{"id":13874,"date":"2025-08-18T18:30:00","date_gmt":"2025-08-18T16:30:00","guid":{"rendered":"https:\/\/www.chinasmartbuy.com\/blog\/?p=13874"},"modified":"2025-08-20T08:43:36","modified_gmt":"2025-08-20T06:43:36","slug":"honor-pieghevoli-2024-galaxy-z-fold-7","status":"publish","type":"post","link":"https:\/\/www.chinasmartbuy.com\/blog\/honor-pieghevoli-2024-galaxy-z-fold-7\/","title":{"rendered":"Honor quasi quadruplica i pieghevoli nel 2024, Samsung arretra: cosa cambia nel 2025 con Galaxy Z Fold 7"},"content":{"rendered":"\n

Nel 2024 HONOR<\/strong> ha quasi quadruplicato le vendite di smartphone pieghevoli, erodendo quota a Samsung<\/strong>. Con l\u2019arrivo del nuovo Galaxy Z Fold 7<\/strong>, il 2025 si preannuncia come un anno chiave per gli equilibri del segmento foldable. Ecco lo stato dell\u2019arte, i dati disponibili e cosa aspettarsi nei prossimi mesi.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Il 2024: slancio HONOR e contrazione Samsung<\/h2>\n\n\n\n

La crescita di HONOR<\/strong> nei pieghevoli nel 2024 \u00e8 stata trainata soprattutto dalla spinta in Cina e dal consolidamento in Europa. Il brand ha capitalizzato su design sottili e leggeri, affinamenti della cerniera<\/strong>, e un lavoro software mirato all\u2019uso su grande schermo.<\/p>\n\n\n\n

– Focus su spessore e peso<\/strong> ridotti per migliorare ergonomia e uso quotidiano.<\/p>\n\n\n\n

– Ottimizzazioni a multitasking<\/strong> e gestione finestre in MagicOS<\/strong>.<\/p>\n\n\n\n

– Distribuzione pi\u00f9 capillare in mercati chiave, con partnership retail rafforzate.<\/p>\n\n\n\n

Per contro, Samsung<\/strong> ha registrato una flessione relativa nei pieghevoli, soprattutto dove la concorrenza locale \u00e8 pi\u00f9 aggressiva. La leadership globale resta significativa, ma non pi\u00f9 inattaccabile come nel triennio precedente.<\/p>\n\n\n\n

Scenario competitivo: non solo HONOR e Samsung<\/h2>\n\n\n\n

Il mercato pieghevoli \u00e8 sempre pi\u00f9 affollato. Huawei<\/strong> continua a spingere in Cina con modelli a libro e a conchiglia; OPPO<\/strong>, vivo<\/strong> e Xiaomi<\/strong> presidiano fasce di prezzo e preferenze diverse. La conseguenza \u00e8 una maggiore pressione su design, qualit\u00e0 della cerniera<\/strong>, autonomia<\/strong> e politiche di aggiornamento software<\/strong>.<\/p>\n\n\n\n

\"samsung<\/a><\/figure>\n\n\n\n

Cosa dicono (e non dicono) le statistiche<\/h2>\n\n\n\n

La formula “HONOR quasi quadruplica” fotografa la dinamica del 2024, ma per il 2025 i dati completi non sono ancora consolidati a livello pubblico. Due avvertenze utili:<\/p>\n\n\n\n

– Le “vendite” citate spesso sono spedizioni<\/strong> (shipments), non sell-through<\/strong>: buone per capire la direzione, meno per misurare la domanda reale.<\/p>\n\n\n\n

– Il mix geografico conta: in Cina la concorrenza \u00e8 pi\u00f9 intensa; in Europa e USA pesano ecosistema<\/strong>, aggiornamenti<\/strong> e canali<\/strong>.<\/p>\n\n\n\n

Nel breve termine, l\u2019effetto lancio del Galaxy Z Fold 7<\/strong> pu\u00f2 dare a Samsung<\/strong> un rimbalzo nei mercati core. La tenuta di HONOR<\/strong> dipender\u00e0 dalla capacit\u00e0 di consolidare la presenza fuori dalla Cina e di mantenere il vantaggio in peso<\/strong>, spessore<\/strong> e software per schermi grandi<\/strong>.<\/p>\n\n\n\n

Nel 2024 HONOR<\/strong> ha colto il momento, ma il 2025 si gioca sull\u2019esecuzione: capacit\u00e0 di mantenere il vantaggio su peso\/spessore<\/strong> e ampliare la distribuzione fuori dalla Cina. Con Galaxy Z Fold 7<\/strong>, Samsung<\/strong> punta a riattivare la domanda premium grazie a software maturo e integrazione di ecosistema. Il segmento pieghevoli entra cos\u00ec in una fase di competizione matura: chi sapr\u00e0 unire design sottile<\/strong>, robustezza<\/strong>, autonomia<\/strong> e aggiornamenti affidabili<\/strong> guadagner\u00e0 trazione presso il pubblico non pi\u00f9 solo early adopter.<\/p>\n","protected":false},"excerpt":{"rendered":"

Nel 2024 HONOR ha quasi quadruplicato le vendite di smartphone pieghevoli, erodendo quota a Samsung. Con l\u2019arrivo del nuovo Galaxy Z Fold 7, il 2025 si preannuncia come un anno chiave per gli equilibri del segmento foldable. Ecco lo stato dell\u2019arte, i dati disponibili e cosa aspettarsi nei prossimi mesi. Il 2024: slancio HONOR e […]<\/p>\n","protected":false},"author":5,"featured_media":13896,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_yoast_wpseo_focuskw_text_input":"","footnotes":""},"categories":[480],"tags":[179,450],"class_list":["post-13874","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-honor","tag-smartphone-pieghevoli"],"blocksy_meta":[],"yoast_head":"\nHonor quasi quadruplica i pieghevoli nel 2024, Samsung arretra: cosa cambia nel 2025 con Galaxy Z Fold 7 - ChinaSmartBuy<\/title>\n<meta name=\"description\" content=\"Foldable: 2024 da record per Honor, Samsung in calo. L\u2019arrivo del Galaxy Z Fold 7 pu\u00f2 ribaltare il 2025? 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