Meet ChinaSmartBuy at IFA Berlin 2026
We’re heading to Berlin to discover the products, technologies and brands shaping the next generation of consumer tech — and to build editorial relationships that continue well beyond the show.
Product briefings · Booth meetings · Hands-on demos · Review opportunities · Editorial partnerships
Technology is part of our DNA
ChinaSmartBuy is an Italian technology publication built around a practical, hands-on interest in consumer tech.
We began with a close focus on Chinese and Asian technology. That heritage remains part of our DNA, but it is not a boundary around what we cover today.
Our editorial scope now spans products and brands from Asia and international markets, always with an eye on relevance for Italian readers and a wider global audience.
- Smartphones & mobile
- Consumer electronics
- Smart home
- Cleaning & robotics
- AI hardware
- Gaming
- Computing
- Creator technology
- Wearables
- Audio
- Accessories
- Emerging consumer-tech categories
Italy at the core. Reach beyond it.
ChinaSmartBuy combines an Italy-first editorial perspective with meaningful traffic from international markets.
Core market & international reach
August 2026 snapshotWhat we want to discover at IFA
Focused conversations and useful access help us understand what deserves attention — at the show and after it.
Product briefings & demos
Hands-on access to new products, technologies and upcoming launches.
Booth meetings
Short, focused meetings with PR, marketing and product teams directly at IFA.
Review opportunities
Products that resonate with our audience and merit a deeper hands-on review after the show.
Interviews & insights
When they add genuine editorial value, conversations with product managers, founders and technical teams.
Long-term editorial relationships
What we’re really interested in is building ongoing editorial relationships, rather than simply covering one product at IFA.
Every opportunity is assessed for editorial fit. A meeting, demo or review unit never guarantees coverage.
A useful meeting can go beyond Berlin
Italy-first relevance
A strong connection with the Italian consumer-tech audience.
International reach
Traffic also extends significantly beyond Italy.
Hands-on editorial approach
We prefer testing, understanding and explaining products rather than reproducing marketing claims.
Beyond IFA
A good meeting can lead to future reviews, launches, interviews, comparative content and an ongoing editorial relationship.
Meet ChinaSmartBuy in Berlin
ChinaSmartBuy will be represented in Berlin by its editorial team throughout IFA 2026.
Claudio Vitiello
Founder & Editor-in-Chief — ChinaSmartBuy
Focus: consumer technology, product reviews, editorial strategy, media & brand relationships.
Valeria Pitoni
Consumer Tech & Health Editor — ChinaSmartBuy
Focus: wearable and digital health.
Let’s meet in Berlin
Are you launching something interesting at IFA 2026? Tell us where to find you and what you’d like to show us.
- Company / Brand
- Name
- Role
- Work email
- Hall / Booth
- Preferred date
- Preferred time
- Topic
- Optional message
Opens a pre-filled message in your email app. Meeting requests are not used to subscribe you to a newsletter.
See you in Berlin.
If your product or technology could resonate with the ChinaSmartBuy audience, we’d love to hear about it.
