{"id":16096,"date":"2025-10-02T09:20:25","date_gmt":"2025-10-02T07:20:25","guid":{"rendered":"https:\/\/www.chinasmartbuy.com\/blog\/?p=16096"},"modified":"2025-10-02T13:45:09","modified_gmt":"2025-10-02T11:45:09","slug":"counterpoint-chipset-genai","status":"publish","type":"post","link":"https:\/\/www.chinasmartbuy.com\/blog\/counterpoint-chipset-genai\/","title":{"rendered":"Counterpoint: nel 2025 i chipset smartphone con GenAI cresceranno del 74%"},"content":{"rendered":"\n

Secondo le ultime proiezioni di Counterpoint Research<\/strong>, nel 2025 i chipset per smartphone con accelerazione GenAI<\/strong> raggiungeranno il 35% delle spedizioni globali, segnando un incremento del 74% su base annua rispetto al 2024. La spinta arriva sia dai nuovi flagship sia dall\u2019adozione in rapida crescita nella fascia media.<\/p>\n\n\n\n

\"Counterpoint<\/a><\/figure>\n\n\n\n

Quadro generale: quota, crescita e leadership<\/h2>\n\n\n\n

La categoria \u201cGenAI-capable\u201d include i SoC con acceleratori hardware dedicati a modelli generativi di testo, immagini, audio e video, in grado di gestire inferenza in locale senza ricorrere al cloud per molte attivit\u00e0. Il 2025 si profila come l\u2019anno della massa critica:<\/p>\n\n\n\n

– Quota 2025: il 35% delle spedizioni totali di chipset sar\u00e0 \u201cGenAI-capable\u201d, +74% anno su anno.<\/p>\n\n\n\n

– Leadership per vendor: Apple<\/strong> al 46% di share, Qualcomm<\/strong> al 35%, MediaTek<\/strong> al 12%.<\/p>\n\n\n\n

– Premium quasi totalmente coperto: l\u201988% dei chipset di fascia alta in arrivo quest\u2019anno integra accelerazione GenAI (crescita del 53% YoY), trainato da nuove piattaforme come Apple A19 (Pro)<\/strong>, Snapdragon 8 Elite Gen 5<\/strong> e Dimensity 9500<\/strong>.<\/p>\n\n\n\n

– Fascia media in corsa: i dispositivi tra 300\u2013499 dollari (circa \u20ac280\u2013\u20ac465) triplicano rispetto al 2024 e rappresentano il 38% del totale smartphone GenAI. In questo segmento, Qualcomm<\/strong> guida con il 57% di share grazie alle serie Snapdragon 7<\/strong> e Snapdragon 6<\/strong>, mentre MediaTek<\/strong> spinge con la serie Dimensity 8000<\/strong>.<\/p>\n\n\n\n

Questi dati suggeriscono una diffusione rapida delle funzioni AI on\u2011device oltre i top di gamma, con un impatto rilevante sull\u2019esperienza d\u2019uso e sull\u2019architettura software degli OEM.<\/p>\n\n\n\n

\"snapdragon<\/a><\/figure>\n\n\n\n

Segmento premium: accelerazione AI di nuova generazione<\/h2>\n\n\n\n

Nel top di gamma, la combinazione di CPU\/GPU e NPU pi\u00f9 potenti permette modelli generativi pi\u00f9 grandi e \u201ctask\u201d pi\u00f9 complessi in locale. Le nuove piattaforme \u2014 Apple A19 (Pro)<\/strong>, Snapdragon 8 Elite Gen 5<\/strong> e Dimensity 9500<\/strong> \u2014 sono progettate per ridurre latenza e dipendenza dal cloud, abilitando funzioni come sintetizzazione vocale, riassunto e traduzione on\u2011device, editing avanzato di foto\/video e assistenti contestuali. L\u2019adozione attesa sull\u201988% dei chipset premium nel 2025 indica che la capacit\u00e0 GenAI non \u00e8 pi\u00f9 un elemento differenziante isolato, ma un requisito di categoria.<\/p>\n\n\n\n

Fascia media: democratizzazione delle funzioni GenAI<\/h2>\n\n\n\n

La crescita tripla nella fascia 300\u2013499 dollari (circa \u20ac280\u2013\u20ac465) evidenzia la strategia dei fornitori di portare accelerazione AI nelle serie Snapdragon 7\/6<\/strong> e Dimensity 8000<\/strong>. Per gli utenti significa accesso a feature di generazione e rielaborazione contenuti con minori compromessi, pur con limiti di potenza e memoria rispetto ai top di gamma. Qualcomm<\/strong> guida questo spazio con il 57% di quota, mentre MediaTek<\/strong> \u2014 forte della sua base nei brand asiatici e di un buon rapporto prestazioni\/consumi \u2014 resta il principale contrappeso nel medio segmento.<\/p>\n\n\n\n

\"Samsung<\/a><\/figure>\n\n\n\n

Implicazioni per brand e utenti<\/h2>\n\n\n\n

Per i marchi smartphone, l\u2019AI on\u2011device implica ottimizzare pipeline di inferenza, thermal design e gestione energetica per evitare penalizzazioni in uso reale. Per gli utenti, i benefici pi\u00f9 tangibili saranno nei flussi quotidiani: camera computation pi\u00f9 intelligente, strumenti di produttivit\u00e0 offline e maggiore privacy dove l\u2019elaborazione resta sul dispositivo. Resta per\u00f2 il tema della \u201csostanza\u201d delle funzioni: non tutto ci\u00f2 che \u00e8 GenAI porta valore concreto<\/strong>, e il rischio di sovra\u2011promesse marketing \u00e8 reale.<\/p>\n\n\n\n

Un mercato che si ribilancia<\/h2>\n\n\n\n

La leadership di Apple<\/strong> evidenzia i vantaggi dell\u2019integrazione verticale hardware\u2011software, mentre Qualcomm<\/strong> consolida la presenza trasversale tra premium e mid\u2011range. MediaTek<\/strong> mantiene un ruolo chiave come alternativa competitiva, soprattutto nell\u2019ecosistema dei brand asiatici. Pur con la rapida crescita, il 35% di share significa che nel 2025 la maggioranza degli smartphone non avr\u00e0 ancora accelerazione GenAI: la transizione sar\u00e0 graduale, e la differenza la faranno ottimizzazione, casi d\u2019uso concreti e politiche di aggiornamento.<\/p>\n","protected":false},"excerpt":{"rendered":"

Secondo le ultime proiezioni di Counterpoint Research, nel 2025 i chipset per smartphone con accelerazione GenAI raggiungeranno il 35% delle spedizioni globali, segnando un incremento del 74% su base annua rispetto al 2024. La spinta arriva sia dai nuovi flagship sia dall\u2019adozione in rapida crescita nella fascia media. Quadro generale: quota, crescita e leadership La […]<\/p>\n","protected":false},"author":13,"featured_media":16209,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_yoast_wpseo_focuskw_text_input":"","footnotes":""},"categories":[480],"tags":[44],"class_list":["post-16096","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-smartphone"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"yoast_head":"\nCounterpoint: nel 2025 i chipset smartphone con GenAI cresceranno del 74% - ChinaSmartBuy<\/title>\n<meta name=\"description\" content=\"Counterpoint: nel 2025 i chipset smartphone GenAI salgono al 35% (+74% YoY). Apple 46%, Qualcomm 35%, MediaTek 12%. 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