{"id":18366,"date":"2026-01-25T12:27:36","date_gmt":"2026-01-25T11:27:36","guid":{"rendered":"https:\/\/www.chinasmartbuy.com\/blog\/?p=18366"},"modified":"2026-01-25T12:27:37","modified_gmt":"2026-01-25T11:27:37","slug":"xiaomi-su7-yu7-lava","status":"publish","type":"post","link":"https:\/\/www.chinasmartbuy.com\/blog\/xiaomi-su7-yu7-lava\/","title":{"rendered":"Xiaomi SU7 e YU7: il colore \u201cLava Orange\u201d viene ritirato per scarsa domanda, conferma Lei Jun"},"content":{"rendered":"

Il fondatore e CEO di Xiaomi<\/strong>, Lei Jun<\/strong>, ha confermato che la livrea \u201cLava Orange\u201d<\/strong> \u00e8 stata rimossa dal configuratore delle berline SU7<\/strong><\/a> e YU7<\/strong><\/a>. La decisione arriva dopo vendite limitate per una tinta definita dallo stesso dirigente \u201cmolto bella\u201d, ma scelta da pochi acquirenti.<\/p>\n

In un post del 25 gennaio, Lei Jun ha rilanciato le immagini dal vivo della YU7 in Lava Orange<\/strong>, commentando: \u201cMolto bella! Ma pochi hanno il coraggio di comprarla. SU7 e YU7 l\u2019hanno tolta dal listino\u201d. Nei commenti ha aggiunto quanto sia difficile trovare una vernice<\/strong> che sia al tempo stesso scenografica e \u201cacquistabile\u201d dalla maggioranza.<\/p>\n

La rimozione interessa sia la gamma SU7<\/strong> sia la YU7<\/strong>, segnalando un allineamento di palette tra i due modelli verso tonalit\u00e0 pi\u00f9 richieste.<\/p>\n

Palette colori: cosa cambia<\/h2>\n

SU7: gamma cromatica al lancio<\/h3>\n

Alla presentazione del 28 marzo 2024, Xiaomi<\/strong> aveva illustrato una palette complessiva di nove colori<\/strong> suddivisi in quattro stili<\/strong>. Oltre a tre tinte \u201cpre\u2011release\u201d \u2014 Gulf Blue<\/strong>, Elegant Gray<\/strong>, Olive Green<\/strong> \u2014 furono introdotte altre sei colorazioni<\/strong>, tra cui la Lava Orange<\/strong> ora dismessa. L\u2019approccio puntava a coprire sia scelte sobrie sia accenti pi\u00f9 audaci.<\/p>\n

YU7: opzioni attuali<\/h3>\n

Per la YU7<\/strong>, la gamma colore attualmente disponibile comprende:<\/p>\n

– Gemstone Green<\/strong>: un verde intenso e saturo, pensato per distinguersi senza eccessi.<\/p>\n

– Titanium (Titanium Metallic)<\/strong>: finitura grigio\u2011metallica ispirata ai materiali tecnici.<\/p>\n

– Flowing Gold Pink<\/strong>: tonalit\u00e0 calda a met\u00e0 tra oro chiaro e rosa, con forte connotazione lifestyle.<\/p>\n

– Yingqing<\/strong>: azzurro\u2011grigio tenue, di ispirazione ceramica tradizionale.<\/p>\n

– Cambrian Gray<\/strong>: grigio scuro a bassa saturazione, orientato alla massima sobriet\u00e0.<\/p>\n

– Pearl White<\/strong>: bianco perlato classico, la scelta pi\u00f9 trasversale sul mercato.<\/p>\n

La Lava Orange<\/strong> era stata protagonista di wallpaper ufficiali e contenuti promozionali, ma la domanda concreta non ha supportato la permanenza in listino.<\/p>\n

\"xiaomi<\/p>\n

Disponibilit\u00e0 e impatto per gli acquirenti<\/h2>\n

Dal punto di vista pratico, la rimozione della Lava Orange<\/strong> riduce le opzioni per chi cercava una tinta fortemente caratterizzante. \u00c8 un segnale chiaro: anche su modelli a forte visibilit\u00e0 come SU7<\/strong> e YU7<\/strong>, i clienti continuano a privilegiare colori neutri<\/strong> e metallici<\/strong>. Il commento di Lei Jun evidenzia la tensione tra design emozionale e preferenze reali del mercato cinese, dove la rivendibilit\u00e0 e la discrezione cromatica pesano nelle scelte.<\/p>\n

Per gli ordini in corso o gi\u00e0 confermati con questa tinta, Xiaomi<\/strong> non ha comunicato dettagli pubblici in merito a eventuali alternative o riallocazioni: \u00e8 plausibile che il supporto venga gestito caso per caso tramite rete vendita e canali ufficiali.<\/p>\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Il fondatore e CEO di Xiaomi, Lei Jun, ha confermato che la livrea \u201cLava Orange\u201d \u00e8 stata rimossa dal configuratore delle berline SU7 e YU7. La decisione arriva dopo vendite limitate per una tinta definita dallo stesso dirigente \u201cmolto bella\u201d, ma scelta da pochi acquirenti. In un post del 25 gennaio, Lei Jun ha rilanciato […]<\/p>\n","protected":false},"author":13,"featured_media":18378,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_yoast_wpseo_focuskw_text_input":"","footnotes":""},"categories":[480],"tags":[24],"class_list":["post-18366","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-xiaomi"],"blocksy_meta":[],"yoast_head":"\nXiaomi SU7 e YU7: il colore \u201cLava Orange\u201d viene ritirato per scarsa domanda, conferma Lei Jun - ChinaSmartBuy<\/title>\n<meta name=\"description\" content=\"Lei Jun conferma: Lava Orange tolta da SU7\/YU7. Palette aggiornata, focus su colori neutri e metallici. 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