Research, che nel suo ultimo report evidenzia il passaggio da una fase di recupero ciclico a una crescita pi\u00f9 stabile e sostenibile.<\/p>\n\n\n\n<p>Dopo un 2025 caratterizzato da strategie prudenti e normalizzazione delle scorte, il 2026 dovrebbe segnare un cambio di passo, con una spinta pi\u00f9 aggressiva verso il segmento foldable da parte dei principali produttori.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/02\/image-164.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"553\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/02\/image-164-1024x553.png\" alt=\"\" class=\"wp-image-19471\" srcset=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/02\/image-164-1024x553.png 1024w, https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/02\/image-164-300x162.png 300w, https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/02\/image-164-768x415.png 768w, https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/02\/image-164.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Secondo gli analisti, i pieghevoli \u201ca libro\u201d (book-style) hanno beneficiato in modo particolare dei miglioramenti tecnologici degli ultimi anni.<\/p>\n\n\n\n<p>Grazie a:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>ottimizzazioni nella cerniera<\/li>\n\n\n\n<li>pannelli pi\u00f9 resistenti e luminosi<\/li>\n\n\n\n<li>SoC pi\u00f9 efficienti<\/li>\n\n\n\n<li>software meglio adattato al multitasking<\/li>\n<\/ul>\n\n\n\n<p>questi dispositivi rappresenterebbero oggi il <strong>52% delle vendite totali di foldable<\/strong>.<\/p>\n\n\n\n<p>La quota sarebbe destinata a salire fino al <strong>65% entro fine anno<\/strong>, consolidando il form factor come riferimento principale nel segmento.<\/p>\n\n\n\n<p>Parallelamente, la percezione dei consumatori starebbe cambiando: i pieghevoli non sarebbero pi\u00f9 considerati semplici \u201cvetrine tecnologiche\u201d, ma veri dispositivi orientati alla produttivit\u00e0.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><a href=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/02\/apple-iphone-fold.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/02\/apple-iphone-fold-1024x576.jpg\" alt=\"Apple iPhone Fold\" class=\"wp-image-18797\" srcset=\"https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/02\/apple-iphone-fold-1024x576.jpg 1024w, https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/02\/apple-iphone-fold-300x169.jpg 300w, https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/02\/apple-iphone-fold-768x432.jpg 768w, https:\/\/www.chinasmartbuy.com\/blog\/wp-content\/uploads\/2026\/02\/apple-iphone-fold.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Un altro elemento chiave del report riguarda l\u2019ingresso di Apple nel segmento.<\/p>\n\n\n\n<p>Secondo Counterpoint, il lancio del primo <strong>iPhone pieghevole<\/strong> \u2013 atteso per l\u2019autunno 2026 \u2013 potrebbe rappresentare un catalizzatore per l\u2019intero mercato. Al momento <a href=\"https:\/\/www.chinasmartbuy.com\/blog\/?s=apple+fold\" target=\"_blank\" rel=\"noreferrer noopener\">non esistono informazioni ufficiali<\/a> sul nome commerciale, ma alcune indiscrezioni parlano di un possibile \u201ciPhone Fold\u201d. Si tratta tuttavia di rumor, non confermati dall\u2019azienda.<\/p>\n\n\n\n<p>L\u2019arrivo di Apple potrebbe:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>aumentare l\u2019attenzione mediatica sul segmento<\/li>\n\n\n\n<li>accelerare l\u2019adozione presso il pubblico mainstream<\/li>\n\n\n\n<li>stimolare la concorrenza diretta sui modelli book-style<\/li>\n<\/ul>\n\n\n\n<p>Il 2026, secondo Counterpoint, potrebbe quindi rappresentare l\u2019inizio di una fase pi\u00f9 matura per il mercato dei pieghevoli. Non pi\u00f9 solo innovazione di nicchia, ma un segmento con dinamiche competitive pi\u00f9 solide e una presenza sempre pi\u00f9 strutturata nei listini dei principali brand globali.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.gsmarena.com\/counterpoint_the_foldable_smartphone_market_to_enter_a_new_stage_in_2026-news-71515.php\" target=\"_blank\" rel=\"noreferrer noopener\">VIA<\/a><br><a href=\"https:\/\/counterpointresearch.com\/en\/insights\/Book-Type-Devices-to-Reach-of-Global-Foldable-Smartphone-Shipments-in-2026\">FONTE<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il mercato degli smartphone pieghevoli potrebbe entrare in una nuova fase di espansione strutturale nel 2026. A sostenerlo \u00e8 Counterpoint Research, che nel suo ultimo report evidenzia il passaggio da una fase di recupero ciclico a una crescita pi\u00f9 stabile e sostenibile. Dopo un 2025 caratterizzato da strategie prudenti e normalizzazione delle scorte, il 2026 [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":19472,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_yoast_wpseo_focuskw_text_input":"","footnotes":""},"categories":[480],"tags":[450],"class_list":["post-19470","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-smartphone-pieghevoli"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Il 2026 potrebbe segnare una svolta per gli smartphone pieghevoli - ChinaSmartBuy<\/title>\n<meta name=\"description\" content=\"Counterpoint prevede crescita nel 2026 per gli smartphone pieghevoli, con 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